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Michael Smith

Michael Smith covers colleges, golf and lacrosse for SportsBusiness Journal/Daily.

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NCAA Sponsor Northwestern Mutual Renews Early Through '20

04 / 03 / 14

NCAA corporate partner Northwestern Mutual has agreed to extend its sponsorship through '20. The firm’s original deal, signed in '12, was good through '15, but the company elected to renew early. The extension was struck with Turner Sports and CBS. Financial terms were not available, but corpo...

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More Stories by this Author

04/02/14
PGA Of America Targets Novice Players

The PGA of America today will unveil a new ad campaign, which will emphasize, “Out here, every day is perfect, even when you’re not.” Two 30-second spots, produced by Ammirati, N.Y., are intended to send an inviting message to anyone who does not play well, which is most everyone, ...

03/24/14
Amazon Launches NCAA Sponsorship

Amazon launched a new corporate partnership with the NCAA over the weekend with a pair of 30-second spots during the NCAA Tournament. One featured Turner sideline reporter Craig Sager , while the other paired Turner studio analysts Steve Smith and Grant Hill . Both ads focused on Amazon's Kindle ...

02/27/14
Travelers Extends Golf Deal Through '24

Travelers Insurance will announce later this morning that it has extended its title sponsorship of the PGA Tour event in Hartford, Conn., for 10 years through '24. The current deal was set to expire this year. The extension represents another long-term win for the Tour, which recently signed AT& ...

02/24/14
ACC To Keep Title Game In Charlotte

The ACC today announced that it will keep the Dr Pepper ACC Football Championship Game at Charlotte's Bank of America Stadium through '19. The venue has hosted the last four ACC title games. The games have averaged 69,632 fans per contest, including sellout crowds in '10 and '11. Meanwhile, the C ...

02/19/14
Amway To Sponsor USA Today Poll

USA Today for the first time has sold title sponsorship of its college football coaches' poll to Amway. The multiyear deal will be announced this morning, and Amway kicked off the deal with a full-page ad today in the newspaper with the copy, "Amway Is Thrilled To Be A Part Of This All-American ...

02/18/14
PlayOn! Sports Acquires Digital Scout

PlayOn! Sports, the Atlanta company behind the creation of the NFHS Network and a distribution platform for 40,000 high school sporting events annually, has acquired Columbus, Ohio-based Digital Scout, a high school sports statistics and live gamecast business. Digital Scout’s content will add ...

02/18/14
PGA Tour Relaunches Website

The PGA Tour officially relaunched its website, PGATour.com , today with a new look and several enhancements for the online, tablet and mobile experience. The Tour, which brought its digital operations in-house last year, has spent the last several months working on the redesign, with the mobile an ...

02/13/14
AutoTrader Inks Separate Deals With Logano, Earnhardt Jr.

A pair of AutoTrader brands, AutoTrader.com and Kelley Blue Blook, have struck sponsorship deals with two of NASCAR’s most prominent teams. AutoTrader.com will have an associate sponsor’s position with Penske Racing driver Joey Logano on the team’s No. 22 Ford. That deal includes ...

02/04/14
Learfield Acquires Nelligan Sports

Learfield Sports is acquiring Nelligan Sports in a move that will further consolidate the college sports marketing space. Learfield and Nelligan finalized the deal yesterday and an announcement is expected later today. Nelligan, which was founded in '99 by T.J. Nelligan and has 85 employees, will ...

01/29/14
CAA Sports Hires UA's Walker Jones

CAA Sports is hiring Walker Jones , who led Under Armour's college division for the past six years. Jones will work with agents Jimmy Sexton and Trace Armstrong to grow the firm's base of college coaching clients. CAA is bringing in Jones to deepen its pool of coaches with younger head coaches ...

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