MTSU Signs With The Aspire Group

The Aspire Group and Middle Tennessee State Univ. have reached an agreement to create a ticket sales and fan relationship center on the school's Murfreesboro campus. MTSU becomes the 26th school to sign with Atlanta-based Aspire, and the 29th collegiate property in all. Aspire will market and sell t ...

Golf Channel's "Big Break" Ups Prize Money

The Golf Channel today is announcing the largest prize in the 19-season history of the “Big Break” series, with more than $100,000 in cash and prizes at stake when the show premieres May 13. A preview show introducing the players will air Wednesday night at 9:00pm ET. The 11-week series, ...

Learfield Sports Celebrates 40 Years

Southfork Ranch in Dallas will be the site of Learfield's 40th anniversary celebration beginning today, when the company will host all of its employees from around the country to pay tribute to co-founders Clyde Lear and Derry Brownfield . Authors/speakers for the event include Seth Godin and ...

Zurich Extends PGA Tour Deal

Zurich Insurance Group, title sponsor of this week's PGA Tour Zurich Classic of New Orleans, has extended its deal through '19. Zurich's relationship with the Tour, established in '05, was set to expire next year. An announcement is being made this afternoon by Martin Senn , CEO of the Switzer ...

ESPN To Announce Creation Of SEC Channel

The SEC and ESPN plan to formally announce the creation of an SEC channel on Tuesday. The two parties have begun to reach out to key constituents to let them know about the 12:00pm ET announcement at the Atlanta Hyatt. University presidents, ADs, SEC Commissioner Mike Slive , ESPN execs and the con ...

SPDR Funds Debuting Ad During The Masters

State Street Global Advisors' SPDR funds have been a natural sponsor for golfer Camilo Villegas , who is known as "Spiderman" for the way he poses low to the ground as he reads putts. The financial firm, entering its third year with Villegas, will launch a new 30-second spot on Saturday during ...

McIlroy, Omega Ink Watch Sponsorship

Omega has signed Rory McIlroy, giving the world’s No. 2 golfer a watch deal to replace Audemars Piguet and giving Omega a giant win over one of its chief competitors in the luxury watch category. Switzerland-based Omega, also a PGA of America corporate partner, counts Greg Norman, Sergio Garci ...

Tags: Marketing and Sponsorship

Rory McIlroy Now Endorsing Omega

Omega has signed Rory McIlroy to an endorsement deal, giving the world’s No. 2 golfer a watch deal to replace Audemars Piguet and giving Omega a giant win over one of its chief competitors in the luxury watch category. Terms of McIlroy’s deal were not available, but industry insiders s ...

Capital One Running Final Four Promo

Following the NCAA’s initiative to create more of a presence for its partners inside arenas , Capital One is running a free seat upgrade promotion at the Georgia Dome for the Final Four. Seat upgrades are pretty standard fare at most events, but that kind of promotional activity si ...

Tags: Marketing and Sponsorship, NCAA

Pac-12 Schools To Use Common Digital Platform

The Pac-12 will be the first major conference to create a network from its official school websites. The conference's multimedia arm, Pac-12 Enterprises, has selected NeuLion to make the unified digital platform for all 12 of its member schools. Each school site will maintain its own look and feel, ...

Tags: Media, NCAA