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Michael Smith

Michael Smith covers colleges, golf and lacrosse for SportsBusiness Journal/Daily.

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R&A refreshes British Open identity

Published in SportsBusiness Journal on 11 / 24 / 14

When Malcolm Booth arrived at the R&A in 2007, the organization that runs the British Open didn’t have much of a marketing, branding or communications capability. The R&A was formed to write and administer the rules of golf, and that’s largely what it did. That began to change...

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Tags: Marketing and Sponsorship

More Stories by this Author

11/24/14
SportsBusiness Journal: R&A refreshes British Open identity

When Malcolm Booth arrived at the R&A in 2007, the organization that runs the British Open didn’t have much of a marketing, branding or communications capability. The R&A was formed to write and administer the rules of golf, and that’s largely what it did. That began to change ...

Tags: Marketing and Sponsorship

11/17/14
SportsBusiness Journal: PGA Tour call center delivers

The first year of inside ticket sales from the PGA Tour’s new call center will generate more than $1 million in additional revenue this year and at least five promotions for rookie sales representatives, the tour said. Those five promotions will place sales reps, who have been trained at th ...

Tags: Leagues and Governing Bodies

11/17/14
SportsBusiness Journal: Sponsors boost USC women's teams

The University of Southern California and its rights holder, Fox Sports, have developed a sponsorship platform that will drive revenue and added visibility to the school’s women’s athletic programs. Two sponsors, both based in Los Angeles, have already signed on — Merle Norman a ...

Tags: Colleges

11/17/14
SportsBusiness Journal: Ad buy puts ‘Interstellar’ in stadiums

The Paramount Pictures film “Interstellar” debuted in theaters last week, with an assist from a seven-school media buy. South Carolina fans were among those getting a peek at “Interstellar.” ...

Tags: Colleges

11/17/14
SportsBusiness Journal: WME, IMG execs take retreat

Close to 200 key executives from William Morris Endeavor and IMG met last month for a leadership retreat designed to make introductions and connections across the many divisions of the merging companies. WME-IMG co-chief executive ...

Tags: Law and Politics

11/11/14
SportsBusiness Daily: ESPN Determining Blimp Brands For CFP

Now that ESPN has completed selling title sponsorships for the six games in the College Football Playoff rotation, it is working with its advertisers to determine which blimps will appear where among the games. DirecTV, which is an official CFP partner, will see its blimp fly over the Rose Bowl ...

11/10/14
SportsBusiness Journal: Is Cinderella dead?

Editor’s note: This story is updated from the print edition. For the longest time, Wichita State’s football team wasn’t very good and the program cost the university a lot of money, creating an uphill battle that the school got tired of fighting. So, in 1986, the Shockers qu ...

Tags: In-Depth, Colleges

11/10/14
SportsBusiness Journal: Ex-player’s software will connect teams

The College Football Playoff will use a software called Teamworks to communicate with the four teams once they are selected. The playoff teams and matchups will be determined Dec. 7, with the semifinal games being played Jan. 1. The two finalists will play in the championship game on Jan. 12. ...

Tags: Colleges

11/10/14
SportsBusiness Journal: IMG restyles European operations

More signs of IMG’s restructuring in the aftermath of the $2.4 billion acquisition by William Morris Endeavor are becoming evident in Europe, where the company is reshaping its operations amid the departure of three senior executives. IMG veteran Andrew Wildblood, who has been IMG’s d ...

Tags: Marketing and Sponsorship

11/10/14
SportsBusiness Journal: How to boost the regular season

At a recent forum sponsored by the Big 12, Sports Illustrated writer Pete Thamel described his experience at a basketball game between Texas and TCU. “I almost fell asleep,” Thamel said. Athletic directors from both schools were sitting with Thamel on the same stage. Neither one of ...

Tags: In-Depth, Colleges

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