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Michael Smith

Michael Smith covers colleges, golf and lacrosse for SportsBusiness Journal/Daily.

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United Airlines grabs Coliseum naming rights

Published in SportsBusiness Journal on 05 / 22 / 17

United Airlines is buying the naming rights to venerable Los Angeles Memorial Coliseum for just north of $70 million over 15 years, according to sources familiar with the negotiations, making it the richest naming-rights deal among college football stadiums. ...

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Tags: Marketing and Sponsorship, Facilities

More Stories by this Author

05/22/17
SportsBusiness Journal: United gets Coliseum naming rights

United Airlines is buying the naming rights to venerable Los Angeles Memorial Coliseum for just north of $70 million over 15 years, according to sources familiar with the negotiations, making it the richest naming-rights deal among college football stadiums. ...

Tags: Marketing and Sponsorship, Facilities

05/22/17
SportsBusiness Journal: Hire by Montag boosts consulting push

Talent representation will always be the core of Sandy Montag’s agency, but consulting represents a burgeoning segment for The Montag Group. The firm’s president and CEO hopes that by hiring veteran marketer Matt Kauffman, the consulting business can kick into an even higher gear. ...

Tags: Marketing and Sponsorship

05/22/17
SportsBusiness Journal: ANC to upgrade Texas boards

The University of Texas has hired ANC to overhaul and upgrade video boards in Darrell K. Royal-Texas Memorial Stadium as part of a $4.5 million project. A new video display in the stadium’s south end zone will be the centerpiece of the deal. The size of the board — 55.85 feet high by ...

Tags: Facilities, Colleges

05/18/17
SportsBusiness Daily: United Gets L.A. Coliseum Naming Rights

United Airlines is buying the naming rights to L.A. Memorial Coliseum for more than $70M over 15 years, according to sources, making it the richest naming-rights deal among college football stadiums. At $4.7M per year, United’s deal will surpass the 10-year, $41M deal Alaska Airlines signed wi ...

05/15/17
SportsBusiness Journal: Media firm Deltatre moving into U.S.

Deltatre helped rights holders deliver coverage on multiple devices from the Rio Olympics. Its online sports video player carries the brand Diva (below). ...

Tags: Media

05/15/17
SportsBusiness Journal: Birth of IMG College: In Their Own Words

When marketing powerhouse IMG bought Collegiate Licensing Co. 10 years ago this month, the college marketplace was stunned. Until then, collegiate marketing was a slowly evolving segment full of companies that were either family owned or individually owned. Battle, Host, Lear, Sutton — those w ...

Tags: Colleges

05/15/17
SportsBusiness Journal: CSM promotes Huffman to motorsports GM

Veteran marketer Ashlee Huffman has been promoted to general manager of CSM’s motorsports practice in North America. Huffman went to work in racing in 2004, when she joined motorsports agency Just Marketing International. JMI was subsequently acquired by CSM. ...

Tags: Marketing and Sponsorship

05/15/17
SportsBusiness Journal: CLC rebranded to IMG College Licensing

Collegiate Licensing Co., the agency that created the $4 billion college licensing industry, is changing its name to IMG College Licensing. CLC was founded 35 years ago by Bill Battle and has served as the licensing division of IMG College since ...

Tags: Colleges

05/12/17
SportsBusiness Daily: CLC Becoming IMG College Licensing

WME-IMG is rebranding Collegiate Licensing Co., the 35-year-old business that pioneered college licensing, to its new name – IMG College Licensing. Cory Moss , Managing Dir of the licensing agency, made the announcement yesterday to IMG College Licensing partners and clients in Nashville at t ...

05/11/17
SportsBusiness Daily: Engine Shop Hires Kirschner From Octagon

Experiential marketing agency Engine Shop has hired Jared Kirschner from Octagon to serve as VP of its growing Atlanta office. Kirschner, who started at Engine Shop this week, will oversee an office of 10 employees, while also managing one of the agency’s premier clients, Mercedes-Benz. The ...

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