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Matt Schiffman

Matt Schiffman is a staff writer for SportsBusiness Daily.

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CBS, Turner Rolling Out New Technology, Graphics For NCAA Tournament

03 / 15 / 12

Entering the second year of their partnership broadcasting the NCAA men’s basketball tournament, CBS Sports and Turner Sports are rolling out some new technology and graphics for the games. CBS Sports Exec Producer & VP/Production Harold Bryant said while the broadcast will have the same l...

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Tags: Media, NCAA, TBS/TNT, CBS

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NASCAR Sponsors Debut Ads At Daytona 500

Several NASCAR advertisers are planning to debut new creatives that will air during Fox' broadcast of the Daytona 500 Sunday. While some mark the beginning of a season-long campaign, others are scheduled to air only during the Great American Race. ...

Tags: NASCAR Season Preview, Sprint, NASCAR

Catching Up With ESPN Radio's Mo Davenport

ESPN Radio Senior VP & GM MO DAVENPORT has witnessed the evolution of the sports radio industry during his time in the business, all the way up to ESPN's current cross-platform audio initiatives. Davenport recently took some time to explain how social media has affected sports radio and discus ...

Tags: People and Pop Culture, ESPN

Examining Future Of NHL's Winter Classic

After Monday’s fifth installment of the Winter Classic, the NHL has clearly established a key event on the New Year calendar, but the question remains how to treat the spectacle going forward. Veteran hockey writers have their thoughts and spoke to THE DAILY about how they believe the event sh ...

Tags: Events and Attractions, NHL

Octagon Acquires Alloy Access

Octagon has acquired Alloy Access, expanding its urban and multicultural marketing efforts and rebranding its multicultural division as Octagon Access. Alloy, Access’ holding company, reached out to Octagon when it decided to sell some of its assets. “We started talking about their Acce ...

Tags: Labor and Agents, Octagon

Facebook A Key To Marketers' Future

The IMG Sports Marketing Symposium concluded Thursday with a keynote presenation from theKMco Founder Kenny Miller called, "Fan Engagement: Optimizing Your Social Content Experiences." Miller opened his speech by advising marketers to be fearless experimenters. “You know what you should do -- ...

Tags: Events and Attractions

Unilever Exec Talks About Dove Men Campaign

Unilever Marketing Dir of Personal Wash U.S. Rob Candelino kicked off the second day of the IMG Sports Marketing Symposium with a discussion that largely dealt with Dove Men’s “Journey to Comfort” marketing campaign. Candelino explained what the company found in its research that ...

Tags: Events and Attractions

Marketing To Hispanic Consumers

One of the major business challenges discussed at the IMG Sports Marketing Symposium’s panel titled, “Futurecast: A Look at the U.S. Hispanic Marketplace and What the Explosive Population Growth Means for Sports Marketing,” was how companies can focus on Hispanics’ passion fo ...

Tags: Events and Attractions

CMOs Stress Importance Of Social Media

Much of the discussion in the first panel of IMG’s Sports Marketing Symposium, “Chief Marketing Officers: Navigating the Ever-changing Marketing Landscape,” focused on how to use social media as a cost-effective way to interact with consumers. Scotts Miracle-Gro CMO Jim Lyski sai ...

Tags: Events and Attractions

Other Teams Help WNBA Lynx Fill Arena

The WNBA Lynx kick off their ’11 postseason campaign tonight when they host the Silver Stars, and they are getting some support from other pro sports teams in the Twin Cities. The Twins bought 500 tickets for upper-level seats at Target Center in order to allow fans to attend the game for free ...

Tags: Franchises, Minnesota Lynx

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