About The Author

Liz Mullen

Liz Mullen covers labor, agents and horse racing for the SportsBusiness Journal/Daily.

Featured Story

Wasserman Media Group Acquires Greg Norman's Golf Event Management Firm

Published in SportsBusiness Daily on 08 / 03 / 15

Wasserman Media Group has acquired Greg Norman’s golf event management firm and has signed the golfer as a client, Norman and WMG Chair & CEO Casey Wasserman announced today. The Greg Norman Production Company operates several major golf events, including the PGA Tour's Valero Texas O...

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Tags: Labor and Agents, Wasserman Media Group

More Stories by this Author

04/27/15
SportsBusiness Journal: Labor & Agents: NFL free agents

T hree agencies — CAA Sports , Relativity Sports and Rosenhaus Sports — have each negotiated more than $300 million in NFL contracts with more than $100 million in guaranteed money during the offseason so far this year. CAA Sport ...

Tags: Labor and Agents

04/27/15
SportsBusiness Journal: Breeders’ Cup expands sponsor pitch

The Breeders’ Cup has launched a marketing initiative in which corporate sponsors can buy partnerships that not only include horse racing’s annual event, but exposure at top races and racetracks around the country year round. “We want to cut down on the confusion of horse racing ...

Tags: In-Depth

04/27/15
SportsBusiness Journal: Tracks offer plenty of horseplay

Ask Nate Newby what he is doing to attract new fans to horse races at Santa Anita Park and he answers, “Well, do you have, like, five hours?” Newby is vice president of marketing for the famed racetrack in the Los Angeles area, and, like many racetrack executives around the country, b ...

Tags: In-Depth

04/20/15
SportsBusiness Journal: Churchill pops cork on winner’s circle

The champagne brand G.H. Mumm will have its name on the track’s new winner’s circle. Rendering: POPULOUS Churchill Downs will open its new G.H. Mumm Winner’s Circle on Saturday, a ...

Tags: Marketing and Sponsorship, Facilities

04/20/15
SportsBusiness Journal: Labor & Agents: Players, agents reunited

C AA Sports has re-signed Columbus Blue Jackets defenseman Jack Johnson for representation on and off the ice, a little less than five years after he terminated his agreement with the agency. At CAA Sports, Johnson will be represented by a ...

Tags: Labor and Agents

04/20/15
SportsBusiness Journal: App combines college spirit, fitness

The Fan Health Network app has a licensing deal with Ohio State. ESPN college football analyst and former NFL running back Robert Smith has launched a health and wellness app that provides fitness tip ...

Tags: Media

04/17/15
SportsBusiness Daily: Roc Nation, CAA To Co-Rep Cauley-Stein

Roc Nation Sports and CAA Sports have signed former Univ. of Kentucky F Willie Cauley-Stein , a projected NBA lottery pick, for representation on and off the court. Cauley-Stein will be represented by NBA agent Leon Rose at CAA Sports and by Rich Kleiman at Roc Nation Sports. The two agencies i ...

04/13/15
SportsBusiness Journal: Labor & Agents: George's sponsors stay

N ot only is Indiana Pacers all-star Paul George back on the court, but he’s also the subject of two national commercials for Papa John’s and one new spot for AT&T . Many predicted that George might never play again, and ce ...

Tags: Labor and Agents

04/13/15
SportsBusiness Journal: Fermata signs Churchill Downs, Derby

Churchill Downs Inc. has signed a multiyear deal making Fermata Partners the new licensing agency of record for the company’s iconic racetrack in Louisville, Ky., and the Kentucky Derby. The deal goes into effect June 30. Fermata Partners replaces IMG, which had been the licensing agency fo ...

Tags: Marketing and Sponsorship

04/13/15
SportsBusiness Journal: Free agents see rise in guaranteed money

Fewer players signed deals in the first two weeks of NFL free agency this year compared with 2014, but those players accounted for more guaranteed dollars than the same period a year ago, according to numbers provided to SportsBusiness Journal by the NFL Players Association. In the first two week ...

Tags: Labor and Agents

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