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Liz Mullen

Liz Mullen covers labor, agents and horse racing for the SportsBusiness Journal/Daily.

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UFC Reaches Deal With Snapchat Tied To Platform's "Live" Product

Published in SportsBusiness Daily on 06 / 24 / 16

The UFC today will announce it has agreed to a multiyear partnership with Snapchat in which the social media company will cover select events through its "Live" product. The deal will give UFC fans with the Snapchat mobile app on their iOS or Android devices the opportunity to contribute their ...

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More Stories by this Author

SportsBusiness Journal: How NFL agent Parker changed the game

Eugene Parker helped Deion Sanders enter the Hall of Fame in 2011. Photo by: AP IMAGES A mark of a great sports agent is when the ...

Tags: Labor and Agents

SportsBusiness Daily: Excel Sports Management Signs Brandon Ingram

Excel Sports Management has signed Duke F Brandon Ingram, the potential No. 1 pick in this year’s NBA Draft, for representation on and off the court. Excel Founder & President Jeff Schwartz will represent him. Ingram is seen as vying with LSU F Ben Simmons for the No. 1 spot in t ...

Tags: Labor and Agents

SportsBusiness Journal: Labor & Agents: Octagon aces Kang deal

K orean PGA Tour golfer Sung Kang did not have an agent in February when he shot a 60 — a course record — at the AT&T Pebble Beach Pro-Am. But the historically low score on Pebble Beach’s Monterey Peninsula course caused ...

Tags: Labor and Agents

SportsBusiness Journal: Plugged In: Ty Jones, WhoSay

Ty Jones is senior director of talent management for WhoSay, a celebrity content marketing firm that was co-founded in 2010 by entrepreneur Steve Ellis and Creative Artists Agency. WhoSay now advises more than 2,000 celebrities, including athletes and entertainers, as well as brands on social media ...

Tags: People and Pop Culture

SportsBusiness Journal: TLA Worldwide OKs acquisition terms

The Legacy Agency Worldwide has agreed to key terms of an acquisition by Atlantic Alliance Partnership Corp. that would value the company at about $140 million. TLA Worldwide has a major MLB representation practice and a marketing practice that represents athletes and personalities throughout spo ...

Tags: Labor and Agents

SportsBusiness Journal: Forty Under 40: David Greenspan

BARBARA NITKE David Greenspan in recent years has been involved in some of the most high-profile legal matters in sports, including Tom Brady’s case against the NFL and Jenkins v. NCAA, a case that could overturn the NCAA’s rules restricting how much college athl ...

Tags: Forty Under 40

SportsBusiness Journal: Forty Under 40: Ryan Tollner

IAMAUSTINLANGLEY.COM Pittsburgh Steelers quarterback Ben Roethlisberger still has the handwritten note on a single white piece of paper that his agent, Ryan Tollner, wrote to him before he won his first Super Bowl 10 years ago. “He wrote this long note saying, ‘No matter w ...

Tags: Forty Under 40

SportsBusiness Journal: Veltman, Cerulo join TLA from Relativity

The Legacy Agency Worldwide has hired MLB agents Stephen Veltman and Ed Cerulo. Both agents left Relativity Sports’ baseball division last month. Veltman, who has worked arbitration cases, had worked since 2006 at Relativity’s baseball division, which was formerly known as SFX Baseba ...

Tags: Labor and Agents

SportsBusiness Daily: Relativity Sports' Eugene Parker Dies

Eugene Parker , the head of Relativity Sports NFL practice and arguably the most powerful African-American agent in the NFL, passed away in Atlanta last night. Parker was 60. Parker was known as a fierce advocate for his player clients. Rival agents praised his contract negotiation skills. Clients ...

SportsBusiness Daily: UFC Signs One-Year Deal With Exos

The UFC has signed a one-year agreement with Exos making it the official performance partner of the MMA promotion. Under the terms of the agreement, up to 50 UFC athletes will train at Exos centers and Exos staff will participate in the UFC’s Athlete Summits throughout the year. Financial ...

Tags: Marketing and Sponsorship, UFC

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