About The Author

Liz Mullen

Liz Mullen covers labor, agents and horse racing for the SportsBusiness Journal/Daily.

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Bud Light, Players' Tribune Partner On New Jerry Rice Video

Published in SportsBusiness Daily on 01 / 22 / 18

Bud Light has partnered with The Players' Tribune to create an original video featuring Pro Football HOFer Jerry Rice . Financial details were not disclosed. This marks TPT's first partnership with the beer brand. In the video, which will debut on TPT's social channels today, Rice shows up at a fla...

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SportsBusiness Journal: Labor and Agents: Player’s NFL lawsuit

T he NFL Players Association agreed that WilmerHale , the law firm that employs one of the neutral arbitrators in the NFL’s performance-enhancing substances policy, could continue to represent the NFL, NFL owners and league personnel un ...

Tags: Labor and Agents

SportsBusiness Journal: Golf’s new phenom has C-suite skills

McNealy has deals with KPMG, Callaway and Under Armour. GETTY IMAGES Maverick McNealy arrived a few minutes early at the Fairmont Grand Del Mar in San Diego. He was meeting KPMG executives that Augus ...

Tags: People and Pop Culture

SportsBusiness Journal: Labor and Agents: NFLPA agents rise

T he number of agents certified by the NFL Players Association to negotiate contracts on behalf of players with clubs has risen 4 percent, from 795 to 830. Agents had until Oct. 1 to turn in their yearly dues and insurance. The 830 number i ...

Tags: Labor and Agents

SportsBusiness Journal: Younger MLB managers trending

Even legendary closer Mariano Rivera, who staked his 19-year playing career on being unflappable, admits he was taken aback by the New York Yankees’ recent nonrenewal of longtime manager Joe Girardi. “I definitely was surprised. Joe did a great job managing the team for so many years ...

Tags: Leagues and Governing Bodies

SportsBusiness Daily: Breeders' Cup On-Track Wagering A Record

The Breeders' Cup posted record on-track wagering of more than $25M over two days at Del Mar Thoroughbred Club, despite the fact that the seaside venue has a much smaller capacity than previous host tracks. The two-day on-track wagering total of $25,181,317 is the highest for the event and a 21.4% ...

SportsBusiness Daily: NBC Sports Adds Breeders' Cup Features

NBC Sports has 11 hours of coverage planned for the Breeders’ Cup this weekend at Del Mar, beginning Friday afternoon at 5:00pm ET on NBCSN. The two-day event will culminate with the running of the $6M Breeders' Cup Classic Saturday night at 8:00pm. Bob Costas makes his debut as the host of ...

SportsBusiness Daily: Hyundai Sponsoring Feature On Players' Tribune

The Players’ Tribune has signed Hyundai to sponsor a new video series titled “Homecoming” that features current and former NFL players returning to the schools where they went to college. The seven-episode series debuts Friday with former Steelers WR Hines Ward returning to the U ...

Tags: Marketing and Sponsorship, Hyundai

SportsBusiness Journal: Aston Martin sponsoring ‘jockey cam’

This year’s broadcast of the Breeders’ Cup on NBC will feature star jockey Mike Smith wearing a “jockey cam,” sponsored by British luxury automaker Aston Martin. Financial terms of the deal were not announced. Aston Martin is in its second year as a sponsor of the Breeders ...

Tags: Marketing and Sponsorship

SportsBusiness Journal: Horse racing chalks up some wins

Horse racing has had a run of good luck, including record thoroughbred sales numbers, and an increase in wagering dollars, just in time for its annual championship event. Additionally, serious horse players may avoid paying taxes on most high-paying exotic wagers made at this year’s Breeder ...

Tags: Leagues and Governing Bodies

SportsBusiness Journal: Labor and Agents: Attorney speaks out

C hristian Dawkins , the agency employee charged in the federal investigation of NCAA basketball, was never fired by prominent NBA agent Andy Miller as has been reported, Dawkins’ attorney said last week. “Christian and Andy ...

Tags: Labor and Agents

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