About The Author

Liz Mullen

Liz Mullen covers labor, agents and horse racing for the SportsBusiness Journal/Daily.

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A touch of 007 at the races: Breeders’ Cup signs luxury automaker Aston Martin as sponsor

Published in SportsBusiness Journal on 10 / 17 / 16

The Breeders’ Cup has signed a multiyear agreement with British automaker Aston Martin, making it the official sports car of its annual world championships. Historically, “We don’t advertise, consistent with the nature of the luxury brand,” said Matt Clarke, Aston Martin g...

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Tags: Marketing and Sponsorship

More Stories by this Author

SportsBusiness Journal: ISE hires Adidas’ Grancio as CMO

Editor’s note: This story is revised from the print edition. Independent Sports and Entertainment has hired Chris Grancio as chief marketing officer, the first major move for the recently relaunched agency. Grancio joins ISE from Adidas, where he was general manager of global basketb ...

Tags: Labor and Agents

SportsBusiness Daily: Bradshaw To Endorse MicroPort Orthopedics

Terry Bradshaw has signed an endorsement deal with MicroPort Orthopedics, the company that manufactures a device the Pro Football HOFer and Fox analyst had implanted in his knee earlier this year. Financial terms were not disclosed, but as part of the agreement, MPO will use Bradshaw and his knee re ...

Tags: Marketing and Sponsorship

SportsBusiness Daily: NFLPA Suspends Ben Dogra For Six Months

The NFLPA will announce today that its Committee on Agent Regulation & Discipline (CARD) has suspended Ben Dogra for a period of six months and has required him to pay $25,000 to the Gene Upshaw Players Assistance Trust. The CARD group, made up of five players, had originally voted to re ...

SportsBusiness Daily: Chase Signs Partnership With Players' Tribune

The Players' Tribune has signed an agreement with Chase to sponsor athlete-written stories that touch on lessons learned, including financial lessons. Chase is the latest company to sign a branded partnership agreement with TPT this year, joining American Family Insurance, Budweiser, Samsung an ...

Tags: Marketing and Sponsorship, Chase Bank

SportsBusiness Daily: CSE Talent Hires Danny Martoe As President

CSE Talent has hired Danny Martoe as President. Martoe will report to Cooper Holdings Founder & CEO Lonnie Cooper . CSE Talent is a division of Cooper Holdings. Martoe started work a few weeks ago and will split his time between CSE Talent offices in Atlanta and Miami. Martoe most recently wo ...

SportsBusiness Journal: Game Changers: Kathryn Schloessman

Photo by: SARAH HURLEY K athryn Schloessman had to act fast earlier this year to help Los Angeles secure its first Super Bowl in 28 years. Kathryn Schloessman LOS ANGELES SPORTS AND ENTERTAINMENT COMMISSION,   PRESIDENT As president of the Los A ...

Tags: Game Changers

SportsBusiness Journal: Labor & Agents: CAA lands Magic player

C AA Sports has signed Orlando Magic guard/forward Mario Hezonja , the No. 5 overall pick of the 2015 draft. He was formerly represented by Wasserma n. At CAA Basketball, he will be represented by a team of agents led by Michael Tellem ...

Tags: Labor and Agents

SportsBusiness Journal: Game Changers: Debbie Spander

Photo by: CALEB DIAZ G lobal sports agency Wasserman had only five broadcasting clients when Debbie Spander joined to develop a broadcast and coaches representation division in 2011. Five years later, Wasserman represents more than 50 broadcasters and coaches, includ ...

Tags: Game Changers

SportsBusiness Journal: Game Changers: Denise White

Photo by: PETER YANG I n 1996, when Denise White first started a business to manage athletes and entertainers, she had a difficult time breaking in. Denise White EAG SPORTS MANAGEMENT, FOUNDER AND CEO “Every time I turned around there was a man tel ...

Tags: Game Changers

SportsBusiness Daily: Players' Tribune Launching Sherman Series

The Players' Tribune will announce today that it is launching its first weekly multimedia series featuring an athlete, Seahawks CB Richard Sherman . The first episode of "Tuesdays with Richard on Thursdays," will feature Sherman engaging in his personal off-field passions. The series will feature S ...

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