About The Author

Liz Mullen

Liz Mullen covers labor, agents and horse racing for the SportsBusiness Journal/Daily.

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The Players' Tribune Partners With Twitter On Athlete Q&A Series

Published in SportsBusiness Daily on 11 / 20 / 17

The Players’ Tribune today is launching a new video series titled "#Verified," in partnership with Twitter. Episodes will feature Bengals WR A.J. Green , T'Wolves C Karl-Anthony Towns , Falcons WR Mohamed Sanu  and Steelers LB T.J. Watt answering questions from fans in real time...

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SportsBusiness Journal: Younger MLB managers trending

Even legendary closer Mariano Rivera, who staked his 19-year playing career on being unflappable, admits he was taken aback by the New York Yankees’ recent nonrenewal of longtime manager Joe Girardi. “I definitely was surprised. Joe did a great job managing the team for so many years ...

Tags: Leagues and Governing Bodies

SportsBusiness Daily: Breeders' Cup On-Track Wagering A Record

The Breeders' Cup posted record on-track wagering of more than $25M over two days at Del Mar Thoroughbred Club, despite the fact that the seaside venue has a much smaller capacity than previous host tracks. The two-day on-track wagering total of $25,181,317 is the highest for the event and a 21.4% ...

SportsBusiness Daily: NBC Sports Adds Breeders' Cup Features

NBC Sports has 11 hours of coverage planned for the Breeders’ Cup this weekend at Del Mar, beginning Friday afternoon at 5:00pm ET on NBCSN. The two-day event will culminate with the running of the $6M Breeders' Cup Classic Saturday night at 8:00pm. Bob Costas makes his debut as the host of ...

SportsBusiness Daily: Hyundai Sponsoring Feature On Players' Tribune

The Players’ Tribune has signed Hyundai to sponsor a new video series titled “Homecoming” that features current and former NFL players returning to the schools where they went to college. The seven-episode series debuts Friday with former Steelers WR Hines Ward returning to the U ...

Tags: Marketing and Sponsorship, Hyundai

SportsBusiness Journal: Aston Martin sponsoring ‘jockey cam’

This year’s broadcast of the Breeders’ Cup on NBC will feature star jockey Mike Smith wearing a “jockey cam,” sponsored by British luxury automaker Aston Martin. Financial terms of the deal were not announced. Aston Martin is in its second year as a sponsor of the Breeders ...

Tags: Marketing and Sponsorship

SportsBusiness Journal: Horse racing chalks up some wins

Horse racing has had a run of good luck, including record thoroughbred sales numbers, and an increase in wagering dollars, just in time for its annual championship event. Additionally, serious horse players may avoid paying taxes on most high-paying exotic wagers made at this year’s Breeder ...

Tags: Leagues and Governing Bodies

SportsBusiness Journal: Labor and Agents: Attorney speaks out

C hristian Dawkins , the agency employee charged in the federal investigation of NCAA basketball, was never fired by prominent NBA agent Andy Miller as has been reported, Dawkins’ attorney said last week. “Christian and Andy ...

Tags: Labor and Agents

SportsBusiness Journal: CAA Sports adds $280M to contract values

Editor’s note: This story is revised from the print edition. C AA Sports has negotiated $280.5 million in three rookie contract extensions in the last several weeks, bringing the agency’s total offseason NBA negotiated dol ...

Tags: Labor and Agents

SportsBusiness Daily: BofA Sponsoring The Players' Tribune Video Feature

The Players' Tribune has signed Bank of America to sponsor a new video featuring former MLBer and current ESPN analyst Aaron Boone talking baseball with a fan in Yankee Stadium. The video will promote BofA's #MLBMemoryBank playoff campaign and will debut today on The Players’ Tribune. In the ...

SportsBusiness Journal: Plugged In: Glenn Ware

Glenn Ware founded PwC’s Global Intelligence Operations Center in 2008 to help corporations deal with external threats to their business. In 2013, Ware started a sports intelligence group after being hired by an NFL team and an NBA team to assess situations involving allegations of domestic v ...

Tags: People and Pop Culture

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