About The Author

Liz Mullen

Liz Mullen covers labor, agents and horse racing for the SportsBusiness Journal/Daily.

Featured Story

TaylorMade adds top young players to roster

Published in SportsBusiness Journal on 07 / 25 / 16

Adidas golf unit TaylorMade is for sale, but that didn’t stop the company from signing two of golf’s most anticipated young players — Jon Rahm and Beau Hossler — to equipment contracts. “They are the most sought-after players that I have ever seen in recent history,&...

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Tags: Marketing and Sponsorship, Labor and Agents

More Stories by this Author

SportsBusiness Journal: Game Changers: Jaymee Messler

Photo: HUNTER MCRAE PHOTOGRAPHY L ess than a year after leaving an agent for whom she had worked for her entire career, Jaymee Messler has created a revolutionary platform for athletes across sports to tell their own stories in their own voices. Jaymee Messler ...

Tags: Game Changers

SportsBusiness Journal: Breeders’ Cup brings on E-Trade

The Breeders’ Cup has signed E-Trade to a one-year sponsorship deal as the first official online brokerage partner of horse racing’s annual championship event. As part of the deal, the live streaming of the championship races will be presented by E-Trade on the Breeders’ Cup web ...

Tags: Marketing and Sponsorship

SportsBusiness Journal: Game Changers: Chrysa Chin

Photo: CHRYSA CHIN S ome of the most important work Chrysa Chin has done at the National Basketball Players Association involves things she may never be able to talk about. Chrysa Chin National Basketball Players Association |   Executive Vice Presiden ...

Tags: Game Changers

SportsBusiness Journal: Game Changers: Tara August

Photo: EDWARD M. PIO RODA / TURNER SPORTS W hen Shaquille O’Neal announced his retirement as a player, Turner Sports talent executive Tara August was surprised — but made plans immediately to snag the all-star center as an on-air analyst. Tara August ...

Tags: Game Changers

SportsBusiness Journal: Labor & Agents: Excel's goal for Rodgers

T he first plan of business for Aaron Rodgers ’ new marketing agency will be to focus on getting the Green Bay Packers quarterback just one major endorsement deal. “We are not going to go out and saturate the market or saturate Aar ...

Tags: Labor and Agents

SportsBusiness Journal: Labor & Agents: Maxx signs Brand

E lton Brand , recently retired from an NBA career that included All-Star and Rookie of the Year honors, has signed with Maxx Sports & Entertainment for broadcasting representation. New York-based Maxx specializes in working with broadca ...

Tags: Labor and Agents

SportsBusiness Journal: Baseball unites on domestic violence

As the NFL grappled with the public furor over the Ray Rice knockout-punch videotape last September, MLB and the MLB Players Association began quietly working on a new, comprehensive domestic violence policy, though labor negotiations were not set to begin until 2016. “We were talking about ...

Tags: Leagues and Governing Bodies, Labor and Agents

SportsBusiness Journal: Octagon signs Elena Delle Donne

O ctagon has signed WNBA All-Star Elena Delle Donne for representation on and off the court. Delle Donne, a Chicago Sky guard/forward, will be represented by Erin Kane , senior director of Octagon’s North American sales and marketing ...

Tags: Labor and Agents

SportsBusiness Journal: Churchill taps Ticketmaster for Derby

Churchill Downs has signed a five-year deal with Ticketmaster as its new ticket provider for the Kentucky Derby and other races at the track. Tickets for the Derby, the oldest continuously held sporting event in the U.S., will now be available for the first time through a platform outsi ...

Tags: Events and Attractions

SportsBusiness Journal: Focus returns to college antitrust cases

Antitrust lawsuits may be the fastest path to determine whether college athletes will get more rights and compensation, lawyers say, and the leader of the student unionization movement agrees with them. “The antitrust route is the most immediate way for players to receive more resources and ...

Tags: Labor and Agents, Colleges, Law and Politics

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