About The Author

Liz Mullen

Liz Mullen covers labor, agents and horse racing for the SportsBusiness Journal/Daily.

Featured Story

NBPA looks for fan assist on logo

Published in SportsBusiness Journal on 12 / 15 / 14

After bringing in new leadership, the National Basketball Players Association is seeking a new look and reaching out to fans for help. The NBPA will announce this week the launch of an online contest in which fans will compete to design a new logo for the union and win a trip to the 2015 All-Star...

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Tags: Labor and Agents

More Stories by this Author

11/04/13
SportsBusiness Journal: Pierce pushing to grow Lagardère

Three months into the job as Lagardère Unlimited’s first president and CEO, Andy Pierce is engaged in multiple, active discussions to expand its talent representation business, as well as working to build corporate consulting and media advisory practices. ...

Tags: Labor and Agents

11/04/13
SportsBusiness Journal: Subway bets on kick from Pelé, Phelps

Subway has extended its sponsorship deal with Michael Phelps, and the record-breaking Olympic swimmer will be featured with new Subway endorser, soccer legend Pelé, in a television commercial that will debut in the U.S. soon. Neither Subway CMO Tony Pace nor Phelps’ agent, Peter Carl ...

Tags: Marketing and Sponsorship

11/03/13
SportsBusiness Daily: Breeders' Cup Handle, Attendance Up

The two-day Breeders' Cup event at Santa Anita Park this weekend saw an 11% increase in wagering and a 5% increase in attendance over last year. The two-day handle for the race cards on Friday and Saturday was $160.7M, an increase of 11% over the '12 figure of $144.3M. Total attendance for the two d ...

10/29/13
SportsBusiness Daily: Lagardère Finalizes Deal For Crown Sports, Danzi

Lagardère Unlimited has acquired golf player representation firm Crown Sports Management and hired Jay Danzi, agent to rising star Jordan Spieth. Crown Sports Management and Danzi bring with them 24 PGA Tour players and will increase Lagardère Unlimited's PGA Tour client list to 43 pla ...

Tags: Labor and Agents

10/28/13
SportsBusiness Journal: Racing with the stars

As the Breeders’ Cup prepares for its second straight year in California, the horse racing event is trying harder to tap into the favored local energy source — star power — as one way to drive growth. That’s just part of the plan to make the Breeders’ Cup, a two-day, ...

Tags: In-Depth

10/28/13
SportsBusiness Journal: Lagardère in talks to add golf agents

Editor's note: This is story is updated from the print edition. Lagardère Unlimited is in discussions to build on its formidable golf practice through a series of acquisitions and executive hires, including Crown Sports Management and the agent who represents rising PGA Tour star Jorda ...

Tags: Labor and Agents

10/28/13
SportsBusiness Journal: Churchill turns to infield

The Monday morning after this year’s Kentucky Derby, Churchill Downs President Kevin Flanery’s phones were ringing from people who had paid one of the highest ticket prices in sports to watch the legendary race in “The Mansion.” The ultra premium area, where low-end ticket ...

Tags: In-Depth

10/17/13
SportsBusiness Daily: DA: More Indictments Coming In Agent Case

The North Carolina district attorney who is prosecuting three people on charges they violated the Uniform Athlete Agent Act said he expects two more indictments in the case will be unsealed within the next two weeks. Jim Woodall, the DA for Orange County, N.C., declined to reveal the identities ...

Tags: Labor and Agents

10/14/13
SportsBusiness Journal: NBPA wish list: Experience, passion

The National Basketball Players Association is looking for an executive with an understanding of labor law, marketing and licensing and with a passion for basketball as its next leader. Those are among the attributes listed in an eight-page job specification written by executive search firm Reill ...

Tags: Labor and Agents

10/08/13
SportsBusiness Daily: IMG To Handle Kaepernick's Marketing

IMG has joined 49ers QB Colin Kaepernick ’s management team and will be spearheading his marketing and endorsement work. The move is expected to be announced later today, sources said. Kaepernick will continue to be represented on the field by XAM Sports. IMG and XAM Sports are expected to wo ...

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