About The Author

Liz Mullen

Liz Mullen covers labor, agents and horse racing for the SportsBusiness Journal/Daily.

Featured Story

TaylorMade adds top young players to roster

Published in SportsBusiness Journal on 07 / 25 / 16

Adidas golf unit TaylorMade is for sale, but that didn’t stop the company from signing two of golf’s most anticipated young players — Jon Rahm and Beau Hossler — to equipment contracts. “They are the most sought-after players that I have ever seen in recent history,&...

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Tags: Marketing and Sponsorship, Labor and Agents

More Stories by this Author

SportsBusiness Daily: Players' Tribune Signs Deal With American Family

The Players’ Tribune today announced that it has signed American Family Insurance as its first-ever corporate partner. As part of the agreement, AmFam will be the exclusive sponsor of TPT Assist, the section of the website devoted to highlighting athletes’ charities and causes. Fina ...

Tags: Marketing and Sponsorship

SportsBusiness Daily: Steinberg Launching Venture Capital Initiative

Veteran NFL player agent LEIGH STEINBERG has formed a partnership with private equity firm Alpha Strategies to launch Steinberg Ventures, a venture capital initiative focused on identifying and investing in emerging, high-growth companies and startups. The joint venture between Steinberg&rsqu ...

Tags: People and Pop Culture

SportsBusiness Daily: Geico Signs Endorsement With Undefeated Boxer

Geico has signed a partnership deal with undefeated welterweight boxer Dusty Hernandez-Harrison that was negotiated by the fighter's promoter, Roc Nation Sports. Geico will be a presenting partner for select Hernandez-Harrison fights on broadcast television. The insurance company's logo also wi ...

Tags: Marketing and Sponsorship, Geico

SportsBusiness Daily: IMG Signs Tigers' J.D. Martinez For Off-Field Work

IMG has signed Tigers RF J.D. Martinez for endorsements and all other off-the-field work. Martinez, who won his first Silver Slugger award last season, will be represented by IMG's Ira Stahlberger and Brian Bishoff. He will continue to be represented on the field by RMG Baseball President Bob G ...

Tags: Labor and Agents

SportsBusiness Daily Global: CAA Sports Expands In London

CAA Sports has expanded the reach of its corporate consulting and experiential marketing business by acquiring London-based BrandRapport, a sports marketing firm that counts Jaguar Land Rover and Nestlé among its clients. Those brands, as well as Allianz, Prudential and Samsung, will bec ...

Tags: Marketing and Sponsorship, United Kingdom

SportsBusiness Journal: African league tips off with BDA assist

NBA agent Bill Duffy and a Nigerian-born agent who works for him have launched what is thought to be the first professional basketball league in Africa. The African Basketball League is set to tip off March 4 with six teams playing in four countries. The league is the creation of Ugo Udezue, who ...

Tags: Labor and Agents, Leagues and Governing Bodies

SportsBusiness Journal: CAA Sports expands in London

Editor's note: This story is revised from the print edition. CAA Sports has expanded the reach of its corporate consulting and experiential marketing business by acquiring London-based BrandRapport, a sports marketing firm that counts Jaguar Land Rover and Nestlé among its clients. ...

Tags: Marketing and Sponsorship

SportsBusiness Journal: Labor & Agents: Exception to the rule

T he NCAA’s power five conferences have passed a rule that will allow high school baseball players to hire an agent to represent them in contract negotiations with professional baseball clubs. NCAA rules require that any student athlete w ...

Tags: Labor and Agents

SportsBusiness Journal: Hearing set in Hunter, NBPA suits

A pretrial hearing has been set for April in the lawsuit fired National Basketball Players Association Executive Director Billy Hunter filed against the union and the countersuit that the union recently filed against Hunter. Los Angeles Superior Court Judge Huey Cotton could set a trial date for ...

Tags: Labor and Agents

SportsBusiness Journal: Labor & Agents: Rep 1 has QB pair

R ep 1 Sports has signed two of the top quarterback prospects for this year’s NFL draft, Cal’s Jared Goff and North Dakota State’s Carson Wentz . “We have represented multiple quarterbacks in a draft,” Rep 1 c ...

Tags: Labor and Agents

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