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Liz Mullen

Liz Mullen covers labor, agents and horse racing for the SportsBusiness Journal/Daily.

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Athlete Training Company EXOS Forms Partnership With BridgeAthletic

Published in SportsBusiness Daily on 11 / 21 / 17

EXOS, the firm known for training NFL draft prospects, has formed a long term partnership with BridgeAthletic, a startup software company which counts coaches, trainers, physical therapists and athletes as clients. Financial terms were not disclosed. Under the agreement, EXOS will provide training v...

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Tags: People and Pop Culture

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11/21/17
SportsBusiness Daily: Training Outlet EXOS Partners With BridgeAthletic

EXOS, the firm known for training NFL draft prospects, has formed a long term partnership with BridgeAthletic, a startup software company which counts coaches, trainers, physical therapists and athletes as clients. Financial terms were not disclosed. Under the agreement, EXOS will provide training v ...

Tags: People and Pop Culture

11/21/17
SportsBusiness Daily: MasterCard Sponsors Online TPT Video

The Players’ Tribune has signed MasterCard to sponsor an original video starring former MLBers Alex Rodriguez and David Ortiz . The video, which debuts today, plays off the now-viral backstage "jacket" incident with Rodriguez putting a Yankees jacket on Ortiz during Fox’ coverage of t ...

11/20/17
SportsBusiness Daily: TPT Partners With Twitter On "#Verified"

The Players’ Tribune today is launching a new video series titled "#Verified," in partnership with Twitter. Episodes will feature Bengals WR A.J. Green , T'Wolves C Karl-Anthony Towns , Falcons WR Mohamed Sanu  and Steelers LB T.J. Watt answering questions from fans in real time ...

11/20/17
SportsBusiness Journal: When disasters hit, who helps?

“Do you see what’s going on?” Wasserman’s Greg Lawrence can’t remember who said it. Maybe it was him, or maybe it was Golden State Warriors guard Klay Thompson. It was during a phone coversation between the agent and his client on an early October morning as wildfire ...

Tags: Sports in Society

11/20/17
SportsBusiness Journal: Coca-Cola returns to Derby

The Coca-Cola colors, worn by jockey Calvin Borel, are back at Churchill Downs. Photo by: COADY PHOTOGRAPHY Churchill Downs Inc. signed a five-year agreement with Coca-Cola Bottling Co. Consolidat ...

Tags: Marketing and Sponsorship

11/20/17
SportsBusiness Journal: Labor and Agents: CAA adds NFL players

C AA Sports has signed Denver Broncos outside linebacker Shane Ray and Atlanta Falcons defensive tackle Grady Jarrett for representation on and off the field. Ray will be represented by a team of agents led by Tom Condon Jr. , Ben R ...

Tags: Labor and Agents

11/16/17
SportsBusiness Daily: Cavs' Thomas Featured In TPT Series

The Players' Tribune today announced the debut of a multi-episode documentary series called "The Book of Isaiah II," about the life of Cavaliers G Isaiah Thomas this past year. The series, produced by TPT and Thomas' media company, Slow Grin ...

11/13/17
SportsBusiness Daily: NFL Players Inc. Creates Marketing/Licensing Group

The NFLPA's business arm, NFL Players Inc., has launched REP (Representing Every Player) Worldwide, a player marketing and licensing group that will take on the WNBPA and the union for the USWNT as its first clients and partners. Financial terms of the agreement were not disclosed. The NFLPA is the ...

Tags: Labor and Agents, NFL

11/13/17
SportsBusiness Daily: NFLPA Launches New Entity REP Worldwide

The NFLPA's business arm, NFL Players Inc., has launched REP (Representing Every Player) Worldwide, a player marketing and licensing group. REP will take on as its first clients and partners the WNBPA and the union for the U.S. women's national soccer team. Financial terms of the agre ...

11/13/17
SportsBusiness Journal: Labor and Agents: Player’s NFL lawsuit

T he NFL Players Association agreed that WilmerHale , the law firm that employs one of the neutral arbitrators in the NFL’s performance-enhancing substances policy, could continue to represent the NFL, NFL owners and league personnel un ...

Tags: Labor and Agents

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