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Liz Mullen

Liz Mullen covers labor, agents and horse racing for the SportsBusiness Journal/Daily.

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Cirrus Fitness Signs Licensing Deals With Several Pro Leagues, Hopes To Land NFL

Published in SportsBusiness Daily on 07 / 28 / 14

New York-based Cirrus Fitness has signed licensing deals with the NBA, MLB, MLS, NHL and WNBA that allow the exercise equipment-maker to use the leagues’ marks and logos on its equipment and in ads. Cirrus Fitness President & CEO Jay Sapovits said the company also intends to apply for a li...

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Tags: Marketing and Sponsorship

More Stories by this Author

07/28/14
SportsBusiness Daily: Cirrus Fitness Signs Deals With Pro Leagues

New York-based Cirrus Fitness has signed licensing deals with the NBA, MLB, MLS, NHL and WNBA that allow the exercise equipment-maker to use the leagues’ marks and logos on its equipment and in ads. Cirrus Fitness President & CEO Jay Sapovits said the company also intends to apply for a li ...

Tags: Marketing and Sponsorship

07/28/14
SportsBusiness Journal: Labor & Agents

J ackson Lewis , a national law firm that represents management exclusively in workplace issues, has hired Geoff Silver , former NCAA director of academic and membership affairs, to bolster its sports practice in the wake of NCAA reform. Silv ...

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07/27/14
SportsBusiness Daily: Johnson Out Of New NBPA Exec Dir Process

The NBPA is scheduled to elect a new Exec Dir tomorrow, but will do so without the guidance of Sacramento Mayor Kevin Johnson , who had been acting as an adviser to the union for the past few months. NBA players are scheduled to elect one of three candidates -- Mavericks President & CEO Terdem ...

07/14/14
SportsBusiness Journal: Octagon hires trio of former NFLers

Octagon has hired three former NFL players — All-Pro center Jeremy Newberry, defensive tackle John Thornton and cornerback and club scout Charles Fisher — as it reignites its NFL player representation division.  Fi ...

Tags: Labor and Agents

07/14/14
SportsBusiness Journal: Sentient Jet returns to Breeders’ Cup

Sentient Jet has returned as a corporate partner of the Breeders’ Cup with a new, multiyear deal that makes it title sponsor of the event’s prestigious race for 2-year-old colts, a race that now will be known as the Sentient Jet Breeders’ Cup Juvenile.  Financial terms of t ...

Tags: Marketing and Sponsorship

06/30/14
SportsBusiness Journal: Kim Miale moves beyond ‘negativity’

Miale has worked on marketing deals for Roc Nation athletes beyond her NFL clients. Photo by: ROC NATION About a year ago, Roc Nation Sports agent Kim Miale was at the center of an NF ...

Tags: Labor and Agents

06/30/14
SportsBusiness Journal: GSSM logs NHL coach, Singletary signing

Gil Scott Sports Management has signed former NFL player and coach Mike Singletary and negotiated three NHL coaching deals and one general manager deal in the last several weeks. GSSM founder and owner Gil Scott negotiated recent deals for Barry Trotz to become coach of the Washington Capitals an ...

Tags: Labor and Agents

06/23/14
SportsBusiness Journal: All eyes on antitrust cases

Efforts by Northwestern University football players to unionize may have garnered the most national media attention, but sports law experts say that antitrust litigation before a federal court in Oakland has the potential to bring the most change to the NCAA’s model of college sports. Athle ...

Tags: In-Depth, Law and Politics

06/23/14
SportsBusiness Journal: A greater role for agents?

For as long as anyone can remember, agents have been considered part of the problem in college athletics. Soon, they might be considered part of the solution. NCAA rules have long prohibited any type of written or oral agreements between agents and student athletes. Several high-profile cases of ...

Tags: In-Depth, Law and Politics

06/23/14
SportsBusiness Journal: The college legal battleground

With all of the legal challenges the NCAA faces, one thing is for sure: Attorneys and law firms will have a lot of work to do for years to come. As a result, law firms and the NCAA have beefed up their expertise, with the many parties now involved reading like a who’s who in sports law. Sco ...

Tags: In-Depth, Law and Politics

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