About The Author

Katherine Zdrojeski

Katherine Zdrojeski is a staff writer for SportsBusiness Daily/Journal.

Featured Story

WNBA Sponsors Boost, Jamba Juice Activating Around This Afternoon's Draft

04 / 16 / 12

The WNBA will hold its '12 Draft today at 2:00pm ET on ESPN's campus in Bristol, Conn., and several league sponsors will help mark the event with new activations. Boost Mobile, the WNBA's Marquee Partner, will serve as the presenting sponsor of the Draft. After signing on as a league sponsor midway...

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Tags: WNBA, Marketing and Sponsorship

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07/12/11
New Balance Partners With Jose Bautista

Jose Bautista has become one of the most exciting players in MLB after hitting 54 home runs last season and leading the league at the All-Star break this year with 31 homers, and New Balance has taken notice by signing the Blue Jays star to an endorsement deal. The company will be the official on- ...

Tags: Marketing and Sponsorship, New Balance

06/24/11
Several Draftees Have Bright Marketing Futures

The NBA welcomed its latest rookie class Thursday night at the NBA Draft, and while critics have said this batch of draftees may not be as strong as other classes on the court, there are some that have the potential to make their mark in the endorsement world. Lothery & Associates’ Karlyn ...

Tags: Marketing and Sponsorship, NBA

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