About The Author

Katherine Zdrojeski

Katherine Zdrojeski is a staff writer for SportsBusiness Daily/Journal.

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WNBA Sponsors Boost, Jamba Juice Activating Around This Afternoon's Draft

04 / 16 / 12

The WNBA will hold its '12 Draft today at 2:00pm ET on ESPN's campus in Bristol, Conn., and several league sponsors will help mark the event with new activations. Boost Mobile, the WNBA's Marquee Partner, will serve as the presenting sponsor of the Draft. After signing on as a league sponsor midway...

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Tags: WNBA, Marketing and Sponsorship

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02/24/12
NASCAR Sponsors Debut Ads At Daytona 500

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Tags: NASCAR Season Preview, Sprint, NASCAR

02/16/12
Castrol Renews With SUM Through '14

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Tags: Marketing and Sponsorship, MLS, Castrol North America Inc.

01/24/12
MLB Network Premieres "Baseball IQ" Tonight

MLB Network tonight debuts “Baseball IQ,” its first original game show, in which representatives from each MLB team go head-to-head in a battle royale of baseball trivia. The series was taped last week -- at a brisk pace of four sessions of filming per day -- and two episodes will a ...

Tags: Media, MLB

12/08/11
Catching Up With The Rockets' Ken Sheirr

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Tags: People and Pop Culture

10/28/11
Golf Channel To Integrate Twitter Into Coverage

Golf Channel Saturday for the first time will fully integrate social media into a live broadcast during coverage of the Nationwide Tour Championship in Charleston, S.C. “Social Media Saturday” will have GolfChannel.com writers Rex Hoggard and Randall Mell joining the on-air team&rsqu ...

10/26/11
Catching Up With State Farm's Todd Fischer

State Farm’s sports marketing portfolio includes a variety of initiatives for professional leagues and star athletes, but Manager of National Sponsorships TODD FISCHER seems particularly proud of the cause marketing program his company created last year in conjunction with MLB. The "Go To Ba ...

Tags: People and Pop Culture, State Farm, MLB

08/31/11
Catching Up With Priscilla Sims Brown

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Tags: People and Pop Culture

08/24/11
Catching Up With The Dolphins' Adam Grossman

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Tags: People and Pop Culture

08/04/11
Octagon Announces Two New Deals

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Tags: Marketing and Sponsorship, Octagon, Anheuser Busch

07/22/11
WNBA Active Around All-Star Game

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Tags: Events and Attractions, WNBA

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