NASCAR Sponsors Debut Ads At Daytona 500

Several NASCAR advertisers are planning to debut new creatives that will air during Fox' broadcast of the Daytona 500 Sunday. While some mark the beginning of a season-long campaign, others are scheduled to air only during the Great American Race. ...

Tags: NASCAR Season Preview, Sprint, NASCAR

Castrol Renews With SUM Through '14

Castrol today will announce a three-year partnership renewal with SUM that will see the company's GTX High Mileage brand remain the official motor oil of MLS, the U.S. men’s national soccer team and the Mexican men’s national soccer team for games played in the U.S. Financial terms of th ...

Tags: Marketing and Sponsorship, MLS, Castrol North America Inc.

MLB Network Premieres "Baseball IQ" Tonight

MLB Network tonight debuts “Baseball IQ,” its first original game show, in which representatives from each MLB team go head-to-head in a battle royale of baseball trivia. The series was taped last week -- at a brisk pace of four sessions of filming per day -- and two episodes will a ...

Tags: Media, MLB

Catching Up With The Rockets' Ken Sheirr

Rockets Senior Dir of Marketing Operations KEN SHEIRR is in his 11th season with the team and seventh in his current role, which includes supervising community relations initiatives. Long committed to community outreach, the Rockets this year dubbed their efforts Rockets Give Back. The yearlo ...

Tags: People and Pop Culture

Golf Channel To Integrate Twitter Into Coverage

Golf Channel Saturday for the first time will fully integrate social media into a live broadcast during coverage of the Nationwide Tour Championship in Charleston, S.C. “Social Media Saturday” will have GolfChannel.com writers Rex Hoggard and Randall Mell joining the on-air team&rsqu ...

Catching Up With State Farm's Todd Fischer

State Farm’s sports marketing portfolio includes a variety of initiatives for professional leagues and star athletes, but Manager of National Sponsorships TODD FISCHER seems particularly proud of the cause marketing program his company created last year in conjunction with MLB. The "Go To Ba ...

Tags: People and Pop Culture, State Farm Insurance Cos., MLB

Catching Up With Priscilla Sims Brown

PRISCILLA SIMS BROWN began her career as a reporter and producer for San Francisco’s KQED-TV and Chicago’s WMAQ-NBC. In ’91, she joined the investment management division of Lincoln Financial Group in Boston. While with Lincoln Financial, Sims Brown closed the company’s 21- ...

Tags: People and Pop Culture

Catching Up With The Dolphins' Adam Grossman

ADAM GROSSMAN began his sports business career as an intern for the Red Sox, before becoming Special Assistant to the President & CEO Larry Lucchino and eventually VP/Marketing. While with the Red Sox, Grossman helped advance the club’s regional marketing activities and worked with MLB ...

Tags: People and Pop Culture

Octagon Announces Two New Deals

Octagon will manage A-B InBev’s agreement with the FA to become the lead sponsor for the FA Cup. Budweiser has been an Octagon client since ’09 when the marketing firm won strategy and activation work around the ’10 FIFA World Cup. Octagon VP Tim Collins said as a result of that pa ...

Tags: Marketing and Sponsorship, Octagon, Anheuser Busch

WNBA Active Around All-Star Game

The WNBA’s elite are headed to San Antonio this weekend for the first All-Star weekend west of the Mississippi River since ’00, and WNBA COO Christine Godleski says fans can expect the weekend festivities to be infused with “Texas-style flavor.” Taking to heart the “ev ...

Tags: Events and Attractions, WNBA