About The Author

Josh Carpenter

Josh Carpenter is a staff writer for SportsBusiness Daily/Journal.

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Minding My Business With Daytona International Speedway's David Strahan

04 / 02 / 14

Age : 35 Where I’m from : Okemos, Mich. Where I call home : Lake Mary, Fla. Position : Daytona Int'l Speedway Dir of Business Development Focusing on right now : Maximizing all the corporate opportunities around the Daytona Rising project. ...

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Tags: People and Pop Culture, NASCAR, International Speedway Corp.

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Minding My Business With Kenny Lauer

Warriors VP/Digital & Marketing KENNY LAUER seems to be living in the perfect part of the country for a tech junkie. "In Oakland, we're situated in a geographically desirable place," he said. "There's all types of innovation, whether it's start-ups, incubators or venture capitalists. We're als ...

Tags: People and Pop Culture, Golden State Warriors, NBA

NFL Names Extreme Networks WiFi Partner

Network solutions provider Extreme Networks today announced a deal with the NFL to become the official WiFi analytics partner for the league and Super Bowl XLVIII at MetLife Stadium. Extreme COO Chris Crowell said the deal is “about the fans and improving the digital experience the fans have ...

Saying Hello, Waving Goodbye In 2013

Every year sees the creation of new concepts and new people step into the spotlight, while others bid a bon voyage. This year certainly was no exception. Johnson (r) was instrumental in landing Ranadive to spearhe ...

Tags: Year End

Minding My Business With COTA's Geoff Moore

As Chief Marketing & Revenue Officer for Circuit of the Americas, GEOFF MOORE 's plate gets more full every day. The burgeoning motorsports and entertainment venue already hosts an annual MotoGP event and the only F1 race in the states, and will welcome the X Games for the first time next summe ...

Tags: People and Pop Culture

MMF: Autosports And The Fan Experience

Attracting more fans to the race track was a central topic on a panel during the second morning of the ’13 NASCAR Motorsports Marketing Forum. Speaking on the “Creating The Ultimate Fan Experience” panel, NASCAR Senior VP/Racing Operations Steve O’Donnell said that the gove ...

Tags: Events and Attractions

MMF: Ways To Attract A New Audience

NBC Sports Group CMO John Miller told ’13 NASCAR Motorsports Marketing Forum attendees that the key to intriguing creative in NASCAR is “trying to engage the core (fan) and then broaden it out.” Miller said NBC has done that recently with creative around F1's Monaco Grand Prix an ...

Tags: Events and Attractions, NASCAR

MMF: NHRA Seen As More Of A Business Now

Seven-time NHRA champion Tony Schumacher told ’13 NASCAR Motorsports Marketing Forum attendees the drag-racing series is “100% different” now than when he started racing in ’96. Schumacher said, “It’s business (now), and in that we lose some of the fun. We lose ...

Tags: Events and Attractions, NHRA

NASCAR's France Bullish On TV Deals

NASCAR Chair & CEO Brian France  told attendees at the '13 Motorsports Marketing Forum that he “couldn’t be more pleased” with NASCAR’s new TV deal with Fox and NBC. France said, “NBC has put a huge bet on NASCAR. What I really like about it – people w ...

MMF: Compelling Digital Content A Necessity

Several industry execs joined NASCAR driver Dylan Kwasniewski to talk about creating compelling digital content on the final panel of the opening day of the '13 NASCAR Motorsports Marketing Forum in Las Vegas. Kwasniewski's season in the K&N Pro Series East was featured in the AOL documentary ...

Tags: NASCAR, Events and Attractions

MMF: IndyCar Eyeing New Territories

Hulman & Co. CEO Mark Miles told attendees at the ’13 NASCAR Motorsports Marketing Forum in Las Vegas yesterday that fans of IndyCar, which is owned by Hulman, can “think about the Middle East and South Africa, India and other places in South America” as possible markets for ...

Tags: Events and Attractions, IndyCar

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