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Josh Carpenter

Josh Carpenter is a staff writer for SportsBusiness Daily/Journal.

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Sonic Drive-In, PBR Reach Partnership For Remainder Of 2015 Built Ford Tough Schedule

Published in SportsBusiness Daily on 03 / 02 / 15

The PBR today is expected to announce a partnership with Sonic Drive-In that makes it the first official QSR of the PBR and its Built Ford Tough Series. The deal, which was negotiated in-house, is for one year with an option to extend, PBR Chair & CEO Jim Haworth said. The partnership began at t...

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Tags: Marketing and Sponsorship, PBR, Sonic

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