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Josh Carpenter

Josh Carpenter is a staff writer for SportsBusiness Daily/Journal.

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PBR Announces Renewal Of Deals With Top Sponsor Ford, 10 Other Partners

Published in SportsBusiness Daily on 01 / 22 / 15

The PBR yesterday announced a renewal of its longtime sponsorship deal with Ford. The automaker has been title sponsor of PBR’s Built Ford Tough Series for more than 12 years. Financial terms of the multiyear deal were not available. PBR most recently renewed its Ford deal in January '13. PBR ...

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Tags: Marketing and Sponsorship, PBR, Ford Motor Co.

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