TBS To Air Final Four Next Two Years

CBS Sports and Turner Sports today officially announced that the Final Four will be moving to cable television for the first time next year. The move, which was first reported by SportsBusiness Journal in March , will see TBS broadcast both national semifinal games in ’14 and ’15 with C ...

Tags: Media, CBS, TBS/TNT

J&J Snacks Debuts Mike Trout Ads

J&J Snack Foods is taking advantage of National Soft Pretzel Month and its new endorsement deal with Angels LF Mike Trout with advertisements at retailers nationwide. J&J President & CEO Gerry Shreiber said life-sized cardboard cutouts of Trout endorsing the brand’s SuperPretzel be ...

Tags: Marketing and Sponsorship

Minding My Business

MillerCoors Dir of Sports & Entertainment Marketing ADAM DETTMAN is a people person. He thinks that is a vital quality to building his own team as well as his clientele. Dettman, a Chicago resident and self-proclaimed ESPN junkie, recently spoke about how he applies that principle to the workp ...

Tags: People and Pop Culture

Q&A With Blue Jays' Alex Anthopoulos

Prior to a blockbuster trade this offseason, Blue Jays Senior VP/Baseball Operations & GM Alex Anthopoulos was not exactly a household name among baseball fans. But he orchestrated MLB’s most talked-about move of the winter, trading with the Marlins for a package of players whose salaries ...

Tags: MLB Season Preview, Toronto Blue Jays

McCarver To Step Down From Fox Booth

Fox MLB analyst Tim McCarver today announced he will retire after the '13 season, saying he would not seek a contract extension once his current deal expires. McCarver on a conference call said the decision was not a tough one. He said, “It’s not a sad thing for me. I have neither tire ...

Minding My Business With John Martin

While NASCAR Digital Media Managing Dir JOHN MARTIN 's   workday consists of all things tech, he still prefers the traditional feel of a morning newspaper to start his day. From focusing on the upcoming race weekend to spending quality time with his dog, Maxwell, he is seemingly always on the ...

Tags: People and Pop Culture

San Diego Triathlon Gets Title Sponsor

USA Triathlon and Lagardère Unlimited have agreed to a partnership that makes Finland-based fitness training system Omegawave the title sponsor of next month's event in San Diego. The Omegawave World Triathlon San Diego will be held April 18-20. Lagardère brokered the deal for the ...

Tags: Marketing and Sponsorship

TNT's Shaquille O'Neal Discusses TV Career

TNT NBA analyst SHAQUILLE O'NEAL called it quits on his playing career following the '10-11 season and headed straight for the broadcast booth. The future Basketball HOFer joined ERNIE JOHNSON , KENNY SMITH and CHARLES BARKLEY on TNT's “Inside the NBA” studio show. Ahead of NBA Al ...

Tags: TBS/TNT, People and Pop Culture, NBA

ESPN Announces Latest "30 For 30" Films

The late Jim Valvano’s national championship win and the legendary ’83 NFL Draft will be among the films featured in the latest installment of ESPN’s “30 for 30” documentary series, which begins this spring. “Survive and Advance” chronicles the ’82-83 ...

Tags: Media, ESPN

Coca-Cola Debuts Super Bowl Ad

Coca-Cola today debuted on a webcast the 60-second ad it will run during the first half of Super Bowl XLVII. The spot, titled “Mirage,” showcases three teams – a pack of cowboys, a group of “Badlanders” and a troupe of Vegas-style showgirls – racing through a dese ...