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John Ourand

John Ourand covers television and media for SportsBusiness Journal/Daily.

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CBS Execs Say Ad Sales For Super Bowl Pacing Ahead Of Last Broadcast In '13

Published in SportsBusiness Daily on 08 / 26 / 15

CBS ad sales execs would not say how many more Super Bowl spots they have left to sell, but they said their efforts are pacing ahead of '13, when the network last carried the game. CBS is charging a record-high $5M per 30-second spot for the game. “We’re in really good shape,” said...

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Tags: Marketing and Sponsorship, CBS

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SportsBusiness Journal: Sports Media: Pursuit of millennials

TV sports networks, and the advertisers that fund them, have spent the past decade chasing younger viewers. But if sports TV executives have their way, that push to get younger and younger is about to change — not so much that they will ...

Tags: Media

SportsBusiness Journal: Fox's big plans for soccer

Fox Sports is preparing for its most ambitious soccer schedule in its 21-year history. The company plans to produce more than 200 live soccer games across three networks from Memorial Day to Labor Day. Fox Sports 1 will carry the most games (94), followed by Fox Sports 2 (87). The broadcast chann ...

Tags: In-Depth

SportsBusiness Journal: New ESPN lineup: Virk, Galloway, Kanell

ESPN will have a trio of new faces on its popular postgame college football studio show this season, according to several sources. The network has settled on Adnan Virk to host the show, with Joey Galloway and Danny Kanell providing analysis. The three also will appear in-studio during halftime a ...

Tags: Media

SportsBusiness Journal: PGA Tour on Periscope: We’re not unsure

FEEDBACK PGA Tour on Periscope: ‘We’re not unsure at all’ The PGA Tour took exception to the part of my column last week that described the tour as unsure of how to deal with streaming services like Periscope. ...

Tags: Media

SportsBusiness Journal: Facebook hires Warriors’ Cote

SOCIAL MEDIA Facebook hires Warriors’ Cote to handle sports teams COTE Facebook has hired Kevin Cote from the Golden State Warriors to head up the social media company’s effort to partner ...

Tags: Media

SportsBusiness Daily: NBC To Periscope Belmont Stakes Draw

NBC Sports Group will Periscope the draw for the Belmont Stakes post positions on June 3, group CMO John Miller told the '15 Intersport Brand Engagement Summit in Chicago on Thursday. The draw for the Triple Crown’s third leg will be conducted at 30 Rock, he said. American Pharoah will be ra ...

Tags: Brand Engagement Summit, NBC

SportsBusiness Daily: Heineken Sees Authenticity In U.S. Soccer

Fresh off its 5-year deal to sponsor MLS, Heineken Senior Brand Dir Quinn Kilbury said the beer brand opted to support U.S. soccer because it already has been developed as authentic. Heineken also has a sponsorship with the UEFA Champions League. “We wouldn’t sell any extra if we did a ...

Tags: Brand Engagement Summit

SportsBusiness Journal: 3 Questions with Twitter's Danny Keens

SOCIAL MEDIA Twitter as reflex action Two months ago, Twitter hired Danny Keens to head up its sports department as the company’s North American head of sports partnerships. In his first public comments since taking the job, Keens spoke to me this month about the social media com ...

Tags: Media

SportsBusiness Journal: Millen leaving ESPN, will return to Fox

Matt Millen is leaving ESPN to return to Fox Sports, the media company where he rose to be the No. 2 NFL announcer at the turn of the century, according to several sources. The longtime football analyst will become the lead football analyst for the Big Ten Network, paired with Kevin Kugler. Glen ...

Tags: Media

SportsBusiness Journal: Sports Media: Periscope on the radar

A t a dinner in New York last week, two of the four diners — all of whom work in sports — said that they watched the May 2 Floyd Mayweather-Manny Pacquiao fight via Periscope . Both men said that Periscope’s feeds consisted ...

Tags: Media

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