About The Author

John Ourand

John Ourand covers television and media for SportsBusiness Journal/Daily.

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Wasserman Says His Company Won't Handle Sponsor Sales For Potential L.A. Games

Published in SportsBusiness Daily on 04 / 21 / 17

Wasserman Chair & CEO Casey Wasserman is leading L.A.’s '24 Olympic bid, but he said his agency will not have an inside track in handling the Games’ sponsorship sales, which are projected to come close to $2B. "Wasserman isn’t in the sponsorship sales business,” he said...

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Tags: World Congress of Sports, USOC

More Stories by this Author

03/08/16
SportsBusiness Daily: NCAA Tourney Ad Sales Up Big

The NCAA Tournament is virtually sold out, with CBS and Turner bringing in a double-digit revenue increase this year despite the fact the Final Four and championship game will be on cable for the first time, execs from the nets said. “We have had zero resistance to having TBS run the champions ...

03/07/16
SportsBusiness Journal: NBC to carry games from English rugby

English rugby clubs Saracens and Wasps may not be as popular as Manchester United and Arsenal in the United States. But NBC Sports Group executives are betting that the 12 rugby clubs that make up England’s Aviva Premiership Rugby league will find a passionate U.S. audience next year. Last ...

Tags: Media

03/07/16
SportsBusiness Journal: Ad buyers have to think differently

Advertisers will fail if they try to re-create their television buying strategies in digital, according to several panelists on an entertaining panel about branded content at last week’s Monumental Sports & Entertainment’s Innovation and Technology summit in Washington, D.C. Digit ...

Tags: Media

03/07/16
SportsBusiness Journal: Sports Media: VR beyond borders

Monumental Sports & Entertainment held its annual Innovation and Technology summit in Washington, D.C., last week. Photos by: COURTESY OF MONUMENTAL SPORTS & ENTERTAINMENT ...

Tags: Media

03/07/16
SportsBusiness Journal: Media pioneer Einhorn lauded by peers

Einhorn and Jerry Reinsdorf are swarmed after the Chicago White Sox won the 2005 World Series. Photo by: GETTY IMAGES ...

Tags: People and Pop Culture

02/29/16
SportsBusiness Journal: Sports Media: A look into the future

T he future of sports media can be seen through apps like the WME-IMG -backed Overtime and the live-streaming YouNow, as well as digital media companies like Whistle Sports . That was the consensus of a Sports Industry Networking and Career ...

Tags: Media

02/29/16
SportsBusiness Journal: RSN celebrate ucrative political season

While many may have overdosed on this year’s 24/7 election cycle, the sports networks just can’t get enough of it. That’s because the candidates are spending big on ad spots to get out the vote. Home Team Sports has sold five times more political ads for this week’s Super ...

Tags: Media, Law and Politics

02/29/16
SportsBusiness Journal: Social media helps determine airtime

Traditional media companies are not the only ones threatened by a changing media landscape. The popularity of new apps and digital media companies threaten to disrupt who makes it on air and who does not. J.P. Finlay (right), CSN ...

Tags: Media

02/29/16
SportsBusiness Journal: Fox staff braces for bad news

Over the past decade, Fox Sports executives took pride in the fact that their parent company, 21st Century Fox, always seemed to be able to weather economic ills without resorting to mass layoffs. When the advertising market cratered in 2008 and the company needed to cut costs, Fox Sports manager ...

Tags: Media

02/25/16
SportsBusiness Daily: CBS, Turner Expand "Selection Sunday"

CBS and Turner’s “Selection Sunday” show will expand to two hours this year. The show that unveils the NCAA Tournament brackets will run on CBS from 5:30-7:30pm ET on March 13. Ernie Johnson and Greg Gumbel will co-host the show, which will be produced from the CBS Broadcast Ce ...

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