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John Ourand

John Ourand covers television and media for SportsBusiness Journal/Daily.

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CBS Sports Network Debuting New Marketing Campaign Around College Football Broadcasts

Published in SportsBusiness Daily on 08 / 27 / 14

CBS Sports Network has rolled out a marketing campaign around its college football schedule with the tag line "Our House. Your Home" that has TV, online and social media elements. CBS Sports produced the spots in-house, in conjunction with Lussier Productions. The spots use talent from the chan...

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Tags: Media, CBS

More Stories by this Author

02/18/13
SportsBusiness Journal: ESPN streamlines group, promotes 3

Editor's note: This story is revised from the print edition. ESPN has restructured its customer marketing and sales group, leading to the promotion of three sales executives. Patricia Betron, Wendell Scott and Lisa Valentino were promoted to the role of senior vice president, multimedia sa ...

Tags: Media

02/18/13
SportsBusiness Journal: Big East near new TV deals

After months of enduring defections and disappointment, the Big East plans to start rebuilding its brand this month with two new TV deals, albeit at a much lower value than the conference had hoped when it started negotiations more than a year ago. The Big East is close to finalizing deals with t ...

Tags: Media

02/18/13
SportsBusiness Journal: Thunder making noise with ratings

Editor’s note: This story is revised from the print edition. As the NBA heads into the second half of its season, the Oklahoma City Thunder, residing in the nation’s 41st-largest TV market, is posting some of the highest local NBA ratings in at least two years. Through ...

Tags: Media

02/14/13
SportsBusiness Daily: Topps President & CEO Stepping Down

Ryan O'Hara will step down as Topps Co. President & CEO next month. O'Hara will join the company's BOD and serve as a strategic advisor, a move that essentially opens up the exec to other opportunities outside of Topps. Topps Chair Michael Eisner hired O'Hara three years ago to run the compa ...

02/11/13
SportsBusiness Journal: Connolly to oversee ESPN’s college nets

ESPN has picked one of its top affiliate executives to oversee its regional college networks. Justin Connolly will oversee the Longhorn Network and the soon-to-be-announced SEC Network as the senior vice president of college networks. In the newly created position, Connolly will report to Burke M ...

Tags: Media

02/11/13
SportsBusiness Journal: NFL makes cold-weather plans for NY

With more questions than answers surrounding the Super Bowl being played outdoors in a cold-weather climate next February, one thing is for certain: The NFL will have an extensive contingency plan in place to account for bad weather. The league is considering various options that include the pos ...

Tags: Leagues and Governing Bodies

02/07/13
SportsBusiness Daily: Mandalay Sports Media Hires Battista As CEO

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02/06/13
SportsBusiness Daily: Dish Network To Carry FS San Diego

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02/06/13
SportsBusiness Daily: Regis In Talks To Host Show On Fox Sports 1

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Tags: Media, Fox

02/05/13
SportsBusiness Daily: Fox Sports In Talks With Regis Philbin

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