About The Author

John Ourand

John Ourand covers television and media for SportsBusiness Journal/Daily.

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Wasserman Says His Company Won't Handle Sponsor Sales For Potential L.A. Games

Published in SportsBusiness Daily on 04 / 21 / 17

Wasserman Chair & CEO Casey Wasserman is leading L.A.’s '24 Olympic bid, but he said his agency will not have an inside track in handling the Games’ sponsorship sales, which are projected to come close to $2B. "Wasserman isn’t in the sponsorship sales business,” he said...

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Tags: World Congress of Sports, USOC

More Stories by this Author

05/16/16
SportsBusiness Journal: PGA Tour exploring idea of own channel

The PGA Tour can opt out of its media deals with CBS and NBC in 2018, and tour executives already have reached out to several media companies to gauge their interest in bidding for a package of rights or, potentially, helping the tour launch its own channel. The tour’s deals with CBS and N ...

Tags: Leagues and Governing Bodies, Media

05/16/16
SportsBusiness Journal: Plugged In: Author Eliza McGraw

While researching an article on a World War I era remount depot, Washington, D.C.-based author Eliza McGraw kept seeing glowing reports of a racehorse from the 1920s named Exterminator. McGraw found that the horse was an  American celebrity at the time, and one that still holds several racing ...

Tags: People and Pop Culture

05/16/16
SportsBusiness Journal: Emmys for FS1’s ‘Fox Sports Live’

The most surprising result to come out of last week’s Sports Emmy awards was the three statues won by FS1’s studio show “Fox Sports Live” — tied with Super Bowl 50 for the biggest haul awarded to a single program. The Emmy wins must feel good for a show that drastica ...

Tags: Media

05/16/16
SportsBusiness Journal: National Geographic to join Fox at Cup

The National Geographic Society — a 128-year-old educational and scientific group — has agreed to help document one of the world’s biggest sports events. National Geographic has told Fox Sports that it will deploy its photographers and video producers in Russia to help Fox tell ...

Tags: Media

05/12/16
SportsBusiness Daily: NFL Renews YouTube Partnership

The NFL renewed its YouTube partnership for the next two seasons. The league originally signed a YouTube deal last year and set up its own NFL-branded YouTube channel shortly thereafter. The current deal runs through the '17 NFL season and will see the NFL add more content to its channel. Before the ...

Tags: Media, NFL, YouTube

05/11/16
SportsBusiness Daily: Upstart ELeague Signs First Three Sponsorships

Arby's, Credit Karma and Buffalo Wild Wings are the first three brands to buy sponsorships in Turner and WME-IMG’s ELeague, which launches May 24. Sources say the two-year sponsorships run for about $2M annually and guarantee exclusivity in the QSR, personal finance and casual dining categorie ...

Tags: Marketing and Sponsorship

05/11/16
SportsBusiness Daily: Eleague Lands Three Sponsors

Arby's, Credit Karma and Buffalo Wild Wings are the first three brands to buy sponsorships in Turner and WME-IMG’s Eleague, which launches May 24. Sources say the two-year sponsorships run for about $2M annually and guarantee exclusivity in the QSR, personal finance and casual dining categorie ...

05/09/16
SportsBusiness Journal: Retelling the O.J. story at ESPN

I am one of the lucky few who has seen ESPN’s excellent documentary film “O.J.: Made in America.” I know the O.J. story well — I was 27 years old and following the case from a newsroom. The film blew me away, so much so that ...

Tags: Media

05/09/16
SportsBusiness Journal: Upfronts focus on out-of-home measures

Out-of-home viewing once again will be a big topic for network executives as they meet with advertisers during the upfront selling season this month. Even though Nielsen still is at least a year away from incorporating out-of-home viewing — that is, counting the people who are watching from ...

Tags: Media

05/09/16
SportsBusiness Journal: A 'W' for WNBA

My friends Terry Lefton and John Lombardo uncovered an interesting nugget in their excellent piece on the WNBA’s 20th season in this week’s issue. I was surprised to learn that ESPN has committed to pay the women’s basketball league a rights fee of about $25 million a year start ...

Tags: Media

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