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John Ourand

John Ourand covers television and media for SportsBusiness Journal/Daily.

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CBS Sports Network Debuting New Marketing Campaign Around College Football Broadcasts

Published in SportsBusiness Daily on 08 / 27 / 14

CBS Sports Network has rolled out a marketing campaign around its college football schedule with the tag line "Our House. Your Home" that has TV, online and social media elements. CBS Sports produced the spots in-house, in conjunction with Lussier Productions. The spots use talent from the chan...

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Tags: Media, CBS

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06/10/13
SportsBusiness Journal: Mandalay TV show based on writer

Mandalay Sports Media is developing a TV comedy loosely based on the life of acerbic Los Angeles Times sports columnist T.J. Simers, one of several projects the 15-month-old sports production company has in the pipeline. Formed last March by Warriors co-owner Peter Guber and Hollywood producer/di ...

Tags: Media

06/10/13
SportsBusiness Journal: NASCAR on Fox ratings level off

NASCAR posted its biggest year-over-year ratings increase for the Daytona 500 on Fox, but the sport failed to convert that momentum into an increase in ratings for the early part of the Sprint Cup season. Fox averaged a 4.8 Nielsen rating and 7.8 million viewers through the first 13 races of the ...

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06/07/13
SportsBusiness Daily: ManU Hires David Sternberg As Head Of Media

EPL club Manchester United hired veteran U.S. media exec DAVID STERNBERG as its head of media. Sternberg started with the club last month and is relocating to England. In his new role, Sternberg will oversee all of the club's media businesses, including the MUTV channel, websites, mobile, social a ...

Tags: People and Pop Culture, Manchester United

06/05/13
On The Ground: Martzke Says He's Been A Fan Of Gus Johnson's From Early On

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Tags: Fox, Europe, Soccer, NCAA, CBS, ESPN, DC, NTRA, TRAC

06/04/13
SportsBusiness Daily: CBS Sports Promotes Berson To President

Berson joined CBS Sports in '11 after 16 years as an ESPN exec CBS Sports has promoted DAVID BERSON to President, positioning the 40-year-old exec as heir apparent to network Chair ...

Tags: People and Pop Culture, CBS

06/04/13
SportsBusiness Daily: Verizon Close $1B NFL Extension

Verizon is close to taking the lid off a four-year, $1B extension of its NFL rights. The new deal, which starts in '14 and will allow Verizon to stream every NFL regular-season and playoff game to mobile phones, should forever obliterate the distinction between sponsor and media-rights deals. Its pr ...

Tags: NFL, Verizon, Media

06/04/13
SportsBusiness Daily: Berson Named CBS Sports President

CBS Sports has promoted David Berson to President, positioning the 40-year-old exec as the heir apparent to network Chair Sean McManus . McManus said, "I have no plans to go anywhere in the near future. I still love what I do. But David has earned the right to have a larger role at CBS Sports, an ...

06/04/13
SportsBusiness Daily: Verizon, NFL To Unveil $1B Extension

Verizon is close to taking the lid off a four-year, $1B extension of its NFL rights. The deal, which will allow Verizon to stream every NFL regular-season and playoff game to mobile phones, should forever obliterate the distinction between sponsor and media-rights deals. Its previous deal gave Veriz ...

06/03/13
SportsBusiness Daily: NFL Denies Report On Steve Bornstein

The NFL is denying a report from The Big Lead's Jason McIntyre that said NFL Exec VP/Media Steve Bornstein is stepping down. An NFL spokesperson said, "I just spoke to (Bornstein). He said flatly, 'No truth to it.'" It has been widely speculated that the longtime exec would step down when his curr ...

06/03/13
SportsBusiness Journal: FS1 Twitter feed to feature advertisers

When Fox Sports launches FS1 in August, advertisers will have the opportunity to buy into the network’s Twitter feeds, thanks to a deal Fox Sports signed with the social media company at the end of March. Fox Sports has been testing the system for several months and expects to start ramping ...

Tags: Media

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