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John Ourand

John Ourand covers television and media for SportsBusiness Journal/Daily.

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NFL Launches YouTube Channel; League Gets Promotional Assets

Published in SportsBusiness Daily on 01 / 26 / 15

The NFL has launched its own YouTube channel after years of negotiations in a deal that includes in-game highlights and NFL promotions on Google search pages. The multiyear deal will have YouTube sell the advertising. It will give the league a guaranteed payment, then the two will split the revenu...

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11/11/13
SportsBusiness Daily: MLB Inks Multiyear Deal With MTV

MLB has signed a multiyear partnership with MTV that will include a weekly, 30-episode series on MTV2. The series will debut in April and will be produced by Red Sox DH David Ortiz and Pirates CF Andrew McCutchen from the MLB Fan Cave in N.Y. The point of the series is to highlight MLB players&r ...

11/11/13
SportsBusiness Journal: Sports media’s next step

The deal ESPN cut for rights to El Tri — Mexico’s national soccer team — wasn’t particularly long or lucrative. It hasn’t delivered big audiences for ESPN. But the January deal provides a glimpse behind ESPN’s growth strategy for the next decade or so ...

Tags: In-Depth

11/11/13
SportsBusiness Journal: WNBA solidifies spot at ESPN

Would you believe the WNBA’s regular season averaged more national TV viewers for each game than MLS this year? It’s true. Not only that, but the WNBA Finals — a three-game sweep last month — averaged more viewers on ...

Tags: Media

11/11/13
SportsBusiness Journal: Fox Sports will sell for Big East

Days before Fox Sports produced the first game in its 12-year, $600 million relationship last week with the Big East Conference, the two signed an integrated sales partnership. The two-year deal will have Fox Sports sell and market all corporate sponsorships around the Big East, including a pres ...

Tags: Colleges

11/04/13
SportsBusiness Daily: NFL Network Turns 10 Years Old Today

NFL Network today celebrates its 10th birthday, and the channel currently is in 72 million homes, making it the biggest league-owned network in the business. (MLB Network is in 70 million homes.) THE DAILY sat down with the channel's President & CEO Steve Bornstein to talk about the channel ...

Tags: Media, NFL Network

10/30/13
SportsBusiness Daily: TNT, ESPN Collaborate For NBA Coverage

As the NBA opens its season, its two network partners are collaborating more than they have before, including a joint party held for the networks' ad sales clients in N.Y. last night. ESPN will run an “NBA on TNT” segment on its “NBA Countdown” pregame show on Friday; that s ...

10/29/13
SportsBusiness Daily: Bornstein Joins Broadcasting & Cable HOF

NFL Network President & CEO Steve Bornstein was inducted into the Broadcasting & Cable HOF last night in N.Y. Bornstein was honored for his work at ESPN from '80-'02, as well as his time at the NFL when he launched NFL Network and NFL RedZone and brought in billions of dollars in rights fe ...

10/28/13
SportsBusiness Daily: Broadcasting & Cable HOF Induction Tonight

NFL Network's Steve Bornstein , Univision's Randy Falco , CBS' Joann Ross and Discovery's Bill Goodwyn are among the media execs that will be inducted into Broadcasting & Cable's HOF this evening in N.Y. Other inductees tonight will include Lionsgate's Jon Feltheimer , Young Broadcasting' ...

10/28/13
SportsBusiness Daily: Fox Promotes Randy Freer

Fox promoted Randy Freer to Fox Networks Group President & COO, a move that puts the longtime Fox exec over the group's affiliate and ad sales divisions for Fox' broadcasting channel, Fox Sports, FX, Fox Int'l and National Geographic. Freer, who will continue to report to Fox Chair & CEO ...

10/28/13
SportsBusiness Journal: By The Numbers

On Oct. 4, Tony Kornheiser and Michael Wilbon opened “Pardon the Interruption” with a three-minute discussion of the Pirates-Cardinals NLDS Game 2 that was played earlier in the day. The Friday afternoon show looked much the same ...

Tags: Media

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