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John Ourand

John Ourand covers television and media for SportsBusiness Journal/Daily.

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NBC ratings fall short of optimism

Published in SportsBusiness Journal on 08 / 22 / 16

About two weeks before the opening ceremony in Rio, Comcast Chairman and CEO Brian Roberts predicted that NBC’s prime-time performance for the Summer Games would produce “the largest audience in television history.” Speaking from 30 Rock’s famed Studio 8H ...

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Tags: On The Ground in Rio

More Stories by this Author

08/02/16
SportsBusiness Daily: NFL Gets Channel On Snapchat's Discover Platform

The NFL signed a multiyear extension with Snapchat that will see it become the first sports league to set up its own channel on the social media company’s Discover platform. NFL Media will program the Discover channel. As part of the deal, Snapchat will produce Live Stories for every NFL game, ...

Tags: Media, NFL

08/02/16
SportsBusiness Daily: CBS Signs Deal With Tough Mudder

CBS Sports signed a multiyear rights deal with Tough Mudder that will see CBS Sports Network launch a show around the endurance race this fall called “Road To The World’s Toughest Mudder” and another six-episode series called “Toughest Mudder” next year. As part of the ...

08/01/16
SportsBusiness Journal: Election 2016 should mean big ad sales

Combine a competitive presidential election with unlimited spending due to the Supreme Court’s Citizens United decision, and TV networks should be in prime position when it comes to ad sales from the Clinton and Trump campaigns. But not so fast. Top ad executives say an unprecedented amo ...

Tags: Law and Politics, Media

08/01/16
SportsBusiness Journal: Big 12 TV partners resist expansion

Texas’ and Oklahoma’s TV arrangements convinced the Big 12 from pursuing a linear channel. Photo by: GETTY IMAGES The Big 12’s TV partners are pushing back on th ...

Tags: Media, Colleges

08/01/16
SportsBusiness Journal: Sports Media: Beyond ELeague numbers

I f you view ELeague solely by its television viewership, its next season on TBS ought to be in danger of being canceled. The league, created this year by Turner and WME-IMG , averaged just 249,000 viewers on TBS during its seven-we ...

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08/01/16
SportsBusiness Journal: ESPN to run same ads for linear, digital

ESPN is changing the way it is selling ESPN and ESPN2, telling advertisers that it will run the same commercials across both linear television and its digital simulcasts. The move marks a significant change in strategy for ESPN, which always has carried different ads digitally and priced each pla ...

Tags: Media

08/01/16
SportsBusiness Journal: St. Louis NFL coverage changing

It was not surprising to hear Kevin Wheeler, sports radio host on St. Louis’ 101 ESPN, say that his show has focused much less on the NFL so far this year, given that it will be the first time in two decades that the city has no NFL team. Wheeler has conducted listener polls to determine ho ...

Tags: Media

07/25/16
SportsBusiness Daily: Fox, NHL Finalize Streaming Deal

Fox Sports and the NHL today finalized their local streaming deal, so this October, Fox' RSNs will begin streaming live games in the 12 markets where they hold local NHL rights. A formal announcement is expected later this afternoon. The multiyear deal allows authenticated users to stream games ...

07/25/16
SportsBusiness Journal: Sports Media: Stream of consciousness

T he hallmark of NBC ’s Olympic coverage always has been to protect its prime-time programming block — the hours between 8 and 11 p.m. ET that draw the most viewers and the biggest ad commitments. In previous years, the network would ...

Tags: Media

07/25/16
SportsBusiness Journal: RSN adds Learfield’s Ferreira

Longtime industry executive Joe Ferreira is joining CSN Mid-Atlantic after a stint as Learfield’s first chief content officer. The Washington, D.C.-area regional sports network hired Ferreira as its vice president of content strategy — a new role that oversees CSN Mid-Atlantic’s ...

Tags: Media

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