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John Ourand

John Ourand covers television and media for SportsBusiness Journal/Daily.

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NBC ratings fall short of optimism

Published in SportsBusiness Journal on 08 / 22 / 16

About two weeks before the opening ceremony in Rio, Comcast Chairman and CEO Brian Roberts predicted that NBC’s prime-time performance for the Summer Games would produce “the largest audience in television history.” Speaking from 30 Rock’s famed Studio 8H ...

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Tags: On The Ground in Rio

More Stories by this Author

10/27/15
SportsBusiness Daily: T-Mobile Sponsors World Series Stream

Fox Sports signed T-Mobile as the presenting sponsor for its live stream of the World Series on Fox Sports Go. The deal, which is the first presenting sponsorship Fox’ streaming product has sold for an MLB postseason, will feature either a 30-second pre-roll ad or a 15-second one if viewers in ...

10/26/15
SportsBusiness Daily: David Rone Leaving TWC Sports

Time Warner Cable Sports President David Rone , who oversaw the Dodgers and Lakers RSNs, is leaving the company. TWC will not replace Rone when he leaves his post, which he has held for four-and-a-half years, at the end of the month. His direct reports, including GM Mark Shuken , Affiliate Relatio ...

10/26/15
SportsBusiness Daily: Bills-Jaguars Earns 33.6 Million Streams

Yahoo logged 15.2 million unique viewers and 33.6 million streams for Sunday’s Bills-Jaguars game in London, a number that NFL execs believe will make it the most streamed sporting event in U.S. history. The league says more than 460 million total minutes of video were consumed. The 33.6 milli ...

10/26/15
SportsBusiness Journal: Networks ho-hum about password sharing

University of Maryland students Jon Banister and Gabe Weintraub are typical young adults in at least one respect — they both use several different user names and passwords to watch video online. They pay for none of them. The 22-year-old Banister, a senior journalism major, watches ...

Tags: Media

10/26/15
SportsBusiness Journal: Buyers temper interest in NFL streaming

There was a huge amount of buzz around last weekend’s Bills-Jaguars game if you worked in the sports industry. It was the first time an NFL regular-season game was streamed exclusively, with Yahoo spending around $15 million for the rights. Outside of my circle of sports media nerds, though ...

Tags: Media

10/26/15
SportsBusiness Journal: The moves that forced ESPN’s cuts

As the names of the roughly 300 laid-off ESPN employees leaked though the sports industry at the end of last week, many longtime executives reacted with a sense of disbelief. These weren’t household names like Bill Simmons or Keith Olbermann, who left earlier in the year. In fact, ...

Tags: Media

10/26/15
SportsBusiness Journal: Sports Media: Eye on fantasy spending

R emember DraftKings ’ “Real People, Real Winnings” ad that was in heavy rotation all year? If you’re a sports fan, it was impossible to miss. DraftKings spent more placing that single ad than any other company spent on ...

Tags: Media

10/26/15
SportsBusiness Journal: Home Team puts Cricket in NBA lineup

Home Team Sports sold an interesting sponsorship for the NBA’s opening week. The Fox Sports-owned group that sells national ads for all regional sports networks — whether they are owned by Fox Sports or not — sold an NBA opening week sponsorship to Cricket Wireless. The one-year ...

Tags: Media

10/22/15
SportsBusiness Daily: ESPN's Latest Cuts Impacting Around 300 People

ESPN layoffs continue today and tomorrow, as the sports network trims around 300 of its employees. Cuts are affecting every part of ESPN’s business, with the production and technology groups getting hit the hardest, sources said. One longtime employee described the atmosphere in Bristol as the ...

Tags: Media, ESPN

10/22/15
SportsBusiness Daily: Yahoo Signs 30-Plus Advertisers For NFL Stream

Yahoo has signed more than 30 advertisers for Sunday’s global online streaming of the Bills-Jaguars game from London, representing one of the largest collection of sponsors ever assembled for a live sports stream. Dairy Queen has signed as the pregame show sponsor, while Toyota will be the tit ...

Tags: Marketing and Sponsorship, Yahoo, NFL

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