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John Ourand

John Ourand covers television and media for SportsBusiness Journal/Daily.

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Twitter streaming numbers ‘reasonable,’ but short of projections

Published in SportsBusiness Journal on 09 / 26 / 16

T he audience for Twitter ’s first NFL game fell short of the social media company’s expectations, according to ad buyers. One week’s worth of viewer data is not nearly enough to draw sweeping conclusions. But it offers a win...

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Tags: Media

More Stories by this Author

01/04/16
SportsBusiness Journal: Sports Media: ESPN party

The event at Aqua Turf was billed as a “reunion, celebration and friendship.” Photo by: ESPN O ne of the reasons ESPN ’s decision to fire about 300 employees in October generate ...

Tags: Media

12/18/15
SportsBusiness Daily: BTIG's Greenfield Downgrades Disney

Saying Disney management "made a fundamental mistake by overpaying for sports rights" at ESPN, BTIG analyst Rich Greenfield downgraded Disney to "sell" with a $90 price target. The analyst predicted that Disney’s cable network operating income will drop year-over-year. “Not only did Di ...

12/17/15
SportsBusiness Daily: Morgan Stanley Lowers ESPN Outlook

Morgan Stanley lowered its outlook on ESPN, citing the net’s continuing subscriber loss that is expected to stretch into '16. It lowered ESPN’s cable affiliate revenue growth to 5-6% in '16 and 5% in '17. "While actual paying subscribers likely declined less significantly, we believe the ...

12/16/15
SportsBusiness Daily: NFL Ready To Accept Two-Year Bids For "TNF"

The NFL has told TV networks that it is ready to accept bids for the “Thursday Night Football” package that, once again, will be for just two years, according to several sources. The league last week sent formal RFPs to the usual TV partners and outlets -- CBS, ESPN, Fox, NBC and Turner ...

Tags: Media, NFL

12/15/15
SportsBusiness Daily: Fox Sticking With Rose

Fox Sports will continue to use Pete Rose on its baseball coverage next season, despite MLB Commissioner Rob Manfred’s decision yesterday to keep the former player’s ban from baseball intact.

12/14/15
SportsBusiness Journal: NCAA, networks talk of extending deal

The NCAA quietly is talking to CBS Sports and Turner Sports about their 14-year, $10.8 billion March Madness contract, even though the deal runs through the 2024 tournament, according to several sources. The discussions, which involve CBS Sports Chairman Sean McManus, TBS President David Levy and ...

Tags: Media, Colleges

12/14/15
SportsBusiness Journal: Sports Media: Predictions for '16

I f 2015 was the year that digital media companies started dabbling with major sports media rights, 2016 will be the year when they put more financial muscle behind it. The growth plans of companies like Google/YouTube , Apple and Yahoo will ...

Tags: Media

12/07/15
SportsBusiness Daily: Turner Hosting Sports Business Forum

Turner Sports is hosting a sports business forum with NBA Commissioner Adam Silver and MLB Commissioner Rob Manfred at CES in January. The forum will be hosted Jan. 7 from 8:30am-12:00pm ET and also will include team owners like the NBA Kings’ Vivek Ranadive and Mavericks’ Mark Cu ...

12/07/15
SportsBusiness Journal: Helping viewers see through snow

NBC earned some well-deserved praise Nov. 29, when it superimposed graphics showing the yard lines during a snowy Patriots-Broncos game from Denver’s Sports Authority Field at Mile High. The move made the viewing experience better, helping ...

Tags: Media

12/07/15
SportsBusiness Journal: Sports Media: ESPN's midnight showing

“S portsCenter” is ESPN ’s most important on-screen brand. But when ESPN launched a midnight version of the long-running show on Sept. 7, the network did not want it to look anything like a traditional “SportsCenter.&rdquo ...

Tags: Media

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