About The Author

John Ourand

John Ourand covers television and media for SportsBusiness Journal/Daily.

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NBC ratings fall short of optimism

Published in SportsBusiness Journal on 08 / 22 / 16

About two weeks before the opening ceremony in Rio, Comcast Chairman and CEO Brian Roberts predicted that NBC’s prime-time performance for the Summer Games would produce “the largest audience in television history.” Speaking from 30 Rock’s famed Studio 8H ...

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Tags: On The Ground in Rio

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