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John Ourand

John Ourand covers television and media for SportsBusiness Journal/Daily.

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CBS Sports Network Debuting New Marketing Campaign Around College Football Broadcasts

Published in SportsBusiness Daily on 08 / 27 / 14

CBS Sports Network has rolled out a marketing campaign around its college football schedule with the tag line "Our House. Your Home" that has TV, online and social media elements. CBS Sports produced the spots in-house, in conjunction with Lussier Productions. The spots use talent from the chan...

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Tags: Media, CBS

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08/16/13
SportsBusiness Daily: Fox Backs Down From FS1 Asking Price

The frenzied rush that saw several of the country’s biggest distributors agree to carry FS1 at launch occurred only after Fox surprisingly backed off its asking price of $0.80 per subscriber per month, according to multiple high-level sources. Cablevision, Cox, DirecTV, Dish Network and Time W ...

Tags: Media, Fox

08/15/13
SportsBusiness Daily: Distributors Hold The Line On FS1 Price

The frenzied rush that saw several of the country’s biggest distributors agree to carry FS1 at launch occurred only after Fox surprisingly backed off its asking price of $0.80 per subscriber per month, according to multiple high-level sources. Cablevision, Cox, DirecTV, Dish Network and Time W ...

08/15/13
SportsBusiness Daily: FS1 Reaches Deals With DirecTV, Dish, TWC

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Tags: Media, Fox

08/15/13
SportsBusiness Daily: DirecTV, TWC, Bright House Near FS1 Deals

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08/14/13
On The Ground: DirecTV, Time Warner, Bright House near deals for Fox Sports 1

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Tags: DirecTV, Fox, Time Warner

08/12/13
SportsBusiness Daily: At Least 7 Distributors To Carry FS1

Comcast, Cablevision, Charter, Cox, Verizon, AT&T and Suddenlink -- distributors that account for nearly 45 million subscribers -- have committed to carry FS1 on its Aug. 17 launch. That leaves DirecTV, Dish Network, Time Warner Cable and Bright House Networks -- accounting for more than 47 mill ...

08/12/13
SportsBusiness Daily: Pac-12 Networks Ads Target DirecTV

The Pac-12 Networks are rolling out an advertising campaign against DirecTV today with the hopes that it will pressure the satellite company to sign a carriage deal for the suite of channels. The campaign will be tailored to each Pac-12 university with messages that document what DirecTV subscriber ...

08/12/13
SportsBusiness Daily: Fox Unveils New Speed Schedule

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Tags: Media, Fox

08/05/13
SportsBusiness Journal: Ex-Blues CEO joins The Legacy Agency

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Tags: Media

08/05/13
SportsBusiness Journal: Fox adds races, years to NASCAR deal

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Tags: Media

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