About The Author

John Ourand

John Ourand covers television and media for SportsBusiness Journal/Daily.

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Heineken Cites Authenticity In U.S. Soccer As Reason For Long-Term MLS Sponsorship

Published in SportsBusiness Daily on 05 / 28 / 15

Fresh off its 10-year deal to sponsor MLS, Heineken Senior Brand Dir Quinn Kilbury said the beer brand opted to support U.S. soccer because it already has been developed as authentic. Heineken also has a sponsorship with the UEFA Champions League. “We wouldn’t sell any extra if we did ...

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Tags: Brand Engagement Summit

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05/28/15
SportsBusiness Daily: Heineken Sees Authenticity In U.S. Soccer

Fresh off its 10-year deal to sponsor MLS, Heineken Senior Brand Dir Quinn Kilbury said the beer brand opted to support U.S. soccer because it already has been developed as authentic. Heineken also has a sponsorship with the UEFA Champions League. “We wouldn’t sell any extra if we did ...

Tags: Brand Engagement Summit

05/25/15
SportsBusiness Journal: 3 Questions with Twitter's Danny Keens

SOCIAL MEDIA Twitter as reflex action Two months ago, Twitter hired Danny Keens to head up its sports department as the company’s North American head of sports partnerships. In his first public comments since taking the job, Keens spoke to me this month about the social media com ...

Tags: Media

05/25/15
SportsBusiness Journal: Millen leaving ESPN, will return to Fox

Matt Millen is leaving ESPN to return to Fox Sports, the media company where he rose to be the No. 2 NFL announcer at the turn of the century, according to several sources. The longtime football analyst will become the lead football analyst for the Big Ten Network, paired with Kevin Kugler. Glen ...

Tags: Media

05/25/15
SportsBusiness Journal: Sports Media: Periscope on the radar

A t a dinner in New York last week, two of the four diners — all of whom work in sports — said that they watched the May 2 Floyd Mayweather-Manny Pacquiao fight via Periscope . Both men said that Periscope’s feeds consisted ...

Tags: Media

05/25/15
SportsBusiness Journal: ‘Industry of Relationships’

NBA Commissioner Adam Silver accepted awards for Sports Executive of the Year  and Sports League of the Year. Photo by: MARC BRYAN-BROWN PHOTOGRAPHY T he atmosphere ...

Tags: Sports Business Awards

05/21/15
SportsBusiness Daily: ESPN Wins Best In Sports Media

ESPN completed a sweep of the Sports Business Awards’ media categories by winning Best in Sports Media. This marks only the second time in the SBA’s eight-year history that the same company swept all three sports media awards; NBC Sports Group won all three last year. ESPN was honor ...

Tags: Sports Business Awards, ESPN

05/21/15
SportsBusiness Daily: ESPN Wins Best In Sports Television

ESPN took home Sports Business Award honors for Best in Sports Television, its second award of the night. ESPN was honored for a year that saw the network pull in a record-high cable TV audience to the College Football Playoff and record high audiences to the FIFA World Cup in Brazil. ESPN Exec ...

Tags: Sports Business Awards, ESPN

05/20/15
On The Ground: Best in Sports Media: ESPN

ESPN's John Wildhack Photo by: MARC BRYAN-BROWN ESPN completed a sweep of the Sports Business Awards’ media categories by winning Best in Sports Media. It marks only the second ...

Tags: On The Ground

05/20/15
On The Ground: Best in Sports Television: ESPN

ESPN's Burke Magnus Photo by: MARC BRYAN-BROWN ESPN took home Sports Business Award honors for Best in Sports Television, its second award of the night. ESPN was honored for a year th ...

Tags: On The Ground

05/20/15
SportsBusiness Daily: CBS, NBC Show Little Interest In Simmons

It sounds like CBS Sports and NBC Sports have little interest in courting Bill Simmons, while Fox Sports is keeping a door open to negotiate a deal for him. At an early morning panel at the Paley Center in N.Y, Fox Sports President Eric Shanks said he has met Simmons “once or twice” over ...

Tags: Media, CBS, NBC

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