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John Lombardo

John Lombardo covers basketball and the Arena Football League for SportsBusiness Journal/Daily.

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You've Got The Right Touch: PGA Tour Signs Four-Year Deal With Massage Envy

Published in SportsBusiness Daily on 06 / 21 / 17

The PGA Tour has signed a four-year marketing partnership with Massage Envy, a first for the Tour in the massage and skin care category. The agreement is also the first sports sponsorship for Scottsdale-based Massage Envy. The deal includes sponsorship of the PGA Tour Champions along with the design...

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Tags: Marketing and Sponsorship, PGA Tour

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Tags: In-Depth

02/06/17
SportsBusiness Journal: Turner taking ‘Road Show’ to ASG

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Tags: Leagues and Governing Bodies

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