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John Lombardo

John Lombardo covers basketball and the Arena Football League for SportsBusiness Journal/Daily.

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Lagardere Named Management Consultant To Greenbrier Classic

Published in SportsBusiness Daily on 09 / 21 / 16

Lagardere Sports has been hired as management consultant to the PGA Tour Greenbrier Classic. The company will work as an advisor to tournament operations and assist in player recruitment, sponsorship sales and activation around the event, which was canceled this year due to flooding. The '...

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SportsBusiness Journal: Video-based golf app offers lessons pros

Looking to capitalize on interest around the Masters this week, Time Inc.’s Golf brand is launching an app that puts a pro in a golfer’s pocket on the course. Called the Golf Fix Finder, the video-based app is the third golf app from the company but the first that features video instr ...

Tags: Media

SportsBusiness Journal: Forty Under 40: Geoff Lester

JENNABETH PHOTOGRAPHY Geoff Lester’s family has run a chain of high-end women’s fashion boutiques in Virginia since the 1920s, but lucky for StubHub, Lester had little interest working in the family business. “I wasn’t as passionate about women’s fashions as I should be, nor ...

Tags: Forty Under 40

SportsBusiness Daily: PGA Of America Cancels Grand Slam Of Golf

The PGA of America has scrapped its Grand Slam of Golf event, citing scheduling issues around the tournament that dates back to '79. The offseason 36-hole event that featured the winners of golf’s four majors of the year was canceled in '15 amid fallout from Donald Trump's comment about M ...

Tags: Events and Attractions, PGA of America

SportsBusiness Journal: Verizon stakes out space on WNBA jerseys

The WNBA has put the finishing touches on its marquee partnership deal with Verizon that will put the company’s logo on the front of 10 of the league’s 12 team jerseys this season. The deal, the largest sponsorship by dollar value in the WNBA, also makes Verizon the league’s pre ...

Tags: Marketing and Sponsorship

SportsBusiness Daily: Conference To Be Held Around LPGA Major

Organizers of the upcoming ANA Inspiration, the LPGA’s first major of the year, will hold the inaugural ANA Inspiring Women in Sports Conference on March 29, just prior to the tournament set for March 31-April 3 at Mission Hills Country Club in Rancho Mirage, Calif. Among those set to particip ...

SportsBusiness Daily: PGA Of America Extends Bevacqua's Deal

The PGA of America announced that it has extended the contract of CEO Pete Bevacqua to run through December '21. Bevacqua has been in the position since November '12, and his current deal was set to expire in November '18. The extension was approved last week at the PGA of America board meeting in ...

SportsBusiness Journal: Kings launch startup innovator contest

At least 75 local entrepreneurs have applied to be part of the Sacramento Kings’ new startup innovator contest called Capitalize. The contest, launched by the Kings last week, is the first of its kind in the NBA. It will award a cash prize to a winning startup company that will be selected ...

Tags: Franchises

SportsBusiness Daily: PGA Tour, LPGA Announce New Alliance

The PGA Tour and the LPGA on Friday announced a broad strategic alliance that could potentially create a tournament with both PGA Tour and LPGA players competing in the same event. According to LPGA Commissioner Michael Whan, the initiative will address four shared business areas -- the possibi ...

Tags: Leagues and Governing Bodies, PGA Tour, LPGA

SportsBusiness Journal: NBA to help clubs upgrade arena ops

The NBA is developing a leaguewide initiative designed to improve facility operations and arena profitability among its 30 teams. The effort, in its early stages, will be led by the league’s team marketing and business operations division but also will include input from its technology, sec ...

Tags: Leagues and Governing Bodies, Franchises

SportsBusiness Journal: Blazers, Heat offer renewals via app

NBA teams have started making the renewal of season tickets as easy as a couple of keystrokes on your phone. The Portland Trail Blazers earlier this year became the first team in the league to begin selling renewals through their mobile app. The Miami Heat last week followed suit with an offering ...

Tags: Franchises

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