About The Author

John Lombardo

John Lombardo covers basketball and the Arena Football League for SportsBusiness Journal/Daily.

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With new funds, FanDuel looks at NBA deals

Published in SportsBusiness Journal on 09 / 08 / 14

Backed by $70 million in new financing, daily fantasy sports operator FanDuel already has an NBA team deal worth nearly $2 million annually, and others could soon follow after the league recently opened the daily fantasy sports sponsorship category. New York-based FanDuel completed that first NBA...

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Tags: Marketing and Sponsorship

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Tags: Franchises

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