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John Lombardo

John Lombardo covers basketball and the Arena Football League for SportsBusiness Journal/Daily.

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UEG Named Agency Of Record For '16 PGA Championship In N.J.

Published in SportsBusiness Daily on 03 / 25 / 15

The PGA of America has hired the United Entertainment Group as the agency of record for the '16 PGA Championship at Baltusrol Golf Club in New Jersey. UEG is already the agency of record for this year’s PGA Championship at Whistling Straits in Kohler, Wis., after the Matter agency merged ...

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More Stories by this Author

10/06/14
SportsBusiness Journal: NBA’s Global Games have 8 new sponsors

The NBA is making its annual preseason Global Games trek with eight new partners on board this year. In total, the league’s international effort this season will see nine NBA teams play seven games in seven cities across six countries. Along with five preseason games to be played overseas t ...

Tags: Marketing and Sponsorship

09/29/14
SportsBusiness Daily: Warriors Hold Unique Uniform Reveal

The Warriors last night unveiled their alternate uniform for the upcoming season at a private event at Twitter’s S.F. HQ, with fans of the team identified as social media influencers. The 10 influencers were told only that they were invited to a special event held by the team. Warriors officia ...

09/29/14
SportsBusiness Journal: Nets, Kings see global opportunity

For the two NBA teams traveling to China next month as part of the league’s annual Global Games, extending their brands overseas is just as much on the itinerary as the games themselves. The Brooklyn Nets and Sacramento Kings will travel to China for preseason games Oct. 12 in Shanghai and ...

Tags: Leagues and Governing Bodies

09/29/14
SportsBusiness Journal: Levenson has yet to retain adviser

Nearly a month after announcing his intent to sell the controlling interest in the Atlanta Hawks, Bruce Levenson hasn’t hired a bank to help sell the team, leaving interested parties waiting in the wings. Levenson announced Sept. 7 that he would sell his majority stake after he self-reporte ...

Tags: Franchises

09/25/14
SportsBusiness Daily: Uber Inks Deal With NBA Kings

The NBA Kings have signed a deal with Uber that puts the on-demand ride service into the team’s app. The integration will begin on Oct. 29, when the Kings play their home opener against the Warriors. Fans will be able to use the Uber service via the team’s app for all home games during t ...

09/22/14
SportsBusiness Journal: Harman deal breaks more ground for NBA

Last week’s deal between audio giant Harman and the NBA is the latest in a rush of new sponsorship opportunities for the league’s 30 teams under NBA Commissioner Adam Silver. The four-year league sponsorship deal announced on Sept. 17 makes Harman the official headphone, speaker and a ...

Tags: Marketing and Sponsorship

09/16/14
SportsBusiness Daily: Hornets Sign Food Lion As Sponsor

The Hornets have signed a sponsorship deal with Food Lion, filling the team’s grocery category that has been vacant for five years. Financial terms of the deal were not disclosed, but the multiyear deal includes a community service component that provides a commitment by Food Lion to provide 3 ...

09/15/14
SportsBusiness Daily: D-League Embraces Single Affil Model

The NBA D-League announced that 17 of its 18 clubs in the '14-15 season will have one-to-one partnerships with an NBA team. Last year, the league had 14 such partnerships. Seven clubs this season will be fully owned and operated by their NBA parent club: the Austin Toros (Spurs), Canton Charge (Cavs ...

09/15/14
SportsBusiness Journal: Interest in Hawks thought to be strong

The sale of Bruce Levenson’s controlling stake in the Atlanta Hawks is expected to draw a number of suitors despite the franchise’s financial struggles and the volatile circumstances driving the transaction. Sources last week said that while the Hawks have a history of financial losse ...

Tags: Franchises

09/15/14
SportsBusiness Journal: Devils look inward for marketing

The New Jersey Devils this week plan to roll out their first major marketing effort under owners Josh Harris and David Blitzer, who bought the team a year ago and have spent the summer overhauling the franchise. The campaign is tagged “We’re All Devils Inside.” It was created in ...

Tags: Franchises

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