About The Author

John Lombardo

John Lombardo covers basketball and the Arena Football League for SportsBusiness Journal/Daily.

Featured Story

Teams line up for 3-D projectors

Published in SportsBusiness Journal on 09 / 01 / 14

At least two NBA clubs and one NHL franchise are spending $1 million this year to implement a 3-D court projection system at their arenas, another example of how teams across sports are seeking ways to improve the in-arena fan experience. The Cleveland Cavaliers, Philadelphia 76ers and New Jersey...

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Tags: Franchises

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01/13/14
SportsBusiness Daily: NBA Marketing Meetings Start Today

The NBA's annual marketing meetings tip off today in Miami at the JW Marriott Marquis. NBA team presidents and other top league and team marketing officials will spend today and tomorrow discussing various sales, marketing, and sponsorship plans. NBA Commissioner David Stern will address the execs ...

12/16/13
SportsBusiness Daily: NBA, Foot Locker Ink Marketing Deal

The NBA today will announce that it has signed a multiyear deal with Foot Locker that elevates the company to a full league marketing partner. Terms of the deal were not disclosed, but Foot Locker will continue as the title partner of the Foot Locker Three-Point Contest held during All-Star Weekend. ...

12/10/13
SportsBusiness Daily: Whitfield Out Of Running For NBPA Exec Dir

Remove another name from the list of possible candidates to fill the vacant job of NBPA Exec Dir. Bobcats President Fred Whitfield met last month with Reilly Partners, the search firm retained by the NBPA to find a replacement for ousted union leader Billy Hunter . But Whitfield said today that he ...

12/10/13
SportsBusiness Daily: Bobcats To Unveil Hornets Brand Dec. 21

The Bobcats today announced that they will unveil the brand identity and the new logo of the Charlotte Hornets on Dec. 21 during halftime of the team’s game against the Jazz. Bobcats Owner Michael Jordan will reveal the new Hornets logo during a special on-court ceremony. The Bobcats announc ...

12/09/13
SportsBusiness Journal: $120M to sponsor Kings' planned arena

The Sacramento Kings have hit the naming-rights market with a minimum asking price of $120 million to sponsor their planned $448 million downtown arena. According to a team source, the Kings are in talks with companies for a 20-year deal ranging between $6 million and $8 million annually. ...

Tags: Franchises

12/09/13
SportsBusiness Journal: Drake, Raptors working on ‘We Are North’

The Toronto Raptors and rapper Drake, the team’s goodwill ambassador, are crafting a marketing campaign called “We Are North” as the team begins a branding overhaul. During a recent industry conference, Tim Leiweke, president and CEO of Maple Leaf Sports and Entertainment, intro ...

Tags: Franchises

11/26/13
SportsBusiness Daily: Heat, Samsung Ink Floor Apron Deal

The Heat are the NBA’s third franchise to sign a floor apron advertising deal, per the team’s new sponsorship with Samsung. Terms of the deal were not disclosed, but no NBA team is pricing the new apron inventory below $1M, with one big-market team asking $3M for the apron space. Samsung ...

11/25/13
SportsBusiness Journal: Celtics show delivered through app

The Boston Celtics have created the NBA’s first pregame show to be streamed live through its mobile app. The new show, “Home Court Advantage,” is part of the club’s plan to increase digital content. American Express, a team partner and NBA league-level sponsor, has signed ...

Tags: Franchises

11/25/13
SportsBusiness Journal: In NBA, slow road to streaming

A month into the NBA season, just two teams have developed local streaming services, even though the biggest regional sports network groups reached agreements with the league to stream games locally at the start of the season. What gives? The answer from media and team executives is that local ...

Tags: Media

11/18/13
SportsBusiness Journal: Mercedes sponsors Bobcats rebranding

The Charlotte Bobcats have signed Mercedes-Benz as title sponsor of the team’s Buzz City rebranding campaign, as the franchise begins the yearlong process of bringing back the Hornets nickname. Team officials said the deal marks the first sponsorship of a rebranding campaign in the NBA. ...

Tags: Franchises

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