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John Lombardo

John Lombardo covers basketball and the Arena Football League for SportsBusiness Journal/Daily.

Featured Story

Warriors Unveil Alternate Uniforms With Help Of Influential Fans

Published in SportsBusiness Daily on 09 / 29 / 14

The Warriors last night unveiled their alternate uniform for the upcoming season at a private event at Twitter’s S.F. HQ, with fans of the team identified as social media influencers. The 10 influencers were told only that they were invited to a special event held by the team. Warriors officia...

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More Stories by this Author

02/10/14
SportsBusiness Journal: Embry at the center of Kareem trade

Wayne Embry has engineered dozens of player trades over the course of his career, but he will forever be linked to one of the biggest trades in NBA history. {podcast} SBJ Podcast: NBA reporter John Lombardo and Executive Editor Abraham Madkour discuss the life and career of Wayne Embry. I ...

Tags: Champions, SBJSBD Podcast

02/03/14
SportsBusiness Journal: A new NBA: Silver creates media panel

New NBA Commissioner Adam Silver has selected seven team governors to advise him on the league’s coming media talks, providing the surest sign yet that those negotiations are about to become much more intense. An exclusive negotiating window for the NBA’s current media partners does n ...

Tags: Media

02/03/14
SportsBusiness Journal: Tatum’s hiring reflects Silver’s NBA

NBA Commissioner Adam Silver’s decision last week to hire Mark Tatum as deputy commissioner gives an early glimpse into the league’s new order under Silver. Tatum, the highly respected and well-liked veteran NBA executive, comes to his new job from running the league’s global sp ...

Tags: Leagues and Governing Bodies

01/31/14
SportsBusiness Daily: NBA Announces New Executive Structure

The NBA on Thursday officially announced that the league’s BOG has unanimously approved MARK TATUM to become NBA Deputy Commissioner & COO effective Saturday, the same day ADAM SILVER becomes Commissioner. The NBA also announced three other major exec changes effective Saturday. * E ...

Tags: People and Pop Culture, NBA

01/31/14
SportsBusiness Daily Global: NBA Announces New Executive Structure

The NBA has officially announced that the league’s board of governors unanimously approved MARK TATUM to become NBA Deputy Commissioner & COO effective Saturday, the same day ADAM SILVER becomes Commissioner. The NBA also announced three other major exec changes effective Saturday. ...

Tags: People and Pop Culture

01/30/14
SportsBusiness Daily: NBA Unveils New Executive Structure

The NBA has officially announced that the league’s BOG unanimously approved Mark Tatum to become NBA Deputy Commissioner & COO effective Saturday, the same day Adam Silver becomes Commissioner. The NBA also announced three other major exec changes effective Saturday. Exec VP/Bu ...

01/27/14
SportsBusiness Journal: With new name, Bobcats raise bar

When the Charlotte Bobcats change their name next season to the Charlotte Hornets, the team not only will sport a new moniker, but it also will have some new business benchmarks. Team officials are budgeting that the rebranding will push sales of full-season-equivalent tickets to more than 10,000 ...

Tags: Franchises

01/22/14
SportsBusiness Daily Global: NBA Plans Chinese New Year Party

The NBA will tip off a comprehensive promotion around the Chinese New Year beginning on Tuesday and running through Feb. 4 with 23 live games broadcast and streamed live in China. As an official partner of NBA Chinese New Year Celebration 2014, Mengniu will activate through various marketing initiat ...

Tags: Leagues and Governing Bodies, China

01/20/14
SportsBusiness Daily: Warriors Land Seven Awards At Marketing Mtgs

The Warriors were the big winners at the NBA marketing meetings held last week in Miami. The team announced that it collected a league-high seven awards at the meetings held on Jan. 13-14. The Warriors' awards included recognition for selling 10,000-plus full-season tickets, with the team this year ...

Tags: Franchises, Golden State Warriors

01/20/14
SportsBusiness Journal: The making of a legacy

Not long into NBC’s partnership with the NBA during the 1990s, Dick Ebersol quickly discovered that he wasn’t dealing with any ordinary executive in David Stern. Ebersol, then chairman of NBC Sports, was overseeing NBC’s first NBA Finals in 1991, which featured a dream matchup b ...

Tags: In-Depth

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