About The Author

John Lombardo

John Lombardo covers basketball and the Arena Football League for SportsBusiness Journal/Daily.

Featured Story

NBA expands reach to tout Christmas games

Published in SportsBusiness Journal on 12 / 15 / 14

The NBA is rolling out two new commercials to promote this year’s five Christmas Day television broadcasts and the related retail efforts. In addition to running on the league’s TV partners (Turner, ESPN and ABC), the new 30-second spots will run on a variety other networks — in...

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Tags: Leagues and Governing Bodies

More Stories by this Author

06/09/14
SportsBusiness Journal: Spurs to refresh YouTube channel

The San Antonio Spurs are moving forward with an aggressive relaunch of their YouTube channel to boost their digital presence. The proposed overhaul of the Spurs YouTube channel calls for the creation of a wide variety of content and the addition of staff dedicated solely to building and operatin ...

Tags: Franchises

06/03/14
SportsBusiness Daily: NBA Kings To Market Track & Field Event

The NBA Kings will market the '14 USA Outdoor Track & Field Championship held in Sacramento from June 25-29. The team will partner with the Sacramento Sports Commission to sell tickets, sponsorships, and hospitality for the event. It is the second marketing deal the team has signed with an outsi ...

06/02/14
SportsBusiness Journal: NBA’s media talks move forward

Fox and NBC will have to wait at least another year if they want to negotiate a national NBA rights package. That’s because the exclusive negotiating window for the league’s current national rights holders, ESPN and Turner, doesn’t open until late next spring. Sources with both ...

Tags: Media

05/29/14
SportsBusiness Daily: NBA Returning To London, Mexico City

The NBA again has scheduled regular-season games in London and Mexico City as part of the league's '14-15 Global Games. The Rockets and T'Wolves will play in Mexico City Arena on Nov. 12. The Bucks will play the Knicks at The O2 on Jan. 15. The NBA also will play five preseason games overseas ...

05/26/14
SportsBusiness Journal: Key attorneys in NBA-Sterling dispute

The NBA last week moved closer to a seemingly inevitable legal showdown with Los Angeles Clippers owner Donald Sterling over the league’s attempted forced sale of the franchise. The league on May 19 filed its formal charges against Sterling, its latest step toward ousting the NBA’s l ...

Tags: Leagues and Governing Bodies

05/19/14
SportsBusiness Daily: Hornets' Rebrand Begins For NBA Franchise

The Bobcats' name change to the Hornets will not be official until tomorrow, but the team already has swapped out its Bobcats name, has begun changing venue signage and changed over to the Hornets on its website. The franchise over the weekend also released a "retirement" video for Bobcats mascot R ...

05/19/14
SportsBusiness Daily: Pennzoil Using NBA Playoffs For Product Launch

Pennzoil yesterday began its presenting sponsorship of the NBA Eastern Conference Finals. The company is using the Heat-Pacers series as part of its launch of its new Pennzoil Platinum PurePlus motor oil product. It is the first time Pennzoil has used the NBA for any significant marketing efforts. T ...

Tags: Marketing and Sponsorship, Pennzoil, NBA

05/19/14
SportsBusiness Journal: Bucks’ brat promo wins league award

Here’s something for the incoming owners of the Milwaukee Bucks to chew on: The team has won this year’s NBA award for the best team promotion, featuring a contest to create Milwaukee’s best bratwurst. The Bucks were recognized at the NBA’s annual sponsorship meetings, hel ...

Tags: Franchises

05/19/14
SportsBusiness Journal: WNBA campaign stakes its claim to summer

When the Chicago Sky takes the court Wednesday for an 11:30 a.m. tip time, it won’t be the last time the team aligns with kids and schools this year. Wednesday’s effort officially is a “School Day” promotional game, but the Sky’s larger marketing effort for 2014 call ...

Tags: Leagues and Governing Bodies

05/19/14
SportsBusiness Journal: Kings to package USSA sponsorship deals

The Sacramento Kings have signed a four-year deal to acquire control over two sponsorship packages for the U.S. Ski and Snowboard Association’s Grand Prix series. Each sponsorship and hospitality package is for three Grand Prix events, which feature snowboarding and freeskiing competition. ...

Tags: Franchises

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