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John Lombardo

John Lombardo covers basketball and the Arena Football League for SportsBusiness Journal/Daily.

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PGA Tour Sees Subscription, Traffic Spikes For Live Social Streams

Published in SportsBusiness Daily on 08 / 26 / 16

The PGA Tour has wrapped up its first Thursday/Friday live streaming coverage on Facebook and Twitter from The Barclays FedExCup event on its "PGA Tour Live" OTT platform. PGA Tour Exec VP/Global Media  Rick Anderson  did not disclose specifics, but in an email wrote that the early results...

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SportsBusiness Journal: Retailer brings gourmet touch to tour

The PGA Tour has signed upscale food retailer Dean & DeLuca to replace Crowne Plaza as title sponsor of the venerable Colonial Invitational Tournament beginning this spring. The event will now be called the Dean & DeLuca Invitational. It marks the first sports sponsorship for the company ...

Tags: Marketing and Sponsorship

SportsBusiness Journal: Priority for new WNBA leader: Turnout

LISA BORDERS WNBA president PROFESSIONAL EXPERIENCE ■ Coca-Cola Co., vice president, global community affairs; Coca-Cola Foundation, chair (2013-present) ■ President of the Grady Health Foundation, the fundr ...

Tags: Leagues and Governing Bodies

SportsBusiness Daily: NBA Holds Technology Summit Today

The NBA this morning will hold its annual Technology Summit, a key event of the league's All-Star Weekend. The summit this year is at the Fairmont Royal York Hotel in Toronto. The theme of "Basketball: The Global Game" includes the following sessions: "Courtside From Your Couch: The Power and Potent ...

SportsBusiness Daily: WNBA Hires Coca-Cola's Lisa Borders As President

The NBA has named Coca-Cola exec Lisa Borders WNBA President. Borders comes to the WNBA after working as chair of the Coca-Cola Foundation and VP/Global Community Affairs since '13. She replaces Laurel Richie, who left last November after working for the league since '11. Borders will star ...

Tags: Leagues and Governing Bodies, WNBA

SportsBusiness Journal: Hoops tournament adds presenting sponsor

The Basketball Tournament, the open-application summer event now in its third year and backed by several longtime industry executives, has signed Jack Link’s as its presenting sponsor. The deal puts the beef jerky and snack foods maker’s name into the event’s official logo. Othe ...

Tags: Marketing and Sponsorship

SportsBusiness Journal: Golden State ratings shoot for the stars

The NBA’s power in California has shifted north, both on court and on TV. The defending champion Golden State Warriors have seen their local TV ratings more than double this season compared with last year’s midpoint. With an 8.42 average rating on CSN Bay Area, the Warriors& ...

Tags: Media

SportsBusiness Journal: Newest sponsors suit up for NBA All-Star

The NBA’s newest sponsors are stepping up for its All-Star Game festivities in Toronto this week, the first time the league’s midseason showcase is being held outside the United States. Mountain Dew will have a major p ...

Tags: NBA, Ping, ING, Coca-Cola, Ricoh, Ally, Verizon, Sprint, Air Canada, SEC, SPL, Samsung, Basketball, State Farm, AIG, Under Armour

SportsBusiness Daily: Warriors Arena To Be Named Chase Center

The Warriors have signed a 20-year naming-rights deal with JPMorgan Chase for the team's planned S.F. arena. The team and Chase will announce the deal at a press conference set for 12:15pm ET. Financial terms of the deal were not available. The 18,000-seat arena will be called Chase Center. The ...

SportsBusiness Journal: FedEx Cup's trophy moment

T he FedEx Cup tees off for the 10th time this year, with golf stakeholders saying the format has achieved its goal of keeping the sport relevant late in the year when all eyes turn to football. The FedEx Cup not only has transformed the PGA Tour by igniting a seasonlong competition capped b ...

Tags: In-Depth

SportsBusiness Daily: PGA Of America To Debut Centennial Marketing

The PGA of America on Monday will debut a new marketing campaign marking the organization’s centennial year of '16. The year-long #ThxPGAPRO campaign includes eight 30-second TV spots, along with radio, print and digital buys. The spots will run on NBC, CBS, Golf Channel, Turner and PGA of Ame ...

Tags: PGA of America

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