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John Lombardo

John Lombardo covers basketball and the Arena Football League for SportsBusiness Journal/Daily.

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76ers Sign Australian Food Company Four'N Twenty As Sponsor

Published in SportsBusiness Daily on 11 / 20 / 17

The 76ers have signed their first international sponsor with Four’N Twenty, an Australian-based company that produces beef pies. The deal marks Four’N Twenty’s first sponsorship of a U.S. pro team. The current Sixers roster features Australian-born G Ben Simmons , and coach Brett...

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More Stories by this Author

06/13/17
SportsBusiness Daily: Web.com Tour Adds Mississippi Event

The Web.com Tour is adding a new tournament in Oxford, Miss., in '18. The inaugural event, currently titled the North Mississippi Golf Classic, will be held April 16-22 at the Country Club of Oxford. No title sponsor has yet been secured. The host organization is Century Club Charities, and the deal ...

06/12/17
SportsBusiness Journal: Warriors to decide on PSLs, patches

Sitting inside a private lounge at Oracle Arena 90 minutes before Game 1 of the NBA Finals, Golden State Warriors President and COO Rick Welts addressed two highly anticipated business decisions facing the franchise this summer. One is whether the Warriors will go the NFL route and sell persona ...

Tags: Leagues and Governing Bodies

06/12/17
SportsBusiness Journal: Warriors’ new gold standard

Take the hottest brand in sports playing in the tech-rich Bay Area, add three consecutive NBA Finals appearances, plus the first arena to open in San Francisco in 78 years, and here’s the result — suites priced at a staggering $2.25 million a year at the Golden State Warriors’ Chas ...

Tags: Franchises

06/12/17
SportsBusiness Journal: Hornets hire out to sell patch deal

The Charlotte Hornets have hired Excel Sports Management to sell the team’s jersey patch, the first such deal for the agency. The agreement comes after former longtime NBA sponsorship executive Emilio Collins joined Excel as chief business officer in February after helping craft the league& ...

Tags: Marketing and Sponsorship

06/05/17
SportsBusiness Journal: Going gray: Sports TV viewers skew older

Editor’s note: This story is revised from the print edition. According to a striking study of Nielsen television viewership data of 24 sports, all but one have seen the median age of their TV viewers increase during the past decade. How top properties stack up ...

Tags: Research and Ratings

06/05/17
SportsBusiness Journal: PGA Tour hires CMO, shifts functions

The PGA Tour has hired a new chief marketing officer as part of a restructuring under new Commissioner Jay Monahan. Effective June 1, the tour named former Newell Brands executive Joseph Arcuri as the tour’s CMO. He replaces Ty Votaw, who moves from his current position of executive vice pr ...

Tags: Leagues and Governing Bodies

06/01/17
SportsBusiness Daily: NBA Signs Multiyear Deal With Panini

The NBA has signed a deal with Panini that gives the NBPA its the first major agreement since taking player marketing rights in-house from the NBA under the new CBA. The exclusive multiyear agreement is for NBA in-uniform player trading cards and stickers and begins with the '17-18 season. The deal ...

Tags: Marketing and Sponsorship, NBA, Panini

05/31/17
SportsBusiness Daily: Alfa Romeo Sponsoring Presidents Cup

The Presidents Cup is adding Alfa Romeo as a global sponsor for the '17 event, set for Sept. 26-Oct. 1 at Liberty National Golf Club in Jersey City. Financial terms were not disclosed. Alfa Romeo becomes the third global sponsor of the biennial PGA Tour-run event with Rolex, a global partner si ...

05/29/17
SportsBusiness Journal: Finals sponsors sticking with success

Some NBA sponsors are building on last year’s activation plans during this year’s NBA Finals, which are set to tip off on Thursday. Taco Bell will again conduct its “Steal a Game, Steal a Taco” promotion that gives fans a free taco if a road team wins a game during the 201 ...

Tags: Marketing and Sponsorship

05/29/17
SportsBusiness Journal: Big3 seeking ‘edgier’ sponsorships

When it comes sponsorships, look for the Big3 league to take a different approach from more traditional sports properties. “I come from a background with more defined sponsorship roles,” said Amy Trask, who worked for the Oakland Rai ...

Tags: In-Depth

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