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John Lombardo

John Lombardo covers basketball and the Arena Football League for SportsBusiness Journal/Daily.

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Hornets Formally Awarded '19 NBA All-Star Game, Eye More Sponsors

Published in SportsBusiness Daily on 05 / 24 / 17

The NBA today officially awarded the '19 NBA All-Star Game back to Charlotte, and Hornets Exec VP and Chief Sales & Marketing Officer Pete Guelli said the team is poised to take greater advantage of the NBA’s marquee event than it would have been this year had it not been moved to New Or...

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SportsBusiness Journal: Strong outlook cuts NBA’s borrowing cost

Imagine putting your house on the market and getting 10 times the asking price. For the NBA, that’s the rosy scenario that’s unfolded as it refinances $300 million of bonds, which make up part of the league’s credit facility. Investors, drawn to the league’s bullish econom ...

Tags: Leagues and Governing Bodies

SportsBusiness Journal: Phoenix Open up to eight headliners

The PGA Tour’s Waste Management Phoenix Open is known for its raucous hospitality, but the event this year is doubling down on the entertainment factor by booking two headliners for each night of the tournament. It is the first time the tournament, dubbed “The Greatest Show on Grass,& ...

Tags: Events and Attractions

SportsBusiness Daily: NBA Signs Multiyear Deal With Jack Daniel's

The NBA has signed a league-wide sponsorship deal with Brown-Forman’s Jack Daniel's brand. Activation will begin at next month's All-Star Game in New Orleans. The multiyear deal with Jack Daniel's replaces Diageo as the league’s spirits sponsor. Financial terms were not disclosed. This i ...

Tags: Marketing and Sponsorship, NBA

SportsBusiness Daily: Day's Deal With Zurich Includes Logo On Bag

Zurich Insurance signed a deal with top-ranked golfer Jason Day that puts the Zurich logo on Day’s golf bag. Day has been a Zurich brand ambassador since '15, and the company's new three-year deal with Day comes after the PGA Tour last fall announced a format change to the Zurich Classic tourn ...

Tags: Marketing and Sponsorship, Zurich Financial

SportsBusiness Daily: Celtics, GE Agree To Jersey Patch Deal

The Celtics this morning are expected to announce that they have signed a jersey patch deal with GE, a source said. The team will become the third in the NBA to sell the 2.5-by-2.5-inch jersey patch, joining the 76ers with StubHub and the Kings with Blue Diamond. Typically, the jersey patch deals ar ...

SportsBusiness Daily: John Deere To Sponsor PGA Of America

The PGA of America has signed a five-year sponsorship deal with John Deere that makes the company the official golf course turf equipment provider of the organization. Financial terms of the deal were not disclosed, but Deere gets sponsorship and hospitality rights to the PGA Championship, the Kitch ...

SportsBusiness Daily: Jazz Transfering Ownership To Family Trust

Jazz Owner Gail Miller today announced that ownership of the team will be transferred into a family legacy trust to keep the team in Utah. Miller, who assumed ownership of the franchise after husband Larry Miller died in '09, said that family will oversee the trust, pending league approval. She ...

SportsBusiness Daily: Golf Channel Has New PGA Merch Show Deal

Golf Channel has reached a new five-year deal with the PGA of America and PGA Worldwide Golf Exhibitions to broadcast coverage of the PGA Merchandise Show. The network in '14 began broadcasting from the annual trade show in Orlando, and the new deal will see it air 20 hours of coverage from this yea ...

SportsBusiness Daily: Shock Doctor Sponsors Jr. NBA League

Shock Doctor has signed on to sponsor the Jr. NBA's new three-on-three league that will launch next month in six markets. The deal comes after Shock Doctor in '16 signed a multiyear partnership with the NBA making the company the official mouthguard of the NBA, WNBA, D-League and USA Basketball. The ...

SportsBusiness Journal: Suns’ strategy? Take a look (in VR)

The Phoenix Suns are adding virtual reality to their season-ticket renewal strategy to spark fan interest and investment in one of the league’s worst teams. The team is sending VR kits to all 2,500 full-season-ticket accounts as Suns executives roll out their 2017-18 renewal campaign. ...

Tags: Franchises

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