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John Lombardo

John Lombardo covers basketball and the Arena Football League for SportsBusiness Journal/Daily.

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PGA Championship projects attendance surge

Published in SportsBusiness Journal on 08 / 03 / 15

This month’s PGA Championship at Whistling Straits is poised for an increase in attendance over last year’s event and a new merchandise sales record while also debuting new fan-experience technologies. By the time golfers tee it up at this year’s final major, Aug. 13-16, the PGA...

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Tags: Events and Attractions

More Stories by this Author

03/16/15
SportsBusiness Journal: BBVA Compass tips off NBA campaign

BBVA Compass this week will launch its campaign to tout the first affinity credit card bearing the NBA’s logo, the result of a deal between the league, the company and American Express. To promote the BBVA Compass NBA American Express Card, BBVA is rolling out five 30-second TV spots, a sta ...

Tags: Marketing and Sponsorship

03/10/15
SportsBusiness Daily: Trump Course Lands Grand Slam Of Golf

Trump National Golf Club L.A. will host the PGA Grand Slam of Golf in October as part of a multiyear deal between the PGA of America and Trump, it was announced today. The event is set for Oct. 19-21, with Golf Channel to broadcast the event live and air primetime replays. The announcement is t ...

03/09/15
SportsBusiness Journal: Hawks flying high on and off the court

Jeff Teague was one of four Hawks in the All-Star Game. Photo by: NBAE / GETTY IMAGES The Atlanta Hawks, who began their season in turmoil but have surprised on the court and last wee ...

Tags: Franchises

03/06/15
SportsBusiness Daily: Warriors To Open Third Arena Team Store

The Warriors are close to opening their third team store in Oracle Arena as the franchise looks to capitalize on its booming merchandise sales. As the team gets set to open its new 1,600-square-foot store this month, sales of Stephen Curry ’s No. 30 jersey have increased 57% to date this year ...

03/02/15
SportsBusiness Daily: Golf Channel To Debut Reality Series

Golf Channel in June will debut a new series called “Altered Course,” as the net adds more original content to its programming. Golf Channel recently completed shooting in Jamaica for eight one-hour episodes of the reality competition series with eight two-person teams competing on score ...

03/02/15
SportsBusiness Journal: Cavaliers requiring automatic renewal

The Cleveland Cavaliers have become the first NBA team to require all season-ticket holders to agree to an automatic renewal policy, essentially eliminating the need for the club to pursue season-ticket renewals annually. “It changes the paradigm in terms of renewals,” said Brad Sims, ...

Tags: Franchises

02/23/15
SportsBusiness Journal: The launching of Air Jordan

Falk holds one of the early Air Jordan shoes, which Nike first produced in 1984. Photo by: NICK GRINER In August 1984, a brand was born when David Falk set out to find a shoe deal for ...

Tags: Champions

02/23/15
SportsBusiness Journal: Champions 2015: David Falk

Editor’s note: This story is revised from the print edition . D avid Falk’s 12-cylinder, silver Aston Martin Vanquish is safely parked at his Bethesda, Md., home on this snowy January day. No need for Falk to risk his beloved British import on the icy roads, so it’s the c ...

Tags: Champions

02/23/15
SportsBusiness Journal: Gambling a key topic at All-Star

The NBA’s focus on gambling and its related business impact continues, with the league using its recent All-Star Weekend to push ahead its support of legalizing sports wagering. NBA Commissioner Adam Silver highlighted the issue of further legalization of gambling on pro sports by making it ...

Tags: Events and Attractions

02/20/15
SportsBusiness Daily: American Airlines Sponsors Clippers

The Clippers are the latest NBA team to sign a floor apron sponsorship, as American Airlines agrees to a multiyear deal that makes the company the official airline of the team. Financial terms were not disclosed. The company’s name will appear on the Staples Center playing floor – in fro ...

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