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John Lombardo

John Lombardo covers basketball and the Arena Football League for SportsBusiness Journal/Daily.

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WNBA campaign aims to carry momentum from Rio

Published in SportsBusiness Journal on 08 / 22 / 16

The WNBA will boost advertising and promotional efforts after its monthlong Olympic break, which interrupted a season that so far has brought the league some sorely needed momentum. Previously the league has seen an attendance dip after the Olympics, so it will unveil new creative after Rio from ...

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Tags: Leagues and Governing Bodies

More Stories by this Author

SportsBusiness Daily: PGA Tour, LPGA Announce New Alliance

The PGA Tour and the LPGA on Friday announced a broad strategic alliance that could potentially create a tournament with both PGA Tour and LPGA players competing in the same event. According to LPGA Commissioner Michael Whan, the initiative will address four shared business areas -- the possibi ...

Tags: Leagues and Governing Bodies, PGA Tour, LPGA

SportsBusiness Journal: NBA to help clubs upgrade arena ops

The NBA is developing a leaguewide initiative designed to improve facility operations and arena profitability among its 30 teams. The effort, in its early stages, will be led by the league’s team marketing and business operations division but also will include input from its technology, sec ...

Tags: Leagues and Governing Bodies, Franchises

SportsBusiness Journal: Blazers, Heat offer renewals via app

NBA teams have started making the renewal of season tickets as easy as a couple of keystrokes on your phone. The Portland Trail Blazers earlier this year became the first team in the league to begin selling renewals through their mobile app. The Miami Heat last week followed suit with an offering ...

Tags: Franchises

SportsBusiness Journal: NBA teams get more territory

The NBA has dramatically expanded its teams’ local marketing territories, a significant move that has major revenue implications for the clubs. With the change, teams can now market their brands across a 150-mile radius from their home cities, twice the 75-mile area they were able to cover ...

Tags: Leagues and Governing Bodies

SportsBusiness Journal: NBA owners near vote on jersey ads

The much-debated league effort to sell corporate logos on NBA jerseys is moving toward a vote among owners after the league’s planning committee, chaired by Philadelphia 76ers owner Josh Harris , revisited the issue starting last July. Le ...

Tags: Events and Attractions

SportsBusiness Journal: Champions 2016: Bob Lanier

After 14 years as a Hall of Fame big man in the 1970s and ’80s, Bob Lanier has spent the last 30 years serving as a global ambassador and the social conscience of the NBA. Photo by: PATRICK E. MCCARTHY ...

Tags: Champions

SportsBusiness Journal: Morgan Stanley signs with The Players

Morgan Stanley has signed on as the third top-level sponsor of the The Players Championship, the biggest event operated by the PGA Tour. The company signed a four-year deal to join PwC and Optum as companies designated Proud Partner sponsors of the tournament, held at the tour-owned TPC Sawgrass ...

Tags: Marketing and Sponsorship

SportsBusiness Journal: Lanier helped form drug testing, cap

Bob Lanier was a grizzled NBA veteran when he became president of the National Basketball Players Association in the early 1980s, but even his decadelong tenure in the league didn’t prepare him for his first set of labor negotiations. Lanier was part of the union’s negotiating team th ...

Tags: Champions, Leagues and Governing Bodies

SportsBusiness Journal: Retailer brings gourmet touch to tour

The PGA Tour has signed upscale food retailer Dean & DeLuca to replace Crowne Plaza as title sponsor of the venerable Colonial Invitational Tournament beginning this spring. The event will now be called the Dean & DeLuca Invitational. It marks the first sports sponsorship for the company ...

Tags: Marketing and Sponsorship

SportsBusiness Journal: Priority for new WNBA leader: Turnout

LISA BORDERS WNBA president PROFESSIONAL EXPERIENCE ■ Coca-Cola Co., vice president, global community affairs; Coca-Cola Foundation, chair (2013-present) ■ President of the Grady Health Foundation, the fundr ...

Tags: Leagues and Governing Bodies

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