About The Author

John Lombardo

John Lombardo covers basketball and the Arena Football League for SportsBusiness Journal/Daily.

Featured Story

Wish Granted: Lakers Sign Patch Deal With E-Commerce Company Worth $12-14M Annually

Published in SportsBusiness Daily on 09 / 21 / 17

The Lakers have signed a jersey patch deal with S.F.-based e-commerce company Wish. The three-year agreement, according to a source, is between $12-14M annually, putting it on the top tier of NBA jersey patch deals. The Warriors' recent jersey patch deal with Rakuten is worth $20M annually but also ...

Read More

Tags: Marketing and Sponsorship, Los Angeles Lakers

More Stories by this Author

SportsBusiness Journal: Topgolf eyes racetracks to drive business

Topgolf is considering putting its temporary driving range/entertainment concept at racetracks across the country as the company looks to expand on its pop-up venue strategy. “We have talked to tracks,” said Erik Anderson, co-chairman and chief executive officer of Topgolf Entertainme ...

Tags: Facilities

SportsBusiness Daily: PGA Tour Elevating Web.com’s Stop In '18

The PGA Tour is elevating the current Web.com’s Corales Puntacana Resort & Club Championship held in the Dominican Republic to the PGA Tour schedule beginning next year. The event will debut March 19-25, 2018 -- the same week as the WGC-Dell Technologies Match Play -- and have a purse of a ...

SportsBusiness Daily: BIG3 Releases Full Schedule

The games are on Sundays with FS1 to show the games on tape delay on Monday nights. The league’s championship will be shown live on Fox at 4:30pm ET.

SportsBusiness Journal: LPGA pitches event with retired NFL players

The LPGA again is shopping a proposed new event that would be aligned with future NFL Pro Bowls beginning in 2018. “The main idea is that we combine an LPGA event that would pair LPGA players with retired NFL players around Pro Bowls,” said Jon Podany, chief commercial officer for the ...

Tags: Leagues and Governing Bodies

SportsBusiness Journal: Custom cans part of A-B’s PGA Tour renewal

Anheuser-Busch, the PGA Tour’s longest-standing sponsor, has signed a new four-year deal with the tour that for the first time will include customized Michelob Ultra cans bearing the tour’s logo to be sold at retail. Specific financi ...

Tags: Marketing and Sponsorship

SportsBusiness Journal: Basketball: Testing change

NBA timeouts could see changes after testing conducted in the D-League this past season. Photo by: GETTY IMAGES NBA Commissioner Adam Silver has m ...

Tags: In-Depth

SportsBusiness Journal: Golf: Format adjustment

The 72-hole stroke-play tournament is the staple format in golf, but things could be made far more interesting and attractive to viewers if some dramatic format changes were included in events throughout the season. This could include adopting six-hole competitions instead of the typical 72-hole for ...

Tags: In-Depth

SportsBusiness Daily: BIG3 Hoops League Adds Amy Trask As CEO

Former Raiders Chief Exec  AMY TRASK has been hired as CEO of the new BIG3 basketball league. She has also taken an undisclosed equity stake in the league. Trask, who has no previous professional experience in basketball, spent nearly 30 years with the Raiders before leaving the franchise in ' ...

Tags: People and Pop Culture

SportsBusiness Daily: BIG3 League Hires Amy Trask As CEO

Former Raiders exec Amy Trask has been hired as CEO of the new BIG3 three-on-three basketball league co-founded by Ice Cube . She has also taken an undisclosed equity stake in the league. Trask, who has no previous professional experience in basketball, joins the BIG3 league effectively immediate ...

SportsBusiness Journal: Forty Under 40: Gretchen Sheirr

sarah dedmon photography G retchen Sheirr’s ascent into the senior executive ranks at the Houston Rockets is hardly typical. In fact, when she speaks to students about her path to her job as chief revenue officer for the Rockets, she advises them to be ready and wi ...

Tags: Forty Under 40

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug