About The Author

John Lombardo

John Lombardo covers basketball and the Arena Football League for SportsBusiness Journal/Daily.

Featured Story

Silver’s column an effort to clarify NBA stance

Published in SportsBusiness Journal on 11 / 24 / 14

NBA Commissioner Adam Silver’s jolting opinion piece in The New York Times pushing for more legalized sports betting was the result of the league being asked to clarify its views related to the continuing New Jersey sports gambling lawsuit. According to an industry source, Silver wrote the ...

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Tags: Leagues and Governing Bodies

More Stories by this Author

06/26/14
SportsBusiness Daily: NBA Teams Prep Draft Viewing Parties For Fans

Teams with the top picks in tonight's NBA Draft are readying activation plans in their home markets. The Cavaliers have the top overall pick for the second consecutive year and are hosting a free event at Quicken Loans Arena, with Mountain Dew KickStart as the presenting sponsor. The event will incl ...

Tags: Franchises, Cleveland Cavaliers

06/26/14
SportsBusiness Daily: Novant Health Sponsors Hornets' Floor Apron

The Hornets are the latest NBA franchise to sign a floor apron sponsorship, as Novant Health agrees to a multiyear deal with the team. Financial terms were not disclosed. Novant is a founding sponsor of the franchise and along with putting the company’s name in front of both team’s bench ...

06/23/14
SportsBusiness Journal: Activation strong around NBA draft

Thursday night’s NBA draft will have 11 of the league’s full marketing partners activating around the event at the Barclays Center. Last year, eight of the league’s partners had a presence at the draft. State Farm Insurance returns as the draft’s presenting partner. Adi ...

Tags: Marketing and Sponsorship

06/09/14
SportsBusiness Journal: Spurs to refresh YouTube channel

The San Antonio Spurs are moving forward with an aggressive relaunch of their YouTube channel to boost their digital presence. The proposed overhaul of the Spurs YouTube channel calls for the creation of a wide variety of content and the addition of staff dedicated solely to building and operatin ...

Tags: Franchises

06/03/14
SportsBusiness Daily: NBA Kings To Market Track & Field Event

The NBA Kings will market the '14 USA Outdoor Track & Field Championship held in Sacramento from June 25-29. The team will partner with the Sacramento Sports Commission to sell tickets, sponsorships, and hospitality for the event. It is the second marketing deal the team has signed with an outsi ...

06/02/14
SportsBusiness Journal: NBA’s media talks move forward

Fox and NBC will have to wait at least another year if they want to negotiate a national NBA rights package. That’s because the exclusive negotiating window for the league’s current national rights holders, ESPN and Turner, doesn’t open until late next spring. Sources with both ...

Tags: Media

05/29/14
SportsBusiness Daily: NBA Returning To London, Mexico City

The NBA again has scheduled regular-season games in London and Mexico City as part of the league's '14-15 Global Games. The Rockets and T'Wolves will play in Mexico City Arena on Nov. 12. The Bucks will play the Knicks at The O2 on Jan. 15. The NBA also will play five preseason games overseas ...

05/26/14
SportsBusiness Journal: Key attorneys in NBA-Sterling dispute

The NBA last week moved closer to a seemingly inevitable legal showdown with Los Angeles Clippers owner Donald Sterling over the league’s attempted forced sale of the franchise. The league on May 19 filed its formal charges against Sterling, its latest step toward ousting the NBA’s l ...

Tags: Leagues and Governing Bodies

05/19/14
SportsBusiness Daily: Hornets' Rebrand Begins For NBA Franchise

The Bobcats' name change to the Hornets will not be official until tomorrow, but the team already has swapped out its Bobcats name, has begun changing venue signage and changed over to the Hornets on its website. The franchise over the weekend also released a "retirement" video for Bobcats mascot R ...

05/19/14
SportsBusiness Daily: Pennzoil Using NBA Playoffs For Product Launch

Pennzoil yesterday began its presenting sponsorship of the NBA Eastern Conference Finals. The company is using the Heat-Pacers series as part of its launch of its new Pennzoil Platinum PurePlus motor oil product. It is the first time Pennzoil has used the NBA for any significant marketing efforts. T ...

Tags: Marketing and Sponsorship, Pennzoil, NBA

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