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John Lombardo

John Lombardo covers basketball and the Arena Football League for SportsBusiness Journal/Daily.

Featured Story

Warriors To Open Third Arena Team Store Amid Merchandise Boom

Published in SportsBusiness Daily on 03 / 06 / 15

The Warriors are close to opening their third team store in Oracle Arena as the franchise looks to capitalize on its booming merchandise sales. As the team gets set to open its new 1,600-square-foot store this month, sales of Stephen Curry ’s No. 30 jersey have increased 57% to date this year...

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09/29/14
SportsBusiness Journal: Nets, Kings see global opportunity

For the two NBA teams traveling to China next month as part of the league’s annual Global Games, extending their brands overseas is just as much on the itinerary as the games themselves. The Brooklyn Nets and Sacramento Kings will travel to China for preseason games Oct. 12 in Shanghai and ...

Tags: Leagues and Governing Bodies

09/29/14
SportsBusiness Journal: Levenson has yet to retain adviser

Nearly a month after announcing his intent to sell the controlling interest in the Atlanta Hawks, Bruce Levenson hasn’t hired a bank to help sell the team, leaving interested parties waiting in the wings. Levenson announced Sept. 7 that he would sell his majority stake after he self-reporte ...

Tags: Franchises

09/25/14
SportsBusiness Daily: Uber Inks Deal With NBA Kings

The NBA Kings have signed a deal with Uber that puts the on-demand ride service into the team’s app. The integration will begin on Oct. 29, when the Kings play their home opener against the Warriors. Fans will be able to use the Uber service via the team’s app for all home games during t ...

09/22/14
SportsBusiness Journal: Harman deal breaks more ground for NBA

Last week’s deal between audio giant Harman and the NBA is the latest in a rush of new sponsorship opportunities for the league’s 30 teams under NBA Commissioner Adam Silver. The four-year league sponsorship deal announced on Sept. 17 makes Harman the official headphone, speaker and a ...

Tags: Marketing and Sponsorship

09/16/14
SportsBusiness Daily: Hornets Sign Food Lion As Sponsor

The Hornets have signed a sponsorship deal with Food Lion, filling the team’s grocery category that has been vacant for five years. Financial terms of the deal were not disclosed, but the multiyear deal includes a community service component that provides a commitment by Food Lion to provide 3 ...

09/15/14
SportsBusiness Daily: D-League Embraces Single Affil Model

The NBA D-League announced that 17 of its 18 clubs in the '14-15 season will have one-to-one partnerships with an NBA team. Last year, the league had 14 such partnerships. Seven clubs this season will be fully owned and operated by their NBA parent club: the Austin Toros (Spurs), Canton Charge (Cavs ...

09/15/14
SportsBusiness Journal: Interest in Hawks thought to be strong

The sale of Bruce Levenson’s controlling stake in the Atlanta Hawks is expected to draw a number of suitors despite the franchise’s financial struggles and the volatile circumstances driving the transaction. Sources last week said that while the Hawks have a history of financial losse ...

Tags: Franchises

09/15/14
SportsBusiness Journal: Devils look inward for marketing

The New Jersey Devils this week plan to roll out their first major marketing effort under owners Josh Harris and David Blitzer, who bought the team a year ago and have spent the summer overhauling the franchise. The campaign is tagged “We’re All Devils Inside.” It was created in ...

Tags: Franchises

09/08/14
SportsBusiness Journal: With new funds, FanDuel looks at NBA

Backed by $70 million in new financing, daily fantasy sports operator FanDuel already has an NBA team deal worth nearly $2 million annually, and others could soon follow after the league recently opened the daily fantasy sports sponsorship category. New York-based FanDuel completed that first NBA ...

Tags: Marketing and Sponsorship

09/08/14
SportsBusiness Journal: NBA nearing massive media deals

The NBA and its network partners expect to reach an agreement in principle on new long-term media deals by the start of the regular season, according to sources on all sides of the discussions. Talks have progressed so rapidly that details are emerging on a massive agreement that would see the le ...

Tags: Media, SBJSBD Podcast

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