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John Lombardo

John Lombardo covers basketball and the Arena Football League for SportsBusiness Journal/Daily.

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Ditching ’burbs for Detroit

Published in SportsBusiness Journal on 12 / 05 / 16

Little Caesars Arena will look like the Pistons’ home and not the Red Wings’ for NBA games, part of the plan for the two franchises to both play in a building that the Red Wings have developed. Photo by: D...

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Tags: Franchises

More Stories by this Author

06/13/16
SportsBusiness Daily: AmEx, USGA Sign Renewal

American Express has signed a multiyear renewal as a top-level sponsor of the USGA. Financial terms were not disclosed. AmEx became the USGA’s first corporate partner in '06 and first activated at the '07 U.S. Open at Oakmont, which again hosts the tournament this week. The deal includes media ...

06/13/16
SportsBusiness Journal: USGA signs Dick’s for Open partnership

The U.S. Golf Association has added a regional partnership tier for its sales of the U.S. Open, signing Dick’s Sporting Goods as the first such sponsor for this year’s event. The 2016 Open begins this week at Oakmont (Pa.) Country Club. Dick’s is based near Pittsburgh Internatio ...

Tags: Marketing and Sponsorship

06/13/16
SportsBusiness Journal: NBA leaving Las Vegas … for now

When it comes to NBA business, what happens in Vegas doesn’t always stay in Vegas. The league for the past two years has held multiple league department meetings in Las Vegas during its annual Summer League event, bringing more than 1,000 team and league staff together for the sessions. The ...

Tags: Leagues and Governing Bodies

06/13/16
SportsBusiness Journal: NBA gateway to Silicon Valley

Additional news, names and numbers from this year’s NBA Finals: ■ SPONSORSHIP UPDATE: Having the Finals in the Bay Area for a second consecutive year proved convenient for Emilio Collins , executive vice president of global partnerships for the NBA. The league wants to tap further in ...

Tags: Leagues and Governing Bodies

06/13/16
SportsBusiness Journal: Cavs, Warriors set for big sales summer

When this year’s NBA Finals concludes, it won’t be an ending as much as a beginning: the start of a critical sales summer in both Golden State and Cleveland. The Cavaliers are heading into the final season of their naming-rights deals with both Quicken Loans for their home arena and w ...

Tags: Franchises

06/07/16
SportsBusiness Daily: IMG Signs Golfer Robby Shelton

IMG has signed former Univ. of Alabama golfer Robby Shelton as the 20-year-old makes his pro debut on the PGA Tour at this week's FedEx St. Jude Classic in Memphis. Shelton, a three-time first-team All American and '15 U.S. Walker Cup team member, has signed an equipment deal with Titleist and has ...

06/03/16
SportsBusiness Daily: Silver Talks '17 NBA All-Star Game

NBA Commissioner Adam Silver  in his State of the League press conference prior to NBA Finals Game 1 would not give a specific deadline whether the NBA would move the '17 All-Star game out of Charlotte if no changes are made to North Carolina's current LGBT laws. “There is ...

05/30/16
SportsBusiness Journal: Sponsors prep NBA Finals plans

The NBA Finals tip off Thursday with new activation among a host of league sponsors ramping up promotions around the league’s most-watched event. New this year is American Express signing on as presenting partner of halftime of the Finals on ABC, while Cisco uses NBA content during the Fina ...

Tags: Marketing and Sponsorship

05/30/16
SportsBusiness Journal: PrimeSport signed for Ryder Cup tickets

The PGA of America has signed its first secondary ticketing deal tied to the Ryder Cup, a 13-year agreement with PrimeSport. Atlanta-based PrimeSport becomes the official secondary ticketing seller around one of golf’s biggest events, beginning with the 2016 edition this fall and running th ...

Tags: Events and Attractions

05/26/16
SportsBusiness Daily: Pistons, Raptors, Bulls Claim NBA Awards

The Pistons, Raptors and Bulls took top honors at the NBA's sponsorship, marketing and digital meetings held yesterday in Austin. The Pistons won the NBA’s inaugural team marketing campaign of the year award for its season-long “Detroit Basketball” campaign. The effort fe ...

Tags: Marketing and Sponsorship, NBA

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