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John Lombardo

John Lombardo covers basketball and the Arena Football League for SportsBusiness Journal/Daily.

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LendingTree Deal Makes Hornets 19th NBA Team With Jersey Patch

Published in SportsBusiness Daily on 11 / 13 / 17

The Hornets have signed a jersey patch deal with online loan marketplace LendingTree, becoming the 19th NBA team to sign a jersey patch agreement. Financial terms were not disclosed. The three-year deal is effective immediately, with Charlotte-based LendingTree’s logo to appear on the tea...

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SportsBusiness Daily: KPMG Extends Women's Golf Deal

KPMG has extended its deal with the PGA of America and the LPGA for title sponsorship of the KPMG Women’s PGA Championship. The new agreement runs through '23 and will continue to include the KPMG Women’s Leadership Summit and KPMG Future Leaders Program. Financial terms of the deal were ...

SportsBusiness Journal: Granger leaves Kings for new 'challenge’

Chris Granger surprised the industry when he unexpectedly resigned as president of the Sacramento Kings on June 19, but the well-regarded executive sensed it was time to leave when the team’s new Golden 1 Center opened last fall. Along with the satisfaction that came from building the $558 ...

Tags: Franchises

SportsBusiness Daily: PGA Tour Signs Deal With Massage Envy

The PGA Tour has signed a four-year marketing partnership with Massage Envy, a first for the Tour in the massage and skin care category. The agreement is also the first sports sponsorship for Scottsdale-based Massage Envy. The deal includes sponsorship of the PGA Tour Champions along with the design ...

Tags: Marketing and Sponsorship, PGA Tour

SportsBusiness Daily: AmEx Renews Leaguewide NBA Sponsorship

The NBA has renewed its leaguewide sponsorship deal with American Express that extends AmEx as the official card of the NBA, WNBA and G League. Financial terms of the multiyear deal were not disclosed. The new deal continues with activation around the upcoming NBA Draft, giving AmEx cardholders exc ...

SportsBusiness Daily: Chris Granger Leaving NBA Kings

NBA Kings President Chris Granger is leaving the organization after joining the team in '13. Granger, who previously led the NBA's team marketing and business operations division, does not yet have a new job. “I’m leaving to look for a new, big opportunity,” he said. “I&r ...

SportsBusiness Daily: D-League Now Officially NBA G League

The NBA today is officially rebranding its D-League into the NBA G League as part of Gatorade’s entitlement deal. The rebranding includes a new NBAGLeague.com website , an updated app and updated social media accounts on Twitter, Facebook, I ...

SportsBusiness Journal: USGA looks to add partners for ’18 Open

The USGA merchandising tent gives shoppers plenty to choose from. Photo by: USGA / JASON MICZEK The U.S. Open returned to the Midwest at Erin Hills for the first time since 2003 when Olympia Fields ...

Tags: Events and Attractions

SportsBusiness Journal: How NBA sponsors are preparing for draft

NBA sponsors this week are shifting activation from the recently completed NBA Finals to the NBA draft set for Thursday at the Barclays Center. Heavy activation comes from State Farm, which again is the presenting partner of draft. State Farm has created a program during draft night within the Ba ...

Tags: Leagues and Governing Bodies

SportsBusiness Daily: Web.com Tour Adds Mississippi Event

The Web.com Tour is adding a new tournament in Oxford, Miss., in '18. The inaugural event, currently titled the North Mississippi Golf Classic, will be held April 16-22 at the Country Club of Oxford. No title sponsor has yet been secured. The host organization is Century Club Charities, and the deal ...

SportsBusiness Journal: Warriors to decide on PSLs, patches

Sitting inside a private lounge at Oracle Arena 90 minutes before Game 1 of the NBA Finals, Golden State Warriors President and COO Rick Welts addressed two highly anticipated business decisions facing the franchise this summer. One is whether the Warriors will go the NFL route and sell persona ...

Tags: Leagues and Governing Bodies

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