About The Author

John Lombardo

John Lombardo covers basketball and the Arena Football League for SportsBusiness Journal/Daily.

Featured Story

Silver’s column an effort to clarify NBA stance

Published in SportsBusiness Journal on 11 / 24 / 14

NBA Commissioner Adam Silver’s jolting opinion piece in The New York Times pushing for more legalized sports betting was the result of the league being asked to clarify its views related to the continuing New Jersey sports gambling lawsuit. According to an industry source, Silver wrote the ...

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Tags: Leagues and Governing Bodies

More Stories by this Author

07/21/14
SportsBusiness Journal: James assists Fox RSNs in two markets

LeBron James’ move to Cleveland could benefit Fox Sports as much as the Cavaliers over the next few seasons. That’s because the media company, which owns both FS Ohio and Sun Sports in Florida, gained the upper hand in its leverage position in both markets when the teams’ media ...

Tags: Media

07/21/14
SportsBusiness Journal: NBA on a first-name basis

Get ready for LeBron, Carmelo and Derrick — yes, first names only. The NBA plans to use its Christmas Day games again this year to roll out a set of newly styled jerseys, this time featuring players’ first names on the back of the uniform, placed below the players’ numbers. ...

Tags: Leagues and Governing Bodies

07/16/14
SportsBusiness Daily: Silver Comments On Clippers Situation

The NBA completed its BOG meeting yesterday with NBA Commissioner Adam Silver commenting that he cannot say with certainty that neither Donald nor Shelly Sterling will own the Clippers at the start of next season. “I can't say with certainty because it's in the hands of the probate ...

07/14/14
SportsBusiness Journal: NBA hires new CMO

NBA Commissioner Adam Silver continues to put his stamp on the league, last week announcing the creation of a chief marketing officer position to be filled by industry veteran Pamela El amid a new marketing strategy. El, who comes to the NBA from Nationwide Insurance and 11 years previously at St ...

Tags: Leagues and Governing Bodies

07/14/14
SportsBusiness Journal: Longhorns hire Aspire for ticket sales

Editor’s note: This story is revised from the print edition. The University of Texas has tabbed The Aspire Group to manage athletic ticket sales and services for the school, which counts more than $40 million in ticket revenue annually. The deal calls for Aspire to run the sales oper ...

Tags: Colleges

07/09/14
SportsBusiness Daily: NBA Hires Pamela El As New CMO

Veteran marketer Pamela El named new NBA CMO.

Tags: People and Pop Culture, NBA

06/30/14
SportsBusiness Journal: Franchise values: Which price is right?

When a team unexpectedly reels off a long winning streak, fans can be tempted to start thinking even bigger: championships, parades — the good times going on and on. So when the news hit last month that the Los Angeles Clippers were selling for the staggering sum of $2 billion, sports team ...

Tags: Finance

06/30/14
SportsBusiness Journal: 120 Sports focuses on building a base

The biggest challenge for startup digital video network 120 Sports? Find a place for itself within the daily viewing habits of sports fans. The Chicago-based venture began live programming last week after several months of preparation and public anticipation. It did so with a potent mix of infras ...

Tags: Media

06/30/14
SportsBusiness Journal: Clippers scenarios have yet to play out

The proposed sale of the Los Angeles Clippers to former Microsoft Chief Executive Steve Ballmer still faces legal hurdles before the deal can close. Donald Sterling is challenging his wife Shelly Sterling’s contention that experts have found him to be mentally unfit to run the family trust ...

Tags: Finance

06/26/14
SportsBusiness Daily: Hornets Unveil New Court

The Hornets unveiled their new court this morning at Time Warner Cable Arena, the last major piece of the team’s rebranding effort. The court, like the Hornets' new uniforms, was designed in part by Brand Jordan and features a cell pattern stained in the wood with the team’s primary ...

Tags: Franchises, Charlotte Hornets

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