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John Lombardo

John Lombardo covers basketball and the Arena Football League for SportsBusiness Journal/Daily.

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PGA Of America, Chase Formally Announce Sponsorship Agreement

Published in SportsBusiness Daily on 05 / 20 / 15

The PGA of America and Chase today formally announced their official partnership deal . The two-year deal makes Chase Sapphire Preferred the official credit card of the PGA of America and includes Chase Bank as the official retail bank of the association. The deal also calls for Chase to offer its ...

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More Stories by this Author

01/12/15
SportsBusiness Daily: Top NBA Brass Gathers In Miami

The NBA will hold its annual sales and marketing meeting today and tomorrow in Miami at the JW Marriott Marquis. Top league execs, team presidents and team marketing execs will meet to discuss marketing, sales and sponsorship plans. NBA Commissioner Adam Silver will address the attendees along wit ...

01/12/15
SportsBusiness Journal: Behrens’ rise, NBA’s social commitment

NBA Commissioner Adam Silver continues to push ahead the league’s community affairs efforts, naming Kathy Behrens last week as the NBA’s first president of social responsibility and player programs. BEHRENS ...

Tags: Leagues and Governing Bodies

01/08/15
SportsBusiness Daily: NBA Promotes Kathy Behrens, Dan Rube

The NBA has promoted two senior execs, naming KATHY BEHRENS President of Social Responsibility & Player Programs and DAN RUBE Exec VP & Deputy General Counsel. Behrens previously was Exec VP/Social Responsibility & Player Programs. Behrens will continue to report to NBA President of ...

Tags: People and Pop Culture, NBA

12/15/14
SportsBusiness Journal: NBA expands Christmas games ads

The NBA is rolling out two new commercials to promote this year’s five Christmas Day television broadcasts and the related retail efforts. In addition to running on the league’s TV partners (Turner, ESPN and ABC), the new 30-second spots will run on a variety other networks — in ...

Tags: Leagues and Governing Bodies

12/15/14
SportsBusiness Journal: Parsons moving up as GMR’s CEO

GMR Marketing is reorganizing its top management, with Cameron Parsons taking over as the agency’s chief executive officer, replacing company founder and Chairman Gary Reynolds. Reynolds, who founded the company in 1979, will maintain his role as chairman. ...

Tags: Marketing and Sponsorship

12/12/14
SportsBusiness Daily: Magic Bringing Apple Pay To Arena

The Magic will be adding Apple Pay inside Amway Center beginning Dec. 19, making them the first NBA team to use the mobile payment system widely throughout their arena. The team is partnering with Levy Restaurants and Chase as it integrates the new system into its arena operations. Apple P ...

12/10/14
SportsBusiness Daily: Celtics, DraftKings Agree To Deal

The Celtics have signed a deal with DraftKings, marking the latest in a string of NBA teams to sign daily fantasy game sponsorships. The company’s deal with the Celtics includes courtside and in-arena signage, hospitality and digital assets. The team also will host daily sports fantasy games a ...

12/08/14
SportsBusiness Journal: MassMutual touts youth program

Once a prime sponsor of major sporting events, MassMutual is turning to the NBA to build out a cause-marketing platform, using a series of team deals to promote the company’s youth financial education program. The financial services company now has sponsorships in place with five NBA teams ...

Tags: Marketing and Sponsorship

12/03/14
SportsBusiness Daily: MassMutual To Sponsor Celtics

MassMutual has signed a sponsorship deal with the Celtics with activation around the company’s FutureSmart Challenge initiative, a financial education program aimed at teaching money management and financial planning skills to middle school-aged children. Financial terms of the one-year deal w ...

12/02/14
SportsBusiness Daily: Spurs Name Malo To VP Position

Spurs Sports & Entertainment has hired industry veteran Mike Malo as VP/Marketing & Branding. In the newly created position, Malo will oversee marketing and branding for the Spurs, WNBA Stars, D-League Austin Spurs and AHL San Antonio Rampage. He reports to SS&E Exec VP Lawrence Payne ...

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