About The Author

John Lombardo

John Lombardo covers basketball and the Arena Football League for SportsBusiness Journal/Daily.

Featured Story

NBA expands reach to tout Christmas games

Published in SportsBusiness Journal on 12 / 15 / 14

The NBA is rolling out two new commercials to promote this year’s five Christmas Day television broadcasts and the related retail efforts. In addition to running on the league’s TV partners (Turner, ESPN and ABC), the new 30-second spots will run on a variety other networks — in...

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Tags: Leagues and Governing Bodies

More Stories by this Author

08/13/14
SportsBusiness Daily: Bucks Offer Season-Ticket Discounts

New Bucks co-Owners Marc Lasry and Wes Edens  today will announce that the team is offering fans who buy select full-season tickets for the upcoming season the chance to receive the same tickets at no cost for the '15-16 season. The offer is part of the team’s new “Cheer The ...

08/12/14
SportsBusiness Daily: NBA's Ski Austin Leaving The League In October

NBA Exec VP/Events SKI AUSTIN is leaving the league. Austin will step down from his position on Oct. 3 after 25 years with the NBA. He joined the NBA in '89 and was named to his current position in '06. No replacement had been named, and Austin will remain involved with the NBA as a consultan ...

Tags: People and Pop Culture, NBA

07/30/14
SportsBusiness Daily: USA Basketball Signs Three New Sponsors

USA Basketball has signed three new marketing deals with Samsung, Hospital for Special Surgery and Diageo. The deals run through '16. The NBA markets USA Basketball, and Samsung and Diageo are both league sponsors. Each of the new partners will activate around USA Basketball’s traini ...

Tags: Marketing and Sponsorship, Samsung, Diageo, USA Basketball

07/28/14
SportsBusiness Journal: The player’s been traded, so now what?

As Major League Baseball’s annual nonwaiver trade deadline nears this week, a front-office executive’s routine trip through his team’s clubhouse can become anything but routine. “Starting around the last two weeks of July, it gets quieter when I come through the clubhouse, ...

Tags: Leagues and Governing Bodies

07/28/14
SportsBusiness Journal: NBA Kings sign lucrative TV extension

The Sacramento Kings have signed a 20-year media rights extension with NBC Sports Group worth between $690 million and $700 million, another sign of the team’s resurgence under owner Vivek Ranadivé. Ranadivé bought the team in June 2013 for $535 million and is set to build a $ ...

Tags: Media

07/21/14
SportsBusiness Daily: D-League President Leaving To Join Facebook

NBA D-League President DAN REED is leaving the organization to join Facebook as Head of Global Sports Partnerships. Reed has been President of the league since '07. He joined the NBA in '04 and worked as Senior Dir of Team Marketing & Business Operations before his D-League stint. Hi ...

Tags: People and Pop Culture, NBDL, Facebook

07/21/14
SportsBusiness Journal: Vegas’ Summer League heats up

The NBA closes out its Summer League in Las Vegas this week with attendance and TV numbers for its games there up and league officials talking about doing even more in the years ahead with what was once a sleepy summertime sideshow. A record 23 NBA teams and one select D-League team took part in ...

Tags: Leagues and Governing Bodies

07/21/14
SportsBusiness Journal: James assists Fox RSNs in two markets

LeBron James’ move to Cleveland could benefit Fox Sports as much as the Cavaliers over the next few seasons. That’s because the media company, which owns both FS Ohio and Sun Sports in Florida, gained the upper hand in its leverage position in both markets when the teams’ media ...

Tags: Media

07/21/14
SportsBusiness Journal: NBA on a first-name basis

Get ready for LeBron, Carmelo and Derrick — yes, first names only. The NBA plans to use its Christmas Day games again this year to roll out a set of newly styled jerseys, this time featuring players’ first names on the back of the uniform, placed below the players’ numbers. ...

Tags: Leagues and Governing Bodies

07/16/14
SportsBusiness Daily: Silver Comments On Clippers Situation

The NBA completed its BOG meeting yesterday with NBA Commissioner Adam Silver commenting that he cannot say with certainty that neither Donald nor Shelly Sterling will own the Clippers at the start of next season. “I can't say with certainty because it's in the hands of the probate ...

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