About The Author

John Lombardo

John Lombardo covers basketball and the Arena Football League for SportsBusiness Journal/Daily.

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ESPN/ABC, Turner Cross-Promote Heavily In NBA Playoff Ads

04 / 16 / 14

The NBA and network partners Turner and ESPN/ABC are rolling out a new playoff advertising strategy that has each partner running the other’s promotional spots. Turner’s playoff ad features Pharrell Williams and his “Come Get It Bae” single. ESPN’s spot has Pitbull ...

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More Stories by this Author

09/06/12
Warriors Hire NBA's Gail Hunter

The Warriors named longtime NBA exec GAIL HUNTER VP/Public Affairs & Event Management as the team steps up its effort to build a new arena in downtown S.F. Hunter spent the last 13 years working for the NBA, most recently as Senior VP/Events & Attractions. The Warriors said Hunter will hel ...

Tags: People and Pop Culture, Golden State Warriors

08/14/12
Suns Senior VP Jay Parry Leaves Team

There is another major change inside the Suns’ front office with the resignation of Senior VP JAY PARRY , who left the organization on Aug. 10 to pursue other opportunities. Parry worked for the Suns and the WNBA Phoenix Mercury for the past eight years. Her most recent position was Suns Seni ...

Tags: People and Pop Culture, Phoenix Suns

07/27/12
NBA Releases '12-13 Schedule

The NBA released its '12-13 schedule last night , and TNT will see its slate of NBA games increase to 52 from last season’s lockout-shortened 45 games. The net will begin its season with Celtics-Heat on Oct. 30. The Heat, Knicks and Thunder each will have 10 games on TNT. ESPN will ...

07/27/12
Suns President Casper Leaves Team

The Suns last night announced that Brad Casper has resigned as team President after less than a year on the job. Suns COO Jason Rowley replaces Casper as President. Lon Babby will continue serving as President of Basketball Operations for the franchise. Casper, who was hired last October to re ...

07/24/12
MLB Holding Diversity Business Summit

MLB today will hold its inaugural Diversity Business Summit in Chicago at the McCormick Place Convention Center. Some 600 people are expected to attend the job and business trade fair, league officials said. Taking part in the event are human resources and procurement execs from the league, its 30 t ...

07/19/12
NBA BOG Meeting Today In Las Vegas

NBA owners will convene today at the Wynn Las Vegas hotel for the league's summer BOG meeting. On the agenda is an update on team business operations and further deliberation of jersey sponsorships. Also on the agenda is an update on the proposed sale of the Grizzlies to Robert Pera and a report o ...

07/11/12
Pistons To Cut Some Suites, Upgrade Others

The Pistons this summer will begin a $15M arena improvement project at the Palace of Auburn Hills that will eliminate 16 suites while renovating 40 others. The total number of suites at the arena will be cut from 180 to 164. The 16 suites will be cut from the arena’s 300 level, cutting the tot ...

Tags: Facilities, Detroit Pistons

07/11/12
Pistons Plan Palace Of Auburn Hills Renovation

The Pistons today will announce a $15M arena improvement project at the Palace of Auburn Hills that will eliminate 16 suites while renovating 40 others. The total number of suites at the arena will be cut to 164 from 180. The space from the eliminated suites will be converted into a lounge for gamed ...

06/22/12
Warriors Hire Chip Bowers At CMO Position

The Warriors have beefed up their front office by hiring industry veteran Chip Bowers as Chief Marketing Officer. The CMO is a new position for the franchise. Bowers comes to the Warriors from the Magic, where he worked as Senior VP/Corporate Partnerships & Marketing. He began working fo ...

04/30/12
Nets Unveil New Brand Identity

The Nets this morning unveiled their new team logos and black and white color scheme as the franchise moves closer to its relocation to the Barclays Center next season. The logo was created by rapper Jay-Z , a Brooklyn native and part owner of the franchise. “The Brooklyn Nets logos are anot ...

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