About The Author

John Lombardo

John Lombardo covers basketball and the Arena Football League for SportsBusiness Journal/Daily.

Featured Story

Golf Channel To Continue PGA Merchandise Show Broadcasts

Published in SportsBusiness Daily on 01 / 19 / 17

Golf Channel has reached a new five-year deal with the PGA of America and PGA Worldwide Golf Exhibitions to broadcast coverage of the PGA Merchandise Show. The network in '14 began broadcasting from the annual trade show in Orlando, and the new deal will see it air 20 hours of coverage from this yea...

Read More

More Stories by this Author

08/17/16
SportsBusiness Daily: NBA Teams Talking Jersey Deal With Emirates

Multiple NBA teams are in discussions with Emirates airline for sponsorships deals that would include jersey patch advertising, according to sources. While no deals are imminent, sources said that talks with Dubai-based Emirates began after the league in April allowed teams to sell corporate a ...

Tags: Marketing and Sponsorship, Emirates, NBA

08/15/16
SportsBusiness Daily: Bucks Name Craig Robinson VP

The Bucks have hired former Oregon State Univ. men's basketball coach Craig Robinson as VP/Player & Organizational Development, a new position within the front office. Robinson, the older brother of Michelle Obama , starts his new job today and reports to Bucks GM John Hammond . He ...

08/15/16
SportsBusiness Journal: Geoff Lester, StubHub

O ver the past few years, StubHub has built brand recognition by signing a critical mass of agreements that recently included the NBA’s first team jersey sponsorship with the Philadelphia 76ers and a deal to become the New York Yankees’ first ticket reseller partner. Now, the spo ...

Tags: In-Depth

08/15/16
SportsBusiness Journal: Plugged In: Mary DePaoli, RBC

RBC last month announced six-year title sponsorship renewals with the PGA Tour events in Ontario, Canada, and Hilton Head, S.C. The deals continue the company’s heavy investment in golf, a commitment that also includes endorsements with 15 professional golfers, including Jason Day, Jim Furyk ...

Tags: People and Pop Culture

08/15/16
SportsBusiness Journal: Jay Coldren, Dean & DeLuca

U pscale food retailer Dean & DeLuca dipped a toe in the industry this year when it signed its first sports deal, taking over title sponsorship of the PGA Tour’s venerable Colonial Tournament in Dallas and renaming the event the Dean & DeLuca Invitational. The six-year agreemen ...

Tags: In-Depth

08/01/16
SportsBusiness Journal: 2017 event a platform for change in N.C.

After the NBA’s decision to pull the 2017 NBA All-Star Game out of Charlotte due to North Carolina’s HB2 legislation, the PGA of America was thrown into the spotlight given that next year’s PGA Championship is set to be played at the Quail Hollow Club in Charlotte. ...

Tags: Events and Attractions

08/01/16
SportsBusiness Journal: PGA of America seeks ‘deeper partnerships’

Tourney patrons get a close-up look at Mercedes-Benz vehicles at a showroom along the 17th hole. Photo by: MERCEDES-BENZ While win ...

Tags: Events and Attractions

07/28/16
SportsBusiness Daily: NBA Adds Pistons' Joel Browning To TMBO

The NBA named Pistons VP/Business Operations & Strategy JOEL BROWNING VP/Team Marketing & Business Operations. Browning, who spent four years in Detroit, began his job with the league earlier this month and is reporting to TMBO Senior VP BRENDAN DONOHUE . TMBO also shifted WNBA ...

Tags: People and Pop Culture, NBA

07/25/16
SportsBusiness Journal: PGA Championship to get NYC boost

An increase in corporate hospitality and higher ticket prices in the New York market are expected to drive a 10 percent increase in PGA Championship revenue compared with last year’s event in Wisconsin. Ryan Cannon, tournament director for this year’s PGA Championship at Baltusrol Gol ...

Tags: Events and Attractions

07/25/16
SportsBusiness Journal: Live NBA game streams to be available

After eight years of fits and starts, the NBA finally will offer local streaming leaguewide to authenticated customers. For the first time, every NBA team will offer live local streams of its games this season, as deals are close for all regional sports networks that carry NBA games. “We ...

Tags: Media

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug