About The Author

John Lombardo

John Lombardo covers basketball and the Arena Football League for SportsBusiness Journal/Daily.

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Pistons To Sport Logo Of Tom Gores' Platinum Equity On Home Court

Published in SportsBusiness Daily on 09 / 18 / 17

The Pistons will put the logo of team Owner Tom Gores’ company Platinum Equity on the playing floor at Little Caesars Arena in downtown Detroit as part of a multiyear sponsorship deal with the team. As part of the agreement, the on-floor branding will be on two locations on each side of the co...

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Tags: Marketing and Sponsorship, Detroit Pistons

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Tags: People and Pop Culture, North America

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