About The Author

John Lombardo

John Lombardo covers basketball and the Arena Football League for SportsBusiness Journal/Daily.

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Hornets Formally Awarded '19 NBA All-Star Game, Eye More Sponsors

Published in SportsBusiness Daily on 05 / 24 / 17

The NBA today officially awarded the '19 NBA All-Star Game back to Charlotte, and Hornets Exec VP and Chief Sales & Marketing Officer Pete Guelli said the team is poised to take greater advantage of the NBA’s marquee event than it would have been this year had it not been moved to New Or...

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More Stories by this Author

03/01/17
SportsBusiness Daily: Ribbon Cutting Today For United Center Add-on

The Bulls and Blackhawks this afternoon will hold a ribbon-cutting ceremony marking the opening of United Center’s new east side addition that includes a 20,000-square-foot atrium and new offices for both teams. The atrium is a new public space where fans can gather before and after games/even ...

02/27/17
SportsBusiness Journal: For the high-flying NBA, it’s all good

Anthony Davis on the set with the NBA on TNT team. Photo by: NBAE / GETTY IMAGES (2) Commissioner Adam Sil ...

Tags: Leagues and Governing Bodies

02/27/17
SportsBusiness Journal: Hornets wondering what might have been

For Charlotte Hornets President Fred Whitfield, NBA All-Star was a weekend of what might have been. The Hornets were set to host the league’s marquee event until the game was shifted to New Orleans in response to North Carolina’s HB2 law. Hornets executives had spent more than ...

Tags: Events and Attractions

02/27/17
SportsBusiness Journal: More NBA teams sign jersey sponsors

Various team sponsorship executives huddled in New Orleans comparing notes on their efforts to sell jersey patch deals in time for the 2017-18 season. With the Jazz, Celtics, Sixers, Kings and Nets signing deals, other teams are expected to follow suit soon. Come April, it will be a year since ...

Tags: Marketing and Sponsorship

02/27/17
SportsBusiness Journal: Lakers making bold changes

The Los Angeles Lakers spent the NBA All-Star break making bold changes to their basketball operations. Jeanie Buss hired Magic Johnson to run basketball operations after firing her brother Jim. She hired agent Rob Pelinka to replace longtime general manager Mitch Kupchak. Longtime PR executive John ...

Tags: Franchises

02/20/17
SportsBusiness Journal: NBA’s RSN ratings down 15 percent

The Dallas Mavericks are well below .500, and their RSN ratings have dropped 53 percent. Photo by: NBAE / GETTY IMAGES Sports TV’s ratings doldrums are hitting local N ...

Tags: Media

02/20/17
SportsBusiness Journal: Gatorade’s NBA D-League a boon for R&D

Gatorade’s Sports Science Institute will use player data to improve athlete performance. Photo by: GATORADE In a deal that will be assessed more on its research and development indicators tha ...

Tags: Gatorade, NBA, ING, Ping, GE, ACC, CES, Media, Target, Football, Basketball, Franchises, Ally, Super Bowl, ATT

02/17/17
SportsBusiness Daily: NBA Hosts All-Star Weekend Technology Summit

The NBA this morning will hold its annual Technology Summit, a key event of the league's All-Star Weekend. This year’s event is at the Roosevelt Hotel in New Orleans with the theme of "SmartPlay.” Sessions include "Drafting a Winner: Investing in Sports Tech,” “The Give and G ...

02/14/17
SportsBusiness Daily: Gatorade To Title Sponsor NBA D-League

The NBA has signed an entitlement deal for the D-League with Gatorade, rebranding the property as the NBA Gatorade League beginning next season. Gatorade’s new NBA G-League logo will be featured on all team jerseys and in on-court signag ...

02/13/17
SportsBusiness Daily: Jazz Sign Jersey Patch Deal With Qualtrics

The Jazz have signed a jersey patch deal that puts the first cause-related logo on a NBA uniform under the league’s jersey advertising policy. The team’s three-year deal is with Qualtrics, a Provo-based research analytics company that w ...

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