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John Lombardo

John Lombardo covers basketball and the Arena Football League for SportsBusiness Journal/Daily.

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Expanded ‘footprints’ in NBA?

Published in SportsBusiness Journal on 07 / 20 / 15

The NBA is considering loosening its long-standing restrictions on teams’ local marketing efforts while also restarting talks about how to sell ads on jerseys. Both actions would carry major implications for teams as they look to drive sponsor value. Related story ... • NB...

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Tags: Leagues and Governing Bodies

More Stories by this Author

04/16/15
SportsBusiness Daily: NBA Launches Digital Fan Appreciation Campaign

The NBA this morning launched a fan-appreciation digital media campaign that includes 20 current and former players conducting at least 20 chats on Facebook, Twitter and Weibo. It is the first time the league has used social-media chats as part of its annual fan-appreciation efforts. The ...

Tags: Media, NBA

04/16/15
SportsBusiness Daily: NBA Holding Social Media Chats

The NBA this morning launched a fan appreciation digital media campaign that includes 20 current and former players conducting at least 20 chats on Facebook, Twitter and Weibo. It is the first time the league has used social media chats as part of its annual fan-appreciation efforts. The c ...

04/16/15
SportsBusiness Daily: NBA BOG Meeting Tips Off In N.Y.

The annual spring NBA BOG meeting begins today and runs through tomorrow at the St. Regis in N.Y. The agenda includes reports on team and league business, revenue sharing and CBA matters, as well as youth basketball expansion efforts. Owners also will be briefed on the potential sale of the Hawks an ...

04/15/15
SportsBusiness Daily: PGA Tour Adding Web.com Tour Event

The Web.com Tour is adding another event to its '15 schedule, as the Greater Dallas Open will be played June 1-7 at The Lakes at Castle Hills in suburban Lewisville, Texas. The event will fall as the 11th tournament on the tour's 25-event schedule. There is no title sponsor yet for the tournament, w ...

04/13/15
SportsBusiness Journal: Spurs set to lead RSN ratings

eBron James’ return to Cleveland this season fueled a huge jump in the local TV ratings for the Cavaliers, but it doesn’t appear that it will be enough to keep the defending NBA champion San Antonio Spurs from taking this year’s local ratings crown. The Spurs as of last week wer ...

Tags: Media

04/13/15
SportsBusiness Journal: NBA on the cusp of attendance mark

The NBA is on the verge of setting an all-time attendance mark and scoring its biggest average annual increase at the gate in two decades. Those gains add to a year of business highs that include the sale of a record number of season tickets, a $24 billion TV deal being secured, and the lucrative ...

Tags: Leagues and Governing Bodies

03/30/15
SportsBusiness Journal: D-League returns to ESPN

ESPN has signed a deal to carry as many as 19 NBA Development League playoff games for each of the league’s next two postseasons, the first time the D-League has been carried by the network in more than a decade. The revenue-sharing deal is a “bridge” deal that spans this year&r ...

Tags: Media, Leagues and Governing Bodies

03/25/15
SportsBusiness Daily: UEG Agency Of Record For '16 PGA Event

The PGA of America has hired the United Entertainment Group as the agency of record for the '16 PGA Championship at Baltusrol Golf Club in New Jersey. UEG is already the agency of record for this year’s PGA Championship at Whistling Straits in Kohler, Wis., after the Matter agency merged ...

03/25/15
SportsBusiness Daily: Hornets, Clippers To Play In China

The NBA this morning announced that the Hornets and Clippers will play in China as part of the league’s Global Games China schedule this fall. The two teams will play in Shenzhen on Oct. 11 at Shenzhen Universiade Center and on Oct. 14 at Mercedes-Benz Arena in Shanghai. It is the first t ...

03/23/15
SportsBusiness Journal: NBA allows global download of team apps

The NBA is opening its team apps for the world to see. The league has started to allow for international download of all its team apps. Until recently, the NBA had prevented the downloading of any of its 30 teams’ mobile apps overseas. Now, with the rollout, Chicago Bulls fans in Barcelona, ...

Tags: Leagues and Governing Bodies

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