About The Author

John Lombardo

John Lombardo covers basketball and the Arena Football League for SportsBusiness Journal/Daily.

Featured Story

Umbel taps into data to give clients better insight into their fans

Published in SportsBusiness Journal on 08 / 29 / 16

Higinio “H.O.” Maycotte is a serial entrepreneur who after seeing the rise of big data in sports, pounced on the opportunity to create high-tech company Umbel in 2010. Six years and $23 million in funding later, Umbel is staking its claim in the fast-growing industry of data collection. ...

Read More

Tags: Marketing and Sponsorship

More Stories by this Author

SportsBusiness Journal: Will jersey ads bring big bucks?

The most talked about piece of sponsorship inventory to hit the NBA in years is smaller than a standard Post-it note. But as teams hit the market ready to cash-in on this new, long-awaited asset, the case of whether size matters becomes tricky, as the value and impact of the forthcoming 2.5-by-2. ...

Tags: Leagues and Governing Bodies

SportsBusiness Journal: Warriors sweep local TV ratings

Editor’s note: This story is revised from the print edition. The Golden State Warriors’ march to 73 wins gave them not only a regular-season record for victories this year, but also a triple crown of sorts for local TV ratings: the top average rating among all NBA teams ...

Tags: Media

SportsBusiness Journal: The Voice

The Golden State Warriors’ Matt Hurwitz talks a good game. Photo by: GOLDEN STATE WARRIORS Maybe it’s “Stand Up And Make Some Noise!” Perhaps it’s &ld ...

Tags: Franchises

SportsBusiness Journal: Curry, Wade star in playoff campaigns

NBA partners are rolling out new ad efforts and digital campaigns for the start of this year’s playoffs. Among the activity: Stephen Curry and wife Ayesha appear in a spot for Kaiser Permanente. ...

Tags: Marketing and Sponsorship

SportsBusiness Daily: No Action Taken To Pull NBA ASG

NBA Commissioner Adam Silver  on Friday said the league will continue to address North Carolina’s controversial new LGBT law, but owners did not take any action to move the '17 All-Star Game out of Charlotte. The issue was discussed during the BOG meeting that ended Friday, but no vote w ...

SportsBusiness Daily: Kaiser Putting Clinic At Golden 1 Center

The NBA Kings and Kaiser Permanente have signed a deal that will put a sports medicine facility within the team’s new Golden 1 Center opening this fall. The 18,000-square-foot clinic will be built within the team’s practice center to provide treatment to players and the public. Kaiser Pe ...

SportsBusiness Daily: Bridgestone Signs Golfer DeChambeau

Bridgestone Golf has signed a ball and glove deal with Bryson DeChambeau , who will make his pro debut on the PGA Tour this Thursday at the RBC Heritage in Hilton Head, S.C. DeChambeau, 22, turns pro after last week’s Masters, where he was the low amateur score. He played at SMU and won last ...

SportsBusiness Daily: Quicklegal Wins NBA Kings Contest

The NBA Kings have named Quicklegal, makers of an app that allows consumers to receive on-demand legal advice, as the winner of team’s first innovator start-up contest. Quicklegal was awarded $10,000, business consultant sessions with Kings execs and lunch with Kings Managing Partner  Viv ...

SportsBusiness Journal: Parry takes COO position at WNBA

PARRY The WNBA has hired industry veteran Jay Parry as its chief operating officer. Parry replaces Christine Godleski, whom the league said resigned last month to pursue other opportunities. Parry ...

Tags: Leagues and Governing Bodies

SportsBusiness Journal: 'Maniacal' decision making, execution

Joe Lacob has a simple message to would-be team owners: Buy close to home. “Like it or not, you are the public face of the franchise,” he said. “If at all possible, buy a team where you live, or within an hour’s flight. You may not think it is something you need to be invo ...

Tags: In-Depth, World Congress of Sports

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug