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John Lombardo

John Lombardo covers basketball and the Arena Football League for SportsBusiness Journal/Daily.

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Harman, AmEx, BBVA, Cisco, Tissot Among NBA League Partners Activating Around Draft

Published in SportsBusiness Daily on 06 / 22 / 16

The NBA Draft is set for tomorrow night at Barclays Center with about a dozen league sponsors activating around the event. State Farm is the presenting partner of the Draft, with Anheuser-Busch, Gatorade, Pepsi’s Mountain Dew and Verizon designated as associate partners. Activations include Am...

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Tags: Marketing and Sponsorship, NBA

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