About The Author

John Lombardo

John Lombardo covers basketball and the Arena Football League for SportsBusiness Journal/Daily.

Featured Story

Pistons To Sport Logo Of Tom Gores' Platinum Equity On Home Court

Published in SportsBusiness Daily on 09 / 18 / 17

The Pistons will put the logo of team Owner Tom Gores’ company Platinum Equity on the playing floor at Little Caesars Arena in downtown Detroit as part of a multiyear sponsorship deal with the team. As part of the agreement, the on-floor branding will be on two locations on each side of the co...

Read More

Tags: Marketing and Sponsorship, Detroit Pistons

More Stories by this Author

05/29/17
SportsBusiness Journal: Playing for three

The popularity of 3-on-3 basketball is attracting players to events around the world. Photo by: NBA Photos Amy Trask can laugh at herself these days as she strives to master basketball terminology. ...

Tags: In-Depth

05/24/17
SportsBusiness Daily: NBA Awards Hornets '19 All-Star Game

The NBA today officially awarded the '19 NBA All-Star Game back to Charlotte, and Hornets Exec VP and Chief Sales & Marketing Officer Pete Guelli said the team is poised to take greater advantage of the NBA’s marquee event than it would have been this year had it not been moved to New Or ...

05/15/17
SportsBusiness Journal: How PGA Tour, FedEx sized up new pact

Cup branding at Riviera earlier this year. Photo by: GETTY IMAGES After more than a year of negotiations, PGA Tour and FedEx executives convened last week at Nona Blue, a chic restaurant near the ...

Tags: Leagues and Governing Bodies

05/15/17
SportsBusiness Journal: PGA Tour execs move on to other talks

PGA Tour executives can cross off FedEx from their sponsorship to-do list after last week’s announcement of a 10-year renewal with the shipping giant. But Brian Oliver , the tour’s senior vice president of corporate partnerships, still ...

Tags: Leagues and Governing Bodies

05/11/17
SportsBusiness Daily: FanDuel, WNBA Sign Multiyear Sponsorship

The WNBA has signed a sponsorship deal making FanDuel the league's official one-day fantasy partner. The multiyear agreement is FanDuel’s first with a women’s professional sports league and the WNBA’s first one-day fantasy offering. Terms were not disclosed. The deal take ...

05/09/17
SportsBusiness Daily: Monahan: No Plans To Move Players To March

PGA Tour Commissioner Jay Monahan this morning said there are no current plans to shift The Players from May to March. He said, "That's certainly been part of the consideration set, but right now we're focused on making The Players the best it can possibly be in May.” Monahan also said th ...

Tags: PGA Tour, Leagues and Governing Bodies

05/09/17
SportsBusiness Daily: FedEx Renews PGA Tour Sponsorship

The PGA Tour and FedEx have signed a 10-year sponsorship renewal of the FedExCup. The deal, which runs through '27, is the Tour’s most lucrative sponsorship. The renewal is double the number of years in length from the previous five-year extension signed by FedEx in '12. Financial terms were n ...

05/08/17
SportsBusiness Journal: Jr. NBA turns focus to standards

Steph Curry, a member of the Jr. NBA Leadership Council, leads event participants in a drill. Photo by: NBAE / GETTY IMAGES After a successful relaunch, the NBA is adding to its Jr. NBA program as ...

Tags: In-Depth

05/08/17
SportsBusiness Journal: WNBA boosting digital, social efforts

The WNBA tips off its 2017 season with a focus on digital and social sponsorship activation as the league completes its marketing plans. “New generations are consuming sports very differently,” WNBA President Lisa Borders said. “We are trying to meet those consumers of the conte ...

Tags: Marketing and Sponsorship

05/04/17
SportsBusiness Daily Global: Veteran NBA Exec Rachel Jacobson Leaving

Veteran NBA exec RACHEL JACOBSON is leaving her job as SVP, global partnerships on June 30. Jacobson, who joined the NBA in '96 as part of the league's first management training program, is leaving to explore other opportunities. Her replacement has not yet been named. "I've had an extraordinary o ...

Tags: People and Pop Culture, North America

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug