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John Lombardo

John Lombardo covers basketball and the Arena Football League for SportsBusiness Journal/Daily.

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Harman, AmEx, BBVA, Cisco, Tissot Among NBA League Partners Activating Around Draft

Published in SportsBusiness Daily on 06 / 22 / 16

The NBA Draft is set for tomorrow night at Barclays Center with about a dozen league sponsors activating around the event. State Farm is the presenting partner of the Draft, with Anheuser-Busch, Gatorade, Pepsi’s Mountain Dew and Verizon designated as associate partners. Activations include Am...

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Tags: Marketing and Sponsorship, NBA

More Stories by this Author

02/22/16
SportsBusiness Journal: NBA owners near vote on jersey ads

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Tags: Events and Attractions

02/22/16
SportsBusiness Journal: Champions 2016: Bob Lanier

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02/22/16
SportsBusiness Journal: Morgan Stanley signs with The Players

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Tags: Marketing and Sponsorship

02/22/16
SportsBusiness Journal: Lanier helped form drug testing, cap

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Tags: Champions, Leagues and Governing Bodies

02/15/16
SportsBusiness Journal: Retailer brings gourmet touch to tour

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02/15/16
SportsBusiness Journal: Priority for new WNBA leader: Turnout

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Tags: Leagues and Governing Bodies

02/12/16
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SportsBusiness Daily: WNBA Hires Coca-Cola's Lisa Borders As President

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Tags: Leagues and Governing Bodies, WNBA

02/08/16
SportsBusiness Journal: Hoops tournament adds presenting sponsor

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SportsBusiness Journal: Golden State ratings shoot for the stars

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