About The Author

John Lombardo

John Lombardo covers basketball and the Arena Football League for SportsBusiness Journal/Daily.

Featured Story

Hornets Sign Food Lion To Sponsorship, Filling Grocery Category

Published in SportsBusiness Daily on 09 / 16 / 14

The Hornets have signed a sponsorship deal with Food Lion, filling the team’s grocery category that has been vacant for five years. Financial terms of the deal were not disclosed, but the multiyear deal includes a community service component that provides a commitment by Food Lion to provide 3...

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More Stories by this Author

04/21/14
SportsBusiness Journal: ‘It’s more of a true minor league now’

The NBA-owned D-League, once an eight-team operation playing solely out of the Southeast, is now a coast-to-coast business marked by sharply rising franchise values and enough demand from NBA teams to suggest further expansion could be ahead. The D-League played its 2013-14 season with 17 teams. ...

Tags: Leagues and Governing Bodies

04/21/14
SportsBusiness Journal: NBA's big markets take big hits

Editor’s note: This story is revised from the print edition. The NBA’s three biggest media markets posted significant drops in local TV viewership this season, with the five clubs in those markets shedding a combined 259,000 homes per game from last year. ...

Tags: Media

04/21/14
SportsBusiness Journal: NBA sponsors roll out new creative

The start of the NBA playoffs means a new slate of activation plans from the league’s corporate partners, including new creative from three sponsors. State Farm Insurance is marking the postseason with a new commercial featuring Los Angeles Clippers star Chris Paul in its “Born to Ass ...

Tags: Marketing and Sponsorship

04/17/14
SportsBusiness Daily: NBA Set For Silver's First BOG Meeting

The NBA BOG meets today and tomorrow at the St. Regis Hotel in N.Y., the first owners meeting under new NBA Commissioner Adam Silver . The BOG will not vote on the proposed $550M Bucks sale announced yesterday , but prospective co-Owners Wesley Edens and Marc Lasry will attend the meeting. The ...

04/16/14
SportsBusiness Daily: ESPN, Turner Launching NBA Playoff Ads

The NBA and network partners Turner and ESPN/ABC are rolling out a new playoff advertising strategy that has each partner running the other’s promotional spots. Turner’s playoff ad features Pharrell Williams and his “Come Get It Bae” single. ESPN’s spot has Pitbull ...

04/16/14
SportsBusiness Daily: How Key NBA Storylines Played Out This Year

Before the '13-14 NBA season began, SportsBusiness Journal offered some storylines to watch . Here is how each topic stands as the NBA concludes its regular season tonight. WARRIORS • Then: The team starts the year with a franchise record season-ticket base of 14,000 and a 38-game sellou ...

Tags: Franchises, NBA

04/14/14
SportsBusiness Journal: Magic’s arena gets iBeacon technology

The Orlando Magic is the latest franchise to roll out iBeacon technology in an effort to improve fans’ in-arena experiences. The Magic is integrating 20 iBeacons inside Amway Center with its team app, enabling fans to get smartphone message prompts for possible seat upgrades, food and bever ...

Tags: Franchises

04/10/14
SportsBusiness Daily: NBA Releases Int'l Preseason Schedule

The NBA has released its '14 int'l preseason schedule with five games in five cities this October as part of the NBA Global Games. The games will begin on Oct. 8 in Berlin with the Spurs playing Alba Berlin at O2 World Berlin arena. The Spurs will then play in Istanbul on Oct. 11 against Fenerbah&cc ...

04/09/14
SportsBusiness Daily: Pirates Name Drew Cloud Exec VP

The Pirates have hired veteran NBA exec DREW CLOUD as Exec VP and Chief Sales & Marketing Officer. Cloud, who since January '13 has been working as a VP in the NBA’s Team Marketing & Business Operations division, will begin his new job April 21. He will report to Pirates President F ...

Tags: People and Pop Culture, Pittsburgh Pirates, NBA

04/08/14
SportsBusiness Daily: T'Wolves, Spurs Making Up Mexico City Game

The T’Wolves tonight host the Spurs in a makeup game that was originally scheduled for Dec. 3 in Mexico City until smoke in the arena forced the cancellation of the game. Faced with marketing an unscheduled home game, the T’Wolves expect to draw 10,000 fans in the 19,356-seat Target Cent ...

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