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John Lombardo

John Lombardo covers basketball and the Arena Football League for SportsBusiness Journal/Daily.

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Golf Channel To Continue PGA Merchandise Show Broadcasts

Published in SportsBusiness Daily on 01 / 19 / 17

Golf Channel has reached a new five-year deal with the PGA of America and PGA Worldwide Golf Exhibitions to broadcast coverage of the PGA Merchandise Show. The network in '14 began broadcasting from the annual trade show in Orlando, and the new deal will see it air 20 hours of coverage from this yea...

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More Stories by this Author

09/05/16
SportsBusiness Journal: Durant a cash magnet for Warriors

The Golden State Warriors have boosted sponsorship revenue by 20 percent as the team cashes in on an offseason that brought superstar free agent Kevin Durant to the Bay Area. The increase includes $10 million in new sponsorship revenue along with another $10 million in renewed deals signed since ...

Tags: Franchises

09/01/16
SportsBusiness Daily: PGA Of America Brings On Constellation

Constellation has signed a five-year deal to become the PGA of America's official energy provider and sustainability partner. The deal gives the Baltimore-based energy company rights to all of the PGA of America’s top events, including the Ryder Cup, PGA Championship, KitchenAid Senior PGA Cha ...

Tags: Marketing and Sponsorship, PGA of America

09/01/16
SportsBusiness Daily: PGA Of America Partners With Constellation

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08/31/16
SportsBusiness Daily: Skechers Inks Deal With Golfer Brooke Henderson

Rising LPGA star Brooke Henderson has signed a sponsorship deal with Skechers Performance and will be featured in the company’s marketing campaigns for its GO GOLF footwear. The 18-year-old Henderson won this year’s KPMG Women’s PGA Championship and currently is the third rank ...

Tags: Marketing and Sponsorship, Skechers, LPGA

08/29/16
SportsBusiness Journal: Company Watch: Umbel

Higinio “H.O.” Maycotte is a serial entrepreneur who after seeing the rise of big data in sports, pounced on the opportunity to create high-tech company Umbel in 2010. Six years and $23 million in funding later, Umbel is staking its claim in the fast-growing industry of data collection. ...

Tags: Marketing and Sponsorship

08/26/16
SportsBusiness Daily: PGA Tour Happy With Live Streams

The PGA Tour has wrapped up its first Thursday/Friday live streaming coverage on Facebook and Twitter from The Barclays FedExCup event on its "PGA Tour Live" OTT platform. PGA Tour Exec VP/Global Media  Rick Anderson  did not disclose specifics, but in an email wrote that the early results ...

08/24/16
SportsBusiness Daily: PGA Tour Live Coverage To Stream On Facebook, Twitter

The PGA Tour is rolling out some new digital offerings as the FedExCup playoffs gets underway tomorrow. The Tour for the first time will live stream its "PGA Tour Live" OTT coverage on Facebook Live and Twitter during the first two events of the FedExCup Playoffs. PGA Tour Live will test its li ...

Tags: Media, PGA Tour

08/22/16
SportsBusiness Journal: WNBA aims to carry momentum from Rio

The WNBA will boost advertising and promotional efforts after its monthlong Olympic break, which interrupted a season that so far has brought the league some sorely needed momentum. Previously the league has seen an attendance dip after the Olympics, so it will unveil new creative after Rio from ...

Tags: Leagues and Governing Bodies

08/22/16
SportsBusiness Journal: Lochmann joins Monumental

Front office changes are continuing at Monumental Sports & Entertainment, where industry veteran Hunter Lochmann is joining the organization as senior vice president of marketing and brand strategy. Lochmann comes to Monumental Sports, which operates the Washington Capitals, Wizards and Mysti ...

Tags: Franchises

08/18/16
SportsBusiness Daily Global: NBA Teams, Emirates Talking Jersey Deals

Multiple NBA teams are in discussions with Emirates airline for sponsorship deals that would include jersey patch advertising, according to sources. While no deals are imminent, sources said that talks with Dubai-based Emirates began after the league in April allowed teams to sell corporate adv ...

Tags: Marketing and Sponsorship, Middle East, North America

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