About The Author

John Lombardo

John Lombardo covers basketball and the Arena Football League for SportsBusiness Journal/Daily.

Featured Story

Ticketing tools pay off for NBA teams

Published in SportsBusiness Journal on 04 / 20 / 15

In the constant pursuit of younger ticket buyers, the Phoenix Suns began marketing more directly to college students this past season. The NBA team rolled out a new product called “College Pass” with the help of Atlanta tech firm Experience, generating 8,500 unique accounts in its dat...

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Tags: Marketing and Sponsorship

More Stories by this Author

12/12/14
SportsBusiness Daily: Magic Bringing Apple Pay To Arena

The Magic will be adding Apple Pay inside Amway Center beginning Dec. 19, making them the first NBA team to use the mobile payment system widely throughout their arena. The team is partnering with Levy Restaurants and Chase as it integrates the new system into its arena operations. Apple P ...

12/10/14
SportsBusiness Daily: Celtics, DraftKings Agree To Deal

The Celtics have signed a deal with DraftKings, marking the latest in a string of NBA teams to sign daily fantasy game sponsorships. The company’s deal with the Celtics includes courtside and in-arena signage, hospitality and digital assets. The team also will host daily sports fantasy games a ...

12/08/14
SportsBusiness Journal: MassMutual touts youth program

Once a prime sponsor of major sporting events, MassMutual is turning to the NBA to build out a cause-marketing platform, using a series of team deals to promote the company’s youth financial education program. The financial services company now has sponsorships in place with five NBA teams ...

Tags: Marketing and Sponsorship

12/03/14
SportsBusiness Daily: MassMutual To Sponsor Celtics

MassMutual has signed a sponsorship deal with the Celtics with activation around the company’s FutureSmart Challenge initiative, a financial education program aimed at teaching money management and financial planning skills to middle school-aged children. Financial terms of the one-year deal w ...

12/02/14
SportsBusiness Daily: Spurs Name Malo To VP Position

Spurs Sports & Entertainment has hired industry veteran Mike Malo as VP/Marketing & Branding. In the newly created position, Malo will oversee marketing and branding for the Spurs, WNBA Stars, D-League Austin Spurs and AHL San Antonio Rampage. He reports to SS&E Exec VP Lawrence Payne ...

11/24/14
SportsBusiness Journal: Column an effort to clarify NBA stance

NBA Commissioner Adam Silver’s jolting opinion piece in The New York Times pushing for more legalized sports betting was the result of the league being asked to clarify its views related to the continuing New Jersey sports gambling lawsuit. According to an industry source, Silver wrote the ...

Tags: Leagues and Governing Bodies

11/24/14
SportsBusiness Journal: Feigin working to raise bar for Bucks

Milwaukee Bucks President Peter Feigin joined the franchise on Oct. 8 and set out to overhaul the Bucks’ business, while leading the team’s efforts to build a new arena under new owners Marc Lasry and Wes Edens. Feigin, who most recently worked as chief marketing and revenue officer of ...

Tags: Franchises

11/17/14
SportsBusiness Journal: Warriors take new sponsor at face value

Yogurt, BBQ … and facial-recognition software? It’s all part of the Golden State Warriors’ latest seven-figure “gold alliance” partnership deal. Ignite Farm, a Walnut Creek, Calif.-based venture firm whose companies and brands include FacialNetwork, Yoatz yogurt ...

Tags: Franchises

11/12/14
SportsBusiness Daily: NBA Signs Four-Year Deal With FanDuel

See the listing for FanDuel The NBA has signed a four-year deal with FanDuel that makes the company the league’s exclusive one-day daily fantasy partner and gives the NBA an undisclosed equity stake in the company. “We have been working on this deal for the past few mont ...

Tags: Marketing and Sponsorship, NBA

11/11/14
SportsBusiness Daily: Lustgarten Leaving NBA To Join MSG Co.

NBA Senior VP/Global Strategy ANDREW LUSTGARTEN is leaving the league office to work for MSG Co. as Exec VP/Corporate Development & Strategy. He will begin his new job on Nov. 18. Lustgarten, who joined the NBA in '07 as an assistant to former NBA Commissioner DAVID STERN . Pri ...

Tags: People and Pop Culture, Madison Square Garden

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