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John Lombardo

John Lombardo covers basketball and the Arena Football League for SportsBusiness Journal/Daily.

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NBA Taking Slate Of '14 Preseason Games To Five Int'l Cities

04 / 10 / 14

The NBA has released its '14 int'l preseason schedule with five games in five cities this October as part of the NBA Global Games. The games will begin on Oct. 8 in Berlin with the Spurs playing Alba Berlin at O2 World Berlin arena. The Spurs will then play in Istanbul on Oct. 11 against Fenerbah&cc...

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More Stories by this Author

01/18/13
Chase Inks Sponsorship Deal With Magic

Chase has signed a sponsorship deal with the Magic that makes the bank one of the team’s seven “Champions of the Community.” As the official financial services partner for the team, the deal also gives Chase naming rights to the Amway Center’s club level, the arena’s bo ...

01/14/13
NBA Holding Sales And Marketing Meeting

The NBA will hold its annual sales and marketing meeting today and tomorrow at the JW Marriott Marquis Miami, where top team and league marketing officials will discuss various business practices within the league; digital and social media efforts; and sponsorship and ticketing strategies. Not liste ...

01/07/13
NBA, Sky Sports Ink TV Deal

The NBA and Sky Sports have signed a TV deal to broadcast Sunday doubleheaders in the U.K. during the remaining portion of the league's '12-13 regular season. In addition, Sky Sports will broadcast select playoff games, the Eastern Conference Finals and the NBA Finals. The deal, which runs thro ...

12/11/12
Veracruz Sponsoring NBA D-League Legends

The NBA D-League Texas Legends have signed a presenting level sponsorship deal with the state of Veracruz, Mexico, that puts the “Veracruz Incomparable” tourism slogan on the front of the team’s jersey. Terms of the deal were not disclosed, but it includes a media buy and signage i ...

12/07/12
iHoops To Be Integrated Into USA BBall

NBA and NCAA-owned iHoops is reorganizing with its operations to be integrated into USA Basketball’s management structure. It will be led by USA Basketball Chair Jerry Colangelo. iHoops will move its operations from Indianapolis to USA Basketball’s Colorado Springs HQs in mid-January. T ...

Tags: Leagues and Governing Bodies, NBA, NCAA

12/07/12
NBA, NCAA Reorganizing iHoops

NBA- and NCAA-owned iHoops is reorganizing, with its operations to be integrated into USA Basketball’s management structure. It will be led by USA Basketball Chair Jerry Colangelo . iHoops will move its operations from Indianapolis to USA Basketball’s Colorado Springs HQs in mid-January ...

12/05/12
NBA, ESPN Reach U.K. TV Rights Deal

The NBA and ESPN have reached a new TV rights deal in the U.K. that will put live NBA games on ESPN in the U.K. and Ireland for the rest of the '12-13 season. ESPN has had NBA rights for the past three years. Until now, both sides had not reached an agreement for this season. Sources say the NBA is ...

11/29/12
Clorox Agrees To Sponsor Warriors

The Warriors have inked a top-tier sponsorship deal with Clorox, the team’s third “gold alliance” level partnership. The deal includes in-arena signage, in-arena promotion of a variety of the company’s brands, a media buy, and a community service initiative. Financial terms o ...

11/29/12
Trail Blazers COO Sarah Mensah Resigns

Longtime Trail Blazers exec Sarah Mensah has resigned after 19 years with the team. Mensah, who has been Blazers COO since '10, departs at the end of November. The team did not name a replacement. Mensah leaves her job after Chris McGowan was named Blazers President & CEO last month to repla ...

11/20/12
Google To Pay Rights Fee For D-League Games

Google has agreed to pay the NBA a rights fee in the low six figures to stream 350 NBA D-League games live this season. NBA officials describe the one-year deal as an "experiment" and say they will be focused on the number of streams and advertising revenue (which will be sold by YouTube) that is ge ...

Tags: NBA, Media

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