About The Author

John Lombardo

John Lombardo covers basketball and the Arena Football League for SportsBusiness Journal/Daily.

Featured Story

The player’s been traded, so now what happens?

Published in SportsBusiness Journal on 07 / 28 / 14

As Major League Baseball’s annual nonwaiver trade deadline nears this week, a front-office executive’s routine trip through his team’s clubhouse can become anything but routine. “Starting around the last two weeks of July, it gets quieter when I come through the clubhouse,...

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Tags: Leagues and Governing Bodies

More Stories by this Author

04/14/14
SportsBusiness Journal: Magic’s arena gets iBeacon technology

The Orlando Magic is the latest franchise to roll out iBeacon technology in an effort to improve fans’ in-arena experiences. The Magic is integrating 20 iBeacons inside Amway Center with its team app, enabling fans to get smartphone message prompts for possible seat upgrades, food and bever ...

Tags: Franchises

04/10/14
SportsBusiness Daily: NBA Releases Int'l Preseason Schedule

The NBA has released its '14 int'l preseason schedule with five games in five cities this October as part of the NBA Global Games. The games will begin on Oct. 8 in Berlin with the Spurs playing Alba Berlin at O2 World Berlin arena. The Spurs will then play in Istanbul on Oct. 11 against Fenerbah&cc ...

04/09/14
SportsBusiness Daily: Pirates Name Drew Cloud Exec VP

The Pirates have hired veteran NBA exec DREW CLOUD as Exec VP and Chief Sales & Marketing Officer. Cloud, who since January '13 has been working as a VP in the NBA’s Team Marketing & Business Operations division, will begin his new job April 21. He will report to Pirates President F ...

Tags: People and Pop Culture, Pittsburgh Pirates, NBA

04/08/14
SportsBusiness Daily: T'Wolves, Spurs Making Up Mexico City Game

The T’Wolves tonight host the Spurs in a makeup game that was originally scheduled for Dec. 3 in Mexico City until smoke in the arena forced the cancellation of the game. Faced with marketing an unscheduled home game, the T’Wolves expect to draw 10,000 fans in the 19,356-seat Target Cent ...

03/31/14
SportsBusiness Journal: Islanders hire Gameplan Creative

The relocation of the New York Islanders from Long Island to Brooklyn is taking its next step, with the franchise hiring Gameplan Creative to help connect the team to its future home, the Barclays Center. Brett Yormark, CEO of the Barclays Center and the Brooklyn Nets, calls the team’s move ...

Tags: Franchises

03/24/14
SportsBusiness Journal: Raptors find success off the court as well

The Toronto Raptors’ rise in the standings is paralleling, if not fueling, off-court gains being made by the club this spring — with additional strides expected in the coming weeks. The resurgent Raptors have already s ...

Tags: Franchises

03/21/14
SportsBusiness Daily: Trail Blazers Plan Moda Center Upgrades

The Trail Blazers announced that they will begin the first phase of a $16M upgrade for Moda Center and its training facility during the upcoming offseason. The team will refurbish 1,800 club level seats and renovate 20 of the arena's 66 suites in the arena, with the remaining 46 suites to be re ...

03/17/14
SportsBusiness Daily: Lynx To Sign Jersey Deal With Mayo Clinic

The WNBA Lynx will announce later today that they have signed a marquee-level jersey deal with the Minnesota-based Mayo Clinic. Mayo also will be the team’s presenting partner for the upcoming '14 season, which begins on May 16. The deal includes in-arena court signage, and Mayo Clinic will a ...

Tags: Marketing and Sponsorship, Minnesota Lynx, WNBA, Mayo Clinic

03/17/14
SportsBusiness Journal: NBA keeps media deal choices open

Moving the NBA on TNT off of Thursday night? Taking on a third TV partner? Bringing the NBA’s digital rights back in-house? These are three of the ideas that have been floated as the league starts the process of negotiating its next media deal. ...

Tags: Media

03/10/14
SportsBusiness Daily: Knicks To Own/Operate D-League Team

The Knicks today announced that they have bought their own D-League franchise to play at the Westchester County Center, near the Knicks training center in suburban N.Y. The team will be the D-League’s 18th franchise and the Knicks will become the seventh NBA club to own and operate a D-Le ...

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