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John Lombardo

John Lombardo covers basketball and the Arena Football League for SportsBusiness Journal/Daily.

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Warriors Sign Accenture As Founding Sponsor Of Chase Center

Published in SportsBusiness Daily on 12 / 01 / 16

The Warriors have signed Accenture to a founding sponsorship deal at the planned Chase Center, becoming the team's official technology innovation partner. Financial terms of the multiyear deal were not disclosed. Accenture joins United Airlines as the second founding sponsor for the Warriors at the ...

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More Stories by this Author

08/31/16
SportsBusiness Daily: Skechers Inks Deal With Golfer Brooke Henderson

Rising LPGA star Brooke Henderson has signed a sponsorship deal with Skechers Performance and will be featured in the company’s marketing campaigns for its GO GOLF footwear. The 18-year-old Henderson won this year’s KPMG Women’s PGA Championship and currently is the third rank ...

Tags: Marketing and Sponsorship, Skechers, LPGA

08/29/16
SportsBusiness Journal: Company Watch: Umbel

Higinio “H.O.” Maycotte is a serial entrepreneur who after seeing the rise of big data in sports, pounced on the opportunity to create high-tech company Umbel in 2010. Six years and $23 million in funding later, Umbel is staking its claim in the fast-growing industry of data collection. ...

Tags: Marketing and Sponsorship

08/26/16
SportsBusiness Daily: PGA Tour Happy With Live Streams

The PGA Tour has wrapped up its first Thursday/Friday live streaming coverage on Facebook and Twitter from The Barclays FedExCup event on its "PGA Tour Live" OTT platform. PGA Tour Exec VP/Global Media  Rick Anderson  did not disclose specifics, but in an email wrote that the early results ...

08/24/16
SportsBusiness Daily: PGA Tour Live Coverage To Stream On Facebook, Twitter

The PGA Tour is rolling out some new digital offerings as the FedExCup playoffs gets underway tomorrow. The Tour for the first time will live stream its "PGA Tour Live" OTT coverage on Facebook Live and Twitter during the first two events of the FedExCup Playoffs. PGA Tour Live will test its li ...

Tags: Media, PGA Tour

08/22/16
SportsBusiness Journal: WNBA aims to carry momentum from Rio

The WNBA will boost advertising and promotional efforts after its monthlong Olympic break, which interrupted a season that so far has brought the league some sorely needed momentum. Previously the league has seen an attendance dip after the Olympics, so it will unveil new creative after Rio from ...

Tags: Leagues and Governing Bodies

08/22/16
SportsBusiness Journal: Lochmann joins Monumental

Front office changes are continuing at Monumental Sports & Entertainment, where industry veteran Hunter Lochmann is joining the organization as senior vice president of marketing and brand strategy. Lochmann comes to Monumental Sports, which operates the Washington Capitals, Wizards and Mysti ...

Tags: Franchises

08/18/16
SportsBusiness Daily Global: NBA Teams, Emirates Talking Jersey Deals

Multiple NBA teams are in discussions with Emirates airline for sponsorship deals that would include jersey patch advertising, according to sources. While no deals are imminent, sources said that talks with Dubai-based Emirates began after the league in April allowed teams to sell corporate adv ...

Tags: Marketing and Sponsorship, Middle East, North America

08/17/16
SportsBusiness Daily: NBA Teams Talking Jersey Deal With Emirates

Multiple NBA teams are in discussions with Emirates airline for sponsorships deals that would include jersey patch advertising, according to sources. While no deals are imminent, sources said that talks with Dubai-based Emirates began after the league in April allowed teams to sell corporate a ...

Tags: Marketing and Sponsorship, Emirates, NBA

08/15/16
SportsBusiness Daily: Bucks Name Craig Robinson VP

The Bucks have hired former Oregon State Univ. men's basketball coach Craig Robinson as VP/Player & Organizational Development, a new position within the front office. Robinson, the older brother of Michelle Obama , starts his new job today and reports to Bucks GM John Hammond . He ...

08/15/16
SportsBusiness Journal: Geoff Lester, StubHub

O ver the past few years, StubHub has built brand recognition by signing a critical mass of agreements that recently included the NBA’s first team jersey sponsorship with the Philadelphia 76ers and a deal to become the New York Yankees’ first ticket reseller partner. Now, the spo ...

Tags: In-Depth

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