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John Lombardo

John Lombardo covers basketball and the Arena Football League for SportsBusiness Journal/Daily.

Featured Story

Warriors taking new sponsor at face value

Published in SportsBusiness Journal on 11 / 17 / 14

Yogurt, BBQ … and facial-recognition software? It’s all part of the Golden State Warriors’ latest seven-figure “gold alliance” partnership deal. Ignite Farm, a Walnut Creek, Calif.-based venture firm whose companies and brands include FacialNetwork, Yoatz yogurt ...

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Tags: Franchises

More Stories by this Author

09/15/14
SportsBusiness Journal: Interest in Hawks thought to be strong

The sale of Bruce Levenson’s controlling stake in the Atlanta Hawks is expected to draw a number of suitors despite the franchise’s financial struggles and the volatile circumstances driving the transaction. Sources last week said that while the Hawks have a history of financial losse ...

Tags: Franchises

09/15/14
SportsBusiness Journal: Devils look inward for marketing

The New Jersey Devils this week plan to roll out their first major marketing effort under owners Josh Harris and David Blitzer, who bought the team a year ago and have spent the summer overhauling the franchise. The campaign is tagged “We’re All Devils Inside.” It was created in ...

Tags: Franchises

09/08/14
SportsBusiness Journal: With new funds, FanDuel looks at NBA

Backed by $70 million in new financing, daily fantasy sports operator FanDuel already has an NBA team deal worth nearly $2 million annually, and others could soon follow after the league recently opened the daily fantasy sports sponsorship category. New York-based FanDuel completed that first NBA ...

Tags: Marketing and Sponsorship

09/08/14
SportsBusiness Journal: NBA nearing massive media deals

The NBA and its network partners expect to reach an agreement in principle on new long-term media deals by the start of the regular season, according to sources on all sides of the discussions. Talks have progressed so rapidly that details are emerging on a massive agreement that would see the le ...

Tags: Media, SBJSBD Podcast

09/01/14
SportsBusiness Journal: Teams line up for 3-D projectors

At least two NBA clubs and one NHL franchise are spending $1 million this year to implement a 3-D court projection system at their arenas, another example of how teams across sports are seeking ways to improve the in-arena fan experience. The Cleveland Cavaliers, Philadelphia 76ers and New Jersey ...

Tags: Franchises

09/01/14
SportsBusiness Journal: Ping me at the Palace: Pistons add tech

The Detroit Pistons plan to roll out a series of initiatives inside the Palace of Auburn Hills for the coming season in hopes of reviving interest in a club that ranked near the bottom of the NBA in attendance last year. Among the new offerings, the Pistons are adding iBeacon technology inside th ...

Tags: Franchises

08/19/14
SportsBusiness Daily: NBA Ends Ban On Fantasy Game Sponsorships

The NBA is reversing its ban and will now allow its teams to sell sponsorships to fantasy game operators. The move to open the category is another revenue opportunity made available to teams by NBA Commissioner Adam Silver. NBA Exec VP/Team Marketing & Business Operations Amy Brooks said, "We ar ...

Tags: Marketing and Sponsorship, NBA

08/18/14
SportsBusiness Daily: Fantasy Operators Can Sponsor NBA Teams

The NBA is reversing its ban and will now allow its teams to sell sponsorships to fantasy game operators. The move to open the category is another revenue opportunity made available to teams by NBA Commissioner Adam Silver . NBA Exec VP/Team Marketing & Business Operations Amy Brooks said, "W ...

08/18/14
SportsBusiness Journal: WNBA: At least six teams to post profit

After a regular season marked by two new major promotional efforts, the WNBA expects to see at least six of its 12 teams post a profit for 2014, the same number of clubs as last year. Final league revenue won’t be known until after the postseason ends next month, but league President Laurel ...

Tags: Leagues and Governing Bodies

08/18/14
SportsBusiness Journal: Ballmer takes charge of Clippers

Despite a summer of litigation and unprecedented off-the-court headlines, the Los Angeles Clippers have emerged relatively unscathed financially as new owner Steve Ballmer now officially takes charge of the franchise. “There are not any gaping holes,” said Dick Parsons, the former Tim ...

Tags: Franchises

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