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John Lombardo

John Lombardo covers basketball and the Arena Football League for SportsBusiness Journal/Daily.

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Hornets Sign Food Lion To Sponsorship, Filling Grocery Category

Published in SportsBusiness Daily on 09 / 16 / 14

The Hornets have signed a sponsorship deal with Food Lion, filling the team’s grocery category that has been vacant for five years. Financial terms of the deal were not disclosed, but the multiyear deal includes a community service component that provides a commitment by Food Lion to provide 3...

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More Stories by this Author

05/19/14
SportsBusiness Journal: Bucks’ brat promo wins league award

Here’s something for the incoming owners of the Milwaukee Bucks to chew on: The team has won this year’s NBA award for the best team promotion, featuring a contest to create Milwaukee’s best bratwurst. The Bucks were recognized at the NBA’s annual sponsorship meetings, hel ...

Tags: Franchises

05/19/14
SportsBusiness Journal: WNBA campaign stakes its claim to summer

When the Chicago Sky takes the court Wednesday for an 11:30 a.m. tip time, it won’t be the last time the team aligns with kids and schools this year. Wednesday’s effort officially is a “School Day” promotional game, but the Sky’s larger marketing effort for 2014 call ...

Tags: Leagues and Governing Bodies

05/19/14
SportsBusiness Journal: Kings to package USSA sponsorship deals

The Sacramento Kings have signed a four-year deal to acquire control over two sponsorship packages for the U.S. Ski and Snowboard Association’s Grand Prix series. Each sponsorship and hospitality package is for three Grand Prix events, which feature snowboarding and freeskiing competition. ...

Tags: Franchises

05/16/14
SportsBusiness Daily: WNBA Adds New Sponsor, Marketing Campaign

The WNBA tips off its ‘14 season on Friday night backed by a new “WNBA Summer Hoops” marketing campaign aiming to drive interest in the league during the summer months. Each of the league’s 12 teams will conduct local activations to participate in the league-wide campaign. Th ...

Tags: WNBA, Marketing and Sponsorship, Samsung

05/13/14
SportsBusiness Daily: NBA Promotes Amy Brooks, Emilio Collins

The NBA today announced two exec promotions. Senior VP/Team Marketing & Business Operations Amy Brooks has been named Exec VP/Team Marketing & Business Operations, while Senior VP/Global Marketing Partnerships Emilio Collins has been named Exec VP/Global Marketing Partnerships. Both will ...

05/12/14
SportsBusiness Journal: Formal move against Sterling near

After two league-level committee meetings over a seven-day span, the NBA last week had yet to present to Los Angeles Clippers owner Donald Sterling the formal charges intended to marshal his sale of the franchise. But with another meeting by the 10-member NBA advisory/finance committee expected this ...

Tags: Leagues and Governing Bodies

05/12/14
SportsBusiness Journal: 5 Star shifts focus to young sales execs

Industry veterans Scott O’Neil, Bill Sutton and Chris Heck are bringing back a sports executive development program they debuted last year, but this time, it’s with a different mission. The program, called the 5 Star Sponsorship Academy, held its inaugural event at the Harvard Club in ...

Tags: Marketing and Sponsorship

05/05/14
SportsBusiness Journal: Shown the door

After one of the most astounding weeks in NBA history, Commissioner Adam Silver sits in uncharted waters, faced with the unprecedented task of forcing Los Angeles Clippers owner Donald Sterling to sell his franchise. While Silver has been universally lauded for his swift and firm actions to drive ...

Tags: Leagues and Governing Bodies

04/28/14
SportsBusiness Journal: NBA’s TV partners want flex scheduling

The NBA is a league of stars, and TV networks clamor to put the biggest ones on a national stage as often as possible. {podcast} SBJ Podcast: Media writer John Ourand and NBA reporter John Lombardo discuss what the league's TV partners want and the difficulty of incorporating a more flexi ...

Tags: Media

04/28/14
SportsBusiness Journal: NBA’s global value plays role in sale

The pending sale of the Milwaukee Bucks is one of the first team deals in the NBA to assign significant value to the league’s emerging overseas business. Keeping the team in Milwaukee is a stipulation Kohl insi ...

Tags: Franchises

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