About The Author

John Lombardo

John Lombardo covers basketball and the Arena Football League for SportsBusiness Journal/Daily.

Featured Story

BMW takes VIP cue, not color, from Masters

Published in SportsBusiness Journal on 06 / 29 / 15

With a nod to Augusta National’s ultra-posh Berckmans Place, organizers of this year’s PGA Tour BMW Championship are adding their own version of high-end hospitality called the Green Coat Club. No, the new club is not named after the Masters’ famed green jackets, but instead aft...

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Tags: Marketing and Sponsorship

More Stories by this Author

04/27/15
SportsBusiness Journal: UA in talks with NBA for limited license

New details have emerged regarding Nike’s expected on-court apparel deal with the NBA, but coming with those particulars are questions about the contract that, once finalized, would take effect with the league’s 2017-18 season. NBA owners were briefed on the deal at their board of gov ...

Tags: Marketing and Sponsorship

04/20/15
SportsBusiness Journal: Ticketing tools pay off for NBA teams

In the constant pursuit of younger ticket buyers, the Phoenix Suns began marketing more directly to college students this past season. The NBA team rolled out a new product called “College Pass” with the help of Atlanta tech firm Experience, generating 8,500 unique accounts in its dat ...

Tags: Marketing and Sponsorship

04/17/15
SportsBusiness Daily: NBA BOG Mulls Elongated Schedule

NBA Commissioner Adam Silver  on Friday at the NBA BOG meeting said that the league will likely decide next month whether to add another week in June to the NBA schedule beginning next season to reduce the number of back-to-back games and having teams play four games in five nights. “We ...

04/16/15
SportsBusiness Daily: NBA Launches Digital Fan Appreciation Campaign

The NBA this morning launched a fan-appreciation digital media campaign that includes 20 current and former players conducting at least 20 chats on Facebook, Twitter and Weibo. It is the first time the league has used social-media chats as part of its annual fan-appreciation efforts. The ...

Tags: Media, NBA

04/16/15
SportsBusiness Daily: NBA Holding Social Media Chats

The NBA this morning launched a fan appreciation digital media campaign that includes 20 current and former players conducting at least 20 chats on Facebook, Twitter and Weibo. It is the first time the league has used social media chats as part of its annual fan-appreciation efforts. The c ...

04/16/15
SportsBusiness Daily: NBA BOG Meeting Tips Off In N.Y.

The annual spring NBA BOG meeting begins today and runs through tomorrow at the St. Regis in N.Y. The agenda includes reports on team and league business, revenue sharing and CBA matters, as well as youth basketball expansion efforts. Owners also will be briefed on the potential sale of the Hawks an ...

04/15/15
SportsBusiness Daily: PGA Tour Adding Web.com Tour Event

The Web.com Tour is adding another event to its '15 schedule, as the Greater Dallas Open will be played June 1-7 at The Lakes at Castle Hills in suburban Lewisville, Texas. The event will fall as the 11th tournament on the tour's 25-event schedule. There is no title sponsor yet for the tournament, w ...

04/13/15
SportsBusiness Journal: Spurs set to lead RSN ratings

eBron James’ return to Cleveland this season fueled a huge jump in the local TV ratings for the Cavaliers, but it doesn’t appear that it will be enough to keep the defending NBA champion San Antonio Spurs from taking this year’s local ratings crown. The Spurs as of last week wer ...

Tags: Media

04/13/15
SportsBusiness Journal: NBA on the cusp of attendance mark

The NBA is on the verge of setting an all-time attendance mark and scoring its biggest average annual increase at the gate in two decades. Those gains add to a year of business highs that include the sale of a record number of season tickets, a $24 billion TV deal being secured, and the lucrative ...

Tags: Leagues and Governing Bodies

03/30/15
SportsBusiness Journal: D-League returns to ESPN

ESPN has signed a deal to carry as many as 19 NBA Development League playoff games for each of the league’s next two postseasons, the first time the D-League has been carried by the network in more than a decade. The revenue-sharing deal is a “bridge” deal that spans this year&r ...

Tags: Media, Leagues and Governing Bodies

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