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John Lombardo

John Lombardo covers basketball and the Arena Football League for SportsBusiness Journal/Daily.

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NBA, Discovery Education Collaborating On New Virtual Experience

Published in SportsBusiness Daily on 04 / 28 / 17

The NBA and Discovery Education will launch their latest collaboration with “Careers That Count: A Virtual Field Trip With The NBA” to debut May 4. The virtual experience takes students to the league's N.Y. HQ and MSG while highlighting the relationship between math and careers in pro sp...

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SportsBusiness Journal: NBA’s RSN ratings down 15 percent

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Tags: Media

SportsBusiness Journal: Gatorade’s NBA D-League a boon for R&D

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Tags: Gatorade, NBA, ING, Ping, GE, ACC, CES, Media, Target, Football, Basketball, Franchises, Ally, Super Bowl, ATT

SportsBusiness Daily: NBA Hosts All-Star Weekend Technology Summit

The NBA this morning will hold its annual Technology Summit, a key event of the league's All-Star Weekend. This year’s event is at the Roosevelt Hotel in New Orleans with the theme of "SmartPlay.” Sessions include "Drafting a Winner: Investing in Sports Tech,” “The Give and G ...

SportsBusiness Daily: Gatorade To Title Sponsor NBA D-League

The NBA has signed an entitlement deal for the D-League with Gatorade, rebranding the property as the NBA Gatorade League beginning next season. Gatorade’s new NBA G-League logo will be featured on all team jerseys and in on-court signag ...

SportsBusiness Daily: Jazz Sign Jersey Patch Deal With Qualtrics

The Jazz have signed a jersey patch deal that puts the first cause-related logo on a NBA uniform under the league’s jersey advertising policy. The team’s three-year deal is with Qualtrics, a Provo-based research analytics company that w ...

SportsBusiness Journal: Jack Daniel’s in lineup for NBA ASG

The NBA’s newest sponsor, Jack Daniel’s, leads the list of All-Star activation as the league’s showcase weekend returns to New Orleans. Jack Daniel’s, which last month signed a deal to replace Diageo as the league’s spirits sponsor, will kick off its partnership with ...

Tags: Marketing and Sponsorship

SportsBusiness Journal: NBA bets big on esports

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Tags: Leagues and Governing Bodies

SportsBusiness Daily: "NBA 2K" E-Sports League Will Involve Teams

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Tags: Leagues and Governing Bodies, NBA, Take-Two Interactive

SportsBusiness Daily: Ace Hardware Signs Furyk As Endorser

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SportsBusiness Daily: NBA, Take-Two Launching E-Sports Venture

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