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John Lombardo

John Lombardo covers basketball and the Arena Football League for SportsBusiness Journal/Daily.

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Warriors Unveil Alternate Uniforms With Help Of Influential Fans

Published in SportsBusiness Daily on 09 / 29 / 14

The Warriors last night unveiled their alternate uniform for the upcoming season at a private event at Twitter’s S.F. HQ, with fans of the team identified as social media influencers. The 10 influencers were told only that they were invited to a special event held by the team. Warriors officia...

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More Stories by this Author

06/02/14
SportsBusiness Journal: NBA’s media talks move forward

Fox and NBC will have to wait at least another year if they want to negotiate a national NBA rights package. That’s because the exclusive negotiating window for the league’s current national rights holders, ESPN and Turner, doesn’t open until late next spring. Sources with both ...

Tags: Media

05/29/14
SportsBusiness Daily: NBA Returning To London, Mexico City

The NBA again has scheduled regular-season games in London and Mexico City as part of the league's '14-15 Global Games. The Rockets and T'Wolves will play in Mexico City Arena on Nov. 12. The Bucks will play the Knicks at The O2 on Jan. 15. The NBA also will play five preseason games overseas ...

05/26/14
SportsBusiness Journal: Key attorneys in NBA-Sterling dispute

The NBA last week moved closer to a seemingly inevitable legal showdown with Los Angeles Clippers owner Donald Sterling over the league’s attempted forced sale of the franchise. The league on May 19 filed its formal charges against Sterling, its latest step toward ousting the NBA’s l ...

Tags: Leagues and Governing Bodies

05/19/14
SportsBusiness Daily: Hornets' Rebrand Begins For NBA Franchise

The Bobcats' name change to the Hornets will not be official until tomorrow, but the team already has swapped out its Bobcats name, has begun changing venue signage and changed over to the Hornets on its website. The franchise over the weekend also released a "retirement" video for Bobcats mascot R ...

05/19/14
SportsBusiness Daily: Pennzoil Using NBA Playoffs For Product Launch

Pennzoil yesterday began its presenting sponsorship of the NBA Eastern Conference Finals. The company is using the Heat-Pacers series as part of its launch of its new Pennzoil Platinum PurePlus motor oil product. It is the first time Pennzoil has used the NBA for any significant marketing efforts. T ...

Tags: Marketing and Sponsorship, Pennzoil, NBA

05/19/14
SportsBusiness Journal: Bucks’ brat promo wins league award

Here’s something for the incoming owners of the Milwaukee Bucks to chew on: The team has won this year’s NBA award for the best team promotion, featuring a contest to create Milwaukee’s best bratwurst. The Bucks were recognized at the NBA’s annual sponsorship meetings, hel ...

Tags: Franchises

05/19/14
SportsBusiness Journal: WNBA campaign stakes its claim to summer

When the Chicago Sky takes the court Wednesday for an 11:30 a.m. tip time, it won’t be the last time the team aligns with kids and schools this year. Wednesday’s effort officially is a “School Day” promotional game, but the Sky’s larger marketing effort for 2014 call ...

Tags: Leagues and Governing Bodies

05/19/14
SportsBusiness Journal: Kings to package USSA sponsorship deals

The Sacramento Kings have signed a four-year deal to acquire control over two sponsorship packages for the U.S. Ski and Snowboard Association’s Grand Prix series. Each sponsorship and hospitality package is for three Grand Prix events, which feature snowboarding and freeskiing competition. ...

Tags: Franchises

05/16/14
SportsBusiness Daily: WNBA Adds New Sponsor, Marketing Campaign

The WNBA tips off its ‘14 season on Friday night backed by a new “WNBA Summer Hoops” marketing campaign aiming to drive interest in the league during the summer months. Each of the league’s 12 teams will conduct local activations to participate in the league-wide campaign. Th ...

Tags: WNBA, Marketing and Sponsorship, Samsung

05/13/14
SportsBusiness Daily: NBA Promotes Amy Brooks, Emilio Collins

The NBA today announced two exec promotions. Senior VP/Team Marketing & Business Operations Amy Brooks has been named Exec VP/Team Marketing & Business Operations, while Senior VP/Global Marketing Partnerships Emilio Collins has been named Exec VP/Global Marketing Partnerships. Both will ...

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