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John Lombardo

John Lombardo covers basketball and the Arena Football League for SportsBusiness Journal/Daily.

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LeBron James Agrees To Promote "NBA 2K" Online In China

06 / 11 / 13

China-based Internet service provider Tencent has signed a deal with Heat F LeBron James , who will become spokesperson for “NBA 2K” Online in China. Terms of the agreement were not released, but James will appear in advertising campaigns and other promotions to support the game, which ...

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07/19/12
NBA BOG Meeting Today In Las Vegas

NBA owners will convene today at the Wynn Las Vegas hotel for the league's summer BOG meeting. On the agenda is an update on team business operations and further deliberation of jersey sponsorships. Also on the agenda is an update on the proposed sale of the Grizzlies to Robert Pera and a report o ...

07/11/12
Pistons To Cut Some Suites, Upgrade Others

The Pistons this summer will begin a $15M arena improvement project at the Palace of Auburn Hills that will eliminate 16 suites while renovating 40 others. The total number of suites at the arena will be cut from 180 to 164. The 16 suites will be cut from the arena’s 300 level, cutting the tot ...

Tags: Facilities, Detroit Pistons

07/11/12
Pistons Plan Palace Of Auburn Hills Renovation

The Pistons today will announce a $15M arena improvement project at the Palace of Auburn Hills that will eliminate 16 suites while renovating 40 others. The total number of suites at the arena will be cut to 164 from 180. The space from the eliminated suites will be converted into a lounge for gamed ...

06/22/12
Warriors Hire Chip Bowers At CMO Position

The Warriors have beefed up their front office by hiring industry veteran Chip Bowers as Chief Marketing Officer. The CMO is a new position for the franchise. Bowers comes to the Warriors from the Magic, where he worked as Senior VP/Corporate Partnerships & Marketing. He began working fo ...

04/30/12
Nets Unveil New Brand Identity

The Nets this morning unveiled their new team logos and black and white color scheme as the franchise moves closer to its relocation to the Barclays Center next season. The logo was created by rapper Jay-Z , a Brooklyn native and part owner of the franchise. “The Brooklyn Nets logos are anot ...

04/12/12
NBA BOG Meetings Start Today In N.Y.

NBA owners will convene today and tomorrow at the St. Regis Hotel in N.Y. for the league's annual spring BOG meeting. On the agenda is an update of team business operations, a briefing on the league’s new CBA, a discussion of jersey sponsorships and the expected formal league approval of the r ...

03/16/12
Herbalife Renews Galaxy Sponsorship

The MLS Galaxy have signed a record 10-year, $44M renewal with Herbalife that continues to make the company the team’s jersey sponsor. In addition, L.A.-based Herbalife will continue to be the presenting sponsor of the defending MLS Cup champions. Galaxy officials said that the new deal is th ...

02/24/12
NBA, Business Partners Wrap Up Tech Summit

The NBA, its business partners, and guests this afternoon concluded the annual Technology Summit , a key event of the league's All-Star Weekend. The summit was held at the Waldorf Astoria Orlando. The theme of "The New Internet" summit included sessions on Mobile Content Strategies, The Startup Di ...

01/26/12
NBA To Unveil Hardwood Classics Plans

The NBA today is announcing its Harwood Classics Month promotional campaign, which highlights the 45th anniversary of the former ABA. Throughout February, nine teams – the Bobcats, Clippers, Grizzlies, Heat, Nets, Nuggets, Pacers, Spurs and T’Wolves – will wear commemorative ABA u ...

01/09/12
NBA Holding Sales And Marketing Meeting

The NBA will hold its annual sales and marketing meeting today and tomorrow at the N.Y. Marriott at the Brooklyn Bridge. League officials will address the current state of the league’s business following the lockout while sharing best business practices among its 30 teams. The league also typi ...

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