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John Lombardo

John Lombardo covers basketball and the Arena Football League for SportsBusiness Journal/Daily.

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Sentry Insurance To Sponsor PGA Tour Event At Kapalua

Published in SportsBusiness Daily on 08 / 16 / 17

Sentry Insurance has signed a five-year title sponsorship of the PGA Tour's Tournament of Champions at Kapalua Resort in Hawaii. The newly named Sentry Tournament of Champions will keep its traditional spot as the first tournament in January when the '17-18 PGA Tour schedule resumes following its ho...

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More Stories by this Author

SportsBusiness Journal: Hornets hire out to sell patch deal

The Charlotte Hornets have hired Excel Sports Management to sell the team’s jersey patch, the first such deal for the agency. The agreement comes after former longtime NBA sponsorship executive Emilio Collins joined Excel as chief business officer in February after helping craft the league& ...

Tags: Marketing and Sponsorship

SportsBusiness Journal: Going gray: Sports TV viewers skew older

Editor’s note: This story is revised from the print edition. According to a striking study of Nielsen television viewership data of 24 sports, all but one have seen the median age of their TV viewers increase during the past decade. How top properties stack up ...

Tags: Research and Ratings

SportsBusiness Journal: PGA Tour hires CMO, shifts functions

The PGA Tour has hired a new chief marketing officer as part of a restructuring under new Commissioner Jay Monahan. Effective June 1, the tour named former Newell Brands executive Joseph Arcuri as the tour’s CMO. He replaces Ty Votaw, who moves from his current position of executive vice pr ...

Tags: Leagues and Governing Bodies

SportsBusiness Daily: NBA Signs Multiyear Deal With Panini

The NBA has signed a deal with Panini that gives the NBPA its the first major agreement since taking player marketing rights in-house from the NBA under the new CBA. The exclusive multiyear agreement is for NBA in-uniform player trading cards and stickers and begins with the '17-18 season. The deal ...

Tags: Marketing and Sponsorship, NBA, Panini

SportsBusiness Daily: Alfa Romeo Sponsoring Presidents Cup

The Presidents Cup is adding Alfa Romeo as a global sponsor for the '17 event, set for Sept. 26-Oct. 1 at Liberty National Golf Club in Jersey City. Financial terms were not disclosed. Alfa Romeo becomes the third global sponsor of the biennial PGA Tour-run event with Rolex, a global partner si ...

SportsBusiness Journal: Finals sponsors sticking with success

Some NBA sponsors are building on last year’s activation plans during this year’s NBA Finals, which are set to tip off on Thursday. Taco Bell will again conduct its “Steal a Game, Steal a Taco” promotion that gives fans a free taco if a road team wins a game during the 201 ...

Tags: Marketing and Sponsorship

SportsBusiness Journal: Big3 seeking ‘edgier’ sponsorships

When it comes sponsorships, look for the Big3 league to take a different approach from more traditional sports properties. “I come from a background with more defined sponsorship roles,” said Amy Trask, who worked for the Oakland Rai ...

Tags: In-Depth

SportsBusiness Journal: Playing for three

The popularity of 3-on-3 basketball is attracting players to events around the world. Photo by: NBA Photos Amy Trask can laugh at herself these days as she strives to master basketball terminology. ...

Tags: In-Depth

SportsBusiness Daily: NBA Awards Hornets '19 All-Star Game

The NBA today officially awarded the '19 NBA All-Star Game back to Charlotte, and Hornets Exec VP and Chief Sales & Marketing Officer Pete Guelli said the team is poised to take greater advantage of the NBA’s marquee event than it would have been this year had it not been moved to New Or ...

SportsBusiness Journal: How PGA Tour, FedEx sized up new pact

Cup branding at Riviera earlier this year. Photo by: GETTY IMAGES After more than a year of negotiations, PGA Tour and FedEx executives convened last week at Nona Blue, a chic restaurant near the ...

Tags: Leagues and Governing Bodies

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