About The Author

John Lombardo

John Lombardo covers basketball and the Arena Football League for SportsBusiness Journal/Daily.

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NBA's New Deal With Verizon To Include Content Distributed Throughout Oath's Portfolio

Published in SportsBusiness Daily on 01 / 17 / 18

The NBA has expanded its partnership with Verizon in a wide-ranging, multiyear agreement that will see official league content distributed on the telecom giant’s Oath portfolio of digital media brands. The agreement calls for a series of highlights and original programming, including a daily m...

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Tags: Media, NBA, Verizon

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SportsBusiness Journal: For Champions, event before title deal

The PGA Tour’s Champions circuit is taking a title sponsorship approach that follows a different strategy from the typical formula: Host the tournament first and then add a title deal after the event has proved its worth. The tour used the strategy to attract a title partner for its Champio ...

Tags: Leagues and Governing Bodies

SportsBusiness Journal: Pepsi's pouring rights at Chase Center

The Golden State Warriors have signed Pepsi as a Chase Center founding partner in a deal that along with pouring rights includes a branded club within the $1 billion arena set to open in 2019. The deal also gives Pepsi rights to use Warriors marks at retail and likely will feature self-service be ...

Tags: Marketing and Sponsorship

SportsBusiness Journal: G League a test for broadcasts

What will NBA broadcasts look like years from now? Watch the G League this season and you may find out. Related stories ... ■  G League tips with new teams, plans for more The league and ESPN, which will carry at least 20 G League games this season, will use these games as a laborato ...

Tags: Leagues and Governing Bodies

SportsBusiness Journal: G League tips with new teams

The rebranded G League tips off its 17th season Friday with a record 26 teams as the league closes in on achieving its “30-for-30” affiliation goal with NBA teams. Related stories ... ■ G Leagues to serve as petri dish for game broadcasts The NBA-owned G League’s plan i ...

Tags: Leagues and Governing Bodies

SportsBusiness Daily: Bucks Hosting Game At MECCA Arena

The Bucks tonight return to their old MECCA arena to play the Celtics in a game to be broadcast on TNT. The team has not played in the 11,000-seat venue, now known as UW-Milwaukee Panther Arena, since '88. The one-night return is part of the team’s celebration of its 50th anniversary season. ...

SportsBusiness Daily: Pelicans Sign Jersey Patch Deal With Zatarain's

The Pelicans have signed a jersey patch deal with New Orleans-based food brand Zatarain’s as the team becomes the latest NBA team to sign such an agreement. The three-year deal is effective immediately. In addition to the jersey patch, Zatarain’s will also receive branding on the Pelican ...

Tags: Marketing and Sponsorship, New Orleans Pelicans

SportsBusiness Daily: 76ers' Esports Franchise Lands Sponsor

The 76ers have signed Independence Blue Cross as the first sponsor of the team’s NBA 2K esports franchise. Financial terms of the multiyear deal were not disclosed, but the agreement will include exposure and activation within the NBA 2K virtual game/arena during 76ers NBA 2K-designated home g ...

SportsBusiness Journal: MGM Resorts buys WNBA team

The emergence of Las Vegas as a big league market drove MGM Resorts International’s decision to buy a WNBA team, its first pro sports franchise, according to company officials. Last week, the NBA announced that MGM Resorts had acquired the San Antonio Stars. The team will relocate to the Ve ...

Tags: Leagues and Governing Bodies

SportsBusiness Daily: Suns Launch 50th Anniversary Videos

The Suns tonight will begin activating around their 50th anniversary with the debut of a video content series called “Since '68” that will run during the team’s pregame TV coverage and across team digital channels. New content will be produced for each regular-season Suns game. The ...

SportsBusiness Journal: Ultimate insiders

Stan and Jeff Van Gundy make up the most unlikely power duo in the NBA. Neither of the basketball lifers has the look of a typical basketball power broker. One is known for his rumpled suits and off-the-cuff manner; the other is a balding 55-year-old with an acerbic wit. NBA season previe ...

Tags: In-Depth, NBA Season Preview

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