About The Author

John Lombardo

John Lombardo covers basketball and the Arena Football League for SportsBusiness Journal/Daily.

Featured Story

The player’s been traded, so now what happens?

Published in SportsBusiness Journal on 07 / 28 / 14

As Major League Baseball’s annual nonwaiver trade deadline nears this week, a front-office executive’s routine trip through his team’s clubhouse can become anything but routine. “Starting around the last two weeks of July, it gets quieter when I come through the clubhouse,...

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Tags: Leagues and Governing Bodies

More Stories by this Author

05/12/14
SportsBusiness Journal: 5 Star shifts focus to young sales execs

Industry veterans Scott O’Neil, Bill Sutton and Chris Heck are bringing back a sports executive development program they debuted last year, but this time, it’s with a different mission. The program, called the 5 Star Sponsorship Academy, held its inaugural event at the Harvard Club in ...

Tags: Marketing and Sponsorship

05/05/14
SportsBusiness Journal: Shown the door

After one of the most astounding weeks in NBA history, Commissioner Adam Silver sits in uncharted waters, faced with the unprecedented task of forcing Los Angeles Clippers owner Donald Sterling to sell his franchise. While Silver has been universally lauded for his swift and firm actions to drive ...

Tags: Leagues and Governing Bodies

04/28/14
SportsBusiness Journal: NBA’s TV partners want flex scheduling

The NBA is a league of stars, and TV networks clamor to put the biggest ones on a national stage as often as possible. {podcast} SBJ Podcast: Media writer John Ourand and NBA reporter John Lombardo discuss what the league's TV partners want and the difficulty of incorporating a more flexi ...

Tags: Media

04/28/14
SportsBusiness Journal: NBA’s global value plays role in sale

The pending sale of the Milwaukee Bucks is one of the first team deals in the NBA to assign significant value to the league’s emerging overseas business. Keeping the team in Milwaukee is a stipulation Kohl insi ...

Tags: Franchises

04/21/14
SportsBusiness Journal: ‘It’s more of a true minor league now’

The NBA-owned D-League, once an eight-team operation playing solely out of the Southeast, is now a coast-to-coast business marked by sharply rising franchise values and enough demand from NBA teams to suggest further expansion could be ahead. The D-League played its 2013-14 season with 17 teams. ...

Tags: Leagues and Governing Bodies

04/21/14
SportsBusiness Journal: NBA's big markets take big hits

Editor’s note: This story is revised from the print edition. The NBA’s three biggest media markets posted significant drops in local TV viewership this season, with the five clubs in those markets shedding a combined 259,000 homes per game from last year. ...

Tags: Media

04/21/14
SportsBusiness Journal: NBA sponsors roll out new creative

The start of the NBA playoffs means a new slate of activation plans from the league’s corporate partners, including new creative from three sponsors. State Farm Insurance is marking the postseason with a new commercial featuring Los Angeles Clippers star Chris Paul in its “Born to Ass ...

Tags: Marketing and Sponsorship

04/17/14
SportsBusiness Daily: NBA Set For Silver's First BOG Meeting

The NBA BOG meets today and tomorrow at the St. Regis Hotel in N.Y., the first owners meeting under new NBA Commissioner Adam Silver . The BOG will not vote on the proposed $550M Bucks sale announced yesterday , but prospective co-Owners Wesley Edens and Marc Lasry will attend the meeting. The ...

04/16/14
SportsBusiness Daily: ESPN, Turner Launching NBA Playoff Ads

The NBA and network partners Turner and ESPN/ABC are rolling out a new playoff advertising strategy that has each partner running the other’s promotional spots. Turner’s playoff ad features Pharrell Williams and his “Come Get It Bae” single. ESPN’s spot has Pitbull ...

04/16/14
SportsBusiness Daily: How Key NBA Storylines Played Out This Year

Before the '13-14 NBA season began, SportsBusiness Journal offered some storylines to watch . Here is how each topic stands as the NBA concludes its regular season tonight. WARRIORS • Then: The team starts the year with a franchise record season-ticket base of 14,000 and a 38-game sellou ...

Tags: Franchises, NBA

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