About The Author

John Lombardo

John Lombardo covers basketball and the Arena Football League for SportsBusiness Journal/Daily.

Featured Story

Golf Channel To Debut New Original Series "Altered Course"

Published in SportsBusiness Daily on 03 / 02 / 15

Golf Channel in June will debut a new series called “Altered Course,” as the net adds more original content to its programming. Golf Channel recently completed shooting in Jamaica for eight one-hour episodes of the reality competition series with eight two-person teams competing on score...

Read More

More Stories by this Author

12/08/14
SportsBusiness Journal: MassMutual touts youth program

Once a prime sponsor of major sporting events, MassMutual is turning to the NBA to build out a cause-marketing platform, using a series of team deals to promote the company’s youth financial education program. The financial services company now has sponsorships in place with five NBA teams ...

Tags: Marketing and Sponsorship

12/03/14
SportsBusiness Daily: MassMutual To Sponsor Celtics

MassMutual has signed a sponsorship deal with the Celtics with activation around the company’s FutureSmart Challenge initiative, a financial education program aimed at teaching money management and financial planning skills to middle school-aged children. Financial terms of the one-year deal w ...

12/02/14
SportsBusiness Daily: Spurs Name Malo To VP Position

Spurs Sports & Entertainment has hired industry veteran Mike Malo as VP/Marketing & Branding. In the newly created position, Malo will oversee marketing and branding for the Spurs, WNBA Stars, D-League Austin Spurs and AHL San Antonio Rampage. He reports to SS&E Exec VP Lawrence Payne ...

11/24/14
SportsBusiness Journal: Column an effort to clarify NBA stance

NBA Commissioner Adam Silver’s jolting opinion piece in The New York Times pushing for more legalized sports betting was the result of the league being asked to clarify its views related to the continuing New Jersey sports gambling lawsuit. According to an industry source, Silver wrote the ...

Tags: Leagues and Governing Bodies

11/24/14
SportsBusiness Journal: Feigin working to raise bar for Bucks

Milwaukee Bucks President Peter Feigin joined the franchise on Oct. 8 and set out to overhaul the Bucks’ business, while leading the team’s efforts to build a new arena under new owners Marc Lasry and Wes Edens. Feigin, who most recently worked as chief marketing and revenue officer of ...

Tags: Franchises

11/17/14
SportsBusiness Journal: Warriors take new sponsor at face value

Yogurt, BBQ … and facial-recognition software? It’s all part of the Golden State Warriors’ latest seven-figure “gold alliance” partnership deal. Ignite Farm, a Walnut Creek, Calif.-based venture firm whose companies and brands include FacialNetwork, Yoatz yogurt ...

Tags: Franchises

11/12/14
SportsBusiness Daily: NBA Signs Four-Year Deal With FanDuel

See the listing for FanDuel The NBA has signed a four-year deal with FanDuel that makes the company the league’s exclusive one-day daily fantasy partner and gives the NBA an undisclosed equity stake in the company. “We have been working on this deal for the past few mont ...

Tags: Marketing and Sponsorship, NBA

11/11/14
SportsBusiness Daily: Lustgarten Leaving NBA To Join MSG Co.

NBA Senior VP/Global Strategy ANDREW LUSTGARTEN is leaving the league office to work for MSG Co. as Exec VP/Corporate Development & Strategy. He will begin his new job on Nov. 18. Lustgarten, who joined the NBA in '07 as an assistant to former NBA Commissioner DAVID STERN . Pri ...

Tags: People and Pop Culture, Madison Square Garden

11/06/14
SportsBusiness Daily: Legends Sign Deal With State Of Chihuahua

The NBA D-League Texas Legends have signed a presenting partnership deal with the state of Chihuahua, Mexico. The deal names the Legends' home floor Chihuahua Court and puts the state of Chihuahua on the team’s jersey. In addition, the franchise, located in Frisco, Texas, will relocate tr ...

11/03/14
SportsBusiness Journal: Suns, Verizon team for ‘wonderland’

The Phoenix Suns are folding a wave of new arena technology inside a partnership with Verizon to create what the team calls a “technology wonderland” inside US Airways Center and featuring something unique among NBA teams: the league’s first scoreboard designed as a Verizon tablet. ...

Tags: Franchises

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug