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John Lombardo

John Lombardo covers basketball and the Arena Football League for SportsBusiness Journal/Daily.

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Suns Rolling Out Video Series For 50th Anniversary Season

Published in SportsBusiness Daily on 10 / 18 / 17

The Suns tonight will begin activating around their 50th anniversary with the debut of a video content series called “Since '68” that will run during the team’s pregame TV coverage and across team digital channels. New content will be produced for each regular-season Suns game. The...

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SportsBusiness Journal: PGA Championship to cash in on new date?

The PGA of America has marked the calendar for when it will move its premier PGA Championship from August to May, a strategy it hopes will deliver a richer television contract and additional sponsors. The long-anticipated scheduling change was the talk of last week’s PGA Championship at the ...

Tags: Leagues and Governing Bodies

SportsBusiness Journal: Topgolf alliances aim to groom next gen

Children at Topgolf’s Jacksonville location receive lessons as part of Topgolf Junior Play in March. Photo by: PGA TOUR Cost and accessibility can be significant barriers to getting kids to p ...

Tags: In-Depth

SportsBusiness Daily: PGA Tour Schedule Changes Confirmed

PGA of America CEO Pete Bevacqua today confirmed what he called the worst kept secret in golf by announcing the PGA Championship will move to May from August in ‘19. He said, “We feel May is a more powerful date to contest our major championship.” PGA Tour Commissioner Jay Monah ...

SportsBusiness Daily: NBC Sports Buys Revolution Golf

NBC Sports has acquired Revolution Golf, a digital video golf instruction and e-commerce company with about 2 million subscribers. The deal, terms of which were not disclosed, adds to NBC Sports digital assets that also include GolfNow, an online tee time reservation company. NBC Sports Group P ...

SportsBusiness Journal: Mercedes, Omega's new activation

This year’s PGA Championship at Quail Hollow will usher in a new strategy of on-course activation for top-level PGA of America sponsors. Gone will be the large, stand-alone tents used by patron-level partners Mercedes and Omega for fan experience activations at past events. Instead, smaller ...

Tags: Events and Attractions

SportsBusiness Journal: PGA Championship set for revenue record

The PGA Championship will bring in record revenue this week at Charlotte’s Quail Hollow, as sales have skyrocketed by a whopping 40 percent over last year’s event held at Baltusrol Golf Club. “It will be the most successful PGA Championship in terms of revenue,” said Jeff ...

Tags: Events and Attractions

SportsBusiness Daily: Nuggets Land Jersey Patch Sponsor

The Nuggets have signed a jersey patch deal with Colorado-based money transfer firm Western Union, the 11th team in the 30-team NBA to sign a jersey patch deal. The deal also makes Western Union a co-presenting sponsor of the team’s 50th anniversary next season. The three-year agreement also i ...

SportsBusiness Journal: Diversity: Front and center

Buffy Filippell: “The challenge for the recruiter is to take one more step and keep digging.” Photo: TEAMWORK ONLINE Longtime sports industry recruiter Buffy Filippell has spent decades ...

Tags: In-Depth

SportsBusiness Journal: Biz side vs. performance side

An executive search on the business side is far different from a search for a performance-side position such as team general manager or head coach. Turnkey Sports & Entertainment has worked on a variety of searches over the last 16 months in Atlanta, ranging from the Hawks’ general mana ...

Tags: In-Depth

SportsBusiness Journal: The new creativity in executive search

Nolan Partners recently conducted a search for the head of officiating for the U.S. Tennis Association, and on paper the placement seemed routine: Cull a list of domestic like-minded candidates from within tennis to quickly fill the job. Forty-five days later, Nolan delivered a far diff ...

Tags: In-Depth

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