About The Author

John Lombardo

John Lombardo covers basketball and the Arena Football League for SportsBusiness Journal/Daily.

Featured Story

NBA Signs Marriott As Official Hotel Of International Games During '15-16 Season

Published in SportsBusiness Daily Global on 07 / 31 / 15

The NBA has signed a sponsorship deal with Marriott that makes the company the official hotel of several int'l NBA events throughout the ‘15-16 season. The deal begins in Johannesburg, South Africa, for the upcoming NBA Africa Game on Saturday and also includes the '15 NBA Canada Series that f...

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Tags: Marketing and Sponsorship, North America

More Stories by this Author

06/01/15
SportsBusiness Journal: WNBA back on court after eventful offseason

The WNBA begins its 19th season this week after a headline-filled offseason. They weren’t necessarily the types of stories the league would have hoped for. Last month, Phoenix star Brittney Griner and Tulsa’s Glory Johnson were suspended by the WNBA for seven regular-season games e ...

Tags: Leagues and Governing Bodies

05/29/15
SportsBusiness Daily: Social Media Changing Athlete Endorsements

Social media is defining a new era of athlete endorsements. “It used to be that you needed the networks to build your brands and be in a major city, but all that has changed now,” said Priority Sports & Entertainment Founder & CEO Mark Bartelstein during a panel discussion ...

Tags: Brand Engagement Summit

05/28/15
SportsBusiness Daily: Blackhawks' McDonough Talks Maintaining Success

Just a few hours before the Blackhawks’ 5-2 win over the Ducks to extend the Western Conference Finals to a Game 7, Blackhawks President & CEO John McDonough spoke at the '15 Brand Engagement Conference in Chicago. McDonough touched on a variety of issues during a one-on-one intervi ...

Tags: Brand Engagement Summit, Chicago Blackhawks

05/28/15
SportsBusiness Daily: Sports Marketers Change How They Reach Fans

The changing nature of content is forcing sports marketers to play by new rules to connect with fans, said panelists in the opening session of the ‘15 Intersport Brand Engagement Summit at the Westin Chicago River North. The goal is to create more content that gives fans and consumers a sense ...

Tags: Brand Engagement Summit

05/27/15
SportsBusiness Daily: Panelists Talk Changing Nature Of Content

The changing nature of content is forcing sports marketers to play by new rules to connect with fans, said panelists in the opening session of the '15 Intersport Brand Engagement Summit , which is being held today and tomorrow at the Westin Chicago River North. The goal is to create more content th ...

05/25/15
SportsBusiness Journal: Summer League launches new combine

Samsung NBA Summer League founder Warren LeGarie is adding another aspect to the growing annual Las Vegas basketball event: a front-office training program. LeGarie and partner Albert Hall are tailoring the program, called the Front Office Combine, to attract people who are interested in landing ...

Tags: Events and Attractions

05/20/15
SportsBusiness Daily: PGA Of America, Chase Announce Deal

The PGA of America and Chase today formally announced their official partnership deal . The two-year deal makes Chase Sapphire Preferred the official credit card of the PGA of America and includes Chase Bank as the official retail bank of the association. The deal also calls for Chase to offer its ...

05/18/15
SportsBusiness Journal: In rebranding, the Bucks aren’t stopping here

The Milwaukee Bucks are set for a summer of rebranding, further remaking a franchise that already seems long-removed from the Herb Kohl ownership era that ended just last year. Under new owners Marc Lasry and Wes Edens, who bought the team from Kohl for $500 million last May, the Bucks have spent ...

Tags: Franchises

05/18/15
SportsBusiness Journal: Chase joins PGA of America as partner

Chase has signed on as an official partner of the PGA of America, adding to the financial service company’s already deep roster of sports sponsorships. Sources said the deal is for at least two years and that the value of similar partner-level deals is typically at least seven figures annua ...

Tags: Marketing and Sponsorship

05/11/15
SportsBusiness Journal: CareerBuilder to title PGA Tour stop

The Clinton Foundation’s relationship with the tournament continues through 2019. Photo by: GETTY IMAGES The PGA Tour has signed job site CareerBuilder to replace Humana as titl ...

Tags: Marketing and Sponsorship

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