About The Author

John Lombardo

John Lombardo covers basketball and the Arena Football League for SportsBusiness Journal/Daily.

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PGA Tour, satisfied with early OTT numbers, plans for next season

Published in SportsBusiness Journal on 08 / 31 / 15

A month after its debut in the world of over-the-top programming, the PGA Tour says it’s satisfied with the early returns, but it wants to cut the cost of providing the previously unseen early tournament coverage. Since launching PGATourLive.com in late July in a partnership with MLB Advanc...

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Tags: Media

More Stories by this Author

06/08/15
SportsBusiness Journal: PGA, Chase sponsor Bon Appétit content

The PGA of America and Bon Appétit magazine have joined forces to showcase the growing intersection of foodies and sports. A cross-marketing deal sees the PGA bringing its own ad dollars and those of the Chase Sapphire card to support three months of “Champions of the Course” a ...

Tags: Marketing and Sponsorship

06/08/15
SportsBusiness Journal: NBC ending ABC/ESPN British Open reign

The British Open will end a relationship that spans more than half a century with ABC and ESPN and move over to NBC and Golf Channel in 2017 as part of a deal that doubles the value of the golf tournament’s media rights, according to several sources. The move to NBC Sports Group is a huge w ...

Tags: Media

06/08/15
SportsBusiness Journal: TourGolf and PGA team up to sell outings

The PGA of America has signed a deal with TourGolf to create a product called PGA Access aimed at selling corporate golf outings for PGA of America sponsors. “It is a brand-new effort for us,” said Kevin Ring, PGA of America chief revenue officer. “Corporate golf is a market out ...

Tags: Marketing and Sponsorship

06/08/15
SportsBusiness Journal: Litvin announces NBA exit

The changing face of the NBA’s front office continues. Longtime league executive Joel Litvin announced last week that he was leaving the league later this summer. The league’s president of league operations since 2006, Litvin, 56, is stepping down after 27 years with the NBA. ...

Tags: Leagues and Governing Bodies

06/08/15
SportsBusiness Journal: PGA Tour invests in online tee time firm

The PGA Tour is expanding its digital offerings by investing in the online tee time reservation business. The tour has signed a joint venture with EZLinks Golf through which it will rebrand the company’s existing website, TeeOff.com. Fi ...

Tags: Marketing and Sponsorship

06/02/15
SportsBusiness Daily: Joel Litvin Leaving NBA In September

NBA President of League Operations JOEL LITVIN , one of the league's longtime top execs, will leave the organization on Sept. 1. Litvin is stepping down after 27 years with the NBA.  He has been involved in all of the key business operations and initiatives of the NBA, including collectiv ...

Tags: People and Pop Culture, NBA

06/02/15
SportsBusiness Daily: Accelerate Sports Names Elmore To Board

Boutique sport investment bank Accelerate Sports has named veteran broadcaster LEN ELMORE to its advisory board. Elmore joins industry veteran ANDY DOLICH , former NASL Commissioner DAVID DOWNS and former Cisco Senior VP & GM  DAVE HOLLAND as advisory board members. “Len&rs ...

Tags: People and Pop Culture

06/02/15
SportsBusiness Daily: WNBA Committee To Vet Isiah Thomas Hire

The WNBA has named a six-person committee made up of WNBA BOG members to vet MSG’s proposal to give Isiah Thomas an ownership stake in the Liberty. The members of the committee, which met for the first time yesterday, will deliver a recommendation on the proposal to the full WNBA Boar ...

06/01/15
SportsBusiness Daily: NBA Names Diversity & Inclusion Officer

The NBA has hired Oris Stuart as the league’s first Chief Diversity & Inclusion Officer. Stuart, who began his job today, reports to NBA President of Administration Bob Criqui . Stuart is responsible for overseeing diversity and inclusion strategies for the NBA, WNBA and D-League. Stuar ...

06/01/15
SportsBusiness Journal: WNBA back on court after eventful offseason

The WNBA begins its 19th season this week after a headline-filled offseason. They weren’t necessarily the types of stories the league would have hoped for. Last month, Phoenix star Brittney Griner and Tulsa’s Glory Johnson were suspended by the WNBA for seven regular-season games e ...

Tags: Leagues and Governing Bodies

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