About The Author

John Lombardo

John Lombardo covers basketball and the Arena Football League for SportsBusiness Journal/Daily.

Featured Story

Silver’s column an effort to clarify NBA stance

Published in SportsBusiness Journal on 11 / 24 / 14

NBA Commissioner Adam Silver’s jolting opinion piece in The New York Times pushing for more legalized sports betting was the result of the league being asked to clarify its views related to the continuing New Jersey sports gambling lawsuit. According to an industry source, Silver wrote the ...

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Tags: Leagues and Governing Bodies

More Stories by this Author

10/20/14
SportsBusiness Journal: Masai Ujiri

MASAI UJIRI Title: President of basketball operations, general manager, Toronto Raptors Career path: Played college basketball in the U.S. and professionally overseas; interned with the Orlando Magic; assistant general manager for three years with the Toronto Raptors; named general manager ...

Tags: In-Depth, NBA Season Preview

10/20/14
SportsBusiness Journal: The new breed of GMs

A s the NBA’s 2014-15 season tips off on Oct. 28, all eyes are on a new breed of bright-minded NBA general managers who in many ways represent a modern makeover for NBA franchises. Pete D’Alessandro of the Sacramento Kings, Ryan McDonough of the Phoenix Suns, Sam Hinkie of the Ph ...

Tags: In-Depth, NBA Season Preview

10/20/14
SportsBusiness Journal: Cavaliers retool sales strategy

Welcome to the new-look Cleveland Cavaliers — thanks in large part to a familiar face being back in town. A summer that will be most widely remembered for LeBron James returning to his hometown team saw the Cavaliers reprogram their sales efforts, rebuild their sponsorship approach and doub ...

Tags: Franchises

10/20/14
SportsBusiness Journal: Rob Hennigan

ROB HENNIGAN Title: General manager, Orlando Magic Career path: Emerson College graduate landed an internship with the San Antonio Spurs in the 2004-05 season; joined the Oklahoma City Thunder in 2008 as assistant general manager; hired by the Magic in 2012 O nly 32 years old, Rob ...

Tags: In-Depth, NBA Season Preview

10/20/14
SportsBusiness Journal: Tim Connelly

TIM CONNELLY Title: General manager, executive vice president of basketball operations, Denver Nuggets Career path: Joined the Washington Wizards as an intern, spent a decade working his way up to director of player personnel; spent three years with the New Orleans Pelicans as assistant ge ...

Tags: In-Depth, NBA Season Preview

10/17/14
SportsBusiness Daily: Hawks Add 3-D Projection System

The Hawks are the latest team to sign a deal with Quince Imaging for a 3-D projection system to used on the playing floor for player introductions and select halftime events throughout the upcoming NBA season. The Hawks will roll out the new in-game entertainment format during their home opener at P ...

10/14/14
SportsBusiness Daily: NBA Closer To Adding Jersey Ads

The idea of corporate ads landing on NBA jerseys took a step closer to happening, as the league has guaranteed that its network partners, ESPN and Turner, will be compensated. As part of the league's media rights deal that was signed earlier this month, national brands with jersey deals that would h ...

Tags: Marketing and Sponsorship, NBA

10/13/14
SportsBusiness Journal: Jersey ad revenue part of the mix

Editor’s note: This story is revised from the print edition. If the NBA sells corporate advertising on game jerseys, which many believe is inevitable, network partners Turner and ESPN will get certain spending guarantees related to those contracts — a development that was negotiat ...

Tags: Media, Leagues and Governing Bodies

10/13/14
SportsBusiness Journal: Fast break: NBA media rights

Editor’s note: This story is revised from the print edition. Turner Broadcasting System President David Levy was sitting next to new NBA Commissioner Adam Silver inside New Orleans’ Smoothie King Center during last February’s NBA All-Star Saturday Night when he realized that ...

Tags: Media, Leagues and Governing Bodies

10/10/14
SportsBusiness Daily: NBA Rolling Out New Ad Campaign

The NBA today is rolling out its new season-long ad campaign with the tagline "Everybody Up," replacing the "Big" campaign used over the past few seasons. The ads, via Goodby Silverstein & Partners, will begin running on the league’s digital assets today, with the first TV spot to air tomo ...

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