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John Lombardo

John Lombardo covers basketball and the Arena Football League for SportsBusiness Journal/Daily.

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WNBA Hires Ann Rodriguez To Run On-Court Operations, Player Policies

Published in SportsBusiness Daily on 07 / 27 / 17

The NBA has hired Ann Rodriguez as Senior VP/WNBA League Operations, reporting to NBA President of League Operations  Byron Spruell . Rodriguez will oversee all on-court basketball operations and all player-related policies and programs for the WNBA. She previously worked for Atlant...

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SportsBusiness Journal: PGA Tour hires CMO, shifts functions

The PGA Tour has hired a new chief marketing officer as part of a restructuring under new Commissioner Jay Monahan. Effective June 1, the tour named former Newell Brands executive Joseph Arcuri as the tour’s CMO. He replaces Ty Votaw, who moves from his current position of executive vice pr ...

Tags: Leagues and Governing Bodies

SportsBusiness Daily: NBA Signs Multiyear Deal With Panini

The NBA has signed a deal with Panini that gives the NBPA its the first major agreement since taking player marketing rights in-house from the NBA under the new CBA. The exclusive multiyear agreement is for NBA in-uniform player trading cards and stickers and begins with the '17-18 season. The deal ...

Tags: Marketing and Sponsorship, NBA, Panini

SportsBusiness Daily: Alfa Romeo Sponsoring Presidents Cup

The Presidents Cup is adding Alfa Romeo as a global sponsor for the '17 event, set for Sept. 26-Oct. 1 at Liberty National Golf Club in Jersey City. Financial terms were not disclosed. Alfa Romeo becomes the third global sponsor of the biennial PGA Tour-run event with Rolex, a global partner si ...

SportsBusiness Journal: Finals sponsors sticking with success

Some NBA sponsors are building on last year’s activation plans during this year’s NBA Finals, which are set to tip off on Thursday. Taco Bell will again conduct its “Steal a Game, Steal a Taco” promotion that gives fans a free taco if a road team wins a game during the 201 ...

Tags: Marketing and Sponsorship

SportsBusiness Journal: Big3 seeking ‘edgier’ sponsorships

When it comes sponsorships, look for the Big3 league to take a different approach from more traditional sports properties. “I come from a background with more defined sponsorship roles,” said Amy Trask, who worked for the Oakland Rai ...

Tags: In-Depth

SportsBusiness Journal: Playing for three

The popularity of 3-on-3 basketball is attracting players to events around the world. Photo by: NBA Photos Amy Trask can laugh at herself these days as she strives to master basketball terminology. ...

Tags: In-Depth

SportsBusiness Daily: NBA Awards Hornets '19 All-Star Game

The NBA today officially awarded the '19 NBA All-Star Game back to Charlotte, and Hornets Exec VP and Chief Sales & Marketing Officer Pete Guelli said the team is poised to take greater advantage of the NBA’s marquee event than it would have been this year had it not been moved to New Or ...

SportsBusiness Journal: How PGA Tour, FedEx sized up new pact

Cup branding at Riviera earlier this year. Photo by: GETTY IMAGES After more than a year of negotiations, PGA Tour and FedEx executives convened last week at Nona Blue, a chic restaurant near the ...

Tags: Leagues and Governing Bodies

SportsBusiness Journal: PGA Tour execs move on to other talks

PGA Tour executives can cross off FedEx from their sponsorship to-do list after last week’s announcement of a 10-year renewal with the shipping giant. But Brian Oliver , the tour’s senior vice president of corporate partnerships, still ...

Tags: Leagues and Governing Bodies

SportsBusiness Daily: FanDuel, WNBA Sign Multiyear Sponsorship

The WNBA has signed a sponsorship deal making FanDuel the league's official one-day fantasy partner. The multiyear agreement is FanDuel’s first with a women’s professional sports league and the WNBA’s first one-day fantasy offering. Terms were not disclosed. The deal take ...

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