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John Lombardo

John Lombardo covers basketball and the Arena Football League for SportsBusiness Journal/Daily.

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Expanded ‘footprints’ in NBA?

Published in SportsBusiness Journal on 07 / 20 / 15

The NBA is considering loosening its long-standing restrictions on teams’ local marketing efforts while also restarting talks about how to sell ads on jerseys. Both actions would carry major implications for teams as they look to drive sponsor value. Related story ... • NB...

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Tags: Leagues and Governing Bodies

More Stories by this Author

SportsBusiness Journal: TourGolf and PGA team up to sell outings

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Tags: Marketing and Sponsorship

SportsBusiness Journal: Litvin announces NBA exit

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Tags: Leagues and Governing Bodies

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Tags: Marketing and Sponsorship

SportsBusiness Daily: Joel Litvin Leaving NBA In September

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Tags: People and Pop Culture, NBA

SportsBusiness Daily: Accelerate Sports Names Elmore To Board

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Tags: People and Pop Culture

SportsBusiness Daily: WNBA Committee To Vet Isiah Thomas Hire

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Tags: Leagues and Governing Bodies

SportsBusiness Daily: Social Media Changing Athlete Endorsements

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Tags: Brand Engagement Summit

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Tags: Brand Engagement Summit, Chicago Blackhawks

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