About The Author

John Lombardo

John Lombardo covers basketball and the Arena Football League for SportsBusiness Journal/Daily.

Featured Story

PGA Championship sales of merchandise up 10 percent

Published in SportsBusiness Journal on 08 / 24 / 15

Merchandise sales at this month’s PGA Championship at Whistling Straits were up 10 percent over last year, with total on-site sales reaching the mid to high seven figures. PGA of America officials would not specify the sales total. However, they did say there were 86,000 transactions made i...

Read More

Tags: Events and Attractions

More Stories by this Author

SportsBusiness Daily: Hawks Introduce New Ownership

New Hawks Owner Tony Ressler met the media this morning at Philips Arena, promising that he and his 15-member ownership group would “invest in the team for the long term.” He said, “We have a strong view of what ownership should be. It should create stability and ample resources. ...

SportsBusiness Daily: Charlotte To Host '17 NBA All-Star Game

The NBA tomorrow will announce that the '17 All-Star Game will be played in Charlotte at Time Warner Cable Arena. The festivities will be spread across the city – a source said that Bojangles’ Coliseum will host the Celebrity Game traditionally held on the Friday of All-Star we ...

SportsBusiness Journal: Quicken Loans boosts military program

Halfway through the company’s first year of sponsoring the PGA Tour’s military ticket-giveaway program, Quicken Loans has more than doubled the number of events involved in the effort and the number of tickets distributed compared with last year. The program, called Birdies for the Br ...

Tags: Marketing and Sponsorship

SportsBusiness Daily: Hornets' Flavil Hampsten Joining Sharks

Hornets Senior VP/Sales & Database Marketing Flavil Hampsten is leaving the franchise to join the Sharks as Exec VP and Chief Sales & Marketing Officer. Hampsten begins his new job in mid-July and will report to Sharks COO John Tortora . Tortora: “The objective is for him to lead ou ...

SportsBusiness Daily: Magic Promote Freeman To COO

The Magic have promoted Senior VP & CRO Charlie Freeman to COO, a new position within the organization. Freeman, a longtime Magic exec and '12 SBJ/SBD “Forty Under 40” winner , has held the CRO role since '12. He reports to Magic CEO Alex Martins . The team also promoted Senior V ...

SportsBusiness Daily: USGA Debuting Four Ads As Part Of New Campaign

The USGA is rolling out its “A Lot To Love” TV campaign today with four new spots that will run during the U.S. Open telecast on Fox and outside the coverage on Fox outlets including, FS1, FS2, FX, FXX, Fox Business, MundoFOX and National Geographic. The new 30- and 60-second s ...

Tags: Marketing and Sponsorship, USGA

SportsBusiness Daily: USGA Rolling Out New Ads

The USGA today is rolling out its “A Lot To Love” TV advertising campaign with four new spots that will run during the U.S. Open tournament broadcast on Fox and outside coverage on Fox outlets including FS1, FS2, FX, FXX, Fox Business, MundoFOX and National Geographic. The new 30- a ...

SportsBusiness Journal: Cavaliers ride storybook sales season

LeBron James ’ Cleveland Cavaliers already rank among the top NBA teams by virtually any sales measure. They command top sponsorship dollars from their local partners, have one of the NBA’s richest local TV deals, and were sold out for the season this year, averaging 20,562 fans a game. ...

Tags: Leagues and Governing Bodies

SportsBusiness Journal: PGA outsources sponsorship sales

The PGA of America has outsourced its sponsorship sales efforts to SJX Partners with a goal of eventually doubling the number of its top-level partner deals. The golf association last month signed SJX to an exclusive, multiyear deal to sell sponsorships across all of the organization’s key ...

Tags: Marketing and Sponsorship

SportsBusiness Journal: PGA, Chase sponsor Bon Appétit content

The PGA of America and Bon Appétit magazine have joined forces to showcase the growing intersection of foodies and sports. A cross-marketing deal sees the PGA bringing its own ad dollars and those of the Chase Sapphire card to support three months of “Champions of the Course” a ...

Tags: Marketing and Sponsorship

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug