About The Author

John Lombardo

John Lombardo covers basketball and the Arena Football League for SportsBusiness Journal/Daily.

Featured Story

76ers Sign Australian Food Company Four'N Twenty As Sponsor

Published in SportsBusiness Daily on 11 / 20 / 17

The 76ers have signed their first international sponsor with Four’N Twenty, an Australian-based company that produces beef pies. The deal marks Four’N Twenty’s first sponsorship of a U.S. pro team. The current Sixers roster features Australian-born G Ben Simmons , and coach Brett...

Read More

More Stories by this Author

10/10/17
SportsBusiness Daily: Knicks Sign Squarespace As Jersey Sponsor

The Knicks are the latest NBA team to sign a jersey patch deal, agreeing to a three-year agreement with N.Y.-based Squarespace. Financial terms were not disclosed, but the website publishing company also will have its logo on the team’s practice jersey. Squarespace additionally will be the pre ...

Tags: Marketing and Sponsorship, New York Knicks

10/09/17
SportsBusiness Journal: Plugged In: Brett Yormark

Brooklyn Sports & Entertainment recently marked its five-year anniversary since opening Barclays Center, the centerpiece of the company’s entertainment portfolio led by CEO Brett Yormark. BSE now includes the NBA Nets, Barclays Center, the business operations of the New York Islanders, NY ...

Tags: People and Pop Culture

10/02/17
SportsBusiness Journal: The issue of unity: NBA

NBA Following the Golden State Warriors’ White House snub and the wave of NFL player anthem protests, the NBA sent a memo to all teams outlining various community initiatives. “Given the recent attention on the role of sports in society, we wanted to share the different ways in ...

Tags: Leagues and Governing Bodies

09/28/17
SportsBusiness Daily: Pistons Sign Apron Signage Deal With Jeep

The Pistons have signed a deal with Fiat-Chrysler's Jeep brand that gives the carmaker floor apron signage in front of both team benches at Little Caesars Arena in downtown Detroit. Financial terms of the deal were not disclosed, but Jeep becomes the domestic car sponsor of the team. Jeep will also ...

Tags: Marketing and Sponsorship, Detroit Pistons, Jeep

09/27/17
SportsBusiness Daily: NBA BOG Meets This Week In N.Y.

NBA owners meet today and tomorrow at the St. Regis Hotel in N.Y. for the league's annual fall BOG meeting. Key topics on the agenda include revenue sharing, along with expected votes on draft lottery changes and on guidelines related to teams resting healthy players during the regular season. Owner ...

09/25/17
SportsBusiness Daily: 76ers, Devils Placed Under Single Entity

76ers and Devils co-Owners Josh Harris and David Blitzer have created a new entity called Harris Blitzer Sports & Entertainment (HBSE) that puts both franchises, along with Prudential Center, into a single organization. 76ers, Devils and Prudential Center CEO Scott O’Neil has be ...

09/25/17
SportsBusiness Daily: Harris Blitzer Sports & Entertainment Created

76ers and Devils co-Owners Josh Harris and David Blitzer have created a new entity called Harris Blitzer Sports & Entertainment (HBSE) that puts both franchises, along with Prudential Center, into a single organization. 76ers, Devils and Prudential Center CEO Scott O’Neil has been nam ...

Tags: Franchises, Philadelphia 76ers, New Jersey Devils

09/25/17
SportsBusiness Journal: Power Players: Mike Bass

Photo by: NATHANIEL BUTLER / NBAE MIKE BASS NBA Executive vice president, communications Bass is the key architect behind the NBA’s public messaging and a trusted adviser to NBA Commission ...

Tags: Power Players

09/25/17
SportsBusiness Journal: Power Players: Raymond Ridder

Raymond Ridder with Warriors center Damian Jones Photo by: GOLDEN STATE WARRIORS RAYMOND RIDDER Golden State Warriors Vice president of communications Ridder plays a critical role ...

Tags: Power Players

09/21/17
SportsBusiness Daily: E-Commerce Company Gets Lakers Patch

The Lakers have signed a jersey patch deal with S.F.-based e-commerce company Wish. The three-year agreement, according to a source, is between $12-14M annually, putting it on the top tier of NBA jersey patch deals. The Warriors' recent jersey patch deal with Rakuten is worth $20M annually but also ...

Tags: Marketing and Sponsorship, Los Angeles Lakers

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug