About The Author

John Lombardo

John Lombardo covers basketball and the Arena Football League for SportsBusiness Journal/Daily.

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Golf Channel To Debut New Original Series "Altered Course"

Published in SportsBusiness Daily on 03 / 02 / 15

Golf Channel in June will debut a new series called “Altered Course,” as the net adds more original content to its programming. Golf Channel recently completed shooting in Jamaica for eight one-hour episodes of the reality competition series with eight two-person teams competing on score...

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More Stories by this Author

01/20/15
SportsBusiness Daily: PGA Of America, National Car Rental Renew Deal

The PGA of America and National Car Rental today announced a five-year renewal of their sponsorship deal. Financial terms of the extension were not disclosed. National is an official partner of the PGA of America, and the deal continues to make the company the official rental car of the PGA of ...

Tags: Marketing and Sponsorship, PGA of America, National Car Rental

01/20/15
SportsBusiness Daily: National Car Rental Renews PGA Deal

The PGA of America and National Car Rental today announced a five-year renewal of their sponsorship deal. Financial terms of the extension were not disclosed. National is an official partner of the PGA of America, and the deal continues to make the company the official rental car of the PGA of ...

01/19/15
SportsBusiness Journal: Warriors honored for sales/marketing

The Golden State Warriors again emerged as the big winners at the NBA’s annual sales and marketing meetings this year. The team won a league-high five sales and marketing awards at the meetings, held Jan. 12-14 at the JW Marriott in Miami. Last year, the Warriors won a league-high seven aw ...

Tags: Franchises

01/12/15
SportsBusiness Daily: Top NBA Brass Gathers In Miami

The NBA will hold its annual sales and marketing meeting today and tomorrow in Miami at the JW Marriott Marquis. Top league execs, team presidents and team marketing execs will meet to discuss marketing, sales and sponsorship plans. NBA Commissioner Adam Silver will address the attendees along wit ...

01/12/15
SportsBusiness Journal: Behrens’ rise, NBA’s social commitment

NBA Commissioner Adam Silver continues to push ahead the league’s community affairs efforts, naming Kathy Behrens last week as the NBA’s first president of social responsibility and player programs. BEHRENS ...

Tags: Leagues and Governing Bodies

01/08/15
SportsBusiness Daily: NBA Promotes Kathy Behrens, Dan Rube

The NBA has promoted two senior execs, naming KATHY BEHRENS President of Social Responsibility & Player Programs and DAN RUBE Exec VP & Deputy General Counsel. Behrens previously was Exec VP/Social Responsibility & Player Programs. Behrens will continue to report to NBA President of ...

Tags: People and Pop Culture, NBA

12/15/14
SportsBusiness Journal: NBA expands Christmas games ads

The NBA is rolling out two new commercials to promote this year’s five Christmas Day television broadcasts and the related retail efforts. In addition to running on the league’s TV partners (Turner, ESPN and ABC), the new 30-second spots will run on a variety other networks — in ...

Tags: Leagues and Governing Bodies

12/15/14
SportsBusiness Journal: Parsons moving up as GMR’s CEO

GMR Marketing is reorganizing its top management, with Cameron Parsons taking over as the agency’s chief executive officer, replacing company founder and Chairman Gary Reynolds. Reynolds, who founded the company in 1979, will maintain his role as chairman. ...

Tags: Marketing and Sponsorship

12/12/14
SportsBusiness Daily: Magic Bringing Apple Pay To Arena

The Magic will be adding Apple Pay inside Amway Center beginning Dec. 19, making them the first NBA team to use the mobile payment system widely throughout their arena. The team is partnering with Levy Restaurants and Chase as it integrates the new system into its arena operations. Apple P ...

12/10/14
SportsBusiness Daily: Celtics, DraftKings Agree To Deal

The Celtics have signed a deal with DraftKings, marking the latest in a string of NBA teams to sign daily fantasy game sponsorships. The company’s deal with the Celtics includes courtside and in-arena signage, hospitality and digital assets. The team also will host daily sports fantasy games a ...

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