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John Lombardo

John Lombardo covers basketball and the Arena Football League for SportsBusiness Journal/Daily.

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Warriors Sign Accenture As Founding Sponsor Of Chase Center

Published in SportsBusiness Daily on 12 / 01 / 16

The Warriors have signed Accenture to a founding sponsorship deal at the planned Chase Center, becoming the team's official technology innovation partner. Financial terms of the multiyear deal were not disclosed. Accenture joins United Airlines as the second founding sponsor for the Warriors at the ...

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SportsBusiness Daily: ExxonMobil Signs Multiyear Deal With NBA

ExxonMobil has signed a multiyear sponsorship deal with the NBA, making its Mobil 1 brand of synthetic motor oil the NBA, WNBA, and the D-League’s official motor oil, motor fuel and lubricant. The deal includes NBA rights in China, where activation -- including in-arena promos and customer hos ...

Tags: Marketing and Sponsorship, NBA, ExxonMobil

SportsBusiness Daily: Renee Brown Leaving WNBA This Month

WNBA Chief of Basketball Operations & Player Relations Renee Brown is stepping down after 20 years with the league. Brown will leave the WNBA on Oct. 20. She has been in her current job since '05, overseeing basketball operations and the administration of player-related programs. She joi ...

SportsBusiness Journal: Golf Channel idea began with houseguest

The seeds of The Golf Channel were planted in a chance meeting between Arnold Palmer and cable television entrepreneur Joe Gibbs. It was at the 1990 PGA Championship at Shoal Creek in Birmingham, Ala., where Gibbs made his guest house available to the PGA of America to host a player. The guests t ...

Tags: Media

SportsBusiness Journal: Arnold Palmer: A genuine success

Arnold Palmer won 62 PGA Tour events and seven majors, but winning wasn’t at the heart of his legendary marketing legacy. “The important thing was never to market him as a winner,” said Alastair Johnston, Palmer’s longtime agent at IMG and chairman of Arnold Palmer Enterpr ...

Tags: Marketing and Sponsorship

SportsBusiness Journal: Sixers purchase esports franchises

The Philadelphia 76ers and venture firm NextEquity have purchased a majority stake in leading esports franchises Team Dignitas and Team Apex, making the Sixers the first U.S. sports organization to control a professional gaming outfit. ...

Tags: Franchises

SportsBusiness Journal: Branding marks a first at Ryder Cup

Ryder Cup spectators will be seeing red and corporate sponsor signage at Hazeltine. Photo by: PGA OF AMERICA This year’s Ryder Cup will look far different from when it was l ...

Tags: Marketing and Sponsorship

SportsBusiness Journal: NBA jersey ads not an easy sell

The idea of NBA jersey patches was met with great promise when it was finally approved after years of debate. Nearly six months later, the reality has been more problem than panacea. The NBA authorized a three-year test for teams to sell 2.5-by-2.5-inch advertising patches on jerseys in April. Ev ...

Tags: Marketing and Sponsorship

SportsBusiness Daily: Lagardere To Advise Greenbrier Classic

Lagardere Sports has been hired as management consultant to the PGA Tour Greenbrier Classic. The company will work as an advisor to tournament operations and assist in player recruitment, sponsorship sales and activation around the event, which was canceled this year due to flooding. The ' ...

SportsBusiness Daily: New Sponsor For Champions Tour Event

The PGA Champions Tour has a new tournament title sponsor in Pure Insurance, which will back the former Nature Valley First Tee Open at Pebble Beach beginning in '17. The new name of the event is the Pure Insurance Championship. Financial terms of the four-year agreement were not disclosed, but ...

SportsBusiness Journal: Tour talks to nets as opt-out date nears

Top PGA Tour officials have met with each of the big four broadcast networks over the past few weeks, as the group considers opting out of its current broadcast rights deals. CBS and NBC hold rights for 31 golf events through 2021, but the PGA Tour can opt out of the deal after the 2018 season. G ...

Tags: Media

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