Colaco Named NBA India Managing Dir

The NBA has named Yannick Colaco  Managing Dir of NBA India. Colaco will manage the league’s India office in Mumbai and report to NBA Int'l President Heidi Ueberroth . The Mumbai office opened in October '11. Colaco comes to the NBA from sports marketing firm Nimbus Sport, where he was ...

NBA Hosting Annual Tech Summit

The NBA tips off All-Star Weekend today with its annual Technology Summit held at the Royal Sonesta in Houston. This year's theme of "The Next Digital Frontier" includes sessions on Navigating Big Data, Consumer Video Strategies, and Mobile and Tablet Trends. One-on-one interviews feature Twitter CE ...

WNBA Shock Sign Jersey Sponsor

The WNBA Shock have signed a marquee jersey sponsorship deal with Osage Casino. Team officials would not disclose terms, but the multiyear deal announced today is in line with other WNBA jersey deals, which are valued at $1M annually. The Osage Casino logo patch will appear on the front of both the ...

AFL Predators Offer "Performance Guarantee"

The AFL Orlando Predators plan to unveil a marketing campaign today that guarantees fans an incremental discount on '14 season tickets if the club fails to win at least 10 games this year. The discount grows by 10% percent for every game less than 10 that the Predators fail to win. Orlando last year ...

Chase Inks Sponsorship Deal With Magic

Chase has signed a sponsorship deal with the Magic that makes the bank one of the team’s seven “Champions of the Community.” As the official financial services partner for the team, the deal also gives Chase naming rights to the Amway Center’s club level, the arena’s bo ...

NBA Holding Sales And Marketing Meeting

The NBA will hold its annual sales and marketing meeting today and tomorrow at the JW Marriott Marquis Miami, where top team and league marketing officials will discuss various business practices within the league; digital and social media efforts; and sponsorship and ticketing strategies. Not liste ...

NBA, Sky Sports Ink TV Deal

The NBA and Sky Sports have signed a TV deal to broadcast Sunday doubleheaders in the U.K. during the remaining portion of the league's '12-13 regular season. In addition, Sky Sports will broadcast select playoff games, the Eastern Conference Finals and the NBA Finals. The deal, which runs thro ...

Veracruz Sponsoring NBA D-League Legends

The NBA D-League Texas Legends have signed a presenting level sponsorship deal with the state of Veracruz, Mexico, that puts the “Veracruz Incomparable” tourism slogan on the front of the team’s jersey. Terms of the deal were not disclosed, but it includes a media buy and signage i ...

iHoops To Be Integrated Into USA BBall

NBA and NCAA-owned iHoops is reorganizing with its operations to be integrated into USA Basketball’s management structure. It will be led by USA Basketball Chair Jerry Colangelo. iHoops will move its operations from Indianapolis to USA Basketball’s Colorado Springs HQs in mid-January. T ...

Tags: Leagues and Governing Bodies, NBA, NCAA

NBA, NCAA Reorganizing iHoops

NBA- and NCAA-owned iHoops is reorganizing, with its operations to be integrated into USA Basketball’s management structure. It will be led by USA Basketball Chair Jerry Colangelo . iHoops will move its operations from Indianapolis to USA Basketball’s Colorado Springs HQs in mid-January ...