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John Lombardo

John Lombardo covers basketball and the Arena Football League for SportsBusiness Journal/Daily.

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PGA Championship projects attendance surge

Published in SportsBusiness Journal on 08 / 03 / 15

This month’s PGA Championship at Whistling Straits is poised for an increase in attendance over last year’s event and a new merchandise sales record while also debuting new fan-experience technologies. By the time golfers tee it up at this year’s final major, Aug. 13-16, the PGA...

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Tags: Events and Attractions

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Tags: Marketing and Sponsorship, USGA

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