About The Author

John Lombardo

John Lombardo covers basketball and the Arena Football League for SportsBusiness Journal/Daily.

Featured Story

Ticketing tools pay off for NBA teams

Published in SportsBusiness Journal on 04 / 20 / 15

In the constant pursuit of younger ticket buyers, the Phoenix Suns began marketing more directly to college students this past season. The NBA team rolled out a new product called “College Pass” with the help of Atlanta tech firm Experience, generating 8,500 unique accounts in its dat...

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Tags: Marketing and Sponsorship

More Stories by this Author

03/25/15
SportsBusiness Daily: Hornets, Clippers To Play In China

The NBA this morning announced that the Hornets and Clippers will play in China as part of the league’s Global Games China schedule this fall. The two teams will play in Shenzhen on Oct. 11 at Shenzhen Universiade Center and on Oct. 14 at Mercedes-Benz Arena in Shanghai. It is the first t ...

03/23/15
SportsBusiness Journal: NBA allows global download of team apps

The NBA is opening its team apps for the world to see. The league has started to allow for international download of all its team apps. Until recently, the NBA had prevented the downloading of any of its 30 teams’ mobile apps overseas. Now, with the rollout, Chicago Bulls fans in Barcelona, ...

Tags: Leagues and Governing Bodies

03/20/15
SportsBusiness Daily: MSG Hires Otterman As Exec VP & CMO

MSG has hired Sharon Otterman as Exec VP & CMO. Otterman, who will begin her new job on April 20, joins MSG after working as Senior VP & CMO of MSNBC and NBC News. Prior to joining MSNBC in '09, Otterman worked for ESPN, where she was VP/Customer Experience Strategy & New Media Market ...

03/18/15
SportsBusiness Daily: NBA Kings Sign SPI Solar As Sponsor

The NBA Kings signed their first “legacy partner” sponsorship deal connected to their new arena project with Shanghai-based SPI Solar. The solar energy company, which has its U.S. HQ located in Roseville, Calif., signed a 10-year deal with the team. Financial terms were not disclosed, bu ...

03/18/15
SportsBusiness Daily: LPGA Extends TV Deal With IMG

The LPGA has signed an extension with IMG to continue to distribute the tour’s international television broadcasts through '19. IMG has held the LPGA’s exclusive international broadcast distribution rights since '96. Financial terms were not disclosed. “Our Tour is now driven by it ...

03/18/15
SportsBusiness Daily Global: Rolex Renews PGA Tour Sponsorship

The PGA Tour on Tuesday announced the latest of its sponsor renewal deals with an 11-year extension with Rolex. The company, which has been a Tour sponsor since '07, will remain an official marketing partner of the PGA Tour and will be a sponsor of the four WGC events and the Presidents Cup. Rolex i ...

Tags: Marketing and Sponsorship, North America

03/17/15
SportsBusiness Daily: Rolex Renews PGA Tour Deal

The PGA Tour today announced the latest of its sponsor renewal deals with an 11-year extension with Rolex. The company, which has been a Tour sponsor since '07, will remain an official marketing partner of the PGA Tour and will be a sponsor of the four WGC events and the Presidents Cup. Rolex is des ...

03/16/15
SportsBusiness Journal: PGA Tour signs United Rentals

The PGA Tour has signed United Rentals Inc. to a five-year sponsorship. Tour officials declined to disclose financial terms of the deal, but one golf industry source said tour marketing partnerships range between $2 million and $5 million annually. Because United Rentals will provide rental equip ...

Tags: Marketing and Sponsorship

03/16/15
SportsBusiness Journal: BBVA Compass tips off NBA campaign

BBVA Compass this week will launch its campaign to tout the first affinity credit card bearing the NBA’s logo, the result of a deal between the league, the company and American Express. To promote the BBVA Compass NBA American Express Card, BBVA is rolling out five 30-second TV spots, a sta ...

Tags: Marketing and Sponsorship

03/10/15
SportsBusiness Daily: Trump Course Lands Grand Slam Of Golf

Trump National Golf Club L.A. will host the PGA Grand Slam of Golf in October as part of a multiyear deal between the PGA of America and Trump, it was announced today. The event is set for Oct. 19-21, with Golf Channel to broadcast the event live and air primetime replays. The announcement is t ...

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