About The Author

John Lombardo

John Lombardo covers basketball and the Arena Football League for SportsBusiness Journal/Daily.

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Sentry Insurance To Sponsor PGA Tour Event At Kapalua

Published in SportsBusiness Daily on 08 / 16 / 17

Sentry Insurance has signed a five-year title sponsorship of the PGA Tour's Tournament of Champions at Kapalua Resort in Hawaii. The newly named Sentry Tournament of Champions will keep its traditional spot as the first tournament in January when the '17-18 PGA Tour schedule resumes following its ho...

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More Stories by this Author

SportsBusiness Journal: The new creativity in executive search

Nolan Partners recently conducted a search for the head of officiating for the U.S. Tennis Association, and on paper the placement seemed routine: Cull a list of domestic like-minded candidates from within tennis to quickly fill the job. Forty-five days later, Nolan delivered a far diff ...

Tags: In-Depth

SportsBusiness Journal: Flat-fee pricing in C-suite searches

The search firm pricing model traditionally has called for clients to pay a fee equaling one-third of the first-year cash compensation for a placement, but flat-fee pricing is now becoming more common as industry salaries rise for high-level executive jobs. “You are seeing flat fees coming ...

Tags: In-Depth

SportsBusiness Daily: WNBA Hires Ann Rodriguez As Senior VP

The NBA has hired Ann Rodriguez as Senior VP/WNBA League Operations, reporting to NBA President of League Operations  Byron Spruell . Rodriguez will oversee all on-court basketball operations and all player-related policies and programs for the WNBA. She previously worked for Atlant ...

SportsBusiness Daily: Raptors Win NBA Partnership Of The Year Award

The Raptors won the NBA Partnership of the Year award given out at this week’s league meetings held during the NBA Summer League in Las Vegas. The team won for their campaign with GoDaddy that included a content-based theme with Raptors C Jonas Valanciunas acting as a fictitious small-busi ...

Tags: Marketing and Sponsorship, NBA

SportsBusiness Daily: Raptors Win NBA Partnership Of The Year

The Raptors received the NBA Partnership of the Year award at this week’s league meetings held around the Las Vegas Summer League. The team won for their campaign with GoDaddy that included a content-based theme, with Raptors C Jonas Valanciunas acting as a fictitious small business owner lo ...

SportsBusiness Daily: NBA G League Launching Ad Campaign

The NBA G League today is launching the first marketing campaign in its 16-year history with the tagline, “We Don’t Go For Good. We Go For Great.” The campaign features a 30-second spot with former NBAer and current Raptors 905 coach Jerry Stackhouse , the '17 NBA G League Coach o ...

SportsBusiness Journal: Plugged In: Lance Tyson

Lance Tyson is founder and CEO of PRSPX, a sales training and performance management company with a focus on professional sports. Tyson trains, motivates and helps build successful sales staffs for a variety of sports clients, including some of the industry’s biggest brands in the Dallas Cowb ...

Tags: People and Pop Culture

SportsBusiness Journal: Hawks address diversity

Born out of a racially tinged crisis under previous ownership, the role of the Atlanta Hawks’ chief diversity and inclusion officer has grown in scope over the past three years under Nzinga Shaw. The Hawks also are the only one of the NBA’s 30 teams to have such a position. ...

Tags: In-Depth

SportsBusiness Daily: Rice, Rometty Speak At KPMG Leadership Summit

Former U.S. Secretary of State CONDOLEEZZA RICE shared key leadership characteristics during her keynote address at yesterday’s KPMG Women’s Leadership Summit at Olympia Fields Country Club in Illinois, site of this week's KPMG Women’s PGA Championship. In a one-on-one interview ...

Tags: People and Pop Culture

SportsBusiness Daily: KPMG Extends Women's Golf Deal

KPMG has extended its deal with the PGA of America and the LPGA for title sponsorship of the KPMG Women’s PGA Championship. The new agreement runs through '23 and will continue to include the KPMG Women’s Leadership Summit and KPMG Future Leaders Program. Financial terms of the deal were ...

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