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John Lombardo

John Lombardo covers basketball and the Arena Football League for SportsBusiness Journal/Daily.

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Bulls, Blackhawks Hosting Ribbon Cutting For United Center Additions

Published in SportsBusiness Daily on 03 / 01 / 17

The Bulls and Blackhawks this afternoon will hold a ribbon-cutting ceremony marking the opening of United Center’s new east side addition that includes a 20,000-square-foot atrium and new offices for both teams. The atrium is a new public space where fans can gather before and after games/even...

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02/13/17
SportsBusiness Journal: Jack Daniel’s in lineup for NBA ASG

The NBA’s newest sponsor, Jack Daniel’s, leads the list of All-Star activation as the league’s showcase weekend returns to New Orleans. Jack Daniel’s, which last month signed a deal to replace Diageo as the league’s spirits sponsor, will kick off its partnership with ...

Tags: Marketing and Sponsorship

02/13/17
SportsBusiness Journal: NBA bets big on esports

The NBA’s new 2K eLeague will satisfy teams clamoring to jump into the alluring world of esports, but with the vast potential comes questions about the viability of sports simulations as major spectator properties. The 2K eLeague, announced last week, will start with numerous advantages and ...

Tags: Leagues and Governing Bodies

02/09/17
SportsBusiness Daily: "NBA 2K" E-Sports League Will Involve Teams

The NBA will launch the NBA 2K eLeague in early '18, becoming the first U.S. pro sports league to establish a virtual gaming offshoot. The new entity is structured as a joint venture with longtime NBA licensee Take-Two Interactive, and will include an undetermined number of league franchises operati ...

Tags: Leagues and Governing Bodies, NBA, Take-Two Interactive

02/09/17
SportsBusiness Daily: Ace Hardware Signs Furyk As Endorser

Ace Hardware has signed a multiyear endorsement deal with golfer Jim Furyk that puts the company’s logo on Furyk’s right sleeve during tournament competition. The deal begins this weekend at the AT&T Pebble Beach Pro-Am. Intersport represented Ace on the deal, while Furyk is r ...

02/09/17
SportsBusiness Daily: NBA, Take-Two Launching E-Sports Venture

The NBA will launch the NBA 2K eLeague in early '18, becoming the first U.S. pro sports league to establish a virtual gaming offshoot. The new entity is a joint venture with longtime NBA licensee Take-Two Interactive Software. NBA VP/Global Partner ...

02/07/17
SportsBusiness Daily: Bucks To Place D-League Team In Wisconsin

The Bucks tomorrow will announce that they have bought an NBA D-League team to play in Oshkosh, Wis., a source familiar with the team confirmed. The new team will begin play next season, hosting games at a 3,500-seat arena to be built in Oshkosh. The Bucks have not yet named the franchise. It will b ...

02/06/17
SportsBusiness Journal: Raptors, Ford add digital content

Raptors Kyle Lowry and Demar DeRozan and a Ford Focus appear in an “Ultimate Skills Challenge” video. Photo by: VMG Ford is a founding sponsor of the Toronto Raptors with the partnersh ...

Tags: In-Depth

02/06/17
SportsBusiness Journal: Turner taking ‘Road Show’ to ASG

Turner Sports for the first time will create a fan festival of its own around the upcoming NBA All-Star weekend in New Orleans. The network will launch an All-Star version of its “NBA on TNT Road Show” that it built adjacent to Cleveland’s Quicken Loans Arena during the NBA&rsqu ...

Tags: Events and Attractions

02/06/17
SportsBusiness Journal: NBA creates new All-Star fan venue

The NBA is creating an All-Star fan festival venue called NBA Crossover as the league develops new programming around its marquee week of the season. Gone this year is the NBA Jam Session, the league’s large-scale, sponsor-supported All-Star fan festival that in past years was held in local ...

Tags: Events and Attractions

02/02/17
SportsBusiness Daily: Mystics Marketing Around Delle Donne

The blockbuster trade made official today that sent Elena Delle Donne from the WNBA Sky to the Mystics has team execs banking on the former league MVP to drive business. After the trade was approved, Mystics execs said that for the first time, th ...

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