About The Author

John Lombardo

John Lombardo covers basketball and the Arena Football League for SportsBusiness Journal/Daily.

Featured Story

NBA expands reach to tout Christmas games

Published in SportsBusiness Journal on 12 / 15 / 14

The NBA is rolling out two new commercials to promote this year’s five Christmas Day television broadcasts and the related retail efforts. In addition to running on the league’s TV partners (Turner, ESPN and ABC), the new 30-second spots will run on a variety other networks — in...

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Tags: Leagues and Governing Bodies

More Stories by this Author

05/16/14
SportsBusiness Daily: WNBA Adds New Sponsor, Marketing Campaign

The WNBA tips off its ‘14 season on Friday night backed by a new “WNBA Summer Hoops” marketing campaign aiming to drive interest in the league during the summer months. Each of the league’s 12 teams will conduct local activations to participate in the league-wide campaign. Th ...

Tags: WNBA, Marketing and Sponsorship, Samsung

05/13/14
SportsBusiness Daily: NBA Promotes Amy Brooks, Emilio Collins

The NBA today announced two exec promotions. Senior VP/Team Marketing & Business Operations Amy Brooks has been named Exec VP/Team Marketing & Business Operations, while Senior VP/Global Marketing Partnerships Emilio Collins has been named Exec VP/Global Marketing Partnerships. Both will ...

05/12/14
SportsBusiness Journal: Formal move against Sterling near

After two league-level committee meetings over a seven-day span, the NBA last week had yet to present to Los Angeles Clippers owner Donald Sterling the formal charges intended to marshal his sale of the franchise. But with another meeting by the 10-member NBA advisory/finance committee expected this ...

Tags: Leagues and Governing Bodies

05/12/14
SportsBusiness Journal: 5 Star shifts focus to young sales execs

Industry veterans Scott O’Neil, Bill Sutton and Chris Heck are bringing back a sports executive development program they debuted last year, but this time, it’s with a different mission. The program, called the 5 Star Sponsorship Academy, held its inaugural event at the Harvard Club in ...

Tags: Marketing and Sponsorship

05/05/14
SportsBusiness Journal: Shown the door

After one of the most astounding weeks in NBA history, Commissioner Adam Silver sits in uncharted waters, faced with the unprecedented task of forcing Los Angeles Clippers owner Donald Sterling to sell his franchise. While Silver has been universally lauded for his swift and firm actions to drive ...

Tags: Leagues and Governing Bodies

04/28/14
SportsBusiness Journal: NBA’s TV partners want flex scheduling

The NBA is a league of stars, and TV networks clamor to put the biggest ones on a national stage as often as possible. {podcast} SBJ Podcast: Media writer John Ourand and NBA reporter John Lombardo discuss what the league's TV partners want and the difficulty of incorporating a more flexi ...

Tags: Media

04/28/14
SportsBusiness Journal: NBA’s global value plays role in sale

The pending sale of the Milwaukee Bucks is one of the first team deals in the NBA to assign significant value to the league’s emerging overseas business. Keeping the team in Milwaukee is a stipulation Kohl insi ...

Tags: Franchises

04/21/14
SportsBusiness Journal: ‘It’s more of a true minor league now’

The NBA-owned D-League, once an eight-team operation playing solely out of the Southeast, is now a coast-to-coast business marked by sharply rising franchise values and enough demand from NBA teams to suggest further expansion could be ahead. The D-League played its 2013-14 season with 17 teams. ...

Tags: Leagues and Governing Bodies

04/21/14
SportsBusiness Journal: NBA's big markets take big hits

Editor’s note: This story is revised from the print edition. The NBA’s three biggest media markets posted significant drops in local TV viewership this season, with the five clubs in those markets shedding a combined 259,000 homes per game from last year. ...

Tags: Media

04/21/14
SportsBusiness Journal: NBA sponsors roll out new creative

The start of the NBA playoffs means a new slate of activation plans from the league’s corporate partners, including new creative from three sponsors. State Farm Insurance is marking the postseason with a new commercial featuring Los Angeles Clippers star Chris Paul in its “Born to Ass ...

Tags: Marketing and Sponsorship

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