About The Author

John Lombardo

John Lombardo covers basketball and the Arena Football League for SportsBusiness Journal/Daily.

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ESPN/ABC, Turner Cross-Promote Heavily In NBA Playoff Ads

04 / 16 / 14

The NBA and network partners Turner and ESPN/ABC are rolling out a new playoff advertising strategy that has each partner running the other’s promotional spots. Turner’s playoff ad features Pharrell Williams and his “Come Get It Bae” single. ESPN’s spot has Pitbull ...

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More Stories by this Author

06/01/11
NBA, NBPA Meeting During Finals

The NBA and the NBPA will meet today in Miami with two more bargaining sessions expected when the Finals move to Dallas for Game Three as the June 30 deadline of the current CBA nears. "The question is whether the owners and the players will be bold enough to do what has to be done here to keep this ...

05/16/11
Richie Assumes Role Of WNBA President

Laurel Richie begins her job today as WNBA President. She becomes the third WNBA President, succeeding Donna Orender and founding WNBA President Val Ackerman.

05/10/11
Wizards Unveil Redesigned Uniforms, Updated Logo

With a nod to their past, the Wizards today unveiled their new red, white and blue uniforms, along with two new secondary marks and an updated primary logo. The Wizards’ new design links the team’s look with the old Bullets uniforms before late owner Abe Pollin changed the team’s name and color ...

Tags: Washington Wizards, Franchises

05/04/11
Rugby Football Union Names Goldschmidt CCO

The Rugby Football Union announced that it has hired NBA Senior VP of Europe, Middle East & Africa Operations Sophie Goldschmidt as its Chief Commercial Officer. Goldschmidt has spent four years with the NBA and helped the league build its international business out of its London office. She w ...

05/02/11
Sacramento Under Pressure For Kings Arena

The Kings' announcement this morning to keep the team in town put pressure squarely on Sacramento Mayor Kevin Johnson and local officials to develop a new arena plan, according to a statement released today by the team. “We look forward to seeing Mayor Johnson bring his vision to reality,” the sta ...

04/26/11
Richie Introduced As WNBA President

NBA Commissioner David Stern formally introduced new WNBA President Laurel Richie via a media conference call this afternoon. “We think Laurel is going to be a person who will not only bring marketing skills but bring team building skills and be able to move the W to new heights,” Stern said. Th ...

04/26/11
NBA Reps Meeting With Sacramento Companies

NBA execs will meet today with supporters of the Kings as the league continues its fact-finding mission in Sacramento. NBA Exec VP/Team Marketing & Business Operations Chris Granger and other league staff are in Sacramento this week to determine local financial support for the franchise that h ...

04/21/11
WNBA Names Laurel Richie President

The WNBA has hired Laurel Richie as its new President. Richie joins the WNBA after working as Senior VP & CMO for the Girl Scouts of the USA since '08. Prior to her job at the Girl Scouts, Richie spent more than 20 years working at Ogilvy & Mather, where she left as a Senior Partner wit ...

Tags: Leagues and Governing Bodies, WNBA

04/21/11
Wizards To Unveil New Uniforms, Marks

The Wizards today will announce that they will unveil their new team uniforms and marks on May 10 at Verizon Center. The new-look Wizards will adopt a red, white and blue color scheme as the franchise undergoes a rebranding effort nearly a year after Ted Leonsis created Monumental Sports & Ent ...

04/15/11
Kings Given Extension On Relocation

The NBA has extended the relocation application deadline of the Kings to move to Anaheim to May 2 from April 17. NBA Commissioner David Stern said the Relocation Committee “thought it would be good to do more fact finding.” Stern: “It was jointly proposed to me by the Maloofs and [BOG] chairman G ...

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