About The Author

John Lombardo

John Lombardo covers basketball and the Arena Football League for SportsBusiness Journal/Daily.

Featured Story

Brendan Donohue To Serve As Managing Director Of New NBA 2K Esports League

Published in SportsBusiness Daily on 04 / 25 / 17

Veteran NBA exec BRENDAN DONOHUE has been hired as Managing Dir of the newly formed NBA 2K esports league expected to launch next year. Donahue joined the NBA in '09 and was Senior VP/Team Marketing & Business Operations prior to his new job, which he begins effective immediately. Before joini...

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Tags: People and Pop Culture, NBA

More Stories by this Author

10/12/16
SportsBusiness Daily: Magic To Present Game On Facebook Live

The Magic will live stream tonight's preseason game against the Spurs on Facebook, a first for the team. The game, which has no scheduled TV outlet, will be available to anyone on Facebook within a 75-mile radius of Amway Center per NBA rules. The team will use the in-arena video feed from ...

Tags: Franchises, Orlando Magic

10/10/16
SportsBusiness Journal: NBA focuses on programs, not protests

Players link arms before a preseason game in Houston. Photo by: NBAE / GETTY IMAGES Editor’s note: This story is revised from the print edition. The first week of NBA pre ...

Tags: Leagues and Governing Bodies

10/10/16
SportsBusiness Journal: Blue Diamond lands on Kings’ jersey

The Sacramento Kings are now the second NBA team to sell advertising on game jerseys, with locally based Blue Diamond Growers signing on. Team and company executives declined to comment on the value of the three-year deal, but a source familiar with the agreement said Sacramento-based Blue Diamon ...

Tags: Marketing and Sponsorship

10/10/16
SportsBusiness Journal: Mobil 1 gets official status with NBA

ExxonMobil has signed a multiyear sponsorship deal with the NBA, making its Mobil 1 brand of synthetic motor oil the NBA, WNBA and D-League’s official motor oil, motor fuel and lubricant. The deal includes NBA rights in China, where activa ...

Tags: Marketing and Sponsorship

10/05/16
SportsBusiness Daily: ExxonMobil Signs Multiyear Deal With NBA

ExxonMobil has signed a multiyear sponsorship deal with the NBA, making its Mobil 1 brand of synthetic motor oil the NBA, WNBA, and the D-League’s official motor oil, motor fuel and lubricant. The deal includes NBA rights in China, where activation -- including in-arena promos and customer hos ...

Tags: Marketing and Sponsorship, NBA, ExxonMobil

10/04/16
SportsBusiness Daily: Renee Brown Leaving WNBA This Month

WNBA Chief of Basketball Operations & Player Relations Renee Brown is stepping down after 20 years with the league. Brown will leave the WNBA on Oct. 20. She has been in her current job since '05, overseeing basketball operations and the administration of player-related programs. She joi ...

10/03/16
SportsBusiness Journal: Golf Channel idea began with houseguest

The seeds of The Golf Channel were planted in a chance meeting between Arnold Palmer and cable television entrepreneur Joe Gibbs. It was at the 1990 PGA Championship at Shoal Creek in Birmingham, Ala., where Gibbs made his guest house available to the PGA of America to host a player. The guests t ...

Tags: Media

10/03/16
SportsBusiness Journal: Arnold Palmer: A genuine success

Arnold Palmer won 62 PGA Tour events and seven majors, but winning wasn’t at the heart of his legendary marketing legacy. “The important thing was never to market him as a winner,” said Alastair Johnston, Palmer’s longtime agent at IMG and chairman of Arnold Palmer Enterpr ...

Tags: Marketing and Sponsorship

09/26/16
SportsBusiness Journal: Sixers purchase esports franchises

The Philadelphia 76ers and venture firm NextEquity have purchased a majority stake in leading esports franchises Team Dignitas and Team Apex, making the Sixers the first U.S. sports organization to control a professional gaming outfit. ...

Tags: Franchises

09/26/16
SportsBusiness Journal: Branding marks a first at Ryder Cup

Ryder Cup spectators will be seeing red and corporate sponsor signage at Hazeltine. Photo by: PGA OF AMERICA This year’s Ryder Cup will look far different from when it was l ...

Tags: Marketing and Sponsorship

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