About The Author

John Lombardo

John Lombardo covers basketball and the Arena Football League for SportsBusiness Journal/Daily.

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NBA Will Now Allow Teams To Sell Sponsorships To Fantasy Game Operators

Published in SportsBusiness Daily on 08 / 19 / 14

The NBA is reversing its ban and will now allow its teams to sell sponsorships to fantasy game operators. The move to open the category is another revenue opportunity made available to teams by NBA Commissioner Adam Silver. NBA Exec VP/Team Marketing & Business Operations Amy Brooks said, "We ar...

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Tags: Marketing and Sponsorship, NBA

More Stories by this Author

SportsBusiness Daily: NBA D-League Renews YouTube Deal

The NBA D-League has renewed its deal with YouTube for the live streaming of more than 350 games this season. Viewers will access the streams on the NBA D-League YouTube Channel, which will also include additional content, including nightly highlights and player features. D-League games on the leagu ...

Tags: Media, NBA, YouTube

SportsBusiness Journal: Disney Institute, NBA align

The NBA is partnering with the Disney Institute to create a leaguewide customer service program to improve the fan experience at NBA arenas. A steering committee of about nine NBA teams and key concessionaires Levy Restaurants and Aramark met recently with Disney Institute executives in Orlando t ...

Tags: Leagues and Governing Bodies

SportsBusiness Journal: Momentum drives NBA’s projections

The NBA expects to eclipse last year’s record of $1 billion in total gate revenue this season. NBA Commissioner David Stern, speaking at last week’s board of governors meeting in New York, said that strong season-ticket sales are helping drive the league’s business. “Ever ...

Tags: Leagues and Governing Bodies

SportsBusiness Daily: NBA BOG Approves New Finals Format

Following his final BOG meeting, NBA Commissioner David Stern  today said owners voted unanimously to approve changing the Finals format to 2-2-1-1-1, and said that the arena project in Sacramento is on track to open for the '16-17 season. Stern also said come next season, the league is projec ...

SportsBusiness Daily: Stern Heads To His Last NBA BOG Meeting

The NBA BOG meets today and tomorrow at the St. Regis Hotel in N.Y., the last such scheduled owners meeting during NBA Commissioner David Stern ’s 30-year tenure. Stern will step down on Feb. 1. The meeting’s agenda includes reports on league and team business heading into the seas ...

SportsBusiness Journal: Silver ready for NBA's starring role

Editor's note: This story is revised from the print edition. After 20 years toiling at the elbow of NBA Commissioner David Stern, Adam Silver needed only minutes last spring to show that he’s ready to run the league. Silver listened as debate raged between NBA owners, a phalanx of la ...

Tags: In-Depth, NBA Season Preview

SportsBusiness Journal: Adam Silver's to-do list

Adam Silver will take over as NBA commissioner on Feb. 1, when he replaces David Stern during one of the league’s most prosperous eras. With the NBA’s collective-bargaining deal and a revamped revenue-sharing plan in place since 2011, teams are more financially competitive than ever. Fr ...

Tags: In-Depth, NBA Season Preview

SportsBusiness Journal: What to watch this NBA season

Golden diggers The Golden State Warriors want to build a $1 billion arena on the waterfront in San Francisco. Photo by: AECOM ■ The Golden State Warriors continue their push for ...

Tags: In-Depth, NBA Season Preview

SportsBusiness Journal: NBA near deals to allow streaming

The NBA is poised to become the first major U.S.-based sports league to allow its games to be streamed live locally. The league is finalizing TV Everywhere deals with Fox Sports Media Group and NBC Sports Group, the country’s two biggest owners of regional sports networks. Other RSNs, such ...

Tags: Leagues and Governing Bodies

SportsBusiness Journal: An uncommon path: Jason Levien

Editor's note: This story is revised from the print edition. I t’s a scorching afternoon in the Las Vegas desert, but Jason Levien is the picture of cool. He sips an iced tea inside a Caesars Palace restaurant, perusing his BlackBerry while taking a break between meetings and phone ca ...

Tags: Franchises

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