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John Lombardo

John Lombardo covers basketball and the Arena Football League for SportsBusiness Journal/Daily.

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Ditching ’burbs for Detroit

Published in SportsBusiness Journal on 12 / 05 / 16

Little Caesars Arena will look like the Pistons’ home and not the Red Wings’ for NBA games, part of the plan for the two franchises to both play in a building that the Red Wings have developed. Photo by: D...

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Tags: Franchises

More Stories by this Author

05/09/16
SportsBusiness Journal: Plugged In: Anita Elberse

Harvard Business School professor Anita Elberse has developed and teaches classes focused on the business of entertainment, sports and media. In 2014, she launched an executive education program called The Business of Entertainment, Media, and Sports, which aims to address executive challenges that ...

Tags: People and Pop Culture

05/06/16
SportsBusiness Daily: Int'l Women's Golf Day Slated For June 7

Organizers of the Int'l Women's Golf Day will hold their inaugural event on June 7 in at least 12 countries. The WGD, founded last summer by golf industry vet Elisa Gaudet, is designed to help grow the game among women. The one-day, four-hour ...

Tags: Events and Attractions

04/25/16
SportsBusiness Journal: Will jersey ads bring big bucks?

The most talked about piece of sponsorship inventory to hit the NBA in years is smaller than a standard Post-it note. But as teams hit the market ready to cash-in on this new, long-awaited asset, the case of whether size matters becomes tricky, as the value and impact of the forthcoming 2.5-by-2. ...

Tags: Leagues and Governing Bodies

04/25/16
SportsBusiness Journal: Warriors sweep local TV ratings

Editor’s note: This story is revised from the print edition. The Golden State Warriors’ march to 73 wins gave them not only a regular-season record for victories this year, but also a triple crown of sorts for local TV ratings: the top average rating among all NBA teams ...

Tags: Media

04/18/16
SportsBusiness Journal: The Voice

The Golden State Warriors’ Matt Hurwitz talks a good game. Photo by: GOLDEN STATE WARRIORS Maybe it’s “Stand Up And Make Some Noise!” Perhaps it’s &ld ...

Tags: Franchises

04/18/16
SportsBusiness Journal: Curry, Wade star in playoff campaigns

NBA partners are rolling out new ad efforts and digital campaigns for the start of this year’s playoffs. Among the activity: Stephen Curry and wife Ayesha appear in a spot for Kaiser Permanente. ...

Tags: Marketing and Sponsorship

04/15/16
SportsBusiness Daily: No Action Taken To Pull NBA ASG

NBA Commissioner Adam Silver  on Friday said the league will continue to address North Carolina’s controversial new LGBT law, but owners did not take any action to move the '17 All-Star Game out of Charlotte. The issue was discussed during the BOG meeting that ended Friday, but no vote w ...

04/12/16
SportsBusiness Daily: Kaiser Putting Clinic At Golden 1 Center

The NBA Kings and Kaiser Permanente have signed a deal that will put a sports medicine facility within the team’s new Golden 1 Center opening this fall. The 18,000-square-foot clinic will be built within the team’s practice center to provide treatment to players and the public. Kaiser Pe ...

04/12/16
SportsBusiness Daily: Bridgestone Signs Golfer DeChambeau

Bridgestone Golf has signed a ball and glove deal with Bryson DeChambeau , who will make his pro debut on the PGA Tour this Thursday at the RBC Heritage in Hilton Head, S.C. DeChambeau, 22, turns pro after last week’s Masters, where he was the low amateur score. He played at SMU and won last ...

04/11/16
SportsBusiness Daily: Quicklegal Wins NBA Kings Contest

The NBA Kings have named Quicklegal, makers of an app that allows consumers to receive on-demand legal advice, as the winner of team’s first innovator start-up contest. Quicklegal was awarded $10,000, business consultant sessions with Kings execs and lunch with Kings Managing Partner  Viv ...

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