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John Lombardo

John Lombardo covers basketball and the Arena Football League for SportsBusiness Journal/Daily.

Featured Story

WNBA campaign aims to carry momentum from Rio

Published in SportsBusiness Journal on 08 / 22 / 16

The WNBA will boost advertising and promotional efforts after its monthlong Olympic break, which interrupted a season that so far has brought the league some sorely needed momentum. Previously the league has seen an attendance dip after the Olympics, so it will unveil new creative after Rio from ...

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Tags: Leagues and Governing Bodies

More Stories by this Author

01/18/16
SportsBusiness Journal: The Players to limit clubhouse access

Editor’s note: This story is revised from the print edition. The Players Championship is turning its clubhouse hospitality experience into a more exclusive, and expensive, offering. The PGA Tour-owned event has started selling a limited number of individual clubhouse packages for $5, ...

Tags: Marketing and Sponsorship, Events and Attractions

01/13/16
SportsBusiness Daily: Deloitte Becomes Official USGA Partner

The USGA has signed its fifth corporate partner with a three-year deal through '18 with Deloitte. Financial terms of the deal were not available, but USGA partnership deals are seven-figure annual agreements. Deloitte becomes the USGA’s official professional services provider and joins Am ...

01/11/16
SportsBusiness Daily: NBA Holding Sales & Marketing Meeting

The NBA will hold its annual sales and marketing meeting today and tomorrow in Miami at the JW Marriott Marquis. Top league execs, team presidents and team marketing execs will meet to discuss marketing, sales and sponsorship plans. NBA Commissioner Adam Silver will address the attendees and the l ...

01/11/16
SportsBusiness Journal: Centre Court aims to get fans playing

The NBA will unveil an event concept called NBA Centre Court at next month’s All-Star Game in Toronto, another step in the evolution of the league’s fan festival held during its biggest week of the season. The NBA Hous ...

Tags: Leagues and Governing Bodies

01/11/16
SportsBusiness Journal: Taking a swing at Topgolf

The Topgolf site in Naperville, Ill., sits on 16 acres about 35 miles west of downtown Chicago. Photo by: MICHAEL BAXTER, BAXTER IMAGING LLC Chicago’s golf seasons are unmistaka ...

Tags: Events and Attractions

12/14/15
SportsBusiness Journal: Incentive lifts Finchem’s pay over $11M

PGA Tour Commissioner Tim Finchem earned $11.2 million in 2014, more than double the $4.8 million he made in 2013, largely because of a payout tied to a tour incentive plan, according to the tour’s newly available 2014 tax return. The return was filed in mid-November with the Internal Reven ...

Tags: Leagues and Governing Bodies

12/07/15
SportsBusiness Journal: With streak, Warriors are golden

The Golden State Warriors’ record unbeaten run to start the season has served to make the defending NBA champions even richer off the court, as well. The team last week was set to sign a multiyear agreement valued in the seven figures annually with State Farm Insurance in its top-level, Gol ...

Tags: Franchises

11/30/15
SportsBusiness Journal: A-B adds to content with NBA renewal

Anheuser-Busch InBev has signed another content-rich sponsorship deal in a four-year renewal with the NBA that gives the beer giant deeper digital content, new assets in USA Basketball and broader packaging rights. Financial terms of the deal were not disclosed, but the deal makes A-B the officia ...

Tags: Marketing and Sponsorship

11/24/15
SportsBusiness Daily: LPGA Tourney Moving To Merit Club

The LPGA’s '16 UL International Crown has found a new home at the Merit Club in north suburban Chicago. The Merit Club hosted the '00 U.S. Women’s Open. The biennial team match-play event featuring eight international teams is set for July 21-24. It originally was to be played at Rich Ha ...

11/23/15
SportsBusiness Journal: LPGA aims for more visibility

When Michael Whan looked out over the LPGA landscape five years ago, he saw a property that needed more events, higher purses, stability among its sponsors and increased viewership. What he sees today, getting ready for his seventh year as commissioner, is a property that has hit many of those ma ...

Tags: Leagues and Governing Bodies

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