About The Author

John Lombardo

John Lombardo covers basketball and the Arena Football League for SportsBusiness Journal/Daily.

Featured Story

NBA's New Deal With Verizon To Include Content Distributed Throughout Oath's Portfolio

Published in SportsBusiness Daily on 01 / 17 / 18

The NBA has expanded its partnership with Verizon in a wide-ranging, multiyear agreement that will see official league content distributed on the telecom giant’s Oath portfolio of digital media brands. The agreement calls for a series of highlights and original programming, including a daily m...

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Tags: Media, NBA, Verizon

More Stories by this Author

06/20/17
SportsBusiness Daily: Chris Granger Leaving NBA Kings

NBA Kings President Chris Granger is leaving the organization after joining the team in '13. Granger, who previously led the NBA's team marketing and business operations division, does not yet have a new job. “I’m leaving to look for a new, big opportunity,” he said. “I&r ...

06/20/17
SportsBusiness Daily: D-League Now Officially NBA G League

The NBA today is officially rebranding its D-League into the NBA G League as part of Gatorade’s entitlement deal. The rebranding includes a new NBAGLeague.com website , an updated app and updated social media accounts on Twitter, Facebook, I ...

06/19/17
SportsBusiness Journal: USGA looks to add partners for ’18 Open

The USGA merchandising tent gives shoppers plenty to choose from. Photo by: USGA / JASON MICZEK The U.S. Open returned to the Midwest at Erin Hills for the first time since 2003 when Olympia Fields ...

Tags: Events and Attractions

06/19/17
SportsBusiness Journal: How NBA sponsors are preparing for draft

NBA sponsors this week are shifting activation from the recently completed NBA Finals to the NBA draft set for Thursday at the Barclays Center. Heavy activation comes from State Farm, which again is the presenting partner of draft. State Farm has created a program during draft night within the Ba ...

Tags: Leagues and Governing Bodies

06/13/17
SportsBusiness Daily: Web.com Tour Adds Mississippi Event

The Web.com Tour is adding a new tournament in Oxford, Miss., in '18. The inaugural event, currently titled the North Mississippi Golf Classic, will be held April 16-22 at the Country Club of Oxford. No title sponsor has yet been secured. The host organization is Century Club Charities, and the deal ...

06/12/17
SportsBusiness Journal: Warriors to decide on PSLs, patches

Sitting inside a private lounge at Oracle Arena 90 minutes before Game 1 of the NBA Finals, Golden State Warriors President and COO Rick Welts addressed two highly anticipated business decisions facing the franchise this summer. One is whether the Warriors will go the NFL route and sell persona ...

Tags: Leagues and Governing Bodies

06/12/17
SportsBusiness Journal: Warriors’ new gold standard

Take the hottest brand in sports playing in the tech-rich Bay Area, add three consecutive NBA Finals appearances, plus the first arena to open in San Francisco in 78 years, and here’s the result — suites priced at a staggering $2.25 million a year at the Golden State Warriors’ Chas ...

Tags: Franchises

06/12/17
SportsBusiness Journal: Hornets hire out to sell patch deal

The Charlotte Hornets have hired Excel Sports Management to sell the team’s jersey patch, the first such deal for the agency. The agreement comes after former longtime NBA sponsorship executive Emilio Collins joined Excel as chief business officer in February after helping craft the league& ...

Tags: Marketing and Sponsorship

06/05/17
SportsBusiness Journal: Going gray: Sports TV viewers skew older

Editor’s note: This story is revised from the print edition. According to a striking study of Nielsen television viewership data of 24 sports, all but one have seen the median age of their TV viewers increase during the past decade. How top properties stack up ...

Tags: Research and Ratings

06/05/17
SportsBusiness Journal: PGA Tour hires CMO, shifts functions

The PGA Tour has hired a new chief marketing officer as part of a restructuring under new Commissioner Jay Monahan. Effective June 1, the tour named former Newell Brands executive Joseph Arcuri as the tour’s CMO. He replaces Ty Votaw, who moves from his current position of executive vice pr ...

Tags: Leagues and Governing Bodies

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