About The Author

John Lombardo

John Lombardo covers basketball and the Arena Football League for SportsBusiness Journal/Daily.

Featured Story

Harman deal breaks more ground for NBA

Published in SportsBusiness Journal on 09 / 22 / 14

Last week’s deal between audio giant Harman and the NBA is the latest in a rush of new sponsorship opportunities for the league’s 30 teams under NBA Commissioner Adam Silver. The four-year league sponsorship deal announced on Sept. 17 makes Harman the official headphone, speaker and a...

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Tags: Marketing and Sponsorship

More Stories by this Author

12/10/13
SportsBusiness Daily: Bobcats To Unveil Hornets Brand Dec. 21

The Bobcats today announced that they will unveil the brand identity and the new logo of the Charlotte Hornets on Dec. 21 during halftime of the team’s game against the Jazz. Bobcats Owner Michael Jordan will reveal the new Hornets logo during a special on-court ceremony. The Bobcats announc ...

12/09/13
SportsBusiness Journal: $120M to sponsor Kings' planned arena

The Sacramento Kings have hit the naming-rights market with a minimum asking price of $120 million to sponsor their planned $448 million downtown arena. According to a team source, the Kings are in talks with companies for a 20-year deal ranging between $6 million and $8 million annually. ...

Tags: Franchises

12/09/13
SportsBusiness Journal: Drake, Raptors working on ‘We Are North’

The Toronto Raptors and rapper Drake, the team’s goodwill ambassador, are crafting a marketing campaign called “We Are North” as the team begins a branding overhaul. During a recent industry conference, Tim Leiweke, president and CEO of Maple Leaf Sports and Entertainment, intro ...

Tags: Franchises

11/26/13
SportsBusiness Daily: Heat, Samsung Ink Floor Apron Deal

The Heat are the NBA’s third franchise to sign a floor apron advertising deal, per the team’s new sponsorship with Samsung. Terms of the deal were not disclosed, but no NBA team is pricing the new apron inventory below $1M, with one big-market team asking $3M for the apron space. Samsung ...

11/25/13
SportsBusiness Journal: Celtics show delivered through app

The Boston Celtics have created the NBA’s first pregame show to be streamed live through its mobile app. The new show, “Home Court Advantage,” is part of the club’s plan to increase digital content. American Express, a team partner and NBA league-level sponsor, has signed ...

Tags: Franchises

11/25/13
SportsBusiness Journal: In NBA, slow road to streaming

A month into the NBA season, just two teams have developed local streaming services, even though the biggest regional sports network groups reached agreements with the league to stream games locally at the start of the season. What gives? The answer from media and team executives is that local ...

Tags: Media

11/18/13
SportsBusiness Journal: Mercedes sponsors Bobcats rebranding

The Charlotte Bobcats have signed Mercedes-Benz as title sponsor of the team’s Buzz City rebranding campaign, as the franchise begins the yearlong process of bringing back the Hornets nickname. Team officials said the deal marks the first sponsorship of a rebranding campaign in the NBA. ...

Tags: Franchises

11/18/13
SportsBusiness Journal: D-League, CBSSN to renew

The NBA Development League is expected to renew its TV deal with the CBS Sports Network in time for the start of the 2013-14 season, which tips off Friday. The one-year deal will mirror last year’s agreement, which provided for 12 regular-season games along with postseason coverage for a to ...

Tags: Leagues and Governing Bodies

11/11/13
SportsBusiness Journal: Twitter TV Ratings to track Suns traffic

The Phoenix Suns have become the first major pro sports team to sign a deal with SocialGuide’s Nielsen Twitter TV Ratings service that tracks Twitter activity during games. Financial terms of the one-year deal were not disclosed. The agreement was finalized late last month, ahead of the sta ...

Tags: Franchises

11/07/13
SportsBusiness Daily: NBA D-League Renews YouTube Deal

The NBA D-League has renewed its deal with YouTube for the live streaming of more than 350 games this season. Viewers will access the streams on the NBA D-League YouTube Channel, which will also include additional content, including nightly highlights and player features. D-League games on the leagu ...

Tags: Media, NBA, YouTube

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