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John Lombardo

John Lombardo covers basketball and the Arena Football League for SportsBusiness Journal/Daily.

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PGA Of America, Chase Formally Announce Sponsorship Agreement

Published in SportsBusiness Daily on 05 / 20 / 15

The PGA of America and Chase today formally announced their official partnership deal . The two-year deal makes Chase Sapphire Preferred the official credit card of the PGA of America and includes Chase Bank as the official retail bank of the association. The deal also calls for Chase to offer its ...

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05/20/15
SportsBusiness Daily: PGA Of America, Chase Announce Deal

The PGA of America and Chase today formally announced their official partnership deal . The two-year deal makes Chase Sapphire Preferred the official credit card of the PGA of America and includes Chase Bank as the official retail bank of the association. The deal also calls for Chase to offer its ...

05/18/15
SportsBusiness Journal: In rebranding, the Bucks aren’t stopping here

The Milwaukee Bucks are set for a summer of rebranding, further remaking a franchise that already seems long-removed from the Herb Kohl ownership era that ended just last year. Under new owners Marc Lasry and Wes Edens, who bought the team from Kohl for $500 million last May, the Bucks have spent ...

Tags: Franchises

05/18/15
SportsBusiness Journal: Chase joins PGA of America as partner

Chase has signed on as an official partner of the PGA of America, adding to the financial service company’s already deep roster of sports sponsorships. Sources said the deal is for at least two years and that the value of similar partner-level deals is typically at least seven figures annua ...

Tags: Marketing and Sponsorship

05/11/15
SportsBusiness Journal: CareerBuilder to title PGA Tour stop

The Clinton Foundation’s relationship with the tournament continues through 2019. Photo by: GETTY IMAGES The PGA Tour has signed job site CareerBuilder to replace Humana as titl ...

Tags: Marketing and Sponsorship

05/11/15
SportsBusiness Journal: Open seeks U.S. rights increase

British Open organizers have contacted most of the major U.S. TV networks in hopes of creating a bidding war for the tournament’s rights, according to several sources familiar with the outreach. Network executives have been told that the R&A, the organizational body of the Britis ...

Tags: Media

05/06/15
SportsBusiness Daily: Golf Bodies Team Up To Grow Game

Golf’s major governing bodies will hold a press conference today at 11:00am ET at The Players to emphasize their collaboration to “grow and protect” the game. PGA Tour Commissioner Tim Finchem , USGA Exec Dir Mike Davis , World Golf Foundation CEO Steve Mona , PGA of Americ ...

05/06/15
SportsBusiness Daily: Optum Sponsoring The Players

Health services company Optum has signed on as the second sponsor of The Players, joining PricewaterhouseCoopers as a “Proud Partner” for the tournament that begins Thursday at TPC Sawgrass. Financial terms of the multiyear deal were not disclosed. The sponsorship was quietly rolled ...

05/04/15
SportsBusiness Journal: USGA moves fan fest into city

The U.S. Golf Association last week unveiled its Open For All fan experience tied to next month’s U.S. Open, featuring a longer calendar and a larger, national footprint for activation compared with past years. Some of the programming will now run for more than a month leading up to the Jun ...

Tags: Events and Attractions

05/04/15
SportsBusiness Journal: PGA Tour-MLBAM effort began at Augusta

The PGA Tour’s Rick Anderson vividly remembers the Tuesday morning practice session at the 2014 Masters when he and MLB’s Bob Bowman grabbed a picnic table to talk shop with some colleagues. “There was a nice lady from England ...

Tags: Media

04/29/15
SportsBusiness Daily: PGA Tour Set To Debut OTT Service This Summer

The PGA Tour yesterday announced the creation of PGA Tour Live, a new OTT digital streaming video service set to debut later this summer. Developed in partnership with MLBAM, PGA Tour Live will offer streaming coverage of two featured pairings on Thursday and Friday play from more than 30 Tour event ...

Tags: Media, PGA Tour

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