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John Lombardo

John Lombardo covers basketball and the Arena Football League for SportsBusiness Journal/Daily.

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BMW takes VIP cue, not color, from Masters

Published in SportsBusiness Journal on 06 / 29 / 15

With a nod to Augusta National’s ultra-posh Berckmans Place, organizers of this year’s PGA Tour BMW Championship are adding their own version of high-end hospitality called the Green Coat Club. No, the new club is not named after the Masters’ famed green jackets, but instead aft...

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Tags: Marketing and Sponsorship

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06/29/15
SportsBusiness Journal: BMW takes VIP cue from Masters

With a nod to Augusta National’s ultra-posh Berckmans Place, organizers of this year’s PGA Tour BMW Championship are adding their own version of high-end hospitality called the Green Coat Club. No, the new club is not named after the Masters’ famed green jackets, but instead aft ...

Tags: Marketing and Sponsorship

06/29/15
SportsBusiness Journal: Fox Sports defends coverage of U.S. Open

Fox Sports’ production compound at Chambers Bay golf course featured a bevy of smiles, handshakes and hugs following the network’s inaugural coverage of the U.S. Open on the night of Sunday, June 21. Even before Fox’s coverage went off-air, its top executives — including 2 ...

Tags: Media

06/25/15
SportsBusiness Daily: Hawks Introduce New Ownership

New Hawks Owner Tony Ressler met the media this morning at Philips Arena, promising that he and his 15-member ownership group would “invest in the team for the long term.” He said, “We have a strong view of what ownership should be. It should create stability and ample resources. ...

06/22/15
SportsBusiness Daily: Charlotte To Host '17 NBA All-Star Game

The NBA tomorrow will announce that the '17 All-Star Game will be played in Charlotte at Time Warner Cable Arena. The festivities will be spread across the city – a source said that Bojangles’ Coliseum will host the Celebrity Game traditionally held on the Friday of All-Star we ...

06/22/15
SportsBusiness Journal: Quicken Loans boosts military program

Halfway through the company’s first year of sponsoring the PGA Tour’s military ticket-giveaway program, Quicken Loans has more than doubled the number of events involved in the effort and the number of tickets distributed compared with last year. The program, called Birdies for the Br ...

Tags: Marketing and Sponsorship

06/19/15
SportsBusiness Daily: Hornets' Flavil Hampsten Joining Sharks

Hornets Senior VP/Sales & Database Marketing Flavil Hampsten is leaving the franchise to join the Sharks as Exec VP and Chief Sales & Marketing Officer. Hampsten begins his new job in mid-July and will report to Sharks COO John Tortora . Tortora: “The objective is for him to lead ou ...

06/18/15
SportsBusiness Daily: Magic Promote Freeman To COO

The Magic have promoted Senior VP & CRO Charlie Freeman to COO, a new position within the organization. Freeman, a longtime Magic exec and '12 SBJ/SBD “Forty Under 40” winner , has held the CRO role since '12. He reports to Magic CEO Alex Martins . The team also promoted Senior V ...

06/15/15
SportsBusiness Daily: USGA Debuting Four Ads As Part Of New Campaign

The USGA is rolling out its “A Lot To Love” TV campaign today with four new spots that will run during the U.S. Open telecast on Fox and outside the coverage on Fox outlets including, FS1, FS2, FX, FXX, Fox Business, MundoFOX and National Geographic. The new 30- and 60-second s ...

Tags: Marketing and Sponsorship, USGA

06/15/15
SportsBusiness Daily: USGA Rolling Out New Ads

The USGA today is rolling out its “A Lot To Love” TV advertising campaign with four new spots that will run during the U.S. Open tournament broadcast on Fox and outside coverage on Fox outlets including FS1, FS2, FX, FXX, Fox Business, MundoFOX and National Geographic. The new 30- a ...

06/15/15
SportsBusiness Journal: Cavaliers ride storybook sales season

LeBron James ’ Cleveland Cavaliers already rank among the top NBA teams by virtually any sales measure. They command top sponsorship dollars from their local partners, have one of the NBA’s richest local TV deals, and were sold out for the season this year, averaging 20,562 fans a game. ...

Tags: Leagues and Governing Bodies

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