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John Lombardo

John Lombardo covers basketball and the Arena Football League for SportsBusiness Journal/Daily.

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Oh what fun it is: NBA x 5 on Christmas

Published in SportsBusiness Journal on 12 / 11 / 17

The NBA will roll out a new spot and sponsorship activation around its Christmas Day games as the league ramps up promotion for one of its biggest days of the season. The 30-second Christmas Day “I’m Why” spot will debut Thursday during the TNT NBA doubleheader featuring the Lo...

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Tags: Leagues and Governing Bodies

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12/11/17
SportsBusiness Journal: Oh what fun: NBA x 5 on Christmas

The NBA will roll out a new spot and sponsorship activation around its Christmas Day games as the league ramps up promotion for one of its biggest days of the season. The 30-second Christmas Day “I’m Why” spot will debut Thursday during the TNT NBA doubleheader featuring the Lo ...

Tags: Leagues and Governing Bodies

12/11/17
SportsBusiness Journal: Two finalists in line to name Bucks’ arena

After 18 months in the market, the Milwaukee Bucks have narrowed their arena naming-rights efforts down to two suitors and expect a deal by early 2018, team officials said. “We’ve got two very viable finalists and we are trying to get it down to a final understanding,” said Buck ...

Tags: Leagues and Governing Bodies

12/07/17
SportsBusiness Daily: NBA Kings To Build Esports Facility At Arena

The NBA Kings today unveiled plans for an esports training facility and production studio to be built inside Golden 1 Center. The 2,100-square-foot facility, to be built on the arena’s event level, includes a training and broadcast center and a gamer lounge to be used for the team’s upco ...

12/05/17
SportsBusiness Daily: Grant Thornton Signs With PGA Tour, Rickie Fowler

Chicago-based accounting services firm Grant Thornton is deepening its investment in golf with a five-year official marketing partnership deal with the PGA Tour that includes a top-tier “proud partner” five-year sponsorship of The Players and a separate endorsement deal with Rickie Fowle ...

Tags: Marketing and Sponsorship, PGA Tour

12/05/17
SportsBusiness Daily: Grant Thornton Increases Golf Spend

Chicago-based accounting services firm Grant Thornton is deepening its investment in golf with a five-year official marketing partnership with the PGA Tour and a separate endorsement deal with  Rickie Fowler . Both deals begin in January. The agreement with the Tour includes a fi ...

12/04/17
SportsBusiness Daily: Sony Renews As PGA Tour Event Sponsor

Sony has signed a four-year renewal with the PGA Tour as title sponsorship of the Sony Open in Hawaii that runs through '22. The new deal begins after the '18 tournament is held Jan. 11-14 at Waialae Country Club. The '18 event marks the 20th year of Sony’s title sponsorship, one of longest ru ...

12/04/17
SportsBusiness Journal: Topgolf targets growth, touts ball tracking

WARFIELD Topgolf’s new president of international operations will oversee the company’s global venues and be responsible for expanding its recently acquired Toptracer Range technology mark ...

Tags: Technology

12/04/17
SportsBusiness Journal: PGA Tour’s Moorhouse set to retire

MOORHOUSE The PGA Tour’s changing of the executive guard continues as longtime executive Ed Moorhouse is set to retire effective Dec. 31. Moorhouse served in many roles throughout his three d ...

Tags: Leagues and Governing Bodies

11/29/17
SportsBusiness Daily: 76ers Plan New Complex In Wilmington

76ers parent Harris Blitzer Sports & Entertainment plans to build a sports complex in Wilmington, Del., that includes a new 2,500-seat facility for the G League Delaware 87ers, the 76ers' affiliate that will be rebranded next year. The new facility, tentatively called the 76ers Fieldhouse, will ...

Tags: Facilities, Philadelphia 76ers

11/29/17
SportsBusiness Daily: 76ers Parent To Build Delaware Facility

76ers parent Harris Blitzer Sports & Entertainment plans to build a sports complex in Wilmington, Del., tentatively called the 76ers Fieldhouse. It includes a new 2,500-seat facility for the Delaware 87ers, the 76ers' G League franchise that will be rebranded next year. The facility wi ...

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