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John Lombardo

John Lombardo covers basketball and the Arena Football League for SportsBusiness Journal/Daily.

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Pistons marketing highlights upcoming move

Published in SportsBusiness Journal on 08 / 21 / 17

Earlier installments in the Pistons’ “I Can’t Wait” campaign included business owners talking about their excitement over the team’s move to downtown Detroit. Courtesy of: DETROIT PI...

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Tags: Leagues and Governing Bodies

More Stories by this Author

08/21/17
SportsBusiness Journal: Pistons marketing highlights big move

Earlier installments in the Pistons’ “I Can’t Wait” campaign included business owners talking about their excitement over the team’s move to downtown Detroit. Courtesy of: DETROIT PI ...

Tags: Leagues and Governing Bodies

08/16/17
SportsBusiness Daily: Sentry To Sponsor PGA Tour Event

Sentry Insurance has signed a five-year title sponsorship of the PGA Tour's Tournament of Champions at Kapalua Resort in Hawaii. The newly named Sentry Tournament of Champions will keep its traditional spot as the first tournament in January when the '17-18 PGA Tour schedule resumes following its ho ...

08/14/17
SportsBusiness Journal: PGA Championship to cash in on new date?

The PGA of America has marked the calendar for when it will move its premier PGA Championship from August to May, a strategy it hopes will deliver a richer television contract and additional sponsors. The long-anticipated scheduling change was the talk of last week’s PGA Championship at the ...

Tags: Leagues and Governing Bodies

08/14/17
SportsBusiness Journal: Topgolf alliances aim to groom next gen

Children at Topgolf’s Jacksonville location receive lessons as part of Topgolf Junior Play in March. Photo by: PGA TOUR Cost and accessibility can be significant barriers to getting kids to p ...

Tags: In-Depth

08/08/17
SportsBusiness Daily: PGA Tour Schedule Changes Confirmed

PGA of America CEO Pete Bevacqua today confirmed what he called the worst kept secret in golf by announcing the PGA Championship will move to May from August in ‘19. He said, “We feel May is a more powerful date to contest our major championship.” PGA Tour Commissioner Jay Monah ...

08/07/17
SportsBusiness Daily: NBC Sports Buys Revolution Golf

NBC Sports has acquired Revolution Golf, a digital video golf instruction and e-commerce company with about 2 million subscribers. The deal, terms of which were not disclosed, adds to NBC Sports digital assets that also include GolfNow, an online tee time reservation company. NBC Sports Group P ...

08/07/17
SportsBusiness Journal: Mercedes, Omega's new activation

This year’s PGA Championship at Quail Hollow will usher in a new strategy of on-course activation for top-level PGA of America sponsors. Gone will be the large, stand-alone tents used by patron-level partners Mercedes and Omega for fan experience activations at past events. Instead, smaller ...

Tags: Events and Attractions

08/07/17
SportsBusiness Journal: PGA Championship set for revenue record

The PGA Championship will bring in record revenue this week at Charlotte’s Quail Hollow, as sales have skyrocketed by a whopping 40 percent over last year’s event held at Baltusrol Golf Club. “It will be the most successful PGA Championship in terms of revenue,” said Jeff ...

Tags: Events and Attractions

08/01/17
SportsBusiness Daily: Nuggets Land Jersey Patch Sponsor

The Nuggets have signed a jersey patch deal with Colorado-based money transfer firm Western Union, the 11th team in the 30-team NBA to sign a jersey patch deal. The deal also makes Western Union a co-presenting sponsor of the team’s 50th anniversary next season. The three-year agreement also i ...

07/31/17
SportsBusiness Journal: Diversity: Front and center

Buffy Filippell: “The challenge for the recruiter is to take one more step and keep digging.” Photo: TEAMWORK ONLINE Longtime sports industry recruiter Buffy Filippell has spent decades ...

Tags: In-Depth

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