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John Lombardo

John Lombardo covers basketball and the Arena Football League for SportsBusiness Journal/Daily.

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Constellation Signs On As Ambassador-Level Sponsor Of LPGA Event

Published in SportsBusiness Daily on 08 / 31 / 15

Baltimore-based energy company Constellation has signed a deal to become an ambassador-level sponsor of the LPGA UL International Crown event to be held July 19-24, 2016, at Rich Harvest Farms golf club in suburban Chicago. The deal will be announced today at a one-year countdown event held at the c...

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08/31/15
SportsBusiness Daily: Constellation To Sponsor LPGA Event

Baltimore-based energy company Constellation has signed a deal to become an ambassador-level sponsor of the LPGA UL International Crown event to be held July 19-24, 2016, at Rich Harvest Farms golf club in suburban Chicago. The deal will be announced today at a one-year countdown event held at the c ...

08/31/15
SportsBusiness Journal: PGA Tour plans next season of OTT

A month after its debut in the world of over-the-top programming, the PGA Tour says it’s satisfied with the early returns, but it wants to cut the cost of providing the previously unseen early tournament coverage. Since launching PGATourLive.com in late July in a partnership with MLB Advanc ...

Tags: Media

08/24/15
SportsBusiness Journal: PGA Championship merch sales up 10%

Merchandise sales at this month’s PGA Championship at Whistling Straits were up 10 percent over last year, with total on-site sales reaching the mid to high seven figures. PGA of America officials would not specify the sales total. However, they did say there were 86,000 transactions made i ...

Tags: Events and Attractions

08/24/15
SportsBusiness Journal: More NBA options on Thursday nights

On TNT’s NBA studio show in January, Charles Barkley was exasperated. TNT had just carried a game where the hapless Knicks lost to Houston by 24 points. It was New York’s 14th consecutive loss, and the game wasn’t competitive in the second half. Barkley joked that he would quit ...

Tags: Media

08/24/15
SportsBusiness Journal: Lexus renews USGA sponsorship

The U.S. Golf Association has agreed to a five-year renewal with Lexus that will keep the automaker on board as one of the organization’s sponsors through 2020. Lexus is one of four full sponsors of the USGA. Its deal was set to end this year. Specific financial terms of the deal were no ...

Tags: Marketing and Sponsorship

08/19/15
SportsBusiness Daily: NBA Promotes Kiki VanDeWeghe

The NBA has named Kiki VanDeWeghe  Exec VP/Basketball Operations. VanDeWeghe previously was Senior VP/Basketball Operations working under longtime league exec Rod Thorn , who this month retired as President of Basketball Operations. VanDeWeghe’s promotion is effective immediately, and h ...

08/17/15
SportsBusiness Journal: PGA hires Catalyst for Ryder rebranding

Next year’s Ryder Cup in Minnesota will have a different look as the PGA of America rebrands one of golf’s biggest events while also adding a Ryder Cup fan festival in Minneapolis. The PGA of America, the U.S. organizing body of the Ryder Cup, has hired New York-based Catalyst Brandin ...

Tags: Marketing and Sponsorship

08/17/15
SportsBusiness Journal: Omega wants to get hands on more golf

Omega President Stephen Urquhart oversees the watchmaker’s golf sponsorships that next year will include the company’s involvement with the PGA Championship, the Rio Olympic Games and the 2016 Ryder Cup. But Urquhart isn’t done trying to expand the company’s golf portfolio ...

Tags: Marketing and Sponsorship

08/10/15
SportsBusiness Journal: NBA scores with Jr. League

Compared to other major sports, basketball has few hurdles in getting kids to play. With no huge equipment costs or big spaces required to play, basketball has the highest youth participation rate among team sports, and the NBA has long been helping foster the growth. Since 2001, the NBA has oper ...

Tags: In-Depth, Leagues and Governing Bodies

08/03/15
SportsBusiness Journal: PGA projects attendance surge

This month’s PGA Championship at Whistling Straits is poised for an increase in attendance over last year’s event and a new merchandise sales record while also debuting new fan-experience technologies. By the time golfers tee it up at this year’s final major, Aug. 13-16, the PGA ...

Tags: Events and Attractions

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