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John Lombardo

John Lombardo covers basketball and the Arena Football League for SportsBusiness Journal/Daily.

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Ticketing tools pay off for NBA teams

Published in SportsBusiness Journal on 04 / 20 / 15

In the constant pursuit of younger ticket buyers, the Phoenix Suns began marketing more directly to college students this past season. The NBA team rolled out a new product called “College Pass” with the help of Atlanta tech firm Experience, generating 8,500 unique accounts in its dat...

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Tags: Marketing and Sponsorship

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04/20/15
SportsBusiness Journal: Ticketing tools pay off for NBA teams

In the constant pursuit of younger ticket buyers, the Phoenix Suns began marketing more directly to college students this past season. The NBA team rolled out a new product called “College Pass” with the help of Atlanta tech firm Experience, generating 8,500 unique accounts in its dat ...

Tags: Marketing and Sponsorship

04/17/15
SportsBusiness Daily: NBA BOG Mulls Elongated Schedule

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SportsBusiness Daily: NBA Launches Digital Fan Appreciation Campaign

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Tags: Media, NBA

04/16/15
SportsBusiness Daily: NBA Holding Social Media Chats

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04/16/15
SportsBusiness Daily: NBA BOG Meeting Tips Off In N.Y.

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SportsBusiness Daily: PGA Tour Adding Web.com Tour Event

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Tags: Media

04/13/15
SportsBusiness Journal: NBA on the cusp of attendance mark

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Tags: Leagues and Governing Bodies

03/30/15
SportsBusiness Journal: D-League returns to ESPN

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