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John Lombardo

John Lombardo covers basketball and the Arena Football League for SportsBusiness Journal/Daily.

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LendingTree Deal Makes Hornets 19th NBA Team With Jersey Patch

Published in SportsBusiness Daily on 11 / 13 / 17

The Hornets have signed a jersey patch deal with online loan marketplace LendingTree, becoming the 19th NBA team to sign a jersey patch agreement. Financial terms were not disclosed. The three-year deal is effective immediately, with Charlotte-based LendingTree’s logo to appear on the tea...

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11/13/17
SportsBusiness Daily: Hornets Ink LendingTree To Jersey Patch Deal

The Hornets have signed a jersey patch deal with online loan marketplace LendingTree, becoming the 19th NBA team to sign a jersey patch agreement. Financial terms were not disclosed. The three-year deal is effective immediately, with Charlotte-based LendingTree’s logo to appear on the tea ...

11/13/17
SportsBusiness Journal: Brooks NBA's chief innovation officer

The NBA has named Amy Brooks the league’s first chief innovation officer, signaling the league’s growing emphasis on developing creative global business strategies. Brooks, who joined the NBA in 2005, also has been promoted to president of the NBA’s team marketing and business o ...

Tags: Leagues and Governing Bodies

11/09/17
SportsBusiness Daily: WNBA Teams Can Sell New Jersey Patch

WNBA teams beginning next season will be able to sell additional jersey advertising with a new logo patch located on the upper left-hand shoulder of game jerseys. The new patches add to WNBA team jersey advertising that already includes the logo of a team’s marquee sponsor located above the nu ...

Tags: Marketing and Sponsorship, WNBA

11/08/17
SportsBusiness Daily: New Chris Paul Spot From State Farm

State Farm Insurance is breaking a new NBA spot as part of the company’s ongoing campaign with Rockets G Chris Paul . The first 30-second spot in a series called the "Going Away Party” will air during tomorrow's Cavaliers-Rockets game on TNT. Translation is the agency of record ...

11/06/17
SportsBusiness Journal: For Champions, event before title deal

The PGA Tour’s Champions circuit is taking a title sponsorship approach that follows a different strategy from the typical formula: Host the tournament first and then add a title deal after the event has proved its worth. The tour used the strategy to attract a title partner for its Champio ...

Tags: Leagues and Governing Bodies

11/06/17
SportsBusiness Journal: Pepsi's pouring rights at Chase Center

The Golden State Warriors have signed Pepsi as a Chase Center founding partner in a deal that along with pouring rights includes a branded club within the $1 billion arena set to open in 2019. The deal also gives Pepsi rights to use Warriors marks at retail and likely will feature self-service be ...

Tags: Marketing and Sponsorship

10/30/17
SportsBusiness Journal: G League a test for broadcasts

What will NBA broadcasts look like years from now? Watch the G League this season and you may find out. Related stories ... ■  G League tips with new teams, plans for more The league and ESPN, which will carry at least 20 G League games this season, will use these games as a laborato ...

Tags: Leagues and Governing Bodies

10/30/17
SportsBusiness Journal: G League tips with new teams

The rebranded G League tips off its 17th season Friday with a record 26 teams as the league closes in on achieving its “30-for-30” affiliation goal with NBA teams. Related stories ... ■ G Leagues to serve as petri dish for game broadcasts The NBA-owned G League’s plan i ...

Tags: Leagues and Governing Bodies

10/26/17
SportsBusiness Daily: Bucks Hosting Game At MECCA Arena

The Bucks tonight return to their old MECCA arena to play the Celtics in a game to be broadcast on TNT. The team has not played in the 11,000-seat venue, now known as UW-Milwaukee Panther Arena, since '88. The one-night return is part of the team’s celebration of its 50th anniversary season. ...

10/25/17
SportsBusiness Daily: Pelicans Sign Jersey Patch Deal With Zatarain's

The Pelicans have signed a jersey patch deal with New Orleans-based food brand Zatarain’s as the team becomes the latest NBA team to sign such an agreement. The three-year deal is effective immediately. In addition to the jersey patch, Zatarain’s will also receive branding on the Pelican ...

Tags: Marketing and Sponsorship, New Orleans Pelicans

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