About The Author

Joe Perez

Joe Perez is an assistant editor for SportsBusiness Daily.

Featured Story

Social Studies: Daina Falk On Using Twitter To Get The Best Feedback For Tailgating Food

Published in SportsBusiness Daily on 08 / 23 / 16

If the name Daina Falk ( @TheHungryFan ) sounds familiar, it might be because her father is well-known player agent David Falk. But Daina has carved out a path of her own as a tailgating -- or fangating -- expert. Known as "The Hungry Fan," she has primarily been sharing her expertise via social med...

Read More

Tags: Media

More Stories by this Author

08/23/16
SportsBusiness Daily: Social Studies: Tailgating Expert Daina Falk

If the name Daina Falk ( @TheHungryFan ) sounds familiar, it might be because her father is well-known player agent David Falk. But Daina has carved out a path of her own as a tailgating -- or fangating -- expert. Known as "The Hungry Fan," she has primarily been sharing her expertise via social med ...

Tags: Media

08/16/16
SportsBusiness Daily: Social Studies: Chobani CMO Peter McGuinness

Chobani signed on as a USOC sponsor in ’12 , and for the last three years, CMO Peter McGuinness has led the Greek yogurt brand’s efforts to promote that relationship, including on social media ( @Chobani ). He said Chobani, which sent 70,000 cups of yogurt to Rio, is “spending any ...

Tags: Media

08/09/16
SportsBusiness Daily: Social Studies: PCG-SportsDesk Media's Brian Gainor

After graduating from the Univ. of Florida, PCG-SportsDesk Media VP/Innovation Brian Gainor ( @BrianGainor ) worked with the Dolphins, Buccaneers, Orange Bowl and NFL Europe before heading to Ohio Univ. for graduate school and venturing into the consulting world with GMR. He has been in his current ...

Tags: Media

08/08/16
SportsBusiness Daily: White House Hosting Sports Climate Roundtable

The White House Office of Science & Technology today will host a roundtable with the focus on sports' role in the climate. The roundtable takes place at the Eisenhower Executive Office Building and runs from 1:00-4:00pm ET. Green Sports Alliance co-Founder & President Emeritus Allen Hershko ...

08/02/16
SportsBusiness Daily: Social Studies: Univ. Of Georgia's Nathaniel Grow

Univ. of Georgia law professor Nathaniel Grow knew from an early age he wanted to pursue a legal career. Watching "Matlock" episodes as a kid helped inspire him. The Ohio native ( @NathanielGrow ) now mixes his profession with his love of sports, especially baseball, on Twitter. Grow, who attended l ...

Tags: Media

07/26/16
SportsBusiness Daily: Social Studies: PGA Tour's Preston McClellan

PGA Tour Manager of Digital Communications Preston McClellan ( @p_mcclellan ) grew up playing golf and understands how fans of the sport want to be interacted with on social media. He said golf fans are "very knowledgeable about the game, so you have to speak to them from that perspective." McClella ...

Tags: Media, PGA Tour

07/19/16
SportsBusiness Daily: Social Studies: UFC's Shanda Maloney

UFC Dir of Digital & Social Media Shanda Maloney ( @UFC_Shanda ) has been with the MMA outfit for six years, and during that time has seen how the evolution of social platforms have opened new possibilities. The same can be said following last week’s announcement that a group led by  ...

Tags: Media, UFC

07/18/16
SportsBusiness Daily Global: T-Mobile Execs Discuss Bayern Tour

T-Mobile Senior Dir of Sponsorships, Entertainment & Event Marketing Meredith Starkey and T-Mobile VP/Social Media Lincoln Lopez discussed working with Bayern Munich during the club's U.S. tour. The T-Mobile execs also talked about the Home Run ...

Tags: Media, Europe

07/12/16
SportsBusiness Daily: Social Studies: T-Mobile Execs Discuss MLB Plans

Last night's T-Mobile ( @TMobile ) Home Run Derby provided the wireless carrier a national stage to promote its brand. T-Mobile Senior Dir of Sponsorships, Entertainment & Event Marketing Meredith Starkey said the goal of the multi-faceted social media campaign was to be "doing things that creat ...

Tags: Media, T Mobile, MLB

07/05/16
SportsBusiness Daily: Social Studies: Harlem Globetrotters' Brian Penter

Harlem Globetrotters Social Media Manager Brian Penter ( @BrianPenter ) has been with the team seven months, but he is no stranger to basketball. Prior to joining the Globetrotters, Penter was part of the social media team for Turner Sports, including its “NBA on TNT” and NBA TV. He said ...

Tags: Media

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug