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Joe Perez

Joe Perez is an assistant editor for SportsBusiness Daily.

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Social Studies: Players' Tribune Head Of Content Jessica Robertson On Voice, Growth

Published in SportsBusiness Daily on 10 / 17 / 17

Players' Tribune Head of Content Jessica Robertson ( @PlayersTribune ) joined the site two months after it launched and oversees what it creates across social, written, audio and video. Robertson's background is in music -- she studied music business with a minor in journalism, thinking she wan...

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Tags: Media

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10/17/17
SportsBusiness Daily: Social Studies: Players' Tribune's Jessica Robertson

Players' Tribune Head of Content Jessica Robertson ( @PlayersTribune ) joined the site two months after it launched and oversees what it creates across social, written, audio and video. Robertson's background is in music -- she studied music business with a minor in journalism, thinking she wan ...

Tags: Media

10/10/17
SportsBusiness Daily: Twitter's David Herman Talks Live Streams

Twitter Associate Partnerships Manager for U.S. Sports Leagues & Teams David Herman ( @TwitterSports ) has quickly made his presence felt in the world of social media, joining Twitter in January ’16 less than a year after graduating from Michigan. He said, “Coming out of school, I de ...

Tags: Media, Twitter

10/03/17
SportsBusiness Daily: Social Studies: 2K Sports' Ronnie Singh

2K Sports Digital Marketing Dir Ronnie Singh ( @Ronnie2K ) has become somewhat of a celebrity. With the latest edition of NBA 2K18 released two weeks ago, Singh has found many NBAers voicing their dissatisfaction with their rating in the game. Singh said of his Twitter exchange with Wizards G John W ...

Tags: Media

09/19/17
SportsBusiness Daily: Eagles' Samantha Wood Talks Digital Strategy

Eagles Digital Platforms Manager Samantha Wood ( @Eagles ) is in her second season with the franchise after three seasons with the Flyers. During her stint with the NHL club, Wood was the only person managing the team’s social media, but with the Eagles, she has a staff that includes video pro ...

Tags: Media, Philadelphia Eagles

09/15/17
SportsBusiness Daily: Broncos Fans Can Get "High Fives" From Players

The Broncos on Monday unveiled a new initiative at Sports Authority Field at Mile High aimed at engaging fans on social media even when the team is not playing. Called #MileHighFive, there are two banners hanging near the stadium’s main entrance featuring WR Demaryius Thomas and LB Von Miller ...

Tags: Franchises, Denver Broncos

09/14/17
SportsBusiness Daily: NFL Net's MediaCruiser To Debut On "TNF"

NFL Network’s MediaCruiser will make its broadcast debut at tonight’s Texans-Bengals game. Unveiled last month, the MediaCruiser is a mobile broadcast set inspired by the Dumont Telecruiser of the '40s. The MediaCruiser, similar in size to an Airstream trailer, opens into a fully operati ...

09/14/17
SportsBusiness Daily: NFL, JibJab Partner Around "TNF"

The NFL has partnered with JibJab for a “TNF” promotion through the JibJab Camera app. Fans each week will be able to create personalized avatars and other custom NFL-related content tied into that week’s matchup, as well as ones associated with the NFL, “TNF” and gener ...

09/12/17
SportsBusiness Daily: Social Studies: Univ. Of Michigan's Brian Wagner

Univ. of Michigan Digital & Creative Lead Brian Wagner ( @UMichAthletics ) got his start in social media while attending USC. As a student manager for the football team, Wagner began blogging about the team’s travel and was getting hundreds of views a day. That led to a realization that "t ...

Tags: Media

09/12/17
SportsBusiness Daily: Ducks Name Toshiba Official Sponsor

The Ducks have named Toshiba the team’s official documents solution provider, marking the company's latest sports partnership after striking a deal with the Tigers in July. The key to the Ducks partnership is Toshiba’s new Elevate technology, which will allow the franchise to have its To ...

Tags: Marketing and Sponsorship, Anaheim Ducks

09/12/17
SportsBusiness Daily: Toshiba Strikes Deal With Ducks

The Ducks and Toshiba America Business Solutions this morning announced a new partnership naming Toshiba the team’s official documents solutions provider. This is Toshiba’s latest sports partnership after striking a deal with the Tigers in July. The key to the Ducks partnership is Toshib ...

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