JetBlue Inks First MLB Deal With Dodgers

  JetBlue has agreed to a multi-year deal with the Dodgers, designating the low-fare carrier as the team’s official domestic airline. The deal is JetBlue’s first MLB partnership. With the airline serving three L.A.-area airports, JetBlue Manager of Corporate Communications Sebas ...

Suns Mix Sponsors In New Interactive Site

Suns Integrate Sponsors And Team Promotions Into New Interactive Web Site The Suns have incorporated existing sponsors like Right Guard and Southwest Airlines and new partners like Gatorade and Fry’s Food & Drug in an interactive Web site launched Monday that gives fans ...

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Bettman Debuts On "NHL Hour" Radio Show

Bettman Fields Questions From Callers During Debut Of XM's "NHL Hour" NHL Commissioner Gary Bettman yesterday co-hosted the debut of “NHL Hour,” a weekly live radio show broadcast on XM Satellite Radio and NHL.com. Bettman began the show by saying, “I thought this would be ...

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Center Ice Online Work In Progress

The NHL's new online version of its Center Ice out-of-market package streamed two regular-season games last night, and while the video ran smoothly, many of the program's features did not function as intended. The package, which is priced at the same $169 ($149 before October 9) ...

Tags: NHL Season Preview

Colleges Forgo Millions In Naming-Rights

Notre Dame could gain $6M per year from corporate stadium naming rights, while Michigan and Ohio State could command more than $2M per year and LSU and Stanford over $1M, according to an analysis by Front Row Marketing and estimates from Wasserman Media Group Marketing President Jeff Knapple. B ...

Tags: College Football Preview