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Jim Bentubo
Jim Bentubo is associate editor of SportsBusiness Daily/Journal.
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Hockey Writers Discuss NHL's Pressing Issues As Season Begins10 / 06 / 11The NHL drops the puck on the ’11-12 season facing a host of off-the-ice issues. Concussions -- a hot topic this offseason -- will be a dominant theme with the league’s biggest star, Sidney Crosby, still sidelined due to the lingering effects of two jarring hits last season. Meanw... Tags: NHL, NHL Season Preview |
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JetBlue To Title Sponsor Patriots' Online Show
The Patriots and JetBlue are finalizing an agreement that will make the airline the title sponsor of the team’s new pregame show that airs on Facebook. The deal will mark JetBlue's first association with the Patriots, and the two sides are in the process of finalizing creatives in ti ...
NHL Looks To Appeal To Kids With Superheroes
Guardian Project features superheroes representing all 30 NHL teams The NHL used this past weekend’s All-Star Game to officially unveil the Guardian Project, a collection of superheroes representing each of the league’s 30 teams. The initiative, a joint venture wit ...
Tags: Marketing and Sponsorship, NHL, Hockey
FIFA REPS BEGIN TOUR OF FACILITIES INCLUDED IN U.S. WORLD CUP BID
The five-member FIFA Inspection Delegation began its tour of American soccer facilities today as part of the U.S. ’ bid process to host either the '18 or '22 World Cups. The group, led by Chilean Football Federation President Harold Mayne-Nicholls , will visit major stadiums and training si ...
