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Jillian Fay

Jillian Fay is a staff writer for SportsBusiness Daily.

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E:60 Special Highlights The Journeys Of Five Boston Marathon Bombing Survivors

04 / 15 / 14

In honor of the one-year anniversary of the Boston Marathon bombings, ESPN tonight at 7:00pm ET will air "E:60 Presents Dream On: Stories from Boston's Strongest." The show highlights the journeys of strength, perseverance and courage for five different survivors of the bombings over the last 12 mon...

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Tags: Media, ESPN

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Weekend Plans With Andrew Messick

Ironman & World Triathlon Corp. CEO ANDREW MESSICK has been in Kailua-Kona, Hawaii, since last Saturday, but he is hardly enjoying a tropical vacation. Messick is prepping for the 35th annual GoPro Ironman World Championship, which has been held on the Big Island since ’81 and combines t ...

Tags: People and Pop Culture

Social Media & Sports: What's Trending

The evolution of data on social media usage and how brands can use it to better connect with consumers was a major topic during the final panel of the '13 CSE Social Media & Sports Series. During a session titled “Social Trends Impacting Consumer Engagement,” MediaLink Senior VP Eri ...

Tags: Events and Attractions

Sports Marketing Symposium: Sports Movies

Movie director Ivan Reitman took the '13 CSE Sports Marketing Symposium audience behind the scenes of his new film, “Draft Day,” as part of a Hollywood-focused panel on Thursday. Reitman said the first step in making the movie was “to find out if the NFL was interested, because t ...

Tags: Events and Attractions

Sports Marketing Symposium: Cultural Trends

Finding new ways to reach the youth, Hispanic and female demographics was a focus during a '13 CSE Sports Marketing Symposium panel that looked at the “Social, Cultural and Media Trends Changing Sports Marketing.” Pepsi Head of Sports Marketing Heidi Sandreuter said, "We’re talki ...

Sports Marketing Symposium: Activation Panel

The evolving landscape of content creation and consumer engagement was a main topic of conversation during an opening panel of the '13 CSE Sports Marketing Symposium. Anheuser-Busch VP/Media, Sports & Entertainment Marketing Blaise D’Sylva said the traditional ad agency model “is g ...

Coca-Cola's Clark Kicks Off SMS

Coca-Cola's Wendy Clark opened the '13 CSE Sports Marketing Symposium by telling attendees that if their marketing ideas cannot be turned into hashtags, that means they are probably too complicated. Clark, Senior VP/Global Sparkling Brand Center, used her featured address to highlight the compan ...

Weekend Plans With Pablo F. Urquiza

Time Warner Cable Deportes is approaching its one-year anniversary on the air, and network VP PABLO F. URQUIZA has been busy with the rest of the El Segundo, Calif.-based staff preparing a year-in-review special to air on the Spanish-language RSN Oct. 1. Between the network's production and covera ...

Tags: People and Pop Culture

NBCSN Plans Two New NHL Shows

NBC Sports Group today announced a pair of new NHL-themed programs that will debut on NBCSN Tuesday, Oct. 9, and continue through the '13-14 season. “NHL Rivals” was developed following the success of last season's introduction of the Wednesday Night Rivalry game. The half-hour, document ...

Weekend Plans With Paula Williams Madison

For WNBA Sparks Majority Owner & CEO PAULA WILLIAMS MADISON , this weekend is off to a so-so start. On the one hand, her star player CANDACE PARKER on Thursday was named the ’13 league MVP. But later that same night, the Sparks fell 86-79 to the Mercury in their Western Conference Semif ...

Tags: People and Pop Culture, WNBA

Weekend Plans: Sean McDonough

Now that both the NFL and college football seasons are in full swing, ESPN announcer SEAN MCDONOUGH is spending more days in airports and hotel rooms, and less at his suburban Boston home. This is the first year that ESPN Radio has held rights to broadcast NFL games, adding an extra event to McDon ...

Tags: People and Pop Culture, ESPN

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