About The Author

Jillian Fay

Jillian Fay is a staff writer for SportsBusiness Daily.

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Weekend Plans With PepsiCo's Amanda Helm: Pizza, Soccer, Farmers Markets

Published in SportsBusiness Daily on 08 / 08 / 14

The Dew Tour is set to celebrate its 10-year anniversary in September, and it is hard for PepsiCo Dir of Sports Marketing AMANDA HELM to believe she has been with the company since before the event’s inception. Helm, who joined PepsiCo in ’00, works remotely out of Seattle and manages ...

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Tags: People and Pop Culture, PepsiCo, Dew Tour

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SportsBusiness Daily: E:60 Profiles Boston Marathon Bombing Survivors

In honor of the one-year anniversary of the Boston Marathon bombings, ESPN tonight at 7:00pm ET will air "E:60 Presents Dream On: Stories from Boston's Strongest." The show highlights the journeys of strength, perseverance and courage for five different survivors of the bombings over the last 12 mon ...

Tags: Media, ESPN

SportsBusiness Daily: Weekend Plans With WNBA's Renee Brown

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SportsBusiness Daily: New Book Reflects Upon History Of Expos

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Tags: MLB Season Preview, MLB, Washington Nationals

SportsBusiness Daily: Weekend Plans With Val Ackerman

For Big East Commissioner VAL ACKERMAN , the focus of this weekend is -- not surprisingly -- college basketball. Madison Square Garden is hosting the men’s East Regional tournament games, and while the Big East does not have a team remaining, Ackerman will still be very involved in organizing ...

Tags: People and Pop Culture, Big East

SportsBusiness Daily: Weekend Plans: Evolution Media Capital's Jay Adya

Evolution Media Capital Exec JAY ADYA was born and raised in Western Massachusetts as a die-hard New England sports fan, but he has spent the past nine years living in the heart of Yankees country. Adya resides in Brooklyn, N.Y., and after spending most of the work week on the road, he is looking ...

Tags: People and Pop Culture

SportsBusiness Daily: Astros Name Rykoff Social Media Manager

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Tags: People and Pop Culture, Houston Astros, MLB

SportsBusiness Daily: Weekend Plans With MLB Net's Dan Plesac

MLB Network on Friday kicks off its Spring Training series, “30 Clubs in 30 Days,” to be featured as part of the 8:00pm ET edition of “MLB Tonight.” DAN PLESAC will be one of six analysts who get to leave the snow and chill of New Jersey behind in exchange for the warmth an ...

Tags: People and Pop Culture

SportsBusiness Daily: Weekend Plans With DIS' Joie Chitwood III

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Tags: People and Pop Culture, Daytona International Speedway

SportsBusiness Daily: Weekend Plans With Jack McCallum

JACK MCCALLUM has spent three decades covering the NBA for SI, but this weekend’s All-Star Game in New Orleans will be one of the first he has missed since he began covering the event in ’85. Since semi-retiring from SI in ’09, McCallum has turned his focus to book writing. He cu ...

Tags: People and Pop Culture

SportsBusiness Daily: Weekend Plans With Arizona SB's Jay Parry

When the confetti rains down at the completion of Super Bowl XLVIII on Sunday night, it will officially put the Arizona Super Bowl Host Committee on the clock for the ’15 event. Committee CEO JAY PARRY and her team have spent all week in N.Y./N.J. compiling their scouting report for next ye ...

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