About The Author

Jillian Fay

Jillian Fay is a staff writer for SportsBusiness Daily.

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Drew Brees Becomes Latest Athlete To Endorse VF Corp.'s Wrangler Denim Brand

04 / 24 / 13

VF Corp.'s Wrangler brand yesterday announced that it has signed Saints QB Drew Brees as its latest celebrity endorser, and the former NFL MVP will be featured in upcoming marketing campaigns scheduled to launch in August. He will appear in national advertising, promos and in-store signage for ...

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Tags: Marketing and Sponsorship, VF Corp.

More Stories by this Author

04/17/13
Minding My Business

NYU Senior Associate AD JANICE QUINN is a lifelong New Yorker. A native of Bay Shore, Quinn began her association with NYU in ’81 as a student-athlete and is now in her 26th year as an athletic administrator. She said, “If you walk around our campus, the palpable experience is that it ...

Tags: People and Pop Culture

04/03/13
Toews Still Best-Selling NHL Jersey

Blackhawks RW Jonathan Toews remained atop the list of best-selling NHL player jerseys for the month of March, despite the club’s record-breaking point streak ending last month, according to data from Shop.NHL.com. Additionally, Blackhawks RW Patrick Kane jumped from the No. 5 spot during the ...

Tags: Marketing and Sponsorship, NHL

03/21/13
Mike Bossy Elevated To Islanders VP

The Islanders yesterday promoted MIKE BOSSY to VP/Corporate Sponsorship & Partnership Marketing, beginning the third phase of a career that already has seen him go from Stanley Cup champion to sales exec. "The Islanders have always been my passion, from my years as a player to my post-playing ...

Tags: People and Pop Culture, New York Islanders

03/06/13
Minding My Business: Kevin Martinez

From browsing his favorite app, StumbleUpon, to downloading tracks from Pink Martini, new ESPN VP/Corporate Outreach KEVIN MARTINEZ ' day is full of news, outreach and information as he goes from his West Hartford home to Bristol. This week, he was formally named to his new position, taking over fo ...

Tags: People and Pop Culture, ESPN

03/06/13
Toews Leads NHL Jersey Sales For February

Blackhawks C Jonathan Toews moved to the top of the list of best-selling NHL player jerseys for the month of February, as the club was in the midst of its record-breaking point streak, according to data from Shop.NHL.com. Toews claims the top spot from Flyers RW Claude Giroux, who was No. 1 during t ...

Tags: Marketing and Sponsorship, NHL

03/05/13
CSN Chicago Reaping Benefits Of Blackhawks' Hot Start

The Blackhawks enter tonight’s game against the Wild with a record 22-game point streak to begin the season, and one of the main beneficiaries of the team’s white-hot start has been local TV partner Comcast SportsNet Chicago. The net this year has registered 17 of its 18 highest-rated Bl ...

Tags: Media, Comcast Corp., Chicago Blackhawks

02/18/13
NCAA Developing Concussion Task Force

NCAA Chief Medical Officer Dr. Brian Hainline today revealed the organization’s plan to develop a Concussion Task Force that will begin meeting in April to study various issues around concussions. Hainline, speaking during the NFL-NCAA Coaches Academy Seminar on Player Health & Safety in C ...

Tags: NFL, NCAA, Colleges

02/07/13
Flyers' Giroux Leads NHL Jersey Sales

Flyers RW Claude Giroux topped the list of best-selling player jerseys for the month of January, retaining the No. 1 rank he held following the ’11-12 regular season, according to data from Shop.NHL.com. Compared to the end of the regular season last year, Penguins C Sidney Crosby held firm in ...

Tags: Marketing and Sponsorship, NHL

01/16/13
NBC Sports Net Introduces NHL Rivalry Wednesday

NBC Sports Group knows viewers may be slow to embrace the return of the NHL when coverage begins Saturday on NBC with Blackhawks-Kings and Penguins-Flyers, but NBC Sports Exec Producer Sam Flood on a conference call yesterday said execs are "cautiously optimistic they’ll come back." Flood: "Th ...

Tags: Media, NHL, NBC

01/15/13
NBC Execs Hope Fans Come Back To NHL

NBC Sports Group knows viewers may be slow to embrace the return of the NHL when coverage begins Saturday on NBC with Blackhawks-Kings and Penguins-Flyers, but NBC Sports Exec Producer Sam Flood  on a conference call today said execs are “cautiously optimistic they’ll come back.&rd ...

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