About The Author

Fred Dreier

Fred Dreier covers hockey, soccer and endurance sports for SportsBusiness Journal/Daily.

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USA Cycling Agrees To Multiyear Sponsorship Deal With Exergy

01 / 05 / 12

USA Cycling has signed a multiyear partnership with Exergy that will see the renewable energy company’s logo appear on all national team and national championship jerseys worn by pro and amateur U.S. bicycle racers. Exergy also will receive signage and activation space at all 17 USA Cycli...

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NHL BOG Set For Annual Preseason Meeting

The NHL BOG will have its annual preseason meeting today at the Westin hotel in Times Square. The meeting includes a discussion of the league’s new mobile and digital offerings for the '11-12 season, including discussions around social media, database marketing, and new mobile and broadband te ...

NHL Begins Annual Player Media Tour Tonight

The NHL is bringing 34 of its top players and 15 national rights holders to N.Y. for two days of promotional shoots and media visits. Called the Player Media Tour, the event runs Thursday and Friday. The league started the meeting in '08 as a way to connect players with rights holders and national m ...

Tags: Leagues and Governing Bodies, NHL

Scotiabank Partners With Maple Leafs, Marlies

Maple Leaf Sports & Entertainment announced today that Scotiabank has entered a partnership that includes exclusive banking rights with the Maple Leafs and the AHL Toronto Marlies. Details of the partnership are not yet known. MLSE will retain its financial services partnership with TD Waterhous ...

Red Wings Announce Amway Sponsorship

The Red Wings today formally announced that homecare product giant Amway will become the team’s first presenting sponsor in its 86-year history. As part of the deal, Amway’s Nutrilite vitamins will become the official nutritional supplement of the team. The two companies will also partne ...

Visa Renews Soccer Sponsorship With SUM

Soccer United Marketing today will announce that it has extended its partnership with Visa that includes MLS, the Mexican National Team and U.S. Soccer. The deal also includes a partnership with the MLS Earthquakes. The agreement renews Visa as the official payment services company for all thre ...

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