About The Author

Fred Dreier

Fred Dreier covers hockey, soccer and endurance sports for SportsBusiness Journal/Daily.

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USA Cycling Agrees To Multiyear Sponsorship Deal With Exergy

01 / 05 / 12

USA Cycling has signed a multiyear partnership with Exergy that will see the renewable energy company’s logo appear on all national team and national championship jerseys worn by pro and amateur U.S. bicycle racers. Exergy also will receive signage and activation space at all 17 USA Cycli...

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NHL Inks TV-Rights Deals In Europe, Africa

Two weeks after inking a $50M, multiyear TV-rights deal with Swedish company Modern Times Group to show its games live in Scandinavia, the NHL has finalized 10 smaller deals in Europe and Africa that allow distributors to show live games. The league finalized the deals with its European ri ...

Tags: Media, NHL

Discover Renews With NHL For Five Years

The NHL has renewed its partnership with Discover Financial Services with a five-year deal. Financial terms of the deal were not available, but as part of the deal, Discover becomes the title sponsor of the NHL’s inaugural NHL on NBC broadcast on Thanksgiving Friday, Nov. 25. The broadcast of ...

Tags: NHL, Media

Discover, NHL Expected To Announce Renewal

Discover Financial Services is expected to announce a five-year renewal with the NHL today. Discover had signed a one-year deal with the league last season to become the NHL’s official credit card in the U.S., and the partnership included a presenting sponsorship role of the '11 NHL All-Star G ...

N.Y. Road Runners Unveils New Branding

N.Y. Road Runners CEO Mary Wittenberg met with a small group of press at the 21 Club in Manhattan to discuss Sunday’s ING N.Y. Marathon as well as the group’s new branding and logo. The logo, which was introduced today, is the fifth logo in the club’s 52-year history and replace ...

NHL Finalizes First European TV Distribution Deal

The NHL has finalized its first television distribution deal in Europe, inking a multiyear deal with Stockholm-based Modern Times Group that includes rights in Sweden, Finland, Denmark and Norway. The agreement gives MTG the rights to broadcast all 1,230 regular-season games as well as the Stanley C ...

Tags: Media, NHL

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