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USA Cycling Agrees To Multiyear Sponsorship Deal With Exergy01 / 05 / 12
USA Cycling has signed a multiyear partnership with Exergy that will see the renewable energy company’s logo appear on all national team and national championship jerseys worn by pro and amateur U.S. bicycle racers. Exergy also will receive signage and activation space at all 17 USA Cycli...
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The NHL has signed a marketing partnership with Paramount Pictures to promote the film "Mission: Impossible – Ghost Protocol," which debuts on Dec. 21. It is the league's first fully integrated branding partnership with a Hollywood film. Terms of the deal were not known. The league will integr ...
PAUL MOTT has resigned as head of club services for MLS after spending four years in that position. “Club services has become a strong department and I just felt it was a good time to step out,” Mott said. He will work as a sports consultant with his own firm, called TeamBow Consulting ...
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Paul Mott has resigned as head of club services for MLS after spending four years in that position. “Club services has become a strong department and I just felt it was a good time to step out,” Mott said. He will work as a sports consultant with his own firm, called TeamBow Consulting ...
Universal Sports Network and Telemundo have purchased the media rights for the men's and women’s '12 CONCACAF Olympic qualifying soccer tournaments. Terms of the deal were not available. The women’s tournament runs January 19-29 in Vancouver and the men’s tournament runs March 22-A ...
Cooper is leaving NHL to reportedly become CMO of Rue La La NHL Senior VP/Digital Media PERRY COOPER has left the league after four years. Cooper could not be reached for comment,  ...