About The Author

Fred Dreier

Fred Dreier covers hockey, soccer and endurance sports for SportsBusiness Journal/Daily.

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USA Cycling Agrees To Multiyear Sponsorship Deal With Exergy

01 / 05 / 12

USA Cycling has signed a multiyear partnership with Exergy that will see the renewable energy company’s logo appear on all national team and national championship jerseys worn by pro and amateur U.S. bicycle racers. Exergy also will receive signage and activation space at all 17 USA Cycli...

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Grupo Modelo To Sponsor Chivas Jersey

MLS Chivas USA has signed a multiyear agreement with Mexican beer maker Grupo Modelo to have the Corona Extra brand be the team’s presenting jersey sponsor. Corona Extra’s logo will appear on Chivas USA team gear and at The Home Depot Center, which the team splits with the Galaxy. The club prev ...

Tour Of Utah In Cycling's Top Tier

The Union Cycliste Internationale (UCI), the governing body of cycling, has elevated the Larry H. Miller Tour of Utah into the top tier of American bicycle races. The Utah race, which runs Aug. 9-14, now holds a UCI 2.1 classification along with Colorado’s Quiznos Pro Challenge, which runs Aug. 2 ...

ADT Presenting Sponsor Of Rugby Sevens Tourney

ADT Security Services, the Florida-based business and home security provider, has signed on as one of four presenting sponsors of the Feb. 12-13 USA Sevens international rugby championship event in Las Vegas. The single-year deal is valued in the mid-six figures and provides ADT on-field signag ...

Tags: Marketing and Sponsorship

NHL Web Traffic Up During Winter Classic

Visitors to NHL.com spiked for this year’s Winter Classic, with an estimated 1.2 million unique users logging onto the league’s website on New Year’s Day, a 30% increase from '10. Video starts on the website were up 147% from '10, and total visits jumped 31%. The NHL’s “Watch and Win” campaign, whic ...

Tags: Media, NHL

Johnnie Walker Signs Deal With Gebrselassie

Marathon world record holder and two-time Olympic Gold Medal winner Haile Gebrselassie has signed a one-year advertising contract with Johnnie Walker whiskey valued at $100,000. Gebrselassie is joining the brand’s “Walk with Giants” campaign, which celebrates the stories of achievement for fame ...

Tags: Marketing and Sponsorship, Track & Field

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